The global market for Licensed Figure was valued at US$ 8750 million in the year 2024 and is projected to reach a revised size of US$ 16780 million by 2031, growing at a CAGR of 10.6% during the forecast period.

Licensed Figure Market

The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Licensed Figure competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.

Licensed figures are physical or digital three-dimensional character products whose designs, likenesses, or visual elements are authorized by intellectual property (IP) owners from films, TV, animation, comics, games, sports, celebrities, brands, or cultural institutions, and produced by toy/collectible manufacturers or studios under formal licensing agreements for retail, promotional, or premium collectible purposes.

The licensed figure industry chain starts upstream with IP creators/owners (film studios, animation houses, game developers, sports leagues, celebrities, brand owners), designers, sculptors, mold makers, raw material suppliers (plastics, resins, metals, packaging, paints) and licensing agencies; flows into midstream figure manufacturers and OEM/ODM plants that handle product design, prototyping, tooling, molding, painting, assembly, quality control and packaging under licensing contracts; and ends downstream with brand owners, distributors, e-commerce platforms, specialty/hobby shops, mass retailers, theme parks, events, and end consumers such as kids, fans, core collectors, and corporate buyers worldwide.

Globally, projects under construction and planned in the licensed figure space mainly include capacity expansion and automation upgrades of figure manufacturing plants in China and Southeast Asia, new smart factories integrating robotics and digital QC for high-precision collectibles, the launch of vertically integrated licensing–to–DTC e-commerce operations by major IP owners, new regional distribution centers in North America and Europe for faster delivery, and cross-border e-commerce infrastructure, together with numerous new IP-based product lines and collaborations between studios, toy companies, fashion brands, artists, and sports leagues targeting anime, game, movie, and art-toy-oriented collectors.

2024 Global Market sales Volume: 350 million units, Average Global Market Price: USD 25 per unit, Market Average Gross Profit Margin: 35%.

The global licensed figure market has grown steadily due to the rapid expansion of entertainment IP ecosystems, the globalization of anime and gaming culture, and rising consumer willingness to purchase character-based products for both play and collection. Growth is driven by strong releases in movies, TV, anime, and games, which continuously refresh demand for character figures across mass-market toys and premium collectibles. Regionally, North America remains a core market with deep Hollywood IP resources and a mature retail structure, while Asia-Pacific—particularly Japan, China, and South Korea—leads in anime- and game-driven figure consumption and collector culture. Europe shows stable but more fragmented demand, with strong sales linked to major film franchises, football clubs, and cultural brand collaborations. Opportunities are emerging from digital-physical integration, such as app-linked figures, collectible drops tied to virtual events, and new licensing channels from streaming platforms and virtual influencers. Demand for premium figures, resin statues, and limited-edition art toys is rising as adult collectors increase their spending power and seek higher craftsmanship and exclusivity.

However, the market faces risks, including overdependency on blockbuster IP releases, short product life cycles tied to seasonal content cycles, and increasing regulatory scrutiny over safety standards and environmental compliance. Manufacturing challenges such as rising labor costs, hand-painting labor shortages, and pressure for sustainable materials also affect profitability. Meanwhile, market saturation in certain genres—especially mainstream superhero and anime categories—creates volatility in retail performance. Key trends include the shift toward DTC e-commerce by figure brands, rapid adoption of AI-assisted sculpting and digital modeling, and personalization features that allow fans to customize poses or accessories. The competitive landscape is divided between global toy giants dominating mass-market figures and specialized collectible companies leading the high-end segment, while Chinese and Southeast Asian OEMs continue to strengthen their capabilities and move up the value chain. As consumer fandom communities deepen and cross-border e-commerce expands, the licensed figure market is expected to maintain a positive long-term trajectory with growing segmentation between play-oriented products and adult collector-focused premium offerings.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Licensed Figure, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Figure.

The Licensed Figure market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Figure market comprehensively. Regional market sizes, concerning products by Type, by IP Source, by Articulation and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Licensed Figure manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by IP Source, by Articulation and by regions.

