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Global Marketing Automation Software Market Insights, Forecast to 2030

Published Date: July 2024

Report Code: QYRE-Auto-25G17500

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Global Marketing Automation Software Market Insights, Forecast to 2030

Code: QYRE-Auto-25G17500

Report

July 2024

Pages:129

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Amazon

Companies

Adobe Systems

Oracle

IBM

HubSpot

Marketo

Act-On Software

Salesforce

Infusionsoft

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Market Size

The global Marketing Automation Software market is projected to grow from US$ 3861.1 million in 2024 to US$ 9358.6 million by 2030, at a Compound Annual Growth Rate (CAGR) of 15.9% during the forecast period.

Market

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Market Analysis and Insights: Global Marketing Automation Software Market

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Report Covers:

This report presents an overview of global market for Marketing Automation Software market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Marketing Automation Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Automation Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Marketing Automation Software revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Automation Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Automation Software revenue, projected growth trends, production technology, application and end-user industry.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Accounted market size in 2024	US$ 3861.1 in million
Forecasted market size in 2030	US$ 9358.6 million
CAGR	15.9
Base Year	2024
Forecasted years	2024 - 2030
Segment by Type	Campaign Management Email Marketing Mobile Application Inbound Marketing Lead Nurturing and Lead Scoring Reporting and Analytics Social Media Marketing Others
Segment by Application	Large Enterprises Small and Mid-sized Enterprises (SMEs)
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Marketing Automation Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation Software companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Automation Software revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions

FAQ for this report

How fast is Market growing?

Ans: The Market witnessing a CAGR of 15.9 during the forecast period 2024-2030.

What is the Market size in 2030?

Ans: The Market size in 2030 will be US$ 9358.6 million.

What is the market share of major companies in Market?

Ans: Global top three manufacturers hold a share about 30%.

What is the Market share by type?

Ans: In terms of product, Email Marketing is the largest segment, with a share over 30%.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, Small and Mid-sized Enterprises (SMEs)

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others

Recommended Reports

Marketing Automation

Email Marketing

Social Media Tools

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Automation Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Automation Software Market Perspective (2019-2030)

2.2 Global Marketing Automation Software Growth Trends by Region

2.2.1 Marketing Automation Software Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Marketing Automation Software Historic Market Size by Region (2019-2024)

2.2.3 Marketing Automation Software Forecasted Market Size by Region (2025-2030)

2.3 Marketing Automation Software Market Dynamics

2.3.1 Marketing Automation Software Industry Trends

2.3.2 Marketing Automation Software Market Drivers

2.3.3 Marketing Automation Software Market Challenges

2.3.4 Marketing Automation Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Revenue Marketing Automation Software by Players

3.1.1 Global Marketing Automation Software Revenue by Players (2019-2024)

3.1.2 Global Marketing Automation Software Revenue Market Share by Players (2019-2024)

3.2 Global Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players of Marketing Automation Software, Ranking by Revenue, 2022 VS 2023 VS 2024

3.4 Global Marketing Automation Software Market Concentration Ratio

3.4.1 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Software Revenue in 2023

3.5 Global Key Players of Marketing Automation Software Head office and Area Served

3.6 Global Key Players of Marketing Automation Software, Product and Application

3.7 Global Key Players of Marketing Automation Software, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Automation Software Breakdown Data by Type

4.1 Global Marketing Automation Software Historic Market Size by Type (2019-2024)

4.2 Global Marketing Automation Software Forecasted Market Size by Type (2025-2030)

5 Marketing Automation Software Breakdown Data by Application

5.1 Global Marketing Automation Software Historic Market Size by Application (2019-2024)

5.2 Global Marketing Automation Software Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Marketing Automation Software Market Size (2019-2030)

