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Global Content Marketing Market Research Report 2024
Published Date: March 2024
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Report Code: QYRE-Auto-38F3894
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Global Content Marketing Market Research Report 2024

Code: QYRE-Auto-38F3894
Report
March 2024
Pages:87
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Content Market Size

The global Content Marketing market was valued at US$ 352950 million in 2023 and is anticipated to reach US$ 877660 million by 2030, witnessing a CAGR of 13.7% during the forecast period 2024-2030.

Content Market

Content Market

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
The building brand awareness along with increasing trust and loyalty to be one of the primary growth factors for the content marketing market. Companies use content marketing as a strong advertising platform and a source of enhancing public relations. Content marketing comprises of publishing informative and well-researched content to portray the business as authoritative and trustworthy. Impressive content also improves brand recall, and economically improves the brand awareness among consumers.
This report aims to provide a comprehensive presentation of the global market for Content Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Content Marketing.

Report Scope

The Content Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Content Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Content Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Content Market Report

Report Metric Details
Report Name Content Market
Accounted market size in 2023 US$ 352950 million
Forecasted market size in 2030 US$ 877660 million
CAGR 13.7%
Base Year 2023
Forecasted years 2024 - 2030
Segment by Type
  • Blogging
  • Social Media
  • Videos
  • Online Articles
  • Research Reports
Segment by Application
  • Lead Generation
  • Thought Leadership
  • Brand Awareness
  • Customer Acquisition
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword, TapInfluence, Brafton, Eucalypt
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Content Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Content Market growing?

Ans: The Content Market witnessing a CAGR of 13.7% during the forecast period 2024-2030.

What is the Content Market size in 2030?

Ans: The Content Market size in 2030 will be US$ 877660 million.

Who are the main players in the Content Market report?

Ans: The main players in the Content Market are HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword, TapInfluence, Brafton, Eucalypt

What are the Application segmentation covered in the Content Market report?

Ans: The Applications covered in the Content Market report are Lead Generation, Thought Leadership, Brand Awareness, Customer Acquisition

What are the Type segmentation covered in the Content Market report?

Ans: The Types covered in the Content Market report are Blogging, Social Media, Videos, Online Articles, Research Reports

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Content Marketing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Blogging
1.2.3 Social Media
1.2.4 Videos
1.2.5 Online Articles
1.2.6 Research Reports
1.3 Market by Application
1.3.1 Global Content Marketing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Lead Generation
1.3.3 Thought Leadership
1.3.4 Brand Awareness
1.3.5 Customer Acquisition
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Content Marketing Market Perspective (2019-2030)
2.2 Content Marketing Growth Trends by Region
2.2.1 Global Content Marketing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Content Marketing Historic Market Size by Region (2019-2024)
2.2.3 Content Marketing Forecasted Market Size by Region (2025-2030)
2.3 Content Marketing Market Dynamics
2.3.1 Content Marketing Industry Trends
2.3.2 Content Marketing Market Drivers
2.3.3 Content Marketing Market Challenges
2.3.4 Content Marketing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Content Marketing Players by Revenue
3.1.1 Global Top Content Marketing Players by Revenue (2019-2024)
3.1.2 Global Content Marketing Revenue Market Share by Players (2019-2024)
3.2 Global Content Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Content Marketing Revenue
3.4 Global Content Marketing Market Concentration Ratio
3.4.1 Global Content Marketing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Content Marketing Revenue in 2023
3.5 Content Marketing Key Players Head office and Area Served
3.6 Key Players Content Marketing Product Solution and Service
3.7 Date of Enter into Content Marketing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Content Marketing Breakdown Data by Type
4.1 Global Content Marketing Historic Market Size by Type (2019-2024)
4.2 Global Content Marketing Forecasted Market Size by Type (2025-2030)
5 Content Marketing Breakdown Data by Application
5.1 Global Content Marketing Historic Market Size by Application (2019-2024)
5.2 Global Content Marketing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Content Marketing Market Size (2019-2030)
6.2 North America Content Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Content Marketing Market Size by Country (2019-2024)
6.4 North America Content Marketing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Content Marketing Market Size (2019-2030)
7.2 Europe Content Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Content Marketing Market Size by Country (2019-2024)
7.4 Europe Content Marketing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Content Marketing Market Size (2019-2030)
8.2 Asia-Pacific Content Marketing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Content Marketing Market Size by Region (2019-2024)
8.4 Asia-Pacific Content Marketing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Content Marketing Market Size (2019-2030)
9.2 Latin America Content Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Content Marketing Market Size by Country (2019-2024)
9.4 Latin America Content Marketing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Content Marketing Market Size (2019-2030)
10.2 Middle East & Africa Content Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Content Marketing Market Size by Country (2019-2024)
10.4 Middle East & Africa Content Marketing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Content Marketing Introduction
11.1.4 HubSpot Revenue in Content Marketing Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Contently
11.2.1 Contently Company Detail
11.2.2 Contently Business Overview
11.2.3 Contently Content Marketing Introduction
11.2.4 Contently Revenue in Content Marketing Business (2019-2024)
11.2.5 Contently Recent Development
11.3 Influence & Co
11.3.1 Influence & Co Company Detail
11.3.2 Influence & Co Business Overview
11.3.3 Influence & Co Content Marketing Introduction
11.3.4 Influence & Co Revenue in Content Marketing Business (2019-2024)
11.3.5 Influence & Co Recent Development
11.4 NewsCred
11.4.1 NewsCred Company Detail
11.4.2 NewsCred Business Overview
11.4.3 NewsCred Content Marketing Introduction
11.4.4 NewsCred Revenue in Content Marketing Business (2019-2024)
11.4.5 NewsCred Recent Development
11.5 Marketo
11.5.1 Marketo Company Detail
11.5.2 Marketo Business Overview
11.5.3 Marketo Content Marketing Introduction
11.5.4 Marketo Revenue in Content Marketing Business (2019-2024)
11.5.5 Marketo Recent Development
11.6 Scripted
11.6.1 Scripted Company Detail
11.6.2 Scripted Business Overview
11.6.3 Scripted Content Marketing Introduction
11.6.4 Scripted Revenue in Content Marketing Business (2019-2024)
11.6.5 Scripted Recent Development
11.7 Skyword
11.7.1 Skyword Company Detail
11.7.2 Skyword Business Overview
11.7.3 Skyword Content Marketing Introduction
11.7.4 Skyword Revenue in Content Marketing Business (2019-2024)
11.7.5 Skyword Recent Development
11.8 TapInfluence
11.8.1 TapInfluence Company Detail
11.8.2 TapInfluence Business Overview
11.8.3 TapInfluence Content Marketing Introduction
11.8.4 TapInfluence Revenue in Content Marketing Business (2019-2024)
11.8.5 TapInfluence Recent Development
11.9 Brafton
11.9.1 Brafton Company Detail
11.9.2 Brafton Business Overview
11.9.3 Brafton Content Marketing Introduction
11.9.4 Brafton Revenue in Content Marketing Business (2019-2024)
11.9.5 Brafton Recent Development
11.10 Eucalypt
11.10.1 Eucalypt Company Detail
11.10.2 Eucalypt Business Overview
11.10.3 Eucalypt Content Marketing Introduction
11.10.4 Eucalypt Revenue in Content Marketing Business (2019-2024)
11.10.5 Eucalypt Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
    Table 1. Global Content Marketing Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
    Table 2. Key Players of Blogging
    Table 3. Key Players of Social Media
    Table 4. Key Players of Videos
    Table 5. Key Players of Online Articles
    Table 6. Key Players of Research Reports
    Table 7. Global Content Marketing Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
    Table 8. Global Content Marketing Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 9. Global Content Marketing Market Size by Region (2019-2024) & (US$ Million)
    Table 10. Global Content Marketing Market Share by Region (2019-2024)
    Table 11. Global Content Marketing Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 12. Global Content Marketing Market Share by Region (2025-2030)
    Table 13. Content Marketing Market Trends
    Table 14. Content Marketing Market Drivers
    Table 15. Content Marketing Market Challenges
    Table 16. Content Marketing Market Restraints
    Table 17. Global Content Marketing Revenue by Players (2019-2024) & (US$ Million)
    Table 18. Global Content Marketing Market Share by Players (2019-2024)
    Table 19. Global Top Content Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Content Marketing as of 2023)
    Table 20. Ranking of Global Top Content Marketing Companies by Revenue (US$ Million) in 2023
    Table 21. Global 5 Largest Players Market Share by Content Marketing Revenue (CR5 and HHI) & (2019-2024)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players Content Marketing Product Solution and Service
    Table 24. Date of Enter into Content Marketing Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global Content Marketing Market Size by Type (2019-2024) & (US$ Million)
    Table 27. Global Content Marketing Revenue Market Share by Type (2019-2024)
    Table 28. Global Content Marketing Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 29. Global Content Marketing Revenue Market Share by Type (2025-2030)
    Table 30. Global Content Marketing Market Size by Application (2019-2024) & (US$ Million)
    Table 31. Global Content Marketing Revenue Market Share by Application (2019-2024)
    Table 32. Global Content Marketing Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 33. Global Content Marketing Revenue Market Share by Application (2025-2030)
    Table 34. North America Content Marketing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 35. North America Content Marketing Market Size by Country (2019-2024) & (US$ Million)
    Table 36. North America Content Marketing Market Size by Country (2025-2030) & (US$ Million)
    Table 37. Europe Content Marketing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 38. Europe Content Marketing Market Size by Country (2019-2024) & (US$ Million)
    Table 39. Europe Content Marketing Market Size by Country (2025-2030) & (US$ Million)
    Table 40. Asia-Pacific Content Marketing Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 41. Asia-Pacific Content Marketing Market Size by Region (2019-2024) & (US$ Million)
    Table 42. Asia-Pacific Content Marketing Market Size by Region (2025-2030) & (US$ Million)
    Table 43. Latin America Content Marketing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 44. Latin America Content Marketing Market Size by Country (2019-2024) & (US$ Million)
    Table 45. Latin America Content Marketing Market Size by Country (2025-2030) & (US$ Million)
    Table 46. Middle East & Africa Content Marketing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 47. Middle East & Africa Content Marketing Market Size by Country (2019-2024) & (US$ Million)
    Table 48. Middle East & Africa Content Marketing Market Size by Country (2025-2030) & (US$ Million)
    Table 49. HubSpot Company Detail
    Table 50. HubSpot Business Overview
    Table 51. HubSpot Content Marketing Product
    Table 52. HubSpot Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 53. HubSpot Recent Development
    Table 54. Contently Company Detail
    Table 55. Contently Business Overview
    Table 56. Contently Content Marketing Product
    Table 57. Contently Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 58. Contently Recent Development
    Table 59. Influence & Co Company Detail
    Table 60. Influence & Co Business Overview
    Table 61. Influence & Co Content Marketing Product
    Table 62. Influence & Co Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 63. Influence & Co Recent Development
    Table 64. NewsCred Company Detail
    Table 65. NewsCred Business Overview
    Table 66. NewsCred Content Marketing Product
    Table 67. NewsCred Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 68. NewsCred Recent Development
    Table 69. Marketo Company Detail
    Table 70. Marketo Business Overview
    Table 71. Marketo Content Marketing Product
    Table 72. Marketo Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 73. Marketo Recent Development
    Table 74. Scripted Company Detail
    Table 75. Scripted Business Overview
    Table 76. Scripted Content Marketing Product
    Table 77. Scripted Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 78. Scripted Recent Development
    Table 79. Skyword Company Detail
    Table 80. Skyword Business Overview
    Table 81. Skyword Content Marketing Product
    Table 82. Skyword Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 83. Skyword Recent Development
    Table 84. TapInfluence Company Detail
    Table 85. TapInfluence Business Overview
    Table 86. TapInfluence Content Marketing Product
    Table 87. TapInfluence Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 88. TapInfluence Recent Development
    Table 89. Brafton Company Detail
    Table 90. Brafton Business Overview
    Table 91. Brafton Content Marketing Product
    Table 92. Brafton Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 93. Brafton Recent Development
    Table 94. Eucalypt Company Detail
    Table 95. Eucalypt Business Overview
    Table 96. Eucalypt Content Marketing Product
    Table 97. Eucalypt Revenue in Content Marketing Business (2019-2024) & (US$ Million)
    Table 98. Eucalypt Recent Development
    Table 99. Research Programs/Design for This Report
    Table 100. Key Data Information from Secondary Sources
    Table 101. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Content Marketing Market Size Comparison by Type (2024-2030) & (US$ Million)
    Figure 2. Global Content Marketing Market Share by Type: 2023 VS 2030
    Figure 3. Blogging Features
    Figure 4. Social Media Features
    Figure 5. Videos Features
    Figure 6. Online Articles Features
    Figure 7. Research Reports Features
    Figure 8. Global Content Marketing Market Size Comparison by Application (2024-2030) & (US$ Million)
    Figure 9. Global Content Marketing Market Share by Application: 2023 VS 2030
    Figure 10. Lead Generation Case Studies
    Figure 11. Thought Leadership Case Studies
    Figure 12. Brand Awareness Case Studies
    Figure 13. Customer Acquisition Case Studies
    Figure 14. Content Marketing Report Years Considered
    Figure 15. Global Content Marketing Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 16. Global Content Marketing Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 17. Global Content Marketing Market Share by Region: 2023 VS 2030
    Figure 18. Global Content Marketing Market Share by Players in 2023
    Figure 19. Global Top Content Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Content Marketing as of 2023)
    Figure 20. The Top 10 and 5 Players Market Share by Content Marketing Revenue in 2023
    Figure 21. North America Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 22. North America Content Marketing Market Share by Country (2019-2030)
    Figure 23. United States Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 24. Canada Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. Europe Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 26. Europe Content Marketing Market Share by Country (2019-2030)
    Figure 27. Germany Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. France Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. U.K. Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. Italy Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 31. Russia Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. Nordic Countries Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. Asia-Pacific Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. Asia-Pacific Content Marketing Market Share by Region (2019-2030)
    Figure 35. China Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. Japan Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 37. South Korea Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 38. Southeast Asia Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 39. India Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 40. Australia Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 41. Latin America Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 42. Latin America Content Marketing Market Share by Country (2019-2030)
    Figure 43. Mexico Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. Brazil Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. Middle East & Africa Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 46. Middle East & Africa Content Marketing Market Share by Country (2019-2030)
    Figure 47. Turkey Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 48. Saudi Arabia Content Marketing Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 49. HubSpot Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 50. Contently Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 51. Influence & Co Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 52. NewsCred Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 53. Marketo Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 54. Scripted Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 55. Skyword Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 56. TapInfluence Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 57. Brafton Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 58. Eucalypt Revenue Growth Rate in Content Marketing Business (2019-2024)
    Figure 59. Bottom-up and Top-down Approaches for This Report
    Figure 60. Data Triangulation
    Figure 61. Key Executives Interviewed
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