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Global Marketing Analytics Platform Market Research Report 2024

Published Date: August 2024

Report Code: QYRE-Auto-25J17966

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Global Marketing Analytics Platform Market Research Report 2024

Code: QYRE-Auto-25J17966

Report

August 2024

Pages:103

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

Market

Marketing analytics platform encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance.

The global Marketing Analytics Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Marketing Analytics Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Marketing Analytics Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Marketing Analytics Platform in Retail & eCommerce is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Marketing Analytics Platform include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, Owox BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Platform.

Report Scope

The Marketing Analytics Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Analytics Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Segment by Type	Large Enterprises SMES
Segment by Application	Retail & eCommerce Banking & Insurance Media & Entertaiment Travel & Hospitality Education Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, Owox BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, Oracle, Improvado, Domo, Datorama, Funnel.io, Supermetrics, Ninjacat, Fivetran, Alooma, Alight Analytics, Chartio
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, Owox BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, Oracle, Improvado, Domo, Datorama, Funnel.io, Supermetrics, Ninjacat, Fivetran, Alooma, Alight Analytics, Chartio

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Retail & eCommerce, Banking & Insurance, Media & Entertaiment, Travel & Hospitality, Education, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Large Enterprises, SMES

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Analytics Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Large Enterprises

1.2.3 SMES

1.3 Market by Application

1.3.1 Global Marketing Analytics Platform Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Retail & eCommerce

1.3.3 Banking & Insurance

1.3.4 Media & Entertaiment

1.3.5 Travel & Hospitality

1.3.6 Education

1.3.7 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Analytics Platform Market Perspective (2019-2030)

2.2 Marketing Analytics Platform Growth Trends by Region

2.2.1 Global Marketing Analytics Platform Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Marketing Analytics Platform Historic Market Size by Region (2019-2024)

2.2.3 Marketing Analytics Platform Forecasted Market Size by Region (2025-2030)

2.3 Marketing Analytics Platform Market Dynamics

2.3.1 Marketing Analytics Platform Industry Trends

2.3.2 Marketing Analytics Platform Market Drivers

2.3.3 Marketing Analytics Platform Market Challenges

2.3.4 Marketing Analytics Platform Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Analytics Platform Players by Revenue

3.1.1 Global Top Marketing Analytics Platform Players by Revenue (2019-2024)

3.1.2 Global Marketing Analytics Platform Revenue Market Share by Players (2019-2024)

3.2 Global Marketing Analytics Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Analytics Platform Revenue

3.4 Global Marketing Analytics Platform Market Concentration Ratio

3.4.1 Global Marketing Analytics Platform Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Platform Revenue in 2023

3.5 Marketing Analytics Platform Key Players Head office and Area Served

3.6 Key Players Marketing Analytics Platform Product Solution and Service

3.7 Date of Enter into Marketing Analytics Platform Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Analytics Platform Breakdown Data by Type

4.1 Global Marketing Analytics Platform Historic Market Size by Type (2019-2024)

4.2 Global Marketing Analytics Platform Forecasted Market Size by Type (2025-2030)

5 Marketing Analytics Platform Breakdown Data by Application

5.1 Global Marketing Analytics Platform Historic Market Size by Application (2019-2024)

5.2 Global Marketing Analytics Platform Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Marketing Analytics Platform Market Size (2019-2030)

6.2 North America Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Marketing Analytics Platform Market Size by Country (2019-2024)

6.4 North America Marketing Analytics Platform Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing Analytics Platform Market Size (2019-2030)

7.2 Europe Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Marketing Analytics Platform Market Size by Country (2019-2024)

7.4 Europe Marketing Analytics Platform Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Analytics Platform Market Size (2019-2030)

8.2 Asia-Pacific Marketing Analytics Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Marketing Analytics Platform Market Size by Region (2019-2024)

8.4 Asia-Pacific Marketing Analytics Platform Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing Analytics Platform Market Size (2019-2030)

9.2 Latin America Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Marketing Analytics Platform Market Size by Country (2019-2024)

9.4 Latin America Marketing Analytics Platform Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Analytics Platform Market Size (2019-2030)

10.2 Middle East & Africa Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Marketing Analytics Platform Market Size by Country (2019-2024)