Scope of Licensed Figure Market Report

Report Metric	Details
Report Name	Licensed Figure Market
Accounted market size in year	US$ 8750 million
Forecasted market size in 2031	US$ 16780 million
CAGR	10.6%
Base Year	year
Forecasted years	2026 - 2031
Segment by Type	PVC / ABS Mass-Production Resin / Polystone Statues and Busts Die-Cast Metal Figures and Hybrid Soft Vinyl, Plush-Integrated or Mixed
Segment by Articulation	Non-Articulated Articulated Action
Segment by Price / Positioning	Mass-Market Kids’ Figures (Low Price, High Volume) Mid-Range Collector Figures (Hobby Grade) Premium / High-End Collectible Figures and Statues Limited-Edition / Luxury Art-Toy Figures
Segment by End User	Children (Preschool & School-Age) Teenagers & Young Adults Adult Core Collectors Corporate / Institutional Buyers
Segment by IP Source	Movie & TV Series-Based Licensed Figures Anime / Manga / Cartoon-Based Licensed Figures Game & Esports Character Figures Sports, Celebrity, Brand & Cultural IP Figures
Consumption by Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Asia-Pacific (China, Japan, South Korea, Taiwan) Southeast Asia (India) Latin America (Mexico, Brazil)
By Company	Hasbro, Mattel, Bandai Namco Entertainment, The LEGO Group, Spin Master, Funko, Tomy Company, Ltd, Good Smile Company, McFarlane Toys, Diamond Select Toys, Kotobukiya Co., Ltd., Max Factory, Kaiyodo Co., Ltd, Mezco Toyz, Sideshow Collectibles, Pop Mart International, Threezero
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Core Chapters

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Licensed Figure manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Licensed Figure in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by IP Source, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.

FAQ for this report

How fast is Licensed Figure Market growing?

Ans: The Licensed Figure Market witnessing a CAGR of 10.6% during the forecast period 2026-2031.

What is the Licensed Figure Market size in 2031?

Ans: The Licensed Figure Market size in 2031 will be US$ 16780 million.

Who are the main players in the Licensed Figure Market report?

Ans: The main players in the Licensed Figure Market are Hasbro, Mattel, Bandai Namco Entertainment, The LEGO Group, Spin Master, Funko, Tomy Company, Ltd, Good Smile Company, McFarlane Toys, Diamond Select Toys, Kotobukiya Co., Ltd., Max Factory, Kaiyodo Co., Ltd, Mezco Toyz, Sideshow Collectibles, Pop Mart International, Threezero

What are the Type segmentation covered in the Licensed Figure Market report?

Ans: The Types covered in the Licensed Figure Market report are PVC / ABS Mass-Production, Resin / Polystone Statues and Busts, Die-Cast Metal Figures and Hybrid, Soft Vinyl, Plush-Integrated or Mixed

What are the End User segmentation covered in the Licensed Figure Market report?

Ans: The End users covered in the Licensed Figure Market report are Children (Preschool & School-Age), Teenagers & Young Adults, Adult Core Collectors, Corporate / Institutional Buyers

