List of Tables
Table 1. Global Real-time Bidding (RTB) Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of Publisher Platform
Table 3. Key Players of Advertiser Platform
Table 4. Key Players of Advertising Exchange Platform
Table 5. Global Real-time Bidding (RTB) Platform Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 6. Global Real-time Bidding (RTB) Platform Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 7. Global Real-time Bidding (RTB) Platform Market Size by Region (2020-2025) & (US$ Million)
Table 8. Global Real-time Bidding (RTB) Platform Market Share by Region (2020-2025)
Table 9. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 10. Global Real-time Bidding (RTB) Platform Market Share by Region (2026-2031)
Table 11. Real-time Bidding (RTB) Platform Market Trends
Table 12. Real-time Bidding (RTB) Platform Market Drivers
Table 13. Real-time Bidding (RTB) Platform Market Challenges
Table 14. Real-time Bidding (RTB) Platform Market Restraints
Table 15. Global Real-time Bidding (RTB) Platform Revenue by Players (2020-2025) & (US$ Million)
Table 16. Global Real-time Bidding (RTB) Platform Market Share by Players (2020-2025)
Table 17. Global Top Real-time Bidding (RTB) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) Platform as of 2024)
Table 18. Ranking of Global Top Real-time Bidding (RTB) Platform Companies by Revenue (US$ Million) in 2024
Table 19. Global 5 Largest Players Market Share by Real-time Bidding (RTB) Platform Revenue (CR5 and HHI) & (2020-2025)
Table 20. Global Key Players of Real-time Bidding (RTB) Platform, Headquarters and Area Served
Table 21. Global Key Players of Real-time Bidding (RTB) Platform, Product and Application
Table 22. Global Key Players of Real-time Bidding (RTB) Platform, Date of Enter into This Industry
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Real-time Bidding (RTB) Platform Market Size by Type (2020-2025) & (US$ Million)
Table 25. Global Real-time Bidding (RTB) Platform Revenue Market Share by Type (2020-2025)
Table 26. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 27. Global Real-time Bidding (RTB) Platform Revenue Market Share by Type (2026-2031)
Table 28. Global Real-time Bidding (RTB) Platform Market Size by Application (2020-2025) & (US$ Million)
Table 29. Global Real-time Bidding (RTB) Platform Revenue Market Share by Application (2020-2025)
Table 30. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 31. Global Real-time Bidding (RTB) Platform Revenue Market Share by Application (2026-2031)
Table 32. North America Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 33. North America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
Table 34. North America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
Table 35. Europe Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 36. Europe Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
Table 37. Europe Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
Table 38. Asia-Pacific Real-time Bidding (RTB) Platform Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 39. Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2020-2025) & (US$ Million)
Table 40. Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2026-2031) & (US$ Million)
Table 41. Latin America Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 42. Latin America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
Table 43. Latin America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
Table 44. Middle East & Africa Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 45. Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
Table 46. Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
Table 47. Ad Colony Company Details
Table 48. Ad Colony Business Overview
Table 49. Ad Colony Real-time Bidding (RTB) Platform Product
Table 50. Ad Colony Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 51. Ad Colony Recent Development
Table 52. Ads Compass Company Details
Table 53. Ads Compass Business Overview
Table 54. Ads Compass Real-time Bidding (RTB) Platform Product
Table 55. Ads Compass Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 56. Ads Compass Recent Development
Table 57. Imonomy Company Details
Table 58. Imonomy Business Overview
Table 59. Imonomy Real-time Bidding (RTB) Platform Product
Table 60. Imonomy Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 61. Imonomy Recent Development
Table 62. LiveIntent Company Details
Table 63. LiveIntent Business Overview
Table 64. LiveIntent Real-time Bidding (RTB) Platform Product
Table 65. LiveIntent Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 66. LiveIntent Recent Development
Table 67. Magnite Company Details
Table 68. Magnite Business Overview
Table 69. Magnite Real-time Bidding (RTB) Platform Product
Table 70. Magnite Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 71. Magnite Recent Development
Table 72. OutBrain Company Details
Table 73. OutBrain Business Overview
Table 74. OutBrain Real-time Bidding (RTB) Platform Product
Table 75. OutBrain Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 76. OutBrain Recent Development
Table 77. Smaato Company Details
Table 78. Smaato Business Overview
Table 79. Smaato Real-time Bidding (RTB) Platform Product
Table 80. Smaato Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 81. Smaato Recent Development
Table 82. Splicky Company Details
Table 83. Splicky Business Overview
Table 84. Splicky Real-time Bidding (RTB) Platform Product