10.4 Middle East & Africa Marketing Analytics Platform Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Detail

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Analytics Platform Introduction

11.1.4 HubSpot Revenue in Marketing Analytics Platform Business (2019-2024)

11.1.5 HubSpot Recent Development

11.2 Semrush

11.2.1 Semrush Company Detail

11.2.2 Semrush Business Overview

11.2.3 Semrush Marketing Analytics Platform Introduction

11.2.4 Semrush Revenue in Marketing Analytics Platform Business (2019-2024)

11.2.5 Semrush Recent Development

11.3 Looker Data Sciences (Google)

11.3.1 Looker Data Sciences (Google) Company Detail

11.3.2 Looker Data Sciences (Google) Business Overview

11.3.3 Looker Data Sciences (Google) Marketing Analytics Platform Introduction

11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Platform Business (2019-2024)

11.3.5 Looker Data Sciences (Google) Recent Development

11.4 Insider.

11.4.1 Insider. Company Detail

11.4.2 Insider. Business Overview

11.4.3 Insider. Marketing Analytics Platform Introduction

11.4.4 Insider. Revenue in Marketing Analytics Platform Business (2019-2024)

11.4.5 Insider. Recent Development

11.5 LeadsRx

11.5.1 LeadsRx Company Detail

11.5.2 LeadsRx Business Overview

11.5.3 LeadsRx Marketing Analytics Platform Introduction

11.5.4 LeadsRx Revenue in Marketing Analytics Platform Business (2019-2024)

11.5.5 LeadsRx Recent Development

11.6 SharpSpring

11.6.1 SharpSpring Company Detail

11.6.2 SharpSpring Business Overview

11.6.3 SharpSpring Marketing Analytics Platform Introduction

11.6.4 SharpSpring Revenue in Marketing Analytics Platform Business (2019-2024)

11.6.5 SharpSpring Recent Development

11.7 Owox BI

11.7.1 Owox BI Company Detail

11.7.2 Owox BI Business Overview

11.7.3 Owox BI Marketing Analytics Platform Introduction

11.7.4 Owox BI Revenue in Marketing Analytics Platform Business (2019-2024)

11.7.5 Owox BI Recent Development

11.8 Whatagraph BV

11.8.1 Whatagraph BV Company Detail

11.8.2 Whatagraph BV Business Overview

11.8.3 Whatagraph BV Marketing Analytics Platform Introduction

11.8.4 Whatagraph BV Revenue in Marketing Analytics Platform Business (2019-2024)

11.8.5 Whatagraph BV Recent Development

11.9 Pathmatics (Sensor Tower)

11.9.1 Pathmatics (Sensor Tower) Company Detail

11.9.2 Pathmatics (Sensor Tower) Business Overview

11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Platform Introduction

11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Platform Business (2019-2024)

11.9.5 Pathmatics (Sensor Tower) Recent Development

11.10 MoEngage

11.10.1 MoEngage Company Detail

11.10.2 MoEngage Business Overview

11.10.3 MoEngage Marketing Analytics Platform Introduction

11.10.4 MoEngage Revenue in Marketing Analytics Platform Business (2019-2024)

11.10.5 MoEngage Recent Development

11.11 Emarsys (SAP)

11.11.1 Emarsys (SAP) Company Detail

11.11.2 Emarsys (SAP) Business Overview

11.11.3 Emarsys (SAP) Marketing Analytics Platform Introduction

11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Platform Business (2019-2024)