1 Licensed Figure Market Overview

1.1 Product Definition

1.2 Licensed Figure by Type

1.2.1 Global Licensed Figure Market Value Comparison by Type (2024 VS 2031)

1.2.2 PVC / ABS Mass-Production

1.2.3 Resin / Polystone Statues and Busts

1.2.4 Die-Cast Metal Figures and Hybrid

1.2.5 Soft Vinyl, Plush-Integrated or Mixed

1.3 Licensed Figure by Articulation

1.3.1 Global Licensed Figure Market Value Comparison by Articulation: 2024 VS 2031

1.3.2 Non-Articulated

1.3.3 Articulated Action

1.4 Licensed Figure by Price / Positioning

1.4.1 Global Licensed Figure Market Value Comparison by Price / Positioning: 2024 VS 2031

1.4.2 Mass-Market Kids’ Figures (Low Price, High Volume)

1.4.3 Mid-Range Collector Figures (Hobby Grade)

1.4.4 Premium / High-End Collectible Figures and Statues

1.4.5 Limited-Edition / Luxury Art-Toy Figures

1.5 Licensed Figure by End User

1.5.1 Global Licensed Figure Market Value Comparison by End User: 2024 VS 2031

1.5.2 Children (Preschool & School-Age)

1.5.3 Teenagers & Young Adults

1.5.4 Adult Core Collectors

1.5.5 Corporate / Institutional Buyers

1.6 Licensed Figure by IP Source

1.6.1 Global Licensed Figure Market Value by IP Source (2024 VS 2031)

1.6.2 Movie & TV Series-Based Licensed Figures

1.6.3 Anime / Manga / Cartoon-Based Licensed Figures

1.6.4 Game & Esports Character Figures

1.6.5 Sports, Celebrity, Brand & Cultural IP Figures

1.7 Global Licensed Figure Market Size Estimates and Forecasts

1.7.1 Global Licensed Figure Revenue 2020-2031

1.7.2 Global Licensed Figure Sales 2020-2031

1.7.3 Global Licensed Figure Market Average Price (2020-2031)

1.8 Assumptions and Limitations

2 Licensed Figure Market Competition by Manufacturers

2.1 Global Licensed Figure Sales Market Share by Manufacturers (2020-2025)

2.2 Global Licensed Figure Revenue Market Share by Manufacturers (2020-2025)

2.3 Global Licensed Figure Average Price by Manufacturers (2020-2025)

2.4 Global Key Players of Licensed Figure, Industry Ranking, 2022 VS 2023 VS 2024

2.5 Global Key Manufacturers of Licensed Figure, Manufacturing Sites & Headquarters

2.6 Global Key Manufacturers of Licensed Figure, Product Type & Application

2.7 Global Key Manufacturers of Licensed Figure, Date of Enter into This Industry

2.8 Global Licensed Figure Market Competitive Situation and Trends

2.8.1 Global Licensed Figure Market Concentration Rate

2.8.2 The Global 5 and 10 Largest Licensed Figure Players Market Share by Revenue

2.8.3 Global Licensed Figure Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

2.9 Manufacturers Mergers & Acquisitions, Expansion Plans

3 Global Licensed Figure Market Scenario by Region

3.1 Global Licensed Figure Market Size by Region: 2020 Versus 2024 Versus 2031

3.2 Global Licensed Figure Sales by Region: 2020-2031

3.2.1 Global Licensed Figure Sales by Region: 2020-2025

3.2.2 Global Licensed Figure Sales by Region: 2026-2031

3.3 Global Licensed Figure Revenue by Region: 2020-2031

3.3.1 Global Licensed Figure Revenue by Region: 2020-2025

3.3.2 Global Licensed Figure Revenue by Region: 2026-2031

3.4 North America Licensed Figure Market Facts & Figures by Country

3.4.1 North America Licensed Figure Market Size by Country: 2020 VS 2024 VS 2031

3.4.2 North America Licensed Figure Sales by Country (2020-2031)

3.4.3 North America Licensed Figure Revenue by Country (2020-2031)

3.4.4 United States

3.4.5 Canada

3.5 Europe Licensed Figure Market Facts & Figures by Country

3.5.1 Europe Licensed Figure Market Size by Country: 2020 VS 2024 VS 2031

3.5.2 Europe Licensed Figure Sales by Country (2020-2031)

3.5.3 Europe Licensed Figure Revenue by Country (2020-2031)

3.5.4 Germany

3.5.5 France

3.5.6 U.K.

3.5.7 Italy

3.5.8 Russia

3.6 Asia Pacific Licensed Figure Market Facts & Figures by Region

3.6.1 Asia Pacific Licensed Figure Market Size by Region: 2020 VS 2024 VS 2031

3.6.2 Asia Pacific Licensed Figure Sales by Region (2020-2031)

3.6.3 Asia Pacific Licensed Figure Revenue by Region (2020-2031)

3.6.4 China

3.6.5 Japan

3.6.6 South Korea

3.6.7 India

3.6.8 Australia

3.6.9 China Taiwan

3.6.10 Southeast Asia

3.7 Latin America Licensed Figure Market Facts & Figures by Country

3.7.1 Latin America Licensed Figure Market Size by Country: 2020 VS 2024 VS 2031

3.7.2 Latin America Licensed Figure Sales by Country (2020-2031)

3.7.3 Latin America Licensed Figure Revenue by Country (2020-2031)

3.7.4 Mexico

3.7.5 Brazil

3.7.6 Argentina

3.8 Middle East and Africa Licensed Figure Market Facts & Figures by Country

3.8.1 Middle East and Africa Licensed Figure Market Size by Country: 2020 VS 2024 VS 2031

3.8.2 Middle East and Africa Licensed Figure Sales by Country (2020-2031)

3.8.3 Middle East and Africa Licensed Figure Revenue by Country (2020-2031)

3.8.4 Turkey

3.8.5 Saudi Arabia

3.8.6 UAE

4 Segment by Type

4.1 Global Licensed Figure Sales by Type (2020-2031)

4.1.1 Global Licensed Figure Sales by Type (2020-2025)

4.1.2 Global Licensed Figure Sales by Type (2026-2031)

4.1.3 Global Licensed Figure Sales Market Share by Type (2020-2031)

4.2 Global Licensed Figure Revenue by Type (2020-2031)

4.2.1 Global Licensed Figure Revenue by Type (2020-2025)

4.2.2 Global Licensed Figure Revenue by Type (2026-2031)

4.2.3 Global Licensed Figure Revenue Market Share by Type (2020-2031)

4.3 Global Licensed Figure Price by Type (2020-2031)

5 Segment by IP Source

5.1 Global Licensed Figure Sales by IP Source (2020-2031)

5.1.1 Global Licensed Figure Sales by IP Source (2020-2025)

5.1.2 Global Licensed Figure Sales by IP Source (2026-2031)

5.1.3 Global Licensed Figure Sales Market Share by IP Source (2020-2031)

5.2 Global Licensed Figure Revenue by IP Source (2020-2031)

5.2.1 Global Licensed Figure Revenue by IP Source (2020-2025)

5.2.2 Global Licensed Figure Revenue by IP Source (2026-2031)

5.2.3 Global Licensed Figure Revenue Market Share by IP Source (2020-2031)

5.3 Global Licensed Figure Price by IP Source (2020-2031)

6 Key Companies Profiled

6.1 Hasbro

6.1.1 Hasbro Company Information

6.1.2 Hasbro Description and Business Overview

6.1.3 Hasbro Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.1.4 Hasbro Licensed Figure Product Portfolio

6.1.5 Hasbro Recent Developments/Updates

6.2 Mattel

6.2.1 Mattel Company Information

6.2.2 Mattel Description and Business Overview

6.2.3 Mattel Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.2.4 Mattel Licensed Figure Product Portfolio

6.2.5 Mattel Recent Developments/Updates

6.3 Bandai Namco Entertainment

6.3.1 Bandai Namco Entertainment Company Information

6.3.2 Bandai Namco Entertainment Description and Business Overview

6.3.3 Bandai Namco Entertainment Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.3.4 Bandai Namco Entertainment Licensed Figure Product Portfolio

6.3.5 Bandai Namco Entertainment Recent Developments/Updates

6.4 The LEGO Group

6.4.1 The LEGO Group Company Information

6.4.2 The LEGO Group Description and Business Overview

6.4.3 The LEGO Group Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.4.4 The LEGO Group Licensed Figure Product Portfolio

6.4.5 The LEGO Group Recent Developments/Updates

6.5 Spin Master

6.5.1 Spin Master Company Information

6.5.2 Spin Master Description and Business Overview

6.5.3 Spin Master Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.5.4 Spin Master Licensed Figure Product Portfolio

6.5.5 Spin Master Recent Developments/Updates

6.6 Funko

6.6.1 Funko Company Information

6.6.2 Funko Description and Business Overview

6.6.3 Funko Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.6.4 Funko Licensed Figure Product Portfolio

6.6.5 Funko Recent Developments/Updates

6.7 Tomy Company, Ltd

6.7.1 Tomy Company, Ltd Company Information

6.7.2 Tomy Company, Ltd Description and Business Overview

6.7.3 Tomy Company, Ltd Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.7.4 Tomy Company, Ltd Licensed Figure Product Portfolio

6.7.5 Tomy Company, Ltd Recent Developments/Updates

6.8 Good Smile Company

6.8.1 Good Smile Company Company Information

6.8.2 Good Smile Company Description and Business Overview

6.8.3 Good Smile Company Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.8.4 Good Smile Company Licensed Figure Product Portfolio

6.8.5 Good Smile Company Recent Developments/Updates

6.9 McFarlane Toys

6.9.1 McFarlane Toys Company Information

6.9.2 McFarlane Toys Description and Business Overview

6.9.3 McFarlane Toys Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.9.4 McFarlane Toys Licensed Figure Product Portfolio

6.9.5 McFarlane Toys Recent Developments/Updates

6.10 Diamond Select Toys

6.10.1 Diamond Select Toys Company Information

6.10.2 Diamond Select Toys Description and Business Overview

6.10.3 Diamond Select Toys Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.10.4 Diamond Select Toys Licensed Figure Product Portfolio

6.10.5 Diamond Select Toys Recent Developments/Updates

6.11 Kotobukiya Co., Ltd.

6.11.1 Kotobukiya Co., Ltd. Company Information

6.11.2 Kotobukiya Co., Ltd. Description and Business Overview

6.11.3 Kotobukiya Co., Ltd. Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.11.4 Kotobukiya Co., Ltd. Licensed Figure Product Portfolio

6.11.5 Kotobukiya Co., Ltd. Recent Developments/Updates

6.12 Max Factory

6.12.1 Max Factory Company Information

6.12.2 Max Factory Description and Business Overview

6.12.3 Max Factory Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.12.4 Max Factory Licensed Figure Product Portfolio

6.12.5 Max Factory Recent Developments/Updates

6.13 Kaiyodo Co., Ltd

6.13.1 Kaiyodo Co., Ltd Company Information

6.13.2 Kaiyodo Co., Ltd Description and Business Overview

6.13.3 Kaiyodo Co., Ltd Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.13.4 Kaiyodo Co., Ltd Licensed Figure Product Portfolio

