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Global Real-Time Bidding (RTB) Technology Market Research Report 2024
Published Date: December 2024
|
Report Code: QYRE-Auto-28G5874
Home | Market Reports | Computers & Electronics| Software
Global Real Time Bidding RTB Technology Market Insights and Forecast to 2028
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Global Real-Time Bidding (RTB) Technology Market Research Report 2024

Code: QYRE-Auto-28G5874
Report
December 2024
Pages:77
QYResearch
Buy Now with 15% Discount
DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
GOOGLE INC
WPP
Adobe
Criteo Advertising
Facebook
Pubmatic
Smaato
Yandex
Salesforce
Rubicon Project

Real-Time Bidding (RTB) Technology Market Size

The global market for Real-Time Bidding (RTB) Technology was valued at US$ 368 million in the year 2023 and is projected to reach a revised size of US$ 580 million by 2030, growing at a CAGR of 6.8% during the forecast period.

Real-Time Bidding (RTB) Technology Market

Real-Time Bidding (RTB) Technology Market

Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
The market drivers of real-time bidding technology (RTB) can be summarized as follows:
Industry growth and market demand
Digital transformation of the advertising industry: With the rapid development of digital technology, the advertising industry is undergoing a profound digital transformation. As an important innovation in the field of digital advertising, real-time bidding technology can meet advertisers' needs for precise delivery and efficient conversion, so it has received widespread attention and application.
Market scale expansion: The market scale of real-time bidding advertising platforms is constantly expanding, and it is expected to grow at a high annual compound growth rate in the next few years. This shows that the market demand for real-time bidding technology is continuing to grow, which has promoted the rapid development of this technology.
Diversification of advertiser needs: Advertisers' needs for advertising delivery are becoming increasingly diversified, including accurate positioning of target audiences, improving advertising click-through rates and conversion rates, etc. Real-time bidding technology can meet these needs of advertisers by analyzing user data in real time and optimizing advertising matching algorithms, so it is very popular.
Technological progress and innovation
Data analysis and algorithm optimization: Real-time bidding technology relies on advanced data analysis and algorithm optimization. With the continuous development of technologies such as big data and artificial intelligence, real-time bidding technology can more accurately analyze user behavior and predict advertising effects, thereby improving the accuracy and efficiency of advertising.
Automation and intelligence: The automation and intelligence of real-time bidding technology are constantly improving, allowing advertisers to more conveniently place and manage advertisements. This lowers the threshold for advertising and attracts more advertisers to use real-time bidding technology.
Cross-platform integration: Real-time bidding technology can integrate advertising resources across multiple platforms to achieve comprehensive coverage and precise delivery of advertisements. This improves the exposure and conversion rate of advertisements, further promoting the development of real-time bidding technology.
Policy and regulatory support
Policy promotion: The government and relevant departments have issued a series of policies to encourage the digital transformation and innovative development of the advertising industry. These policies provide strong support and guarantee for the development of real-time bidding technology.
Regulations and norms: With the rapid development of the advertising industry, relevant laws and regulations are also constantly improving. These regulations regulate the market order of the advertising industry, protect the legitimate rights and interests of consumers, and also provide strong legal guarantees for the healthy development of real-time bidding technology.
This report aims to provide a comprehensive presentation of the global market for Real-Time Bidding (RTB) Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Bidding (RTB) Technology.
The Real-Time Bidding (RTB) Technology market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Real-Time Bidding (RTB) Technology market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Real-Time Bidding (RTB) Technology companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Real-Time Bidding (RTB) Technology Market Report

Report Metric Details
Report Name Real-Time Bidding (RTB) Technology Market
Accounted market size in year US$ 368 million
Forecasted market size in 2030 US$ 580 million
CAGR 6.8%
Base Year year
Forecasted years 2024 - 2030
Segment by Type
  • Open
  • Invited
Segment by Application
  • Media and Entertainment
  • Games
  • Retail and E-Commerce
  • Travel and Luxury
  • Mobile Apps
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Real-Time Bidding (RTB) Technology company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Real-Time Bidding (RTB) Technology Market growing?

Ans: The Real-Time Bidding (RTB) Technology Market witnessing a CAGR of 6.8% during the forecast period 2024-2030.

What is the Real-Time Bidding (RTB) Technology Market size in 2030?