6.2 North America Marketing Automation Software Market Size by Type

6.2.1 North America Marketing Automation Software Market Size by Type (2019-2024)

6.2.2 North America Marketing Automation Software Market Size by Type (2025-2030)

6.2.3 North America Marketing Automation Software Market Share by Type (2019-2030)

6.3 North America Marketing Automation Software Market Size by Application

6.3.1 North America Marketing Automation Software Market Size by Application (2019-2024)

6.3.2 North America Marketing Automation Software Market Size by Application (2025-2030)

6.3.3 North America Marketing Automation Software Market Share by Application (2019-2030)

6.4 North America Marketing Automation Software Market Size by Country

6.4.1 North America Marketing Automation Software Market Size by Country: 2019 VS 2023 VS 2030

6.4.2 North America Marketing Automation Software Market Size by Country (2019-2024)

6.4.3 North America Marketing Automation Software Market Size by Country (2025-2030)

6.4.4 U.S.

6.4.5 Canada

7 Europe

7.1 Europe Marketing Automation Software Market Size (2019-2030)

7.2 Europe Marketing Automation Software Market Size by Type

7.2.1 Europe Marketing Automation Software Market Size by Type (2019-2024)

7.2.2 Europe Marketing Automation Software Market Size by Type (2025-2030)

7.2.3 Europe Marketing Automation Software Market Share by Type (2019-2030)

7.3 Europe Marketing Automation Software Market Size by Application

7.3.1 Europe Marketing Automation Software Market Size by Application (2019-2024)

7.3.2 Europe Marketing Automation Software Market Size by Application (2025-2030)

7.3.3 Europe Marketing Automation Software Market Share by Application (2019-2030)

7.4 Europe Marketing Automation Software Market Size by Country

7.4.1 Europe Marketing Automation Software Market Size by Country: 2019 VS 2023 VS 2030

7.4.2 Europe Marketing Automation Software Market Size by Country (2019-2024)

7.4.3 Europe Marketing Automation Software Market Size by Country (2025-2030)

7.4.3 Germany

7.4.4 France

7.4.5 U.K.

7.4.6 Italy

7.4.7 Russia

7.4.8 Nordic Countries

8 China

8.1 China Marketing Automation Software Market Size (2019-2030)

8.2 China Marketing Automation Software Market Size by Type

8.2.1 China Marketing Automation Software Market Size by Type (2019-2024)

8.2.2 China Marketing Automation Software Market Size by Type (2025-2030)

8.2.3 China Marketing Automation Software Market Share by Type (2019-2030)

8.3 China Marketing Automation Software Market Size by Application

8.3.1 China Marketing Automation Software Market Size by Application (2019-2024)

8.3.2 China Marketing Automation Software Market Size by Application (2025-2030)

8.3.3 China Marketing Automation Software Market Share by Application (2019-2030)

9 Asia (excluding China)

9.1 Asia Marketing Automation Software Market Size (2019-2030)

9.2 Asia Marketing Automation Software Market Size by Type

9.2.1 Asia Marketing Automation Software Market Size by Type (2019-2024)

9.2.2 Asia Marketing Automation Software Market Size by Type (2025-2030)

9.2.3 Asia Marketing Automation Software Market Share by Type (2019-2030)

9.3 Asia Marketing Automation Software Market Size by Application

9.3.1 Asia Marketing Automation Software Market Size by Application (2019-2024)

9.3.2 Asia Marketing Automation Software Market Size by Application (2025-2030)

9.3.3 Asia Marketing Automation Software Market Share by Application (2019-2030)

9.4 Asia Marketing Automation Software Market Size by Region

9.4.1 Asia Marketing Automation Software Market Size by Region: 2019 VS 2023 VS 2030

9.4.2 Asia Marketing Automation Software Market Size by Region (2019-2024)

9.4.3 Asia Marketing Automation Software Market Size by Region (2025-2030)

9.4.4 Japan

9.4.5 South Korea

9.4.6 China Taiwan

9.4.7 Southeast Asia

9.4.8 India

9.4.9 Australia

10 Middle East, Africa, and Latin America

10.1 Middle East, Africa, and Latin America Marketing Automation Software Market Size (2019-2030)

10.2 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Type

10.2.1 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Type (2019-2024)

10.2.2 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Type (2025-2030)

10.2.3 Middle East, Africa, and Latin America Marketing Automation Software Market Share by Type (2019-2030)

10.3 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Application

10.3.1 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Application (2019-2024)

10.3.2 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Application (2025-2030)

10.3.3 Middle East, Africa, and Latin America Marketing Automation Software Market Share by Application (2019-2030)

10.4 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country

10.4.1 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country: 2019 VS 2023 VS 2030

10.4.2 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country (2019-2024)

10.4.3 Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country (2025-2030)