Table 85. Splicky Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 86. Splicky Recent Development
Table 87. OpenX Company Details
Table 88. OpenX Business Overview
Table 89. OpenX Real-time Bidding (RTB) Platform Product
Table 90. OpenX Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 91. OpenX Recent Development
Table 92. Xandr Company Details
Table 93. Xandr Business Overview
Table 94. Xandr Real-time Bidding (RTB) Platform Product
Table 95. Xandr Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 96. Xandr Recent Development
Table 97. Ad Pushup Company Details
Table 98. Ad Pushup Business Overview
Table 99. Ad Pushup Real-time Bidding (RTB) Platform Product
Table 100. Ad Pushup Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 101. Ad Pushup Recent Development
Table 102. GetGeoFencing Company Details
Table 103. GetGeoFencing Business Overview
Table 104. GetGeoFencing Real-time Bidding (RTB) Platform Product
Table 105. GetGeoFencing Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
Table 106. GetGeoFencing Recent Development
Table 107. Research Programs/Design for This Report
Table 108. Key Data Information from Secondary Sources
Table 109. Key Data Information from Primary Sources
Table 110. Authors List of This Report
List of Figures
Figure 1. Real-time Bidding (RTB) Platform Picture
Figure 2. Global Real-time Bidding (RTB) Platform Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global Real-time Bidding (RTB) Platform Market Share by Type: 2024 VS 2031
Figure 4. Publisher Platform Features
Figure 5. Advertiser Platform Features
Figure 6. Advertising Exchange Platform Features
Figure 7. Global Real-time Bidding (RTB) Platform Market Size by Application (2020-2031) & (US$ Million)
Figure 8. Global Real-time Bidding (RTB) Platform Market Share by Application: 2024 VS 2031
Figure 9. Media and Entertainment Case Studies
Figure 10. Games Case Studies
Figure 11. Retail and E-Commerce Case Studies
Figure 12. Travel and Luxury Case Studies
Figure 13. Mobile Apps Case Studies
Figure 14. Other Case Studies
Figure 15. Real-time Bidding (RTB) Platform Report Years Considered
Figure 16. Global Real-time Bidding (RTB) Platform Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 17. Global Real-time Bidding (RTB) Platform Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 18. Global Real-time Bidding (RTB) Platform Market Share by Region: 2024 VS 2031
Figure 19. Global Real-time Bidding (RTB) Platform Market Share by Players in 2024
Figure 20. Global Top Real-time Bidding (RTB) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) Platform as of 2024)
Figure 21. The Top 10 and 5 Players Market Share by Real-time Bidding (RTB) Platform Revenue in 2024
Figure 22. North America Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 23. North America Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
Figure 24. United States Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. Canada Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. Europe Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 27. Europe Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
Figure 28. Germany Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. France Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. U.K. Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 31. Italy Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Russia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. Nordic Countries Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Asia-Pacific Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 35. Asia-Pacific Real-time Bidding (RTB) Platform Market Share by Region (2020-2031)
Figure 36. China Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. Japan Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. South Korea Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 39. Southeast Asia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. India Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Australia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Latin America Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 43. Latin America Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
Figure 44. Mexico Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. Brazil Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Middle East & Africa Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 47. Middle East & Africa Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
Figure 48. Turkey Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 49. Saudi Arabia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 50. UAE Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 51. Ad Colony Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 52. Ads Compass Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 53. Imonomy Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 54. LiveIntent Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 55. Magnite Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 56. OutBrain Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 57. Smaato Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 58. Splicky Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 59. OpenX Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 60. Xandr Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 61. Ad Pushup Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 62. GetGeoFencing Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed