The global Merchant Marketing Software market was valued at US$ 696 million in 2023 and is anticipated to reach US$ 1296.4 million by 2030, witnessing a CAGR of 9.1% during the forecast period 2024-2030.

Merchant Market

Merchant Marketing Software is a type of software that helps small and medium-sized businesses (SMBs) market their products or services to a larger online audience via a virtual marketplace. This marketplace often offers discounts or deals on specific products or services to attract customers. Merchant Marketing Software also provides merchants with various tools and features to manage their payments, customer data, analytics, loyalty programs, email marketing, and more.

The industry trend of Merchant Marketing Software is driven by the rapid digitization of SMBs and the emergence of powerful platforms and disruptors that offer integrated payments and software solutions. According to McKinsey research, payments performance and commerce enablement could account for approximately 80 percent of revenue growth in payments-related merchant services over the next five years. Moreover, the COVID-19 pandemic has accelerated the shift to e-commerce and digital payments across various merchant segments, such as food and beverages, grocery, homeware, healthcare, professional services, and education. These trends create new opportunities and challenges for merchant acquirers and other merchant-services providers to differentiate their offerings and capture value from SMBs and platforms.

This report aims to provide a comprehensive presentation of the global market for Merchant Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Merchant Marketing Software.

Report Scope

The Merchant Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Merchant Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Merchant Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Merchant Market Report

Report Metric	Details
Report Name	Merchant Market
Accounted market size in 2023	US$ 696 million
Forecasted market size in 2030	US$ 1296.4 million
CAGR	9.1%
Base Year	2023
Forecasted years	2024 - 2030
Segment by Type	Cloud Based Web Based
Segment by Application	Large Enterprises SMEs
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Groupon, LivingSocial, Gilt, Travelzoo, dealsave, HalfOffDeals, Vagaro, LocalFlavor
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Merchant Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Merchant Market growing?

Ans: The Merchant Market witnessing a CAGR of 9.1% during the forecast period 2024-2030.

What is the Merchant Market size in 2030?

Ans: The Merchant Market size in 2030 will be US$ 1296.4 million.

Who are the main players in the Merchant Market report?

Ans: The main players in the Merchant Market are Groupon, LivingSocial, Gilt, Travelzoo, dealsave, HalfOffDeals, Vagaro, LocalFlavor

What are the Application segmentation covered in the Merchant Market report?

Ans: The Applications covered in the Merchant Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the Merchant Market report?

Ans: The Types covered in the Merchant Market report are Cloud Based, Web Based

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Merchant Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Cloud Based

1.2.3 Web Based

1.3 Market by Application

1.3.1 Global Merchant Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Merchant Marketing Software Market Perspective (2019-2030)

2.2 Merchant Marketing Software Growth Trends by Region

2.2.1 Global Merchant Marketing Software Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Merchant Marketing Software Historic Market Size by Region (2019-2024)

2.2.3 Merchant Marketing Software Forecasted Market Size by Region (2025-2030)

2.3 Merchant Marketing Software Market Dynamics

2.3.1 Merchant Marketing Software Industry Trends

2.3.2 Merchant Marketing Software Market Drivers

2.3.3 Merchant Marketing Software Market Challenges

2.3.4 Merchant Marketing Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Merchant Marketing Software Players by Revenue

3.1.1 Global Top Merchant Marketing Software Players by Revenue (2019-2024)

3.1.2 Global Merchant Marketing Software Revenue Market Share by Players (2019-2024)

3.2 Global Merchant Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Merchant Marketing Software Revenue

3.4 Global Merchant Marketing Software Market Concentration Ratio

3.4.1 Global Merchant Marketing Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Merchant Marketing Software Revenue in 2023

3.5 Merchant Marketing Software Key Players Head office and Area Served

3.6 Key Players Merchant Marketing Software Product Solution and Service

3.7 Date of Enter into Merchant Marketing Software Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Merchant Marketing Software Breakdown Data by Type

4.1 Global Merchant Marketing Software Historic Market Size by Type (2019-2024)

4.2 Global Merchant Marketing Software Forecasted Market Size by Type (2025-2030)

5 Merchant Marketing Software Breakdown Data by Application

5.1 Global Merchant Marketing Software Historic Market Size by Application (2019-2024)

5.2 Global Merchant Marketing Software Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Merchant Marketing Software Market Size (2019-2030)

6.2 North America Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Merchant Marketing Software Market Size by Country (2019-2024)

6.4 North America Merchant Marketing Software Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Merchant Marketing Software Market Size (2019-2030)

7.2 Europe Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Merchant Marketing Software Market Size by Country (2019-2024)

7.4 Europe Merchant Marketing Software Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Merchant Marketing Software Market Size (2019-2030)

8.2 Asia-Pacific Merchant Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Merchant Marketing Software Market Size by Region (2019-2024)

8.4 Asia-Pacific Merchant Marketing Software Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Merchant Marketing Software Market Size (2019-2030)

9.2 Latin America Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Merchant Marketing Software Market Size by Country (2019-2024)

9.4 Latin America Merchant Marketing Software Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Merchant Marketing Software Market Size (2019-2030)

10.2 Middle East & Africa Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Merchant Marketing Software Market Size by Country (2019-2024)

10.4 Middle East & Africa Merchant Marketing Software Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Groupon

11.1.1 Groupon Company Detail

11.1.2 Groupon Business Overview

11.1.3 Groupon Merchant Marketing Software Introduction

11.1.4 Groupon Revenue in Merchant Marketing Software Business (2019-2024)

11.1.5 Groupon Recent Development

11.2 LivingSocial

11.2.1 LivingSocial Company Detail

11.2.2 LivingSocial Business Overview

11.2.3 LivingSocial Merchant Marketing Software Introduction

11.2.4 LivingSocial Revenue in Merchant Marketing Software Business (2019-2024)

11.2.5 LivingSocial Recent Development

11.3 Gilt

11.3.1 Gilt Company Detail

11.3.2 Gilt Business Overview

11.3.3 Gilt Merchant Marketing Software Introduction

11.3.4 Gilt Revenue in Merchant Marketing Software Business (2019-2024)

11.3.5 Gilt Recent Development

11.4 Travelzoo

11.4.1 Travelzoo Company Detail

11.4.2 Travelzoo Business Overview

11.4.3 Travelzoo Merchant Marketing Software Introduction

11.4.4 Travelzoo Revenue in Merchant Marketing Software Business (2019-2024)

11.4.5 Travelzoo Recent Development

11.5 dealsave

11.5.1 dealsave Company Detail

11.5.2 dealsave Business Overview

11.5.3 dealsave Merchant Marketing Software Introduction

11.5.4 dealsave Revenue in Merchant Marketing Software Business (2019-2024)

11.5.5 dealsave Recent Development

11.6 HalfOffDeals

11.6.1 HalfOffDeals Company Detail

11.6.2 HalfOffDeals Business Overview

11.6.3 HalfOffDeals Merchant Marketing Software Introduction

11.6.4 HalfOffDeals Revenue in Merchant Marketing Software Business (2019-2024)

11.6.5 HalfOffDeals Recent Development

11.7 Vagaro

11.7.1 Vagaro Company Detail

11.7.2 Vagaro Business Overview

11.7.3 Vagaro Merchant Marketing Software Introduction

11.7.4 Vagaro Revenue in Merchant Marketing Software Business (2019-2024)

11.7.5 Vagaro Recent Development

11.8 LocalFlavor

11.8.1 LocalFlavor Company Detail

11.8.2 LocalFlavor Business Overview

11.8.3 LocalFlavor Merchant Marketing Software Introduction

11.8.4 LocalFlavor Revenue in Merchant Marketing Software Business (2019-2024)

11.8.5 LocalFlavor Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

List of Tables

Table 1. Global Merchant Marketing Software Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Cloud Based

Table 3. Key Players of Web Based

Table 4. Global Merchant Marketing Software Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Merchant Marketing Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Merchant Marketing Software Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Merchant Marketing Software Market Share by Region (2019-2024)

Table 8. Global Merchant Marketing Software Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Merchant Marketing Software Market Share by Region (2025-2030)

Table 10. Merchant Marketing Software Market Trends

Table 11. Merchant Marketing Software Market Drivers

Table 12. Merchant Marketing Software Market Challenges

Table 13. Merchant Marketing Software Market Restraints

Table 14. Global Merchant Marketing Software Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Merchant Marketing Software Market Share by Players (2019-2024)

Table 16. Global Top Merchant Marketing Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Merchant Marketing Software as of 2023)

Table 17. Ranking of Global Top Merchant Marketing Software Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Merchant Marketing Software Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Merchant Marketing Software Product Solution and Service

Table 21. Date of Enter into Merchant Marketing Software Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Merchant Marketing Software Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Merchant Marketing Software Revenue Market Share by Type (2019-2024)

Table 25. Global Merchant Marketing Software Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Merchant Marketing Software Revenue Market Share by Type (2025-2030)

Table 27. Global Merchant Marketing Software Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Merchant Marketing Software Revenue Market Share by Application (2019-2024)

Table 29. Global Merchant Marketing Software Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Merchant Marketing Software Revenue Market Share by Application (2025-2030)

Table 31. North America Merchant Marketing Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Merchant Marketing Software Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Merchant Marketing Software Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Merchant Marketing Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Merchant Marketing Software Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Merchant Marketing Software Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Merchant Marketing Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Merchant Marketing Software Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Merchant Marketing Software Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Merchant Marketing Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Merchant Marketing Software Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Merchant Marketing Software Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Merchant Marketing Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Merchant Marketing Software Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Merchant Marketing Software Market Size by Country (2025-2030) & (US$ Million)

Table 46. Groupon Company Detail

Table 47. Groupon Business Overview

Table 48. Groupon Merchant Marketing Software Product

Table 49. Groupon Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 50. Groupon Recent Development

Table 51. LivingSocial Company Detail

Table 52. LivingSocial Business Overview

Table 53. LivingSocial Merchant Marketing Software Product

Table 54. LivingSocial Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 55. LivingSocial Recent Development

Table 56. Gilt Company Detail

Table 57. Gilt Business Overview

Table 58. Gilt Merchant Marketing Software Product

Table 59. Gilt Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 60. Gilt Recent Development

Table 61. Travelzoo Company Detail

Table 62. Travelzoo Business Overview

Table 63. Travelzoo Merchant Marketing Software Product

Table 64. Travelzoo Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 65. Travelzoo Recent Development

Table 66. dealsave Company Detail

Table 67. dealsave Business Overview

Table 68. dealsave Merchant Marketing Software Product

Table 69. dealsave Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 70. dealsave Recent Development

Table 71. HalfOffDeals Company Detail

Table 72. HalfOffDeals Business Overview

Table 73. HalfOffDeals Merchant Marketing Software Product

Table 74. HalfOffDeals Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 75. HalfOffDeals Recent Development

Table 76. Vagaro Company Detail

Table 77. Vagaro Business Overview

Table 78. Vagaro Merchant Marketing Software Product

Table 79. Vagaro Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 80. Vagaro Recent Development

Table 81. LocalFlavor Company Detail

Table 82. LocalFlavor Business Overview

Table 83. LocalFlavor Merchant Marketing Software Product

Table 84. LocalFlavor Revenue in Merchant Marketing Software Business (2019-2024) & (US$ Million)

Table 85. LocalFlavor Recent Development

Table 86. Research Programs/Design for This Report

Table 87. Key Data Information from Secondary Sources

Table 88. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Merchant Marketing Software Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Merchant Marketing Software Market Share by Type: 2023 VS 2030

Figure 3. Cloud Based Features

Figure 4. Web Based Features

Figure 5. Global Merchant Marketing Software Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Merchant Marketing Software Market Share by Application: 2023 VS 2030

Figure 7. Large Enterprises Case Studies

Figure 8. SMEs Case Studies

Figure 9. Merchant Marketing Software Report Years Considered

Figure 10. Global Merchant Marketing Software Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 11. Global Merchant Marketing Software Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 12. Global Merchant Marketing Software Market Share by Region: 2023 VS 2030

Figure 13. Global Merchant Marketing Software Market Share by Players in 2023

Figure 14. Global Top Merchant Marketing Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Merchant Marketing Software as of 2023)

Figure 15. The Top 10 and 5 Players Market Share by Merchant Marketing Software Revenue in 2023

Figure 16. North America Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 17. North America Merchant Marketing Software Market Share by Country (2019-2030)

Figure 18. United States Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 19. Canada Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 20. Europe Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. Europe Merchant Marketing Software Market Share by Country (2019-2030)

Figure 22. Germany Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. France Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. U.K. Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Italy Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 26. Russia Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. Nordic Countries Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. Asia-Pacific Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Asia-Pacific Merchant Marketing Software Market Share by Region (2019-2030)

Figure 30. China Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Japan Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. South Korea Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Southeast Asia Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 34. India Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Australia Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. Latin America Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Latin America Merchant Marketing Software Market Share by Country (2019-2030)

Figure 38. Mexico Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Brazil Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Middle East & Africa Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Middle East & Africa Merchant Marketing Software Market Share by Country (2019-2030)

Figure 42. Turkey Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Saudi Arabia Merchant Marketing Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Groupon Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 45. LivingSocial Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 46. Gilt Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 47. Travelzoo Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 48. dealsave Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 49. HalfOffDeals Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 50. Vagaro Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 51. LocalFlavor Revenue Growth Rate in Merchant Marketing Software Business (2019-2024)

Figure 52. Bottom-up and Top-down Approaches for This Report

Figure 53. Data Triangulation

Figure 54. Key Executives Interviewed

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