Ans: The Real-Time Bidding (RTB) Technology Market size in 2030 will be US$ 580 million.

Who are the main players in the Real-Time Bidding (RTB) Technology Market report?

Ans: The main players in the Real-Time Bidding (RTB) Technology Market are Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project

What are the Application segmentation covered in the Real-Time Bidding (RTB) Technology Market report?

Ans: The Applications covered in the Real-Time Bidding (RTB) Technology Market report are Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps

What are the Type segmentation covered in the Real-Time Bidding (RTB) Technology Market report?

Ans: The Types covered in the Real-Time Bidding (RTB) Technology Market report are Open, Invited

Recommended Reports

Real-Time Systems

Bidding & Auction

Monitoring & Analytics

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Open
1.2.3 Invited
1.3 Market by Application
1.3.1 Global Real-Time Bidding (RTB) Technology Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and E-Commerce
1.3.5 Travel and Luxury
1.3.6 Mobile Apps
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Real-Time Bidding (RTB) Technology Market Perspective (2019-2030)
2.2 Global Real-Time Bidding (RTB) Technology Growth Trends by Region
2.2.1 Global Real-Time Bidding (RTB) Technology Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Real-Time Bidding (RTB) Technology Historic Market Size by Region (2019-2024)
2.2.3 Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2025-2030)
2.3 Real-Time Bidding (RTB) Technology Market Dynamics
2.3.1 Real-Time Bidding (RTB) Technology Industry Trends
2.3.2 Real-Time Bidding (RTB) Technology Market Drivers
2.3.3 Real-Time Bidding (RTB) Technology Market Challenges
2.3.4 Real-Time Bidding (RTB) Technology Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue
3.1.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue (2019-2024)
3.1.2 Global Real-Time Bidding (RTB) Technology Revenue Market Share by Players (2019-2024)
3.2 Global Real-Time Bidding (RTB) Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Real-Time Bidding (RTB) Technology Revenue
3.4 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio
3.4.1 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-Time Bidding (RTB) Technology Revenue in 2023
3.5 Global Key Players of Real-Time Bidding (RTB) Technology Head office and Area Served
3.6 Global Key Players of Real-Time Bidding (RTB) Technology, Product and Application
3.7 Global Key Players of Real-Time Bidding (RTB) Technology, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Real-Time Bidding (RTB) Technology Breakdown Data by Type
4.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Type (2019-2024)
4.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2025-2030)
5 Real-Time Bidding (RTB) Technology Breakdown Data by Application
5.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Application (2019-2024)
5.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Real-Time Bidding (RTB) Technology Market Size (2019-2030)
6.2 North America Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
6.4 North America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Real-Time Bidding (RTB) Technology Market Size (2019-2030)
7.2 Europe Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
7.4 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (2019-2030)
8.2 Asia-Pacific Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024)
8.4 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Real-Time Bidding (RTB) Technology Market Size (2019-2030)
9.2 Latin America Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
9.4 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (2019-2030)
10.2 Middle East & Africa Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
10.4 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Real-Time Bidding (RTB) Technology Introduction
11.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.1.5 Google Recent Development
11.2 WPP plc
11.2.1 WPP plc Company Details
11.2.2 WPP plc Business Overview
11.2.3 WPP plc Real-Time Bidding (RTB) Technology Introduction
11.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.2.5 WPP plc Recent Development
11.3 Adobe
11.3.1 Adobe Company Details
11.3.2 Adobe Business Overview
11.3.3 Adobe Real-Time Bidding (RTB) Technology Introduction
11.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.3.5 Adobe Recent Development
11.4 CRITEO ADVERTISING
11.4.1 CRITEO ADVERTISING Company Details
11.4.2 CRITEO ADVERTISING Business Overview
11.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Introduction
11.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.4.5 CRITEO ADVERTISING Recent Development
11.5 Facebook
11.5.1 Facebook Company Details
11.5.2 Facebook Business Overview
11.5.3 Facebook Real-Time Bidding (RTB) Technology Introduction
11.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.5.5 Facebook Recent Development
11.6 PubMatic
11.6.1 PubMatic Company Details
11.6.2 PubMatic Business Overview
11.6.3 PubMatic Real-Time Bidding (RTB) Technology Introduction
11.6.4 PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.6.5 PubMatic Recent Development
11.7 Smaato
11.7.1 Smaato Company Details
11.7.2 Smaato Business Overview
11.7.3 Smaato Real-Time Bidding (RTB) Technology Introduction
11.7.4 Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.7.5 Smaato Recent Development
11.8 Yandex
11.8.1 Yandex Company Details
11.8.2 Yandex Business Overview
11.8.3 Yandex Real-Time Bidding (RTB) Technology Introduction
11.8.4 Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.8.5 Yandex Recent Development
11.9 Salesforce
11.9.1 Salesforce Company Details
11.9.2 Salesforce Business Overview
11.9.3 Salesforce Real-Time Bidding (RTB) Technology Introduction
11.9.4 Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.9.5 Salesforce Recent Development
11.10 Rubicon Project
11.10.1 Rubicon Project Company Details
11.10.2 Rubicon Project Business Overview
11.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Introduction
11.10.4 Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.10.5 Rubicon Project Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