10.4.4 Brazil

10.4.5 Mexico

10.4.6 Turkey

10.4.7 Saudi Arabia

10.4.8 Israel

10.4.9 GCC Countries

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Details

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Automation Software Introduction

11.1.4 HubSpot Revenue in Marketing Automation Software Business (2019-2024)

11.1.5 HubSpot Recent Developments

11.2 Marketo

11.2.1 Marketo Company Details

11.2.2 Marketo Business Overview

11.2.3 Marketo Marketing Automation Software Introduction

11.2.4 Marketo Revenue in Marketing Automation Software Business (2019-2024)

11.2.5 Marketo Recent Developments

11.3 Act-On Software

11.3.1 Act-On Software Company Details

11.3.2 Act-On Software Business Overview

11.3.3 Act-On Software Marketing Automation Software Introduction

11.3.4 Act-On Software Revenue in Marketing Automation Software Business (2019-2024)

11.3.5 Act-On Software Recent Developments

11.4 Salesforce

11.4.1 Salesforce Company Details

11.4.2 Salesforce Business Overview

11.4.3 Salesforce Marketing Automation Software Introduction

11.4.4 Salesforce Revenue in Marketing Automation Software Business (2019-2024)

11.4.5 Salesforce Recent Developments

11.5 Adobe Systems

11.5.1 Adobe Systems Company Details

11.5.2 Adobe Systems Business Overview

11.5.3 Adobe Systems Marketing Automation Software Introduction

11.5.4 Adobe Systems Revenue in Marketing Automation Software Business (2019-2024)

11.5.5 Adobe Systems Recent Developments

11.6 Oracle

11.6.1 Oracle Company Details

11.6.2 Oracle Business Overview

11.6.3 Oracle Marketing Automation Software Introduction

11.6.4 Oracle Revenue in Marketing Automation Software Business (2019-2024)

11.6.5 Oracle Recent Developments

11.7 Infusionsoft

11.7.1 Infusionsoft Company Details

11.7.2 Infusionsoft Business Overview

11.7.3 Infusionsoft Marketing Automation Software Introduction

11.7.4 Infusionsoft Revenue in Marketing Automation Software Business (2019-2024)

11.7.5 Infusionsoft Recent Developments

11.8 IBM

11.8.1 IBM Company Details

11.8.2 IBM Business Overview

11.8.3 IBM Marketing Automation Software Introduction

11.8.4 IBM Revenue in Marketing Automation Software Business (2019-2024)

11.8.5 IBM Recent Developments

11.9 Cognizant

11.9.1 Cognizant Company Details

11.9.2 Cognizant Business Overview

11.9.3 Cognizant Marketing Automation Software Introduction

11.9.4 Cognizant Revenue in Marketing Automation Software Business (2019-2024)

11.9.5 Cognizant Recent Developments

11.10 ETrigue

11.10.1 ETrigue Company Details

11.10.2 ETrigue Business Overview

11.10.3 ETrigue Marketing Automation Software Introduction

11.10.4 ETrigue Revenue in Marketing Automation Software Business (2019-2024)

11.10.5 ETrigue Recent Developments

11.11 GreenRope

11.11.1 GreenRope Company Details

11.11.2 GreenRope Business Overview

11.11.3 GreenRope Marketing Automation Software Introduction

11.11.4 GreenRope Revenue in Marketing Automation Software Business (2019-2024)

11.11.5 GreenRope Recent Developments

11.12 Hatchbuck

11.12.1 Hatchbuck Company Details

11.12.2 Hatchbuck Business Overview

11.12.3 Hatchbuck Marketing Automation Software Introduction

11.12.4 Hatchbuck Revenue in Marketing Automation Software Business (2019-2024)

11.12.5 Hatchbuck Recent Developments

11.13 IContact

11.13.1 IContact Company Details

11.13.2 IContact Business Overview

11.13.3 IContact Marketing Automation Software Introduction

11.13.4 IContact Revenue in Marketing Automation Software Business (2019-2024)

11.13.5 IContact Recent Developments

11.14 LeadSquared

11.14.1 LeadSquared Company Details

11.14.2 LeadSquared Business Overview

11.14.3 LeadSquared Marketing Automation Software Introduction

11.14.4 LeadSquared Revenue in Marketing Automation Software Business (2019-2024)

11.14.5 LeadSquared Recent Developments

11.15 MarcomCentral

11.15.1 MarcomCentral Company Details

11.15.2 MarcomCentral Business Overview

11.15.3 MarcomCentral Marketing Automation Software Introduction

11.15.4 MarcomCentral Revenue in Marketing Automation Software Business (2019-2024)

11.15.5 MarcomCentral Recent Developments

11.16 Salesfusion

11.16.1 Salesfusion Company Details