11.11.5 Emarsys (SAP) Recent Development

11.12 SALESmanago

11.12.1 SALESmanago Company Detail

11.12.2 SALESmanago Business Overview

11.12.3 SALESmanago Marketing Analytics Platform Introduction

11.12.4 SALESmanago Revenue in Marketing Analytics Platform Business (2019-2024)

11.12.5 SALESmanago Recent Development

11.13 CleverTap

11.13.1 CleverTap Company Detail

11.13.2 CleverTap Business Overview

11.13.3 CleverTap Marketing Analytics Platform Introduction

11.13.4 CleverTap Revenue in Marketing Analytics Platform Business (2019-2024)

11.13.5 CleverTap Recent Development

11.14 Act-On Software

11.14.1 Act-On Software Company Detail

11.14.2 Act-On Software Business Overview

11.14.3 Act-On Software Marketing Analytics Platform Introduction

11.14.4 Act-On Software Revenue in Marketing Analytics Platform Business (2019-2024)

11.14.5 Act-On Software Recent Development

11.15 TapClicks

11.15.1 TapClicks Company Detail

11.15.2 TapClicks Business Overview

11.15.3 TapClicks Marketing Analytics Platform Introduction

11.15.4 TapClicks Revenue in Marketing Analytics Platform Business (2019-2024)

11.15.5 TapClicks Recent Development

11.16 Ometria

11.16.1 Ometria Company Detail

11.16.2 Ometria Business Overview

11.16.3 Ometria Marketing Analytics Platform Introduction

11.16.4 Ometria Revenue in Marketing Analytics Platform Business (2019-2024)

11.16.5 Ometria Recent Development

11.17 Adverity

11.17.1 Adverity Company Detail

11.17.2 Adverity Business Overview

11.17.3 Adverity Marketing Analytics Platform Introduction

11.17.4 Adverity Revenue in Marketing Analytics Platform Business (2019-2024)

11.17.5 Adverity Recent Development

11.18 Optimove

11.18.1 Optimove Company Detail

11.18.2 Optimove Business Overview

11.18.3 Optimove Marketing Analytics Platform Introduction

11.18.4 Optimove Revenue in Marketing Analytics Platform Business (2019-2024)

11.18.5 Optimove Recent Development

11.19 Funnel

11.19.1 Funnel Company Detail

11.19.2 Funnel Business Overview

11.19.3 Funnel Marketing Analytics Platform Introduction

11.19.4 Funnel Revenue in Marketing Analytics Platform Business (2019-2024)

11.19.5 Funnel Recent Development

11.20 Oracle

11.20.1 Oracle Company Detail

11.20.2 Oracle Business Overview

11.20.3 Oracle Marketing Analytics Platform Introduction

11.20.4 Oracle Revenue in Marketing Analytics Platform Business (2019-2024)

11.20.5 Oracle Recent Development

11.21 Improvado

11.21.1 Improvado Company Detail

11.21.2 Improvado Business Overview

11.21.3 Improvado Marketing Analytics Platform Introduction

11.21.4 Improvado Revenue in Marketing Analytics Platform Business (2019-2024)

11.21.5 Improvado Recent Development

11.22 Domo

11.22.1 Domo Company Detail

11.22.2 Domo Business Overview

11.22.3 Domo Marketing Analytics Platform Introduction

11.22.4 Domo Revenue in Marketing Analytics Platform Business (2019-2024)

11.22.5 Domo Recent Development

11.23 Datorama

11.23.1 Datorama Company Detail

11.23.2 Datorama Business Overview

11.23.3 Datorama Marketing Analytics Platform Introduction

11.23.4 Datorama Revenue in Marketing Analytics Platform Business (2019-2024)

11.23.5 Datorama Recent Development

11.24 Funnel.io

11.24.1 Funnel.io Company Detail

11.24.2 Funnel.io Business Overview

11.24.3 Funnel.io Marketing Analytics Platform Introduction

11.24.4 Funnel.io Revenue in Marketing Analytics Platform Business (2019-2024)

11.24.5 Funnel.io Recent Development

11.25 Supermetrics

11.25.1 Supermetrics Company Detail

11.25.2 Supermetrics Business Overview

11.25.3 Supermetrics Marketing Analytics Platform Introduction

11.25.4 Supermetrics Revenue in Marketing Analytics Platform Business (2019-2024)

11.25.5 Supermetrics Recent Development

11.26 Ninjacat

11.26.1 Ninjacat Company Detail

11.26.2 Ninjacat Business Overview

11.26.3 Ninjacat Marketing Analytics Platform Introduction

11.26.4 Ninjacat Revenue in Marketing Analytics Platform Business (2019-2024)

11.26.5 Ninjacat Recent Development

11.27 Fivetran

11.27.1 Fivetran Company Detail

11.27.2 Fivetran Business Overview

11.27.3 Fivetran Marketing Analytics Platform Introduction

11.27.4 Fivetran Revenue in Marketing Analytics Platform Business (2019-2024)

11.27.5 Fivetran Recent Development

11.28 Alooma

11.28.1 Alooma Company Detail

11.28.2 Alooma Business Overview

11.28.3 Alooma Marketing Analytics Platform Introduction

11.28.4 Alooma Revenue in Marketing Analytics Platform Business (2019-2024)

11.28.5 Alooma Recent Development

11.29 Alight Analytics

11.29.1 Alight Analytics Company Detail

11.29.2 Alight Analytics Business Overview

11.29.3 Alight Analytics Marketing Analytics Platform Introduction

11.29.4 Alight Analytics Revenue in Marketing Analytics Platform Business (2019-2024)

11.29.5 Alight Analytics Recent Development

11.30 Chartio

11.30.1 Chartio Company Detail

11.30.2 Chartio Business Overview

11.30.3 Chartio Marketing Analytics Platform Introduction

