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Global Real-time Bidding (RTB) Market Research Report 2025
Published Date: September 2025
|
Report Code: QYRE-Auto-18R5950
Home | Market Reports | Business & Industrial| Business Services
Global Real time Bidding RTB Market Insights and Forecast to 2028
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Global Real-time Bidding (RTB) Market Research Report 2025

Code: QYRE-Auto-18R5950
Report
September 2025
Pages:91
QYResearch
Buy Now with 15% Discount
DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
GOOGLE INC
WPP
Adobe
Facebook
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one

Real-time Bidding (RTB) Market Size

The global market for Real-time Bidding (RTB) was valued at US$ 12370 million in the year 2024 and is projected to reach a revised size of US$ 29160 million by 2031, growing at a CAGR of 13.2% during the forecast period.

Real-time Bidding (RTB) Market

Real-time Bidding (RTB) Market

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Retail and Ecommerce application to grow at the highest CAGR during the forecast period.
This report aims to provide a comprehensive presentation of the global market for Real-time Bidding (RTB), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-time Bidding (RTB).
The Real-time Bidding (RTB) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Real-time Bidding (RTB) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Real-time Bidding (RTB) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Real-time Bidding (RTB) Market Report

Report Metric Details
Report Name Real-time Bidding (RTB) Market
Accounted market size in year US$ 12370 million
Forecasted market size in 2031 US$ 29160 million
CAGR 13.2%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
  • Open Auction
  • Invited Auction
Segment by Application
  • Media and Entertainment
  • Games
  • Retail and Ecommerce
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Real-time Bidding (RTB) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Real-time Bidding (RTB) Market growing?

Ans: The Real-time Bidding (RTB) Market witnessing a CAGR of 13.2% during the forecast period 2025-2031.

What is the Real-time Bidding (RTB) Market size in 2031?

Ans: The Real-time Bidding (RTB) Market size in 2031 will be US$ 29160 million.

Who are the main players in the Real-time Bidding (RTB) Market report?

Ans: The main players in the Real-time Bidding (RTB) Market are Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one

What are the Application segmentation covered in the Real-time Bidding (RTB) Market report?

Ans: The Applications covered in the Real-time Bidding (RTB) Market report are Media and Entertainment, Games, Retail and Ecommerce, Others

What are the Type segmentation covered in the Real-time Bidding (RTB) Market report?

Ans: The Types covered in the Real-time Bidding (RTB) Market report are Open Auction, Invited Auction

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Open Auction
1.2.3 Invited Auction
1.3 Market by Application
1.3.1 Global Real-time Bidding (RTB) Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and Ecommerce
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Real-time Bidding (RTB) Market Perspective (2020-2031)
2.2 Global Real-time Bidding (RTB) Growth Trends by Region
2.2.1 Global Real-time Bidding (RTB) Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Real-time Bidding (RTB) Historic Market Size by Region (2020-2025)
2.2.3 Real-time Bidding (RTB) Forecasted Market Size by Region (2026-2031)
2.3 Real-time Bidding (RTB) Market Dynamics
2.3.1 Real-time Bidding (RTB) Industry Trends
2.3.2 Real-time Bidding (RTB) Market Drivers
2.3.3 Real-time Bidding (RTB) Market Challenges
2.3.4 Real-time Bidding (RTB) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Real-time Bidding (RTB) Players by Revenue
3.1.1 Global Top Real-time Bidding (RTB) Players by Revenue (2020-2025)
3.1.2 Global Real-time Bidding (RTB) Revenue Market Share by Players (2020-2025)
3.2 Global Real-time Bidding (RTB) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Real-time Bidding (RTB) Revenue
3.4 Global Real-time Bidding (RTB) Market Concentration Ratio
3.4.1 Global Real-time Bidding (RTB) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-time Bidding (RTB) Revenue in 2024
3.5 Global Key Players of Real-time Bidding (RTB) Head office and Area Served
3.6 Global Key Players of Real-time Bidding (RTB), Product and Application
3.7 Global Key Players of Real-time Bidding (RTB), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Real-time Bidding (RTB) Breakdown Data by Type
4.1 Global Real-time Bidding (RTB) Historic Market Size by Type (2020-2025)
4.2 Global Real-time Bidding (RTB) Forecasted Market Size by Type (2026-2031)
5 Real-time Bidding (RTB) Breakdown Data by Application
5.1 Global Real-time Bidding (RTB) Historic Market Size by Application (2020-2025)
5.2 Global Real-time Bidding (RTB) Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Real-time Bidding (RTB) Market Size (2020-2031)
6.2 North America Real-time Bidding (RTB) Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Real-time Bidding (RTB) Market Size by Country (2020-2025)
6.4 North America Real-time Bidding (RTB) Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Real-time Bidding (RTB) Market Size (2020-2031)
7.2 Europe Real-time Bidding (RTB) Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Real-time Bidding (RTB) Market Size by Country (2020-2025)
7.4 Europe Real-time Bidding (RTB) Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Real-time Bidding (RTB) Market Size (2020-2031)
8.2 Asia-Pacific Real-time Bidding (RTB) Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2020-2025)
8.4 Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Real-time Bidding (RTB) Market Size (2020-2031)
9.2 Latin America Real-time Bidding (RTB) Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Real-time Bidding (RTB) Market Size by Country (2020-2025)
9.4 Latin America Real-time Bidding (RTB) Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Real-time Bidding (RTB) Market Size (2020-2031)
10.2 Middle East & Africa Real-time Bidding (RTB) Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2020-2025)
10.4 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Real-time Bidding (RTB) Introduction
11.1.4 Google Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.1.5 Google Recent Development
11.2 WPP
11.2.1 WPP Company Details
11.2.2 WPP Business Overview
11.2.3 WPP Real-time Bidding (RTB) Introduction
11.2.4 WPP Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.2.5 WPP Recent Development
11.3 Adobe
11.3.1 Adobe Company Details
11.3.2 Adobe Business Overview
11.3.3 Adobe Real-time Bidding (RTB) Introduction
11.3.4 Adobe Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.3.5 Adobe Recent Development
11.4 Facebook
11.4.1 Facebook Company Details
11.4.2 Facebook Business Overview
11.4.3 Facebook Real-time Bidding (RTB) Introduction
11.4.4 Facebook Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.4.5 Facebook Recent Development
11.5 Twitter (Mopub)
11.5.1 Twitter (Mopub) Company Details
11.5.2 Twitter (Mopub) Business Overview
11.5.3 Twitter (Mopub) Real-time Bidding (RTB) Introduction
11.5.4 Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.5.5 Twitter (Mopub) Recent Development
11.6 Verizon Media
11.6.1 Verizon Media Company Details
11.6.2 Verizon Media Business Overview
11.6.3 Verizon Media Real-time Bidding (RTB) Introduction
11.6.4 Verizon Media Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.6.5 Verizon Media Recent Development
11.7 Criteo
11.7.1 Criteo Company Details
11.7.2 Criteo Business Overview
11.7.3 Criteo Real-time Bidding (RTB) Introduction
11.7.4 Criteo Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.7.5 Criteo Recent Development
11.8 Smaato
11.8.1 Smaato Company Details
11.8.2 Smaato Business Overview
11.8.3 Smaato Real-time Bidding (RTB) Introduction
11.8.4 Smaato Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.8.5 Smaato Recent Development
11.9 Yandex
11.9.1 Yandex Company Details
11.9.2 Yandex Business Overview
11.9.3 Yandex Real-time Bidding (RTB) Introduction
11.9.4 Yandex Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.9.5 Yandex Recent Development
11.10 Rubicon Project
11.10.1 Rubicon Project Company Details
11.10.2 Rubicon Project Business Overview
11.10.3 Rubicon Project Real-time Bidding (RTB) Introduction
11.10.4 Rubicon Project Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.10.5 Rubicon Project Recent Development
11.11 Pubmatic
11.11.1 Pubmatic Company Details
11.11.2 Pubmatic Business Overview
11.11.3 Pubmatic Real-time Bidding (RTB) Introduction
11.11.4 Pubmatic Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.11.5 Pubmatic Recent Development
11.12 Salesforce
11.12.1 Salesforce Company Details
11.12.2 Salesforce Business Overview
11.12.3 Salesforce Real-time Bidding (RTB) Introduction
11.12.4 Salesforce Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.12.5 Salesforce Recent Development
11.13 Mediamath
11.13.1 Mediamath Company Details
11.13.2 Mediamath Business Overview
11.13.3 Mediamath Real-time Bidding (RTB) Introduction
11.13.4 Mediamath Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.13.5 Mediamath Recent Development
11.14 Appnexus (A Xandr Company)
11.14.1 Appnexus (A Xandr Company) Company Details
11.14.2 Appnexus (A Xandr Company) Business Overview
11.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Introduction
11.14.4 Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.14.5 Appnexus (A Xandr Company) Recent Development
11.15 Platform One
11.15.1 Platform One Company Details
11.15.2 Platform One Business Overview
11.15.3 Platform One Real-time Bidding (RTB) Introduction
11.15.4 Platform One Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.15.5 Platform One Recent Development
11.16 Match2one
11.16.1 Match2one Company Details
11.16.2 Match2one Business Overview
11.16.3 Match2one Real-time Bidding (RTB) Introduction
11.16.4 Match2one Revenue in Real-time Bidding (RTB) Business (2020-2025)
11.16.5 Match2one Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
GOOGLE INC
WPP
Adobe
Facebook
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one
List of Tables
 Table 1. Global Real-time Bidding (RTB) Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Open Auction
 Table 3. Key Players of Invited Auction
 Table 4. Global Real-time Bidding (RTB) Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Real-time Bidding (RTB) Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Real-time Bidding (RTB) Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Real-time Bidding (RTB) Market Share by Region (2020-2025)
 Table 8. Global Real-time Bidding (RTB) Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Real-time Bidding (RTB) Market Share by Region (2026-2031)
 Table 10. Real-time Bidding (RTB) Market Trends
 Table 11. Real-time Bidding (RTB) Market Drivers
 Table 12. Real-time Bidding (RTB) Market Challenges
 Table 13. Real-time Bidding (RTB) Market Restraints
 Table 14. Global Real-time Bidding (RTB) Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Real-time Bidding (RTB) Market Share by Players (2020-2025)
 Table 16. Global Top Real-time Bidding (RTB) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) as of 2024)
 Table 17. Ranking of Global Top Real-time Bidding (RTB) Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Real-time Bidding (RTB) Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Real-time Bidding (RTB), Headquarters and Area Served
 Table 20. Global Key Players of Real-time Bidding (RTB), Product and Application
 Table 21. Global Key Players of Real-time Bidding (RTB), Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Real-time Bidding (RTB) Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Real-time Bidding (RTB) Revenue Market Share by Type (2020-2025)
 Table 25. Global Real-time Bidding (RTB) Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Real-time Bidding (RTB) Revenue Market Share by Type (2026-2031)
 Table 27. Global Real-time Bidding (RTB) Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Real-time Bidding (RTB) Revenue Market Share by Application (2020-2025)
 Table 29. Global Real-time Bidding (RTB) Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Real-time Bidding (RTB) Revenue Market Share by Application (2026-2031)
 Table 31. North America Real-time Bidding (RTB) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Real-time Bidding (RTB) Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Real-time Bidding (RTB) Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Real-time Bidding (RTB) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Real-time Bidding (RTB) Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Real-time Bidding (RTB) Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Real-time Bidding (RTB) Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Real-time Bidding (RTB) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Real-time Bidding (RTB) Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Real-time Bidding (RTB) Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Real-time Bidding (RTB) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Google Company Details
 Table 47. Google Business Overview
 Table 48. Google Real-time Bidding (RTB) Product
 Table 49. Google Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 50. Google Recent Development
 Table 51. WPP Company Details
 Table 52. WPP Business Overview
 Table 53. WPP Real-time Bidding (RTB) Product
 Table 54. WPP Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 55. WPP Recent Development
 Table 56. Adobe Company Details
 Table 57. Adobe Business Overview
 Table 58. Adobe Real-time Bidding (RTB) Product
 Table 59. Adobe Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 60. Adobe Recent Development
 Table 61. Facebook Company Details
 Table 62. Facebook Business Overview
 Table 63. Facebook Real-time Bidding (RTB) Product
 Table 64. Facebook Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 65. Facebook Recent Development
 Table 66. Twitter (Mopub) Company Details
 Table 67. Twitter (Mopub) Business Overview
 Table 68. Twitter (Mopub) Real-time Bidding (RTB) Product
 Table 69. Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 70. Twitter (Mopub) Recent Development
 Table 71. Verizon Media Company Details
 Table 72. Verizon Media Business Overview
 Table 73. Verizon Media Real-time Bidding (RTB) Product
 Table 74. Verizon Media Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 75. Verizon Media Recent Development
 Table 76. Criteo Company Details
 Table 77. Criteo Business Overview
 Table 78. Criteo Real-time Bidding (RTB) Product
 Table 79. Criteo Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 80. Criteo Recent Development
 Table 81. Smaato Company Details
 Table 82. Smaato Business Overview
 Table 83. Smaato Real-time Bidding (RTB) Product
 Table 84. Smaato Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 85. Smaato Recent Development
 Table 86. Yandex Company Details
 Table 87. Yandex Business Overview
 Table 88. Yandex Real-time Bidding (RTB) Product
 Table 89. Yandex Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 90. Yandex Recent Development
 Table 91. Rubicon Project Company Details
 Table 92. Rubicon Project Business Overview
 Table 93. Rubicon Project Real-time Bidding (RTB) Product
 Table 94. Rubicon Project Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 95. Rubicon Project Recent Development
 Table 96. Pubmatic Company Details
 Table 97. Pubmatic Business Overview
 Table 98. Pubmatic Real-time Bidding (RTB) Product
 Table 99. Pubmatic Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 100. Pubmatic Recent Development
 Table 101. Salesforce Company Details
 Table 102. Salesforce Business Overview
 Table 103. Salesforce Real-time Bidding (RTB) Product
 Table 104. Salesforce Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 105. Salesforce Recent Development
 Table 106. Mediamath Company Details
 Table 107. Mediamath Business Overview
 Table 108. Mediamath Real-time Bidding (RTB) Product
 Table 109. Mediamath Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 110. Mediamath Recent Development
 Table 111. Appnexus (A Xandr Company) Company Details
 Table 112. Appnexus (A Xandr Company) Business Overview
 Table 113. Appnexus (A Xandr Company) Real-time Bidding (RTB) Product
 Table 114. Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 115. Appnexus (A Xandr Company) Recent Development
 Table 116. Platform One Company Details
 Table 117. Platform One Business Overview
 Table 118. Platform One Real-time Bidding (RTB) Product
 Table 119. Platform One Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 120. Platform One Recent Development
 Table 121. Match2one Company Details
 Table 122. Match2one Business Overview
 Table 123. Match2one Real-time Bidding (RTB) Product
 Table 124. Match2one Revenue in Real-time Bidding (RTB) Business (2020-2025) & (US$ Million)
 Table 125. Match2one Recent Development
 Table 126. Research Programs/Design for This Report
 Table 127. Key Data Information from Secondary Sources
 Table 128. Key Data Information from Primary Sources
 Table 129. Authors List of This Report