GOOGLE INC
WPP
Adobe
Criteo Advertising
Facebook
Pubmatic
Smaato
Yandex
Salesforce
Rubicon Project
List of Tables
 Table 1. Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
 Table 2. Key Players of Open
 Table 3. Key Players of Invited
 Table 4. Global Real-Time Bidding (RTB) Technology Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
 Table 5. Global Real-Time Bidding (RTB) Technology Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
 Table 6. Global Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024) & (US$ Million)
 Table 7. Global Real-Time Bidding (RTB) Technology Market Share by Region (2019-2024)
 Table 8. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2025-2030) & (US$ Million)
 Table 9. Global Real-Time Bidding (RTB) Technology Market Share by Region (2025-2030)
 Table 10. Real-Time Bidding (RTB) Technology Market Trends
 Table 11. Real-Time Bidding (RTB) Technology Market Drivers
 Table 12. Real-Time Bidding (RTB) Technology Market Challenges
 Table 13. Real-Time Bidding (RTB) Technology Market Restraints
 Table 14. Global Real-Time Bidding (RTB) Technology Revenue by Players (2019-2024) & (US$ Million)
 Table 15. Global Real-Time Bidding (RTB) Technology Market Share by Players (2019-2024)
 Table 16. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2023)
 Table 17. Ranking of Global Top Real-Time Bidding (RTB) Technology Companies by Revenue (US$ Million) in 2023
 Table 18. Global 5 Largest Players Market Share by Real-Time Bidding (RTB) Technology Revenue (CR5 and HHI) & (2019-2024)
 Table 19. Global Key Players of Real-Time Bidding (RTB) Technology, Headquarters and Area Served
 Table 20. Global Key Players of Real-Time Bidding (RTB) Technology, Product and Application
 Table 21. Global Key Players of Real-Time Bidding (RTB) Technology, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Real-Time Bidding (RTB) Technology Market Size by Type (2019-2024) & (US$ Million)
 Table 24. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2019-2024)
 Table 25. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2025-2030) & (US$ Million)
 Table 26. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2025-2030)
 Table 27. Global Real-Time Bidding (RTB) Technology Market Size by Application (2019-2024) & (US$ Million)
 Table 28. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2019-2024)
 Table 29. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2025-2030) & (US$ Million)
 Table 30. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2025-2030)
 Table 31. North America Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
 Table 32. North America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
 Table 33. North America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
 Table 34. Europe Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
 Table 35. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
 Table 36. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
 Table 37. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
 Table 38. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024) & (US$ Million)
 Table 39. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2025-2030) & (US$ Million)
 Table 40. Latin America Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
 Table 41. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
 Table 42. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
 Table 43. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
 Table 44. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
 Table 45. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
 Table 46. Google Company Details
 Table 47. Google Business Overview
 Table 48. Google Real-Time Bidding (RTB) Technology Product
 Table 49. Google Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 50. Google Recent Development
 Table 51. WPP plc Company Details
 Table 52. WPP plc Business Overview
 Table 53. WPP plc Real-Time Bidding (RTB) Technology Product
 Table 54. WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 55. WPP plc Recent Development
 Table 56. Adobe Company Details
 Table 57. Adobe Business Overview
 Table 58. Adobe Real-Time Bidding (RTB) Technology Product
 Table 59. Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 60. Adobe Recent Development
 Table 61. CRITEO ADVERTISING Company Details
 Table 62. CRITEO ADVERTISING Business Overview
 Table 63. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Product
 Table 64. CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 65. CRITEO ADVERTISING Recent Development
 Table 66. Facebook Company Details
 Table 67. Facebook Business Overview
 Table 68. Facebook Real-Time Bidding (RTB) Technology Product
 Table 69. Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 70. Facebook Recent Development
 Table 71. PubMatic Company Details
 Table 72. PubMatic Business Overview
 Table 73. PubMatic Real-Time Bidding (RTB) Technology Product
 Table 74. PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 75. PubMatic Recent Development
 Table 76. Smaato Company Details
 Table 77. Smaato Business Overview
 Table 78. Smaato Real-Time Bidding (RTB) Technology Product
 Table 79. Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 80. Smaato Recent Development
 Table 81. Yandex Company Details
 Table 82. Yandex Business Overview
 Table 83. Yandex Real-Time Bidding (RTB) Technology Product
 Table 84. Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 85. Yandex Recent Development
 Table 86. Salesforce Company Details
 Table 87. Salesforce Business Overview
 Table 88. Salesforce Real-Time Bidding (RTB) Technology Product
 Table 89. Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 90. Salesforce Recent Development
 Table 91. Rubicon Project Company Details
 Table 92. Rubicon Project Business Overview
 Table 93. Rubicon Project Real-Time Bidding (RTB) Technology Product
 Table 94. Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
 Table 95. Rubicon Project Recent Development
 Table 96. Research Programs/Design for This Report
 Table 97. Key Data Information from Secondary Sources
 Table 98. Key Data Information from Primary Sources
 Table 99. Authors List of This Report


List of Figures
 Figure 1. Real-Time Bidding (RTB) Technology Picture
 Figure 2. Global Real-Time Bidding (RTB) Technology Market Size Comparison by Type (2024-2030) & (US$ Million)
 Figure 3. Global Real-Time Bidding (RTB) Technology Market Share by Type: 2023 VS 2030
 Figure 4. Open Features
 Figure 5. Invited Features
 Figure 6. Global Real-Time Bidding (RTB) Technology Market Size by Application (2024-2030) & (US$ Million)
 Figure 7. Global Real-Time Bidding (RTB) Technology Market Share by Application: 2023 VS 2030
 Figure 8. Media and Entertainment Case Studies
 Figure 9. Games Case Studies
 Figure 10. Retail and E-Commerce Case Studies
 Figure 11. Travel and Luxury Case Studies
 Figure 12. Mobile Apps Case Studies
 Figure 13. Real-Time Bidding (RTB) Technology Report Years Considered
 Figure 14. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million), Year-over-Year: 2019-2030
 Figure 15. Global Real-Time Bidding (RTB) Technology Market Size, (US$ Million), 2019 VS 2023 VS 2030
 Figure 16. Global Real-Time Bidding (RTB) Technology Market Share by Region: 2023 VS 2030
 Figure 17. Global Real-Time Bidding (RTB) Technology Market Share by Players in 2023
 Figure 18. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2023)
 Figure 19. The Top 10 and 5 Players Market Share by Real-Time Bidding (RTB) Technology Revenue in 2023
 Figure 20. North America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 21. North America Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
 Figure 22. United States Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 23. Canada Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 24. Europe Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 25. Europe Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
 Figure 26. Germany Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 27. France Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 28. U.K. Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 29. Italy Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 30. Russia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 31. Nordic Countries Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 32. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 33. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2019-2030)
 Figure 34. China Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 35. Japan Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 36. South Korea Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 37. Southeast Asia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 38. India Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 39. Australia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 40. Latin America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 41. Latin America Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
 Figure 42. Mexico Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 43. Brazil Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 44. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 45. Middle East & Africa Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
 Figure 46. Turkey Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 47. Saudi Arabia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 48. UAE Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
 Figure 49. Google Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 50. WPP plc Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 51. Adobe Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 52. CRITEO ADVERTISING Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 53. Facebook Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 54. PubMatic Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 55. Smaato Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 56. Yandex Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 57. Salesforce Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 58. Rubicon Project Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
 Figure 59. Bottom-up and Top-down Approaches for This Report
 Figure 60. Data Triangulation
 Figure 61. Key Executives Interviewed
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