11.30.4 Chartio Revenue in Marketing Analytics Platform Business (2019-2024)

11.30.5 Chartio Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

Table 1. Global Marketing Analytics Platform Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Large Enterprises

Table 3. Key Players of SMES

Table 4. Global Marketing Analytics Platform Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Marketing Analytics Platform Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Marketing Analytics Platform Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Marketing Analytics Platform Market Share by Region (2019-2024)

Table 8. Global Marketing Analytics Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Marketing Analytics Platform Market Share by Region (2025-2030)

Table 10. Marketing Analytics Platform Market Trends

Table 11. Marketing Analytics Platform Market Drivers

Table 12. Marketing Analytics Platform Market Challenges

Table 13. Marketing Analytics Platform Market Restraints

Table 14. Global Marketing Analytics Platform Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Marketing Analytics Platform Market Share by Players (2019-2024)

Table 16. Global Top Marketing Analytics Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Platform as of 2023)

Table 17. Ranking of Global Top Marketing Analytics Platform Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Marketing Analytics Platform Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Marketing Analytics Platform Product Solution and Service

Table 21. Date of Enter into Marketing Analytics Platform Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Marketing Analytics Platform Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Marketing Analytics Platform Revenue Market Share by Type (2019-2024)

Table 25. Global Marketing Analytics Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Marketing Analytics Platform Revenue Market Share by Type (2025-2030)

Table 27. Global Marketing Analytics Platform Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Marketing Analytics Platform Revenue Market Share by Application (2019-2024)

Table 29. Global Marketing Analytics Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Marketing Analytics Platform Revenue Market Share by Application (2025-2030)

Table 31. North America Marketing Analytics Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Marketing Analytics Platform Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Marketing Analytics Platform Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Marketing Analytics Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Marketing Analytics Platform Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Marketing Analytics Platform Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Marketing Analytics Platform Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Marketing Analytics Platform Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Marketing Analytics Platform Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Marketing Analytics Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Marketing Analytics Platform Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Marketing Analytics Platform Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Marketing Analytics Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Marketing Analytics Platform Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Marketing Analytics Platform Market Size by Country (2025-2030) & (US$ Million)

Table 46. HubSpot Company Detail

Table 47. HubSpot Business Overview

Table 48. HubSpot Marketing Analytics Platform Product

Table 49. HubSpot Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 50. HubSpot Recent Development

Table 51. Semrush Company Detail

Table 52. Semrush Business Overview

Table 53. Semrush Marketing Analytics Platform Product

Table 54. Semrush Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 55. Semrush Recent Development

Table 56. Looker Data Sciences (Google) Company Detail

Table 57. Looker Data Sciences (Google) Business Overview

Table 58. Looker Data Sciences (Google) Marketing Analytics Platform Product

Table 59. Looker Data Sciences (Google) Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 60. Looker Data Sciences (Google) Recent Development

Table 61. Insider. Company Detail

Table 62. Insider. Business Overview

Table 63. Insider. Marketing Analytics Platform Product

Table 64. Insider. Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 65. Insider. Recent Development

Table 66. LeadsRx Company Detail

Table 67. LeadsRx Business Overview

Table 68. LeadsRx Marketing Analytics Platform Product

Table 69. LeadsRx Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 70. LeadsRx Recent Development

Table 71. SharpSpring Company Detail

Table 72. SharpSpring Business Overview

Table 73. SharpSpring Marketing Analytics Platform Product

Table 74. SharpSpring Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 75. SharpSpring Recent Development