List of Figures
 Figure 1. Real-time Bidding (RTB) Picture
 Figure 2. Global Real-time Bidding (RTB) Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Real-time Bidding (RTB) Market Share by Type: 2024 VS 2031
 Figure 4. Open Auction Features
 Figure 5. Invited Auction Features
 Figure 6. Global Real-time Bidding (RTB) Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Real-time Bidding (RTB) Market Share by Application: 2024 VS 2031
 Figure 8. Media and Entertainment Case Studies
 Figure 9. Games Case Studies
 Figure 10. Retail and Ecommerce Case Studies
 Figure 11. Others Case Studies
 Figure 12. Real-time Bidding (RTB) Report Years Considered
 Figure 13. Global Real-time Bidding (RTB) Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 14. Global Real-time Bidding (RTB) Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 15. Global Real-time Bidding (RTB) Market Share by Region: 2024 VS 2031
 Figure 16. Global Real-time Bidding (RTB) Market Share by Players in 2024
 Figure 17. Global Top Real-time Bidding (RTB) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) as of 2024)
 Figure 18. The Top 10 and 5 Players Market Share by Real-time Bidding (RTB) Revenue in 2024
 Figure 19. North America Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 20. North America Real-time Bidding (RTB) Market Share by Country (2020-2031)
 Figure 21. United States Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Canada Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Europe Real-time Bidding (RTB) Market Share by Country (2020-2031)
 Figure 25. Germany Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. France Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. U.K. Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Italy Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Russia Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Nordic Countries Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Asia-Pacific Real-time Bidding (RTB) Market Share by Region (2020-2031)
 Figure 33. China Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Japan Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. South Korea Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Southeast Asia Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. India Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Australia Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Latin America Real-time Bidding (RTB) Market Share by Country (2020-2031)
 Figure 41. Mexico Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Brazil Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Middle East & Africa Real-time Bidding (RTB) Market Share by Country (2020-2031)
 Figure 45. Turkey Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Saudi Arabia Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. UAE Real-time Bidding (RTB) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Google Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 49. WPP Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 50. Adobe Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 51. Facebook Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 52. Twitter (Mopub) Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 53. Verizon Media Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 54. Criteo Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 55. Smaato Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 56. Yandex Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 57. Rubicon Project Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 58. Pubmatic Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 59. Salesforce Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 60. Mediamath Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 61. Appnexus (A Xandr Company) Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 62. Platform One Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 63. Match2one Revenue Growth Rate in Real-time Bidding (RTB) Business (2020-2025)
 Figure 64. Bottom-up and Top-down Approaches for This Report
 Figure 65. Data Triangulation
 Figure 66. Key Executives Interviewed
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