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Global Marketing Analytics Software Market Research Report 2024

Published Date: March 2024

Report Code: QYRE-Auto-8R16972

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Global Marketing Analytics Software Market Research Report 2024

Code: QYRE-Auto-8R16972

Report

March 2024

Pages:90

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Businesses

HubSpot

SEMrush

Looker Data Sciences (Google)

Insider

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

Moengage

Emarsys (SAP)

SALESmanago

Clevertap

Act-On Software

TapClicks

Ometria

Adverity

Optimove

Funnel

Market Size

The global Marketing Analytics Software market was valued at US$ 2959.1 million in 2023 and is anticipated to reach US$ 6236.8 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.

Market

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.

France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.

In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.

Report Scope

The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by End User, by Vertical Industry, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by End User, by Vertical Industry, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Accounted market size in 2023	US$ 2959.1 million
Forecasted market size in 2030	US$ 6236.8 million
CAGR	11.1%
Base Year	2023
Forecasted years	2024 - 2030
Segment by End User	SMEs Large Enterprises
Segment by Vertical Industry	Retail & eCommerce Banking & Insurance Media & Entertaiment Travel & Hospitality Education Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by End User, by Vertical Industry, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Vertical Industry, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Market growing?

Ans: The Market witnessing a CAGR of 11.1% during the forecast period 2024-2030.

What is the Market size in 2030?

Ans: The Market size in 2030 will be US$ 6236.8 million.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel

What are the End User segmentation covered in the Market report?

Ans: The End users covered in the Market report are SMEs, Large Enterprises

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by End User

1.2.1 Global Marketing Analytics Software Market Size Growth Rate by End User: 2019 VS 2023 VS 2030

1.2.2 SMEs

1.2.3 Large Enterprises

1.3 Market by Vertical Industry

1.3.1 Global Marketing Analytics Software Market Growth by Vertical Industry: 2019 VS 2023 VS 2030

1.3.2 Retail & eCommerce

1.3.3 Banking & Insurance

1.3.4 Media & Entertaiment

1.3.5 Travel & Hospitality

1.3.6 Education

1.3.7 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Analytics Software Market Perspective (2019-2030)

2.2 Marketing Analytics Software Growth Trends by Region

2.2.1 Global Marketing Analytics Software Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Marketing Analytics Software Historic Market Size by Region (2019-2024)

2.2.3 Marketing Analytics Software Forecasted Market Size by Region (2025-2030)

2.3 Marketing Analytics Software Market Dynamics

2.3.1 Marketing Analytics Software Industry Trends

2.3.2 Marketing Analytics Software Market Drivers

2.3.3 Marketing Analytics Software Market Challenges

2.3.4 Marketing Analytics Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Analytics Software Players by Revenue

3.1.1 Global Top Marketing Analytics Software Players by Revenue (2019-2024)

3.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)

3.2 Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Analytics Software Revenue

3.4 Global Marketing Analytics Software Market Concentration Ratio

3.4.1 Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2023

3.5 Marketing Analytics Software Key Players Head office and Area Served

3.6 Key Players Marketing Analytics Software Product Solution and Service

3.7 Date of Enter into Marketing Analytics Software Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Analytics Software Breakdown Data by End User

4.1 Global Marketing Analytics Software Historic Market Size by End User (2019-2024)

4.2 Global Marketing Analytics Software Forecasted Market Size by End User (2025-2030)

5 Marketing Analytics Software Breakdown Data by Vertical Industry

5.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2019-2024)

5.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2025-2030)

6 North America

6.1 North America Marketing Analytics Software Market Size (2019-2030)

6.2 North America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Marketing Analytics Software Market Size by Country (2019-2024)

6.4 North America Marketing Analytics Software Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing Analytics Software Market Size (2019-2030)

7.2 Europe Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Marketing Analytics Software Market Size by Country (2019-2024)

7.4 Europe Marketing Analytics Software Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Analytics Software Market Size (2019-2030)

8.2 Asia-Pacific Marketing Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Marketing Analytics Software Market Size by Region (2019-2024)

8.4 Asia-Pacific Marketing Analytics Software Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing Analytics Software Market Size (2019-2030)

9.2 Latin America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Marketing Analytics Software Market Size by Country (2019-2024)

9.4 Latin America Marketing Analytics Software Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Analytics Software Market Size (2019-2030)

10.2 Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Marketing Analytics Software Market Size by Country (2019-2024)

10.4 Middle East & Africa Marketing Analytics Software Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Detail

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Analytics Software Introduction

11.1.4 HubSpot Revenue in Marketing Analytics Software Business (2019-2024)

11.1.5 HubSpot Recent Development

11.2 Semrush

11.2.1 Semrush Company Detail

11.2.2 Semrush Business Overview

11.2.3 Semrush Marketing Analytics Software Introduction

11.2.4 Semrush Revenue in Marketing Analytics Software Business (2019-2024)

11.2.5 Semrush Recent Development

11.3 Looker Data Sciences (Google)

11.3.1 Looker Data Sciences (Google) Company Detail

11.3.2 Looker Data Sciences (Google) Business Overview

11.3.3 Looker Data Sciences (Google) Marketing Analytics Software Introduction

11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2019-2024)

11.3.5 Looker Data Sciences (Google) Recent Development

11.4 Insider.

11.4.1 Insider. Company Detail

11.4.2 Insider. Business Overview

11.4.3 Insider. Marketing Analytics Software Introduction

11.4.4 Insider. Revenue in Marketing Analytics Software Business (2019-2024)

11.4.5 Insider. Recent Development

11.5 LeadsRx

11.5.1 LeadsRx Company Detail

11.5.2 LeadsRx Business Overview

11.5.3 LeadsRx Marketing Analytics Software Introduction

11.5.4 LeadsRx Revenue in Marketing Analytics Software Business (2019-2024)

11.5.5 LeadsRx Recent Development

11.6 SharpSpring

11.6.1 SharpSpring Company Detail

11.6.2 SharpSpring Business Overview

11.6.3 SharpSpring Marketing Analytics Software Introduction

11.6.4 SharpSpring Revenue in Marketing Analytics Software Business (2019-2024)

11.6.5 SharpSpring Recent Development

11.7 OWOX BI

11.7.1 OWOX BI Company Detail

11.7.2 OWOX BI Business Overview

11.7.3 OWOX BI Marketing Analytics Software Introduction

11.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2019-2024)

11.7.5 OWOX BI Recent Development

11.8 Whatagraph BV

11.8.1 Whatagraph BV Company Detail

11.8.2 Whatagraph BV Business Overview

11.8.3 Whatagraph BV Marketing Analytics Software Introduction

11.8.4 Whatagraph BV Revenue in Marketing Analytics Software Business (2019-2024)

11.8.5 Whatagraph BV Recent Development

11.9 Pathmatics (Sensor Tower)

11.9.1 Pathmatics (Sensor Tower) Company Detail

11.9.2 Pathmatics (Sensor Tower) Business Overview

11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Introduction

11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2019-2024)

11.9.5 Pathmatics (Sensor Tower) Recent Development

11.10 MoEngage

11.10.1 MoEngage Company Detail

11.10.2 MoEngage Business Overview

11.10.3 MoEngage Marketing Analytics Software Introduction

11.10.4 MoEngage Revenue in Marketing Analytics Software Business (2019-2024)

11.10.5 MoEngage Recent Development

11.11 Emarsys (SAP)

11.11.1 Emarsys (SAP) Company Detail

11.11.2 Emarsys (SAP) Business Overview

11.11.3 Emarsys (SAP) Marketing Analytics Software Introduction

11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Software Business (2019-2024)

