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Global Real-time Bidding (RTB) Platform Market Research Report 2025
Published Date: May 2025
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Report Code: QYRE-Auto-9Q13696
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Global Real-time Bidding (RTB) Platform Market Research Report 2025

Code: QYRE-Auto-9Q13696
Report
May 2025
Pages:81
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Real-time Bidding (RTB) Platform Market

The global market for Real-time Bidding (RTB) Platform was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
North American market for Real-time Bidding (RTB) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Real-time Bidding (RTB) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Real-time Bidding (RTB) Platform in Media and Entertainment is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Real-time Bidding (RTB) Platform include Ad Colony, Ads Compass, Imonomy, LiveIntent, Magnite, OutBrain, Smaato, Splicky, OpenX, Xandr, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Real-time Bidding (RTB) Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-time Bidding (RTB) Platform.
The Real-time Bidding (RTB) Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Real-time Bidding (RTB) Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Real-time Bidding (RTB) Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Real-time Bidding (RTB) Platform Market Report

Report Metric Details
Report Name Real-time Bidding (RTB) Platform Market
Segment by Type
Segment by Application
  • Media and Entertainment
  • Games
  • Retail and E-Commerce
  • Travel and Luxury
  • Mobile Apps
  • Other
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Ad Colony, Ads Compass, Imonomy, LiveIntent, Magnite, OutBrain, Smaato, Splicky, OpenX, Xandr, Ad Pushup, GetGeoFencing
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Real-time Bidding (RTB) Platform company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Real-time Bidding (RTB) Platform Market report?

Ans: The main players in the Real-time Bidding (RTB) Platform Market are Ad Colony, Ads Compass, Imonomy, LiveIntent, Magnite, OutBrain, Smaato, Splicky, OpenX, Xandr, Ad Pushup, GetGeoFencing

What are the Application segmentation covered in the Real-time Bidding (RTB) Platform Market report?

Ans: The Applications covered in the Real-time Bidding (RTB) Platform Market report are Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps, Other

What are the Type segmentation covered in the Real-time Bidding (RTB) Platform Market report?

Ans: The Types covered in the Real-time Bidding (RTB) Platform Market report are Publisher Platform, Advertiser Platform, Advertising Exchange Platform

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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-time Bidding (RTB) Platform Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Publisher Platform
1.2.3 Advertiser Platform
1.2.4 Advertising Exchange Platform
1.3 Market by Application
1.3.1 Global Real-time Bidding (RTB) Platform Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and E-Commerce
1.3.5 Travel and Luxury
1.3.6 Mobile Apps
1.3.7 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Real-time Bidding (RTB) Platform Market Perspective (2020-2031)
2.2 Global Real-time Bidding (RTB) Platform Growth Trends by Region
2.2.1 Global Real-time Bidding (RTB) Platform Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Real-time Bidding (RTB) Platform Historic Market Size by Region (2020-2025)
2.2.3 Real-time Bidding (RTB) Platform Forecasted Market Size by Region (2026-2031)
2.3 Real-time Bidding (RTB) Platform Market Dynamics
2.3.1 Real-time Bidding (RTB) Platform Industry Trends
2.3.2 Real-time Bidding (RTB) Platform Market Drivers
2.3.3 Real-time Bidding (RTB) Platform Market Challenges
2.3.4 Real-time Bidding (RTB) Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Real-time Bidding (RTB) Platform Players by Revenue
3.1.1 Global Top Real-time Bidding (RTB) Platform Players by Revenue (2020-2025)
3.1.2 Global Real-time Bidding (RTB) Platform Revenue Market Share by Players (2020-2025)
3.2 Global Real-time Bidding (RTB) Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Real-time Bidding (RTB) Platform Revenue
3.4 Global Real-time Bidding (RTB) Platform Market Concentration Ratio
3.4.1 Global Real-time Bidding (RTB) Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-time Bidding (RTB) Platform Revenue in 2024
3.5 Global Key Players of Real-time Bidding (RTB) Platform Head office and Area Served
3.6 Global Key Players of Real-time Bidding (RTB) Platform, Product and Application
3.7 Global Key Players of Real-time Bidding (RTB) Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Real-time Bidding (RTB) Platform Breakdown Data by Type
4.1 Global Real-time Bidding (RTB) Platform Historic Market Size by Type (2020-2025)
4.2 Global Real-time Bidding (RTB) Platform Forecasted Market Size by Type (2026-2031)
5 Real-time Bidding (RTB) Platform Breakdown Data by Application
5.1 Global Real-time Bidding (RTB) Platform Historic Market Size by Application (2020-2025)
5.2 Global Real-time Bidding (RTB) Platform Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Real-time Bidding (RTB) Platform Market Size (2020-2031)
6.2 North America Real-time Bidding (RTB) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025)
6.4 North America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Real-time Bidding (RTB) Platform Market Size (2020-2031)
7.2 Europe Real-time Bidding (RTB) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Real-time Bidding (RTB) Platform Market Size by Country (2020-2025)
7.4 Europe Real-time Bidding (RTB) Platform Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Real-time Bidding (RTB) Platform Market Size (2020-2031)
8.2 Asia-Pacific Real-time Bidding (RTB) Platform Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2020-2025)
8.4 Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Real-time Bidding (RTB) Platform Market Size (2020-2031)
9.2 Latin America Real-time Bidding (RTB) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025)
9.4 Latin America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Real-time Bidding (RTB) Platform Market Size (2020-2031)
10.2 Middle East & Africa Real-time Bidding (RTB) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2020-2025)
10.4 Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Ad Colony
11.1.1 Ad Colony Company Details
11.1.2 Ad Colony Business Overview
11.1.3 Ad Colony Real-time Bidding (RTB) Platform Introduction
11.1.4 Ad Colony Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.1.5 Ad Colony Recent Development
11.2 Ads Compass
11.2.1 Ads Compass Company Details
11.2.2 Ads Compass Business Overview
11.2.3 Ads Compass Real-time Bidding (RTB) Platform Introduction
11.2.4 Ads Compass Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.2.5 Ads Compass Recent Development
11.3 Imonomy
11.3.1 Imonomy Company Details
11.3.2 Imonomy Business Overview
11.3.3 Imonomy Real-time Bidding (RTB) Platform Introduction
11.3.4 Imonomy Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.3.5 Imonomy Recent Development
11.4 LiveIntent
11.4.1 LiveIntent Company Details
11.4.2 LiveIntent Business Overview
11.4.3 LiveIntent Real-time Bidding (RTB) Platform Introduction
11.4.4 LiveIntent Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.4.5 LiveIntent Recent Development
11.5 Magnite
11.5.1 Magnite Company Details
11.5.2 Magnite Business Overview
11.5.3 Magnite Real-time Bidding (RTB) Platform Introduction
11.5.4 Magnite Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.5.5 Magnite Recent Development
11.6 OutBrain
11.6.1 OutBrain Company Details
11.6.2 OutBrain Business Overview
11.6.3 OutBrain Real-time Bidding (RTB) Platform Introduction
11.6.4 OutBrain Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.6.5 OutBrain Recent Development
11.7 Smaato
11.7.1 Smaato Company Details
11.7.2 Smaato Business Overview
11.7.3 Smaato Real-time Bidding (RTB) Platform Introduction
11.7.4 Smaato Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.7.5 Smaato Recent Development
11.8 Splicky
11.8.1 Splicky Company Details
11.8.2 Splicky Business Overview
11.8.3 Splicky Real-time Bidding (RTB) Platform Introduction
11.8.4 Splicky Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.8.5 Splicky Recent Development
11.9 OpenX
11.9.1 OpenX Company Details
11.9.2 OpenX Business Overview
11.9.3 OpenX Real-time Bidding (RTB) Platform Introduction
11.9.4 OpenX Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.9.5 OpenX Recent Development
11.10 Xandr
11.10.1 Xandr Company Details
11.10.2 Xandr Business Overview
11.10.3 Xandr Real-time Bidding (RTB) Platform Introduction
11.10.4 Xandr Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.10.5 Xandr Recent Development
11.11 Ad Pushup
11.11.1 Ad Pushup Company Details
11.11.2 Ad Pushup Business Overview
11.11.3 Ad Pushup Real-time Bidding (RTB) Platform Introduction
11.11.4 Ad Pushup Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.11.5 Ad Pushup Recent Development
11.12 GetGeoFencing
11.12.1 GetGeoFencing Company Details
11.12.2 GetGeoFencing Business Overview
11.12.3 GetGeoFencing Real-time Bidding (RTB) Platform Introduction
11.12.4 GetGeoFencing Revenue in Real-time Bidding (RTB) Platform Business (2020-2025)
11.12.5 GetGeoFencing Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Real-time Bidding (RTB) Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Publisher Platform
 Table 3. Key Players of Advertiser Platform
 Table 4. Key Players of Advertising Exchange Platform
 Table 5. Global Real-time Bidding (RTB) Platform Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Real-time Bidding (RTB) Platform Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Real-time Bidding (RTB) Platform Market Size by Region (2020-2025) & (US$ Million)
 Table 8. Global Real-time Bidding (RTB) Platform Market Share by Region (2020-2025)
 Table 9. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 10. Global Real-time Bidding (RTB) Platform Market Share by Region (2026-2031)
 Table 11. Real-time Bidding (RTB) Platform Market Trends
 Table 12. Real-time Bidding (RTB) Platform Market Drivers
 Table 13. Real-time Bidding (RTB) Platform Market Challenges
 Table 14. Real-time Bidding (RTB) Platform Market Restraints
 Table 15. Global Real-time Bidding (RTB) Platform Revenue by Players (2020-2025) & (US$ Million)
 Table 16. Global Real-time Bidding (RTB) Platform Market Share by Players (2020-2025)
 Table 17. Global Top Real-time Bidding (RTB) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) Platform as of 2024)
 Table 18. Ranking of Global Top Real-time Bidding (RTB) Platform Companies by Revenue (US$ Million) in 2024
 Table 19. Global 5 Largest Players Market Share by Real-time Bidding (RTB) Platform Revenue (CR5 and HHI) & (2020-2025)
 Table 20. Global Key Players of Real-time Bidding (RTB) Platform, Headquarters and Area Served
 Table 21. Global Key Players of Real-time Bidding (RTB) Platform, Product and Application
 Table 22. Global Key Players of Real-time Bidding (RTB) Platform, Date of Enter into This Industry
 Table 23. Mergers & Acquisitions, Expansion Plans
 Table 24. Global Real-time Bidding (RTB) Platform Market Size by Type (2020-2025) & (US$ Million)
 Table 25. Global Real-time Bidding (RTB) Platform Revenue Market Share by Type (2020-2025)
 Table 26. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 27. Global Real-time Bidding (RTB) Platform Revenue Market Share by Type (2026-2031)
 Table 28. Global Real-time Bidding (RTB) Platform Market Size by Application (2020-2025) & (US$ Million)
 Table 29. Global Real-time Bidding (RTB) Platform Revenue Market Share by Application (2020-2025)
 Table 30. Global Real-time Bidding (RTB) Platform Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 31. Global Real-time Bidding (RTB) Platform Revenue Market Share by Application (2026-2031)
 Table 32. North America Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 33. North America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 34. North America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 35. Europe Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. Europe Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 37. Europe Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Asia-Pacific Real-time Bidding (RTB) Platform Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2020-2025) & (US$ Million)
 Table 40. Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region (2026-2031) & (US$ Million)
 Table 41. Latin America Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Latin America Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 43. Latin America Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 44. Middle East & Africa Real-time Bidding (RTB) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 47. Ad Colony Company Details
 Table 48. Ad Colony Business Overview
 Table 49. Ad Colony Real-time Bidding (RTB) Platform Product
 Table 50. Ad Colony Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 51. Ad Colony Recent Development
 Table 52. Ads Compass Company Details
 Table 53. Ads Compass Business Overview
 Table 54. Ads Compass Real-time Bidding (RTB) Platform Product
 Table 55. Ads Compass Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 56. Ads Compass Recent Development
 Table 57. Imonomy Company Details
 Table 58. Imonomy Business Overview
 Table 59. Imonomy Real-time Bidding (RTB) Platform Product
 Table 60. Imonomy Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 61. Imonomy Recent Development
 Table 62. LiveIntent Company Details
 Table 63. LiveIntent Business Overview
 Table 64. LiveIntent Real-time Bidding (RTB) Platform Product
 Table 65. LiveIntent Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 66. LiveIntent Recent Development
 Table 67. Magnite Company Details
 Table 68. Magnite Business Overview
 Table 69. Magnite Real-time Bidding (RTB) Platform Product
 Table 70. Magnite Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 71. Magnite Recent Development
 Table 72. OutBrain Company Details
 Table 73. OutBrain Business Overview
 Table 74. OutBrain Real-time Bidding (RTB) Platform Product
 Table 75. OutBrain Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 76. OutBrain Recent Development
 Table 77. Smaato Company Details
 Table 78. Smaato Business Overview
 Table 79. Smaato Real-time Bidding (RTB) Platform Product
 Table 80. Smaato Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 81. Smaato Recent Development
 Table 82. Splicky Company Details
 Table 83. Splicky Business Overview
 Table 84. Splicky Real-time Bidding (RTB) Platform Product
 Table 85. Splicky Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 86. Splicky Recent Development
 Table 87. OpenX Company Details
 Table 88. OpenX Business Overview
 Table 89. OpenX Real-time Bidding (RTB) Platform Product
 Table 90. OpenX Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 91. OpenX Recent Development
 Table 92. Xandr Company Details
 Table 93. Xandr Business Overview
 Table 94. Xandr Real-time Bidding (RTB) Platform Product
 Table 95. Xandr Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 96. Xandr Recent Development
 Table 97. Ad Pushup Company Details
 Table 98. Ad Pushup Business Overview
 Table 99. Ad Pushup Real-time Bidding (RTB) Platform Product
 Table 100. Ad Pushup Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 101. Ad Pushup Recent Development
 Table 102. GetGeoFencing Company Details
 Table 103. GetGeoFencing Business Overview
 Table 104. GetGeoFencing Real-time Bidding (RTB) Platform Product
 Table 105. GetGeoFencing Revenue in Real-time Bidding (RTB) Platform Business (2020-2025) & (US$ Million)
 Table 106. GetGeoFencing Recent Development
 Table 107. Research Programs/Design for This Report
 Table 108. Key Data Information from Secondary Sources
 Table 109. Key Data Information from Primary Sources
 Table 110. Authors List of This Report


List of Figures
 Figure 1. Real-time Bidding (RTB) Platform Picture
 Figure 2. Global Real-time Bidding (RTB) Platform Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Real-time Bidding (RTB) Platform Market Share by Type: 2024 VS 2031
 Figure 4. Publisher Platform Features
 Figure 5. Advertiser Platform Features
 Figure 6. Advertising Exchange Platform Features
 Figure 7. Global Real-time Bidding (RTB) Platform Market Size by Application (2020-2031) & (US$ Million)
 Figure 8. Global Real-time Bidding (RTB) Platform Market Share by Application: 2024 VS 2031
 Figure 9. Media and Entertainment Case Studies
 Figure 10. Games Case Studies
 Figure 11. Retail and E-Commerce Case Studies
 Figure 12. Travel and Luxury Case Studies
 Figure 13. Mobile Apps Case Studies
 Figure 14. Other Case Studies
 Figure 15. Real-time Bidding (RTB) Platform Report Years Considered
 Figure 16. Global Real-time Bidding (RTB) Platform Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 17. Global Real-time Bidding (RTB) Platform Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 18. Global Real-time Bidding (RTB) Platform Market Share by Region: 2024 VS 2031
 Figure 19. Global Real-time Bidding (RTB) Platform Market Share by Players in 2024
 Figure 20. Global Top Real-time Bidding (RTB) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) Platform as of 2024)
 Figure 21. The Top 10 and 5 Players Market Share by Real-time Bidding (RTB) Platform Revenue in 2024
 Figure 22. North America Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. North America Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
 Figure 24. United States Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Canada Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Europe Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Europe Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
 Figure 28. Germany Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. France Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. U.K. Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Italy Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Russia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Nordic Countries Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Asia-Pacific Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Asia-Pacific Real-time Bidding (RTB) Platform Market Share by Region (2020-2031)
 Figure 36. China Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Japan Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. South Korea Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Southeast Asia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. India Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Australia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Latin America Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Latin America Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
 Figure 44. Mexico Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Brazil Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Middle East & Africa Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Middle East & Africa Real-time Bidding (RTB) Platform Market Share by Country (2020-2031)
 Figure 48. Turkey Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Saudi Arabia Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. UAE Real-time Bidding (RTB) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 51. Ad Colony Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 52. Ads Compass Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 53. Imonomy Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 54. LiveIntent Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 55. Magnite Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 56. OutBrain Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 57. Smaato Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 58. Splicky Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 59. OpenX Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 60. Xandr Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 61. Ad Pushup Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 62. GetGeoFencing Revenue Growth Rate in Real-time Bidding (RTB) Platform Business (2020-2025)
 Figure 63. Bottom-up and Top-down Approaches for This Report
 Figure 64. Data Triangulation
 Figure 65. Key Executives Interviewed
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