Table 76. Owox BI Company Detail

Table 77. Owox BI Business Overview

Table 78. Owox BI Marketing Analytics Platform Product

Table 79. Owox BI Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 80. Owox BI Recent Development

Table 81. Whatagraph BV Company Detail

Table 82. Whatagraph BV Business Overview

Table 83. Whatagraph BV Marketing Analytics Platform Product

Table 84. Whatagraph BV Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 85. Whatagraph BV Recent Development

Table 86. Pathmatics (Sensor Tower) Company Detail

Table 87. Pathmatics (Sensor Tower) Business Overview

Table 88. Pathmatics (Sensor Tower) Marketing Analytics Platform Product

Table 89. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 90. Pathmatics (Sensor Tower) Recent Development

Table 91. MoEngage Company Detail

Table 92. MoEngage Business Overview

Table 93. MoEngage Marketing Analytics Platform Product

Table 94. MoEngage Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 95. MoEngage Recent Development

Table 96. Emarsys (SAP) Company Detail

Table 97. Emarsys (SAP) Business Overview

Table 98. Emarsys (SAP) Marketing Analytics Platform Product

Table 99. Emarsys (SAP) Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 100. Emarsys (SAP) Recent Development

Table 101. SALESmanago Company Detail

Table 102. SALESmanago Business Overview

Table 103. SALESmanago Marketing Analytics Platform Product

Table 104. SALESmanago Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 105. SALESmanago Recent Development

Table 106. CleverTap Company Detail

Table 107. CleverTap Business Overview

Table 108. CleverTap Marketing Analytics Platform Product

Table 109. CleverTap Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 110. CleverTap Recent Development

Table 111. Act-On Software Company Detail

Table 112. Act-On Software Business Overview

Table 113. Act-On Software Marketing Analytics Platform Product

Table 114. Act-On Software Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 115. Act-On Software Recent Development

Table 116. TapClicks Company Detail

Table 117. TapClicks Business Overview

Table 118. TapClicks Marketing Analytics Platform Product

Table 119. TapClicks Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 120. TapClicks Recent Development

Table 121. Ometria Company Detail

Table 122. Ometria Business Overview

Table 123. Ometria Marketing Analytics Platform Product

Table 124. Ometria Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 125. Ometria Recent Development

Table 126. Adverity Company Detail

Table 127. Adverity Business Overview

Table 128. Adverity Marketing Analytics Platform Product

Table 129. Adverity Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 130. Adverity Recent Development

Table 131. Optimove Company Detail

Table 132. Optimove Business Overview

Table 133. Optimove Marketing Analytics Platform Product

Table 134. Optimove Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 135. Optimove Recent Development

Table 136. Funnel Company Detail

Table 137. Funnel Business Overview

Table 138. Funnel Marketing Analytics Platform Product

Table 139. Funnel Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 140. Funnel Recent Development

Table 141. Oracle Company Detail

Table 142. Oracle Business Overview

Table 143. Oracle Marketing Analytics Platform Product

Table 144. Oracle Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 145. Oracle Recent Development

Table 146. Improvado Company Detail

Table 147. Improvado Business Overview

Table 148. Improvado Marketing Analytics Platform Product

Table 149. Improvado Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 150. Improvado Recent Development

Table 151. Domo Company Detail

Table 152. Domo Business Overview

Table 153. Domo Marketing Analytics Platform Product

Table 154. Domo Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 155. Domo Recent Development

Table 156. Datorama Company Detail

Table 157. Datorama Business Overview

Table 158. Datorama Marketing Analytics Platform Product

Table 159. Datorama Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 160. Datorama Recent Development

Table 161. Funnel.io Company Detail

Table 162. Funnel.io Business Overview

Table 163. Funnel.io Marketing Analytics Platform Product

Table 164. Funnel.io Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 165. Funnel.io Recent Development

Table 166. Supermetrics Company Detail

Table 167. Supermetrics Business Overview

Table 168. Supermetrics Marketing Analytics Platform Product

Table 169. Supermetrics Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 170. Supermetrics Recent Development

Table 171. Ninjacat Company Detail

Table 172. Ninjacat Business Overview

Table 173. Ninjacat Marketing Analytics Platform Product

Table 174. Ninjacat Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 175. Ninjacat Recent Development