11.16.2 Salesfusion Business Overview

11.16.3 Salesfusion Marketing Automation Software Introduction

11.16.4 Salesfusion Revenue in Marketing Automation Software Business (2019-2024)

11.16.5 Salesfusion Recent Developments

11.17 SALESmanago

11.17.1 SALESmanago Company Details

11.17.2 SALESmanago Business Overview

11.17.3 SALESmanago Marketing Automation Software Introduction

11.17.4 SALESmanago Revenue in Marketing Automation Software Business (2019-2024)

11.17.5 SALESmanago Recent Developments

11.18 SAP

11.18.1 SAP Company Details

11.18.2 SAP Business Overview

11.18.3 SAP Marketing Automation Software Introduction

11.18.4 SAP Revenue in Marketing Automation Software Business (2019-2024)

11.18.5 SAP Recent Developments

11.19 SAS Institute

11.19.1 SAS Institute Company Details

11.19.2 SAS Institute Business Overview

11.19.3 SAS Institute Marketing Automation Software Introduction

11.19.4 SAS Institute Revenue in Marketing Automation Software Business (2019-2024)

11.19.5 SAS Institute Recent Developments

11.20 SharpSpring

11.20.1 SharpSpring Company Details

11.20.2 SharpSpring Business Overview

11.20.3 SharpSpring Marketing Automation Software Introduction

11.20.4 SharpSpring Revenue in Marketing Automation Software Business (2019-2024)

11.20.5 SharpSpring Recent Developments

11.21 Aprimo

11.21.1 Aprimo Company Details

11.21.2 Aprimo Business Overview

11.21.3 Aprimo Marketing Automation Software Introduction

11.21.4 Aprimo Revenue in Marketing Automation Software Business (2019-2024)

11.21.5 Aprimo Recent Developments

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

Amazon

Companies

Adobe Systems

Oracle

IBM

HubSpot

Marketo

Act-On Software

Salesforce

Infusionsoft

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

List of Tables

Table 1. Global Marketing Automation Software Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030

Table 2. Key Players of Campaign Management

Table 3. Key Players of Email Marketing

Table 4. Key Players of Mobile Application

Table 5. Key Players of Inbound Marketing

Table 6. Key Players of Lead Nurturing and Lead Scoring

Table 7. Key Players of Reporting and Analytics

Table 8. Key Players of Social Media Marketing

Table 9. Key Players of Others

Table 10. Global Marketing Automation Software Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030

Table 11. Global Marketing Automation Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030

Table 12. Global Marketing Automation Software Market Size by Region (2019-2024) & (US$ Million)

Table 13. Global Marketing Automation Software Market Share by Region (2019-2024)

Table 14. Global Marketing Automation Software Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 15. Global Marketing Automation Software Market Share by Region (2025-2030)

Table 16. Marketing Automation Software Market Trends

Table 17. Marketing Automation Software Market Drivers

Table 18. Marketing Automation Software Market Challenges

Table 19. Marketing Automation Software Market Restraints

Table 20. Global Marketing Automation Software Revenue by Players (2019-2024) & (US$ Million)

Table 21. Global Marketing Automation Software Revenue Share by Players (2019-2024)

Table 22. Global Top Marketing Automation Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2023)

Table 23. Global Marketing Automation Software Industry Ranking 2022 VS 2023 VS 2024

Table 24. Global 5 Largest Players Market Share by Marketing Automation Software Revenue (CR5 and HHI) & (2019-2024)

Table 25. Global Key Players of Marketing Automation Software, Headquarters and Area Served

Table 26. Global Key Players of Marketing Automation Software, Product and Application

Table 27. Global Key Players of Marketing Automation Software, Product and Application

Table 28. Mergers & Acquisitions, Expansion Plans

Table 29. Global Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 30. Global Marketing Automation Software Revenue Market Share by Type (2019-2024)

Table 31. Global Marketing Automation Software Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 32. Global Marketing Automation Software Revenue Market Share by Type (2025-2030)