6.13.5 Kaiyodo Co., Ltd Recent Developments/Updates

6.14 Mezco Toyz

6.14.1 Mezco Toyz Company Information

6.14.2 Mezco Toyz Description and Business Overview

6.14.3 Mezco Toyz Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.14.4 Mezco Toyz Licensed Figure Product Portfolio

6.14.5 Mezco Toyz Recent Developments/Updates

6.15 Sideshow Collectibles

6.15.1 Sideshow Collectibles Company Information

6.15.2 Sideshow Collectibles Description and Business Overview

6.15.3 Sideshow Collectibles Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.15.4 Sideshow Collectibles Licensed Figure Product Portfolio

6.15.5 Sideshow Collectibles Recent Developments/Updates

6.16 Pop Mart International

6.16.1 Pop Mart International Company Information

6.16.2 Pop Mart International Description and Business Overview

6.16.3 Pop Mart International Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.16.4 Pop Mart International Licensed Figure Product Portfolio

6.16.5 Pop Mart International Recent Developments/Updates

6.17 Threezero

6.17.1 Threezero Company Information

6.17.2 Threezero Description and Business Overview

6.17.3 Threezero Licensed Figure Sales, Revenue and Gross Margin (2020-2025)

6.17.4 Threezero Licensed Figure Product Portfolio

6.17.5 Threezero Recent Developments/Updates

7 Industry Chain and Sales Channels Analysis

7.1 Licensed Figure Industry Chain Analysis

7.2 Licensed Figure Raw Material Supply Analysis

7.2.1 Key Raw Materials

7.2.2 Raw Materials Key Suppliers

7.3 Licensed Figure Production Mode & Process Analysis

7.4 Licensed Figure Sales and Marketing

7.4.1 Licensed Figure Sales Channels

7.4.2 Licensed Figure Distributors

7.5 Licensed Figure Customer Analysis

8 Licensed Figure Market Dynamics

8.1 Licensed Figure Industry Trends

8.2 Licensed Figure Market Drivers

8.3 Licensed Figure Market Challenges

8.4 Licensed Figure Market Restraints

9 Research Findings and Conclusion

10 Methodology and Data Source

10.1 Methodology/Research Approach

10.1.1 Research Programs/Design

10.1.2 Market Size Estimation

10.1.3 Market Breakdown and Data Triangulation

10.2 Data Source

10.2.1 Secondary Sources

10.2.2 Primary Sources

10.3 Author List

10.4 Disclaimer

FEATURED COMPANIES

Good Smile Company

McFarlane Toys

Mattel

KOTOBUKIYA

Hasbro

Bandai Namco Entertainment

Sideshow Collectibles

Diamond Select Toys

Pop Mart International

Threezero

List of Tables

Table 1. Global Licensed Figure Market Value Comparison by Type (2024 VS 2031) & (US$ Million)

Table 2. Global Licensed Figure Market Value by Articulation, (US$ Million) & (2024 VS 2031)

Table 3. Global Licensed Figure Market Value by Price / Positioning, (US$ Million) & (2024 VS 2031)

Table 4. Global Licensed Figure Market Value by End User, (US$ Million) & (2024 VS 2031)

Table 5. Global Licensed Figure Market Value by IP Source (2024 VS 2031) & (US$ Million)

Table 6. Global Licensed Figure Market Competitive Situation by Manufacturers in 2024

Table 7. Global Licensed Figure Sales (K Units) of Key Manufacturers (2020-2025)

Table 8. Global Licensed Figure Sales Market Share by Manufacturers (2020-2025)

Table 9. Global Licensed Figure Revenue (US$ Million) by Manufacturers (2020-2025)

Table 10. Global Licensed Figure Revenue Share by Manufacturers (2020-2025)

Table 11. Global Market Licensed Figure Average Price (US$/Unit) of Key Manufacturers (2020-2025)

Table 12. Global Key Players of Licensed Figure, Industry Ranking, 2022 VS 2023 VS 2024

Table 13. Global Key Manufacturers of Licensed Figure, Manufacturing Sites & Headquarters

Table 14. Global Key Manufacturers of Licensed Figure, Product Type & Application

Table 15. Global Key Manufacturers of Licensed Figure, Date of Enter into This Industry

Table 16. Global Manufacturers Market Concentration Ratio (CR5 and HHI)

Table 17. Global Licensed Figure by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Figure as of 2024)

Table 18. Manufacturers Mergers & Acquisitions, Expansion Plans

Table 19. Global Licensed Figure Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 20. Global Licensed Figure Sales by Region (2020-2025) & (K Units)

Table 21. Global Licensed Figure Sales Market Share by Region (2020-2025)

Table 22. Global Licensed Figure Sales by Region (2026-2031) & (K Units)

Table 23. Global Licensed Figure Sales Market Share by Region (2026-2031)

Table 24. Global Licensed Figure Revenue by Region (2020-2025) & (US$ Million)