Table 176. Fivetran Company Detail

Table 177. Fivetran Business Overview

Table 178. Fivetran Marketing Analytics Platform Product

Table 179. Fivetran Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 180. Fivetran Recent Development

Table 181. Alooma Company Detail

Table 182. Alooma Business Overview

Table 183. Alooma Marketing Analytics Platform Product

Table 184. Alooma Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 185. Alooma Recent Development

Table 186. Alight Analytics Company Detail

Table 187. Alight Analytics Business Overview

Table 188. Alight Analytics Marketing Analytics Platform Product

Table 189. Alight Analytics Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 190. Alight Analytics Recent Development

Table 191. Chartio Company Detail

Table 192. Chartio Business Overview

Table 193. Chartio Marketing Analytics Platform Product

Table 194. Chartio Revenue in Marketing Analytics Platform Business (2019-2024) & (US$ Million)

Table 195. Chartio Recent Development

Table 196. Research Programs/Design for This Report

Table 197. Key Data Information from Secondary Sources

Table 198. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Analytics Platform Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Marketing Analytics Platform Market Share by Type: 2023 VS 2030

Figure 3. Large Enterprises Features

Figure 4. SMES Features

Figure 5. Global Marketing Analytics Platform Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Marketing Analytics Platform Market Share by Application: 2023 VS 2030

Figure 7. Retail & eCommerce Case Studies

Figure 8. Banking & Insurance Case Studies

Figure 9. Media & Entertaiment Case Studies

Figure 10. Travel & Hospitality Case Studies

Figure 11. Education Case Studies

Figure 12. Others Case Studies

Figure 13. Marketing Analytics Platform Report Years Considered

Figure 14. Global Marketing Analytics Platform Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 15. Global Marketing Analytics Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Marketing Analytics Platform Market Share by Region: 2023 VS 2030

Figure 17. Global Marketing Analytics Platform Market Share by Players in 2023

Figure 18. Global Top Marketing Analytics Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Platform as of 2023)

Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Platform Revenue in 2023

Figure 20. North America Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. North America Marketing Analytics Platform Market Share by Country (2019-2030)

Figure 22. United States Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. Canada Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. Europe Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Europe Marketing Analytics Platform Market Share by Country (2019-2030)

Figure 26. Germany Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. France Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. U.K. Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Italy Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Russia Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Nordic Countries Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Asia-Pacific Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Asia-Pacific Marketing Analytics Platform Market Share by Region (2019-2030)

Figure 34. China Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Japan Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. South Korea Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Southeast Asia Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. India Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Australia Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Latin America Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Latin America Marketing Analytics Platform Market Share by Country (2019-2030)

Figure 42. Mexico Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Brazil Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Middle East & Africa Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Middle East & Africa Marketing Analytics Platform Market Share by Country (2019-2030)

Figure 46. Turkey Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. Saudi Arabia Marketing Analytics Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. HubSpot Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 49. Semrush Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 50. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 51. Insider. Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 52. LeadsRx Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 53. SharpSpring Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 54. Owox BI Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 55. Whatagraph BV Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 56. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 57. MoEngage Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 58. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 59. SALESmanago Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 60. CleverTap Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 61. Act-On Software Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 62. TapClicks Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 63. Ometria Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 64. Adverity Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 65. Optimove Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 66. Funnel Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 67. Oracle Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 68. Improvado Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 69. Domo Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 70. Datorama Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 71. Funnel.io Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 72. Supermetrics Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 73. Ninjacat Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 74. Fivetran Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 75. Alooma Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 76. Alight Analytics Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 77. Chartio Revenue Growth Rate in Marketing Analytics Platform Business (2019-2024)

Figure 78. Bottom-up and Top-down Approaches for This Report

Figure 79. Data Triangulation

Figure 80. Key Executives Interviewed

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Global Marketing Analytics Platform Market Research Report 2024

Published Date: August 2024

Report Code: QYRE-Auto-25J17966

Global Marketing Analytics Platform Market Research Report 2024

FEATURED COMPANIES

Market

Report Scope

Scope of Market Report

Chapter Outline

FAQ for this report

Who are the main players in the Market report?

What are the Application segmentation covered in the Market report?

What are the Type segmentation covered in the Market report?

FEATURED COMPANIES