Table 33. Global Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 34. Global Marketing Automation Software Revenue Share by Application (2019-2024)

Table 35. Global Marketing Automation Software Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 36. Global Marketing Automation Software Revenue Share by Application (2025-2030)

Table 37. North America Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 38. North America Marketing Automation Software Market Size by Type (2025-2030) & (US$ Million)

Table 39. North America Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 40. North America Marketing Automation Software Market Size by Application (2025-2030) & (US$ Million)

Table 41. North America Marketing Automation Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030

Table 42. North America Marketing Automation Software Market Size by Country (2019-2024) & (US$ Million)

Table 43. North America Marketing Automation Software Market Size by Country (2025-2030) & (US$ Million)

Table 44. Europe Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 45. Europe Marketing Automation Software Market Size by Type (2025-2030) & (US$ Million)

Table 46. Europe Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 47. Europe Marketing Automation Software Market Size by Application (2025-2030) & (US$ Million)

Table 48. Europe Marketing Automation Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030

Table 49. Europe Marketing Automation Software Market Size by Country (2019-2024) & (US$ Million)

Table 50. Europe Marketing Automation Software Market Size by Country (2025-2030) & (US$ Million)

Table 51. China Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 52. China Marketing Automation Software Market Size by Type (2025-2030) & (US$ Million)

Table 53. China Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 54. China Marketing Automation Software Market Size by Application (2025-2030) & (US$ Million)

Table 55. Asia Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 56. Asia Marketing Automation Software Market Size by Type (2025-2030) & (US$ Million)

Table 57. Asia Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 58. Asia Marketing Automation Software Market Size by Application (2025-2030) & (US$ Million)

Table 59. Asia Marketing Automation Software Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030

Table 60. Asia Marketing Automation Software Market Size by Region (2019-2024) & (US$ Million)

Table 61. Asia Marketing Automation Software Market Size by Region (2025-2030) & (US$ Million)

Table 62. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Type (2019-2024) & (US$ Million)

Table 63. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Type (2025-2030) & (US$ Million)

Table 64. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Application (2019-2024) & (US$ Million)

Table 65. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Application (2025-2030) & (US$ Million)

Table 66. Middle East, Africa, and Latin America Marketing Automation Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030

Table 67. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country (2019-2024) & (US$ Million)

Table 68. Middle East, Africa, and Latin America Marketing Automation Software Market Size by Country (2025-2030) & (US$ Million)

Table 69. HubSpot Company Details

Table 70. HubSpot Business Overview

Table 71. HubSpot Marketing Automation Software Product

Table 72. HubSpot Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 73. HubSpot Recent Developments

Table 74. Marketo Company Details

Table 75. Marketo Business Overview

Table 76. Marketo Marketing Automation Software Product

Table 77. Marketo Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 78. Marketo Recent Developments

Table 79. Act-On Software Company Details

Table 80. Act-On Software Business Overview

Table 81. Act-On Software Marketing Automation Software Product

Table 82. Act-On Software Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 83. Act-On Software Recent Developments

Table 84. Salesforce Company Details

Table 85. Salesforce Business Overview

Table 86. Salesforce Marketing Automation Software Product

Table 87. Salesforce Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 88. Salesforce Recent Developments

Table 89. Adobe Systems Company Details

Table 90. Adobe Systems Business Overview

Table 91. Adobe Systems Marketing Automation Software Product

Table 92. Adobe Systems Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 93. Adobe Systems Recent Developments

Table 94. Oracle Company Details

Table 95. Oracle Business Overview

Table 96. Oracle Marketing Automation Software Product

Table 97. Oracle Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 98. Oracle Recent Developments

Table 99. Infusionsoft Company Details

Table 100. Infusionsoft Business Overview

Table 101. Infusionsoft Marketing Automation Software Product

Table 102. Infusionsoft Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 103. Infusionsoft Recent Developments

Table 104. IBM Company Details

Table 105. IBM Business Overview

Table 106. IBM Marketing Automation Software Product

Table 107. IBM Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 108. IBM Recent Developments

Table 109. Cognizant Company Details

Table 110. Cognizant Business Overview

Table 111. Cognizant Marketing Automation Software Product

Table 112. Cognizant Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 113. Cognizant Recent Developments

Table 114. ETrigue Company Details

Table 115. ETrigue Business Overview