Table 25. Global Licensed Figure Revenue Market Share by Region (2020-2025)

Table 26. Global Licensed Figure Revenue by Region (2026-2031) & (US$ Million)

Table 27. Global Licensed Figure Revenue Market Share by Region (2026-2031)

Table 28. North America Licensed Figure Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 29. North America Licensed Figure Sales by Country (2020-2025) & (K Units)

Table 30. North America Licensed Figure Sales by Country (2026-2031) & (K Units)

Table 31. North America Licensed Figure Revenue by Country (2020-2025) & (US$ Million)

Table 32. North America Licensed Figure Revenue by Country (2026-2031) & (US$ Million)

Table 33. Europe Licensed Figure Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 34. Europe Licensed Figure Sales by Country (2020-2025) & (K Units)

Table 35. Europe Licensed Figure Sales by Country (2026-2031) & (K Units)

Table 36. Europe Licensed Figure Revenue by Country (2020-2025) & (US$ Million)

Table 37. Europe Licensed Figure Revenue by Country (2026-2031) & (US$ Million)

Table 38. Asia Pacific Licensed Figure Revenue by Region: 2020 VS 2024 VS 2031 (US$ Million)

Table 39. Asia Pacific Licensed Figure Sales by Region (2020-2025) & (K Units)

Table 40. Asia Pacific Licensed Figure Sales by Region (2026-2031) & (K Units)

Table 41. Asia Pacific Licensed Figure Revenue by Region (2020-2025) & (US$ Million)

Table 42. Asia Pacific Licensed Figure Revenue by Region (2026-2031) & (US$ Million)

Table 43. Latin America Licensed Figure Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 44. Latin America Licensed Figure Sales by Country (2020-2025) & (K Units)

Table 45. Latin America Licensed Figure Sales by Country (2026-2031) & (K Units)

Table 46. Latin America Licensed Figure Revenue by Country (2020-2025) & (US$ Million)

Table 47. Latin America Licensed Figure Revenue by Country (2026-2031) & (US$ Million)

Table 48. Middle East and Africa Licensed Figure Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 49. Middle East and Africa Licensed Figure Sales by Country (2020-2025) & (K Units)

Table 50. Middle East and Africa Licensed Figure Sales by Country (2026-2031) & (K Units)

Table 51. Middle East and Africa Licensed Figure Revenue by Country (2020-2025) & (US$ Million)

Table 52. Middle East and Africa Licensed Figure Revenue by Country (2026-2031) & (US$ Million)

Table 53. Global Licensed Figure Sales (K Units) by Type (2020-2025)

Table 54. Global Licensed Figure Sales (K Units) by Type (2026-2031)

Table 55. Global Licensed Figure Sales Market Share by Type (2020-2025)

Table 56. Global Licensed Figure Sales Market Share by Type (2026-2031)

Table 57. Global Licensed Figure Revenue (US$ Million) by Type (2020-2025)

Table 58. Global Licensed Figure Revenue (US$ Million) by Type (2026-2031)

Table 59. Global Licensed Figure Revenue Market Share by Type (2020-2025)

Table 60. Global Licensed Figure Revenue Market Share by Type (2026-2031)

Table 61. Global Licensed Figure Price (US$/Unit) by Type (2020-2025)

Table 62. Global Licensed Figure Price (US$/Unit) by Type (2026-2031)

Table 63. Global Licensed Figure Sales (K Units) by IP Source (2020-2025)

Table 64. Global Licensed Figure Sales (K Units) by IP Source (2026-2031)

Table 65. Global Licensed Figure Sales Market Share by IP Source (2020-2025)

Table 66. Global Licensed Figure Sales Market Share by IP Source (2026-2031)

Table 67. Global Licensed Figure Revenue (US$ Million) by IP Source (2020-2025)

Table 68. Global Licensed Figure Revenue (US$ Million) by IP Source (2026-2031)

Table 69. Global Licensed Figure Revenue Market Share by IP Source (2020-2025)

Table 70. Global Licensed Figure Revenue Market Share by IP Source (2026-2031)

Table 71. Global Licensed Figure Price (US$/Unit) by IP Source (2020-2025)

Table 72. Global Licensed Figure Price (US$/Unit) by IP Source (2026-2031)

Table 73. Hasbro Company Information

Table 74. Hasbro Description and Business Overview

Table 75. Hasbro Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 76. Hasbro Licensed Figure Product

Table 77. Hasbro Recent Developments/Updates

Table 78. Mattel Company Information

Table 79. Mattel Description and Business Overview

Table 80. Mattel Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 81. Mattel Licensed Figure Product