11.11.5 Emarsys (SAP) Recent Development

11.12 SALESmanago

11.12.1 SALESmanago Company Detail

11.12.2 SALESmanago Business Overview

11.12.3 SALESmanago Marketing Analytics Software Introduction

11.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2019-2024)

11.12.5 SALESmanago Recent Development

11.13 CleverTap

11.13.1 CleverTap Company Detail

11.13.2 CleverTap Business Overview

11.13.3 CleverTap Marketing Analytics Software Introduction

11.13.4 CleverTap Revenue in Marketing Analytics Software Business (2019-2024)

11.13.5 CleverTap Recent Development

11.14 Act-On Software

11.14.1 Act-On Software Company Detail

11.14.2 Act-On Software Business Overview

11.14.3 Act-On Software Marketing Analytics Software Introduction

11.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2019-2024)

11.14.5 Act-On Software Recent Development

11.15 TapClicks

11.15.1 TapClicks Company Detail

11.15.2 TapClicks Business Overview

11.15.3 TapClicks Marketing Analytics Software Introduction

11.15.4 TapClicks Revenue in Marketing Analytics Software Business (2019-2024)

11.15.5 TapClicks Recent Development

11.16 Ometria

11.16.1 Ometria Company Detail

11.16.2 Ometria Business Overview

11.16.3 Ometria Marketing Analytics Software Introduction

11.16.4 Ometria Revenue in Marketing Analytics Software Business (2019-2024)

11.16.5 Ometria Recent Development

11.17 Adverity

11.17.1 Adverity Company Detail

11.17.2 Adverity Business Overview

11.17.3 Adverity Marketing Analytics Software Introduction

11.17.4 Adverity Revenue in Marketing Analytics Software Business (2019-2024)

11.17.5 Adverity Recent Development

11.18 Optimove

11.18.1 Optimove Company Detail

11.18.2 Optimove Business Overview

11.18.3 Optimove Marketing Analytics Software Introduction

11.18.4 Optimove Revenue in Marketing Analytics Software Business (2019-2024)

11.18.5 Optimove Recent Development

11.19 Funnel

11.19.1 Funnel Company Detail

11.19.2 Funnel Business Overview

11.19.3 Funnel Marketing Analytics Software Introduction

11.19.4 Funnel Revenue in Marketing Analytics Software Business (2019-2024)

11.19.5 Funnel Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

Businesses

HubSpot

SEMrush

Looker Data Sciences (Google)

Insider

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

Moengage

Emarsys (SAP)

SALESmanago

Clevertap

Act-On Software

TapClicks

Ometria

Adverity

Optimove

Funnel

List of Tables

Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of SMEs

Table 3. Key Players of Large Enterprises

Table 4. Global Marketing Analytics Software Market Size Growth by Vertical Industry (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Marketing Analytics Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Marketing Analytics Software Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Marketing Analytics Software Market Share by Region (2019-2024)

Table 8. Global Marketing Analytics Software Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Marketing Analytics Software Market Share by Region (2025-2030)

Table 10. Marketing Analytics Software Market Trends

Table 11. Marketing Analytics Software Market Drivers

Table 12. Marketing Analytics Software Market Challenges

Table 13. Marketing Analytics Software Market Restraints

Table 14. Global Marketing Analytics Software Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Marketing Analytics Software Market Share by Players (2019-2024)

Table 16. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2023)

Table 17. Ranking of Global Top Marketing Analytics Software Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Marketing Analytics Software Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Marketing Analytics Software Product Solution and Service

Table 21. Date of Enter into Marketing Analytics Software Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Marketing Analytics Software Market Size by End User (2019-2024) & (US$ Million)

Table 24. Global Marketing Analytics Software Revenue Market Share by End User (2019-2024)

Table 25. Global Marketing Analytics Software Forecasted Market Size by End User (2025-2030) & (US$ Million)

Table 26. Global Marketing Analytics Software Revenue Market Share by End User (2025-2030)

