List of Tables
Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of SMEs
Table 3. Key Players of Large Enterprises
Table 4. Global Marketing Analytics Software Market Size Growth by Vertical Industry (US$ Million): 2020 VS 2024 VS 2031
Table 5. Global Marketing Analytics Software Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 6. Global Marketing Analytics Software Market Size by Region (2020-2025) & (US$ Million)
Table 7. Global Marketing Analytics Software Market Share by Region (2020-2025)
Table 8. Global Marketing Analytics Software Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 9. Global Marketing Analytics Software Market Share by Region (2026-2031)
Table 10. Marketing Analytics Software Market Trends
Table 11. Marketing Analytics Software Market Drivers
Table 12. Marketing Analytics Software Market Challenges
Table 13. Marketing Analytics Software Market Restraints
Table 14. Global Marketing Analytics Software Revenue by Players (2020-2025) & (US$ Million)
Table 15. Global Marketing Analytics Software Market Share by Players (2020-2025)
Table 16. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024)
Table 17. Ranking of Global Top Marketing Analytics Software Companies by Revenue (US$ Million) in 2024
Table 18. Global 5 Largest Players Market Share by Marketing Analytics Software Revenue (CR5 and HHI) & (2020-2025)
Table 19. Global Key Players of Marketing Analytics Software, Headquarters and Area Served
Table 20. Global Key Players of Marketing Analytics Software, Product and Application
Table 21. Global Key Players of Marketing Analytics Software, Date of Enter into This Industry
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)
Table 24. Global Marketing Analytics Software Revenue Market Share by End User (2020-2025)
Table 25. Global Marketing Analytics Software Forecasted Market Size by End User (2026-2031) & (US$ Million)
Table 26. Global Marketing Analytics Software Revenue Market Share by End User (2026-2031)
Table 27. Global Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)
Table 28. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2020-2025)
Table 29. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2026-2031) & (US$ Million)
Table 30. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2026-2031)
Table 31. North America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 32. North America Marketing Analytics Software Market Size by Country (2020-2025) & (US$ Million)
Table 33. North America Marketing Analytics Software Market Size by Country (2026-2031) & (US$ Million)
Table 34. Europe Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 35. Europe Marketing Analytics Software Market Size by Country (2020-2025) & (US$ Million)
Table 36. Europe Marketing Analytics Software Market Size by Country (2026-2031) & (US$ Million)
Table 37. Asia-Pacific Marketing Analytics Software Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 38. Asia-Pacific Marketing Analytics Software Market Size by Region (2020-2025) & (US$ Million)
Table 39. Asia-Pacific Marketing Analytics Software Market Size by Region (2026-2031) & (US$ Million)
Table 40. Latin America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 41. Latin America Marketing Analytics Software Market Size by Country (2020-2025) & (US$ Million)
Table 42. Latin America Marketing Analytics Software Market Size by Country (2026-2031) & (US$ Million)
Table 43. Middle East & Africa Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 44. Middle East & Africa Marketing Analytics Software Market Size by Country (2020-2025) & (US$ Million)
Table 45. Middle East & Africa Marketing Analytics Software Market Size by Country (2026-2031) & (US$ Million)
Table 46. HubSpot Company Details
Table 47. HubSpot Business Overview
Table 48. HubSpot Marketing Analytics Software Product
Table 49. HubSpot Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 50. HubSpot Recent Development
Table 51. Semrush Company Details
Table 52. Semrush Business Overview
Table 53. Semrush Marketing Analytics Software Product
Table 54. Semrush Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 55. Semrush Recent Development
Table 56. Google Analytics Company Details
Table 57. Google Analytics Business Overview
Table 58. Google Analytics Marketing Analytics Software Product
Table 59. Google Analytics Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 60. Google Analytics Recent Development
Table 61. Tableau Company Details
Table 62. Tableau Business Overview
Table 63. Tableau Marketing Analytics Software Product
Table 64. Tableau Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 65. Tableau Recent Development
Table 66. ClickUp Company Details
Table 67. ClickUp Business Overview
Table 68. ClickUp Marketing Analytics Software Product
Table 69. ClickUp Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 70. ClickUp Recent Development
Table 71. AgencyAnalytics Company Details
Table 72. AgencyAnalytics Business Overview
Table 73. AgencyAnalytics Marketing Analytics Software Product
Table 74. AgencyAnalytics Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 75. AgencyAnalytics Recent Development
Table 76. OWOX BI Company Details
Table 77. OWOX BI Business Overview
Table 78. OWOX BI Marketing Analytics Software Product
Table 79. OWOX BI Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 80. OWOX BI Recent Development
Table 81. Whatagraph Company Details
Table 82. Whatagraph Business Overview
Table 83. Whatagraph Marketing Analytics Software Product
Table 84. Whatagraph Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 85. Whatagraph Recent Development
Table 86. Sensor Tower Company Details
Table 87. Sensor Tower Business Overview
Table 88. Sensor Tower Marketing Analytics Software Product
Table 89. Sensor Tower Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 90. Sensor Tower Recent Development
Table 91. MoEngage Company Details
Table 92. MoEngage Business Overview
Table 93. MoEngage Marketing Analytics Software Product
Table 94. MoEngage Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 95. MoEngage Recent Development
Table 96. SAP Emarsys Company Details
Table 97. SAP Emarsys Business Overview
Table 98. SAP Emarsys Marketing Analytics Software Product
Table 99. SAP Emarsys Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 100. SAP Emarsys Recent Development
Table 101. SALESmanago Company Details
Table 102. SALESmanago Business Overview
Table 103. SALESmanago Marketing Analytics Software Product
Table 104. SALESmanago Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 105. SALESmanago Recent Development
Table 106. CleverTap Company Details
Table 107. CleverTap Business Overview
Table 108. CleverTap Marketing Analytics Software Product
Table 109. CleverTap Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 110. CleverTap Recent Development
Table 111. Act-On Software Company Details
Table 112. Act-On Software Business Overview
Table 113. Act-On Software Marketing Analytics Software Product
Table 114. Act-On Software Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 115. Act-On Software Recent Development
Table 116. TapClicks Company Details
Table 117. TapClicks Business Overview
Table 118. TapClicks Marketing Analytics Software Product
Table 119. TapClicks Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 120. TapClicks Recent Development
Table 121. Ometria Company Details
Table 122. Ometria Business Overview
Table 123. Ometria Marketing Analytics Software Product
Table 124. Ometria Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 125. Ometria Recent Development
Table 126. Adverity Company Details
Table 127. Adverity Business Overview
Table 128. Adverity Marketing Analytics Software Product
Table 129. Adverity Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 130. Adverity Recent Development
Table 131. Optimove Company Details
Table 132. Optimove Business Overview
Table 133. Optimove Marketing Analytics Software Product
Table 134. Optimove Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 135. Optimove Recent Development
Table 136. Funnel Company Details
Table 137. Funnel Business Overview
Table 138. Funnel Marketing Analytics Software Product
Table 139. Funnel Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 140. Funnel Recent Development
Table 141. Mailchimp Company Details
Table 142. Mailchimp Business Overview
Table 143. Mailchimp Marketing Analytics Software Product
Table 144. Mailchimp Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)
Table 145. Mailchimp Recent Development
Table 146. Research Programs/Design for This Report
Table 147. Key Data Information from Secondary Sources
Table 148. Key Data Information from Primary Sources
Table 149. Authors List of This Report
List of Figures
Figure 1. Marketing Analytics Software Picture
Figure 2. Global Marketing Analytics Software Market Size Comparison by End User (2020-2031) & (US$ Million)
Figure 3. Global Marketing Analytics Software Market Share by End User: 2024 VS 2031
Figure 4. SMEs Features
Figure 5. Large Enterprises Features
Figure 6. Global Marketing Analytics Software Market Size by Vertical Industry (2020-2031) & (US$ Million)
Figure 7. Global Marketing Analytics Software Market Share by Vertical Industry: 2024 VS 2031
Figure 8. Retail and eCommerce Case Studies
Figure 9. BFSI Case Studies
Figure 10. Media and Entertainment Case Studies
Figure 11. Travel and Hospitality Case Studies
Figure 12. Education Case Studies
Figure 13. Others Case Studies
Figure 14. Marketing Analytics Software Report Years Considered
Figure 15. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 16. Global Marketing Analytics Software Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 17. Global Marketing Analytics Software Market Share by Region: 2024 VS 2031
Figure 18. Global Marketing Analytics Software Market Share by Players in 2024
Figure 19. Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Software Revenue in 2024
Figure 21. North America Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 22. North America Marketing Analytics Software Market Share by Country (2020-2031)
Figure 23. United States Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 24. Canada Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. Europe Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. Europe Marketing Analytics Software Market Share by Country (2020-2031)
Figure 27. Germany Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. France Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. U.K. Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Italy Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 31. Russia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Nordic Countries Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. Asia-Pacific Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Asia-Pacific Marketing Analytics Software Market Share by Region (2020-2031)
Figure 35. China Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. Japan Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. South Korea Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. Southeast Asia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 39. India Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Australia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Latin America Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Latin America Marketing Analytics Software Market Share by Country (2020-2031)
Figure 43. Mexico Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Brazil Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. Middle East & Africa Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Middle East & Africa Marketing Analytics Software Market Share by Country (2020-2031)
Figure 47. Turkey Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 48. Saudi Arabia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 49. UAE Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 50. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 51. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 52. Google Analytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 53. Tableau Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 54. ClickUp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 55. AgencyAnalytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 56. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 57. Whatagraph Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 58. Sensor Tower Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 59. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 60. SAP Emarsys Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 61. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 62. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 63. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 64. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 65. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 66. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 67. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 68. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 69. Mailchimp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)
Figure 70. Bottom-up and Top-down Approaches for This Report
Figure 71. Data Triangulation
Figure 72. Key Executives Interviewed