Table 82. Mattel Recent Developments/Updates

Table 83. Bandai Namco Entertainment Company Information

Table 84. Bandai Namco Entertainment Description and Business Overview

Table 85. Bandai Namco Entertainment Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 86. Bandai Namco Entertainment Licensed Figure Product

Table 87. Bandai Namco Entertainment Recent Developments/Updates

Table 88. The LEGO Group Company Information

Table 89. The LEGO Group Description and Business Overview

Table 90. The LEGO Group Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 91. The LEGO Group Licensed Figure Product

Table 92. The LEGO Group Recent Developments/Updates

Table 93. Spin Master Company Information

Table 94. Spin Master Description and Business Overview

Table 95. Spin Master Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 96. Spin Master Licensed Figure Product

Table 97. Spin Master Recent Developments/Updates

Table 98. Funko Company Information

Table 99. Funko Description and Business Overview

Table 100. Funko Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 101. Funko Licensed Figure Product

Table 102. Funko Recent Developments/Updates

Table 103. Tomy Company, Ltd Company Information

Table 104. Tomy Company, Ltd Description and Business Overview

Table 105. Tomy Company, Ltd Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 106. Tomy Company, Ltd Licensed Figure Product

Table 107. Tomy Company, Ltd Recent Developments/Updates

Table 108. Good Smile Company Company Information

Table 109. Good Smile Company Description and Business Overview

Table 110. Good Smile Company Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 111. Good Smile Company Licensed Figure Product

Table 112. Good Smile Company Recent Developments/Updates

Table 113. McFarlane Toys Company Information

Table 114. McFarlane Toys Description and Business Overview

Table 115. McFarlane Toys Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 116. McFarlane Toys Licensed Figure Product

Table 117. McFarlane Toys Recent Developments/Updates

Table 118. Diamond Select Toys Company Information

Table 119. Diamond Select Toys Description and Business Overview

Table 120. Diamond Select Toys Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 121. Diamond Select Toys Licensed Figure Product

Table 122. Diamond Select Toys Recent Developments/Updates

Table 123. Kotobukiya Co., Ltd. Company Information

Table 124. Kotobukiya Co., Ltd. Description and Business Overview

Table 125. Kotobukiya Co., Ltd. Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 126. Kotobukiya Co., Ltd. Licensed Figure Product

Table 127. Kotobukiya Co., Ltd. Recent Developments/Updates

Table 128. Max Factory Company Information

Table 129. Max Factory Description and Business Overview

Table 130. Max Factory Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 131. Max Factory Licensed Figure Product

Table 132. Max Factory Recent Developments/Updates

Table 133. Kaiyodo Co., Ltd Company Information

Table 134. Kaiyodo Co., Ltd Description and Business Overview

Table 135. Kaiyodo Co., Ltd Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 136. Kaiyodo Co., Ltd Licensed Figure Product

Table 137. Kaiyodo Co., Ltd Recent Developments/Updates

Table 138. Mezco Toyz Company Information

Table 139. Mezco Toyz Description and Business Overview

Table 140. Mezco Toyz Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 141. Mezco Toyz Licensed Figure Product

Table 142. Mezco Toyz Recent Developments/Updates

Table 143. Sideshow Collectibles Company Information

Table 144. Sideshow Collectibles Description and Business Overview

Table 145. Sideshow Collectibles Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 146. Sideshow Collectibles Licensed Figure Product

Table 147. Sideshow Collectibles Recent Developments/Updates

Table 148. Pop Mart International Company Information

Table 149. Pop Mart International Description and Business Overview

Table 150. Pop Mart International Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 151. Pop Mart International Licensed Figure Product

Table 152. Pop Mart International Recent Developments/Updates

Table 153. Threezero Company Information

Table 154. Threezero Description and Business Overview

Table 155. Threezero Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 156. Threezero Licensed Figure Product

Table 157. Threezero Recent Developments/Updates

Table 158. Key Raw Materials Lists

Table 159. Raw Materials Key Suppliers Lists

Table 160. Licensed Figure Distributors List

Table 161. Licensed Figure Customers List

Table 162. Licensed Figure Market Trends

Table 163. Licensed Figure Market Drivers

Table 164. Licensed Figure Market Challenges

Table 165. Licensed Figure Market Restraints

Table 166. Research Programs/Design for This Report

Table 167. Key Data Information from Secondary Sources

Table 168. Key Data Information from Primary Sources

Table 169. Authors List of This Report

List of Figures

Figure 1. Product Picture of Licensed Figure

Figure 2. Global Licensed Figure Market Value Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Licensed Figure Market Share by Type: 2024 & 2031

Figure 4. PVC / ABS Mass-Production Product Picture

Figure 5. Resin / Polystone Statues and Busts Product Picture

Figure 6. Die-Cast Metal Figures and Hybrid Product Picture

Figure 7. Soft Vinyl, Plush-Integrated or Mixed Product Picture

Figure 8. Global Licensed Figure Market Value by Articulation, (US$ Million) & (2020-2031)

Figure 9. Global Licensed Figure Market Share by Articulation: 2024 VS 2031

Figure 10. Non-Articulated Product Picture

Figure 11. Articulated Action Product Picture

Figure 12. Global Licensed Figure Market Value by Price / Positioning, (US$ Million) & (2020-2031)

Figure 13. Global Licensed Figure Market Share by Price / Positioning: 2024 VS 2031

Figure 14. Mass-Market Kids’ Figures (Low Price, High Volume) Product Picture

Figure 15. Mid-Range Collector Figures (Hobby Grade) Product Picture

Figure 16. Premium / High-End Collectible Figures and Statues Product Picture

Figure 17. Limited-Edition / Luxury Art-Toy Figures Product Picture

Figure 18. Global Licensed Figure Market Value by End User, (US$ Million) & (2020-2031)

Figure 19. Global Licensed Figure Market Share by End User: 2024 VS 2031

Figure 20. Children (Preschool & School-Age) Product Picture

Figure 21. Teenagers & Young Adults Product Picture

Figure 22. Adult Core Collectors Product Picture

Figure 23. Corporate / Institutional Buyers Product Picture

Figure 24. Global Licensed Figure Market Value by IP Source (2020-2031) & (US$ Million)

Figure 25. Global Licensed Figure Market Share by IP Source: 2024 & 2031

Figure 26. Movie & TV Series-Based Licensed Figures

Figure 27. Anime / Manga / Cartoon-Based Licensed Figures

Figure 28. Game & Esports Character Figures

Figure 29. Sports, Celebrity, Brand & Cultural IP Figures

Figure 30. Global Licensed Figure Revenue, (US$ Million), 2020 VS 2024 VS 2031

Figure 31. Global Licensed Figure Market Size (2020-2031) & (US$ Million)

Figure 32. Global Licensed Figure Sales (2020-2031) & (K Units)

Figure 33. Global Licensed Figure Average Price (US$/Unit) & (2020-2031)

Figure 34. Licensed Figure Report Years Considered

Figure 35. Licensed Figure Sales Share by Manufacturers in 2024

Figure 36. Global Licensed Figure Revenue Share by Manufacturers in 2024

Figure 37. Global 5 and 10 Largest Licensed Figure Players: Market Share by Revenue in Licensed Figure in 2024

Figure 38. Licensed Figure Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024

Figure 39. Global Licensed Figure Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Figure 40. North America Licensed Figure Sales Market Share by Country (2020-2031)

Figure 41. North America Licensed Figure Revenue Market Share by Country (2020-2031)

Figure 42. United States Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 43. Canada Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 44. Europe Licensed Figure Sales Market Share by Country (2020-2031)

Figure 45. Europe Licensed Figure Revenue Market Share by Country (2020-2031)

Figure 46. Germany Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 47. France Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 48. U.K. Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 49. Italy Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 50. Russia Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 51. Asia Pacific Licensed Figure Sales Market Share by Region (2020-2031)

Figure 52. Asia Pacific Licensed Figure Revenue Market Share by Region (2020-2031)

Figure 53. China Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 54. Japan Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 55. South Korea Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 56. India Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 57. Australia Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 58. China Taiwan Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 59. Southeast Asia Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 60. Latin America Licensed Figure Sales Market Share by Country (2020-2031)

Figure 61. Latin America Licensed Figure Revenue Market Share by Country (2020-2031)

Figure 62. Mexico Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 63. Brazil Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 64. Argentina Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 65. Middle East and Africa Licensed Figure Sales Market Share by Country (2020-2031)

Figure 66. Middle East and Africa Licensed Figure Revenue Market Share by Country (2020-2031)

Figure 67. Turkey Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 68. Saudi Arabia Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 69. UAE Licensed Figure Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 70. Global Sales Market Share of Licensed Figure by Type (2020-2031)

Figure 71. Global Revenue Market Share of Licensed Figure by Type (2020-2031)

Figure 72. Global Licensed Figure Price (US$/Unit) by Type (2020-2031)

Figure 73. Global Sales Market Share of Licensed Figure by IP Source (2020-2031)

Figure 74. Global Revenue Market Share of Licensed Figure by IP Source (2020-2031)

Figure 75. Global Licensed Figure Price (US$/Unit) by IP Source (2020-2031)

Figure 76. Licensed Figure Value Chain

Figure 77. Channels of Distribution (Direct Vs Distribution)

Figure 78. Bottom-up and Top-down Approaches for This Report

Figure 79. Data Triangulation

Figure 80. Key Executives Interviewed

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