Table 27. Global Marketing Analytics Software Market Size by Vertical Industry (2019-2024) & (US$ Million)

Table 28. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2019-2024)

Table 29. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2025-2030) & (US$ Million)

Table 30. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2025-2030)

Table 31. North America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Marketing Analytics Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Marketing Analytics Software Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Marketing Analytics Software Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)

Table 46. HubSpot Company Detail

Table 47. HubSpot Business Overview

Table 48. HubSpot Marketing Analytics Software Product

Table 49. HubSpot Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 50. HubSpot Recent Development

Table 51. Semrush Company Detail

Table 52. Semrush Business Overview

Table 53. Semrush Marketing Analytics Software Product

Table 54. Semrush Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 55. Semrush Recent Development

Table 56. Looker Data Sciences (Google) Company Detail

Table 57. Looker Data Sciences (Google) Business Overview

Table 58. Looker Data Sciences (Google) Marketing Analytics Software Product

Table 59. Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 60. Looker Data Sciences (Google) Recent Development

Table 61. Insider. Company Detail

Table 62. Insider. Business Overview

Table 63. Insider. Marketing Analytics Software Product

Table 64. Insider. Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 65. Insider. Recent Development

Table 66. LeadsRx Company Detail

Table 67. LeadsRx Business Overview

Table 68. LeadsRx Marketing Analytics Software Product

Table 69. LeadsRx Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 70. LeadsRx Recent Development

Table 71. SharpSpring Company Detail

Table 72. SharpSpring Business Overview

Table 73. SharpSpring Marketing Analytics Software Product

Table 74. SharpSpring Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 75. SharpSpring Recent Development

Table 76. OWOX BI Company Detail

Table 77. OWOX BI Business Overview

Table 78. OWOX BI Marketing Analytics Software Product

Table 79. OWOX BI Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 80. OWOX BI Recent Development

Table 81. Whatagraph BV Company Detail

Table 82. Whatagraph BV Business Overview

Table 83. Whatagraph BV Marketing Analytics Software Product

Table 84. Whatagraph BV Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 85. Whatagraph BV Recent Development

Table 86. Pathmatics (Sensor Tower) Company Detail

Table 87. Pathmatics (Sensor Tower) Business Overview

Table 88. Pathmatics (Sensor Tower) Marketing Analytics Software Product

Table 89. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 90. Pathmatics (Sensor Tower) Recent Development

Table 91. MoEngage Company Detail

Table 92. MoEngage Business Overview

Table 93. MoEngage Marketing Analytics Software Product

Table 94. MoEngage Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 95. MoEngage Recent Development

Table 96. Emarsys (SAP) Company Detail

Table 97. Emarsys (SAP) Business Overview

Table 98. Emarsys (SAP) Marketing Analytics Software Product

Table 99. Emarsys (SAP) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 100. Emarsys (SAP) Recent Development

Table 101. SALESmanago Company Detail

Table 102. SALESmanago Business Overview

Table 103. SALESmanago Marketing Analytics Software Product

Table 104. SALESmanago Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 105. SALESmanago Recent Development

Table 106. CleverTap Company Detail

Table 107. CleverTap Business Overview

Table 108. CleverTap Marketing Analytics Software Product

Table 109. CleverTap Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 110. CleverTap Recent Development

Table 111. Act-On Software Company Detail

Table 112. Act-On Software Business Overview

Table 113. Act-On Software Marketing Analytics Software Product

Table 114. Act-On Software Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 115. Act-On Software Recent Development

Table 116. TapClicks Company Detail

Table 117. TapClicks Business Overview

Table 118. TapClicks Marketing Analytics Software Product

Table 119. TapClicks Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 120. TapClicks Recent Development

Table 121. Ometria Company Detail

Table 122. Ometria Business Overview

Table 123. Ometria Marketing Analytics Software Product

Table 124. Ometria Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 125. Ometria Recent Development

Table 126. Adverity Company Detail

Table 127. Adverity Business Overview

Table 128. Adverity Marketing Analytics Software Product

Table 129. Adverity Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 130. Adverity Recent Development

Table 131. Optimove Company Detail

Table 132. Optimove Business Overview

Table 133. Optimove Marketing Analytics Software Product

Table 134. Optimove Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 135. Optimove Recent Development

Table 136. Funnel Company Detail

Table 137. Funnel Business Overview

Table 138. Funnel Marketing Analytics Software Product

Table 139. Funnel Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)

Table 140. Funnel Recent Development

Table 141. Research Programs/Design for This Report

Table 142. Key Data Information from Secondary Sources

Table 143. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Analytics Software Market Size Comparison by End User (2024-2030) & (US$ Million)

Figure 2. Global Marketing Analytics Software Market Share by End User: 2023 VS 2030

Figure 3. SMEs Features

Figure 4. Large Enterprises Features

Figure 5. Global Marketing Analytics Software Market Size Comparison by Vertical Industry (2024-2030) & (US$ Million)

Figure 6. Global Marketing Analytics Software Market Share by Vertical Industry: 2023 VS 2030

Figure 7. Retail & eCommerce Case Studies

Figure 8. Banking & Insurance Case Studies

Figure 9. Media & Entertaiment Case Studies

Figure 10. Travel & Hospitality Case Studies

Figure 11. Education Case Studies

Figure 12. Others Case Studies

Figure 13. Marketing Analytics Software Report Years Considered

Figure 14. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 15. Global Marketing Analytics Software Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Marketing Analytics Software Market Share by Region: 2023 VS 2030

Figure 17. Global Marketing Analytics Software Market Share by Players in 2023

Figure 18. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2023)

Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Software Revenue in 2023

Figure 20. North America Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. North America Marketing Analytics Software Market Share by Country (2019-2030)

Figure 22. United States Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. Canada Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. Europe Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Europe Marketing Analytics Software Market Share by Country (2019-2030)

Figure 26. Germany Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. France Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. U.K. Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Italy Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Russia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Nordic Countries Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Asia-Pacific Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Asia-Pacific Marketing Analytics Software Market Share by Region (2019-2030)

Figure 34. China Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Japan Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. South Korea Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Southeast Asia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. India Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Australia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Latin America Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Latin America Marketing Analytics Software Market Share by Country (2019-2030)

Figure 42. Mexico Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Brazil Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Middle East & Africa Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Middle East & Africa Marketing Analytics Software Market Share by Country (2019-2030)

Figure 46. Turkey Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. Saudi Arabia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 49. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 50. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 51. Insider. Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 52. LeadsRx Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 53. SharpSpring Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 54. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 55. Whatagraph BV Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 56. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 57. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 58. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 59. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 60. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 61. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 62. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 63. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 64. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 65. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 66. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)

Figure 67. Bottom-up and Top-down Approaches for This Report

Figure 68. Data Triangulation

Figure 69. Key Executives Interviewed

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Global Marketing Analytics Market Research Report 2024

Marketing Analytics Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Marketing Analytics Tools and Software Market Research Report 2025

Global Marketing Analytics Tools and Software Market Research Report 2024

Global Marketing Analytics Platform Market Research Report 2024

Global Marketing Dashboard Software Market Research Report 2024

Global Product Analytics Tools Market Insights Forecast to 2030

Global Web Analytics Software Market Insights Forecast to 2030

Global Data Analytics Tools Market Research Report 2024

Global Web Analytics Tools Market Insights Forecast to 2030

Global Customer Engagement and Analytics Software Market Research Report 2024

Global Marketing Analytics Service Market Research Report 2024

Global Product Analytics Software Market Insights Forecast to 2030

Global Social Media Analytics Tools Software Market Research Report 2024

Global Analytics Platforms Software Market Research Report 2024

Global Business Analytics And Enterprise Software Market Research Report 2024

Global App Analytics Tool Market Research Report 2024

Marketing Analytics Platform Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Financial Analytics Software Market Research Report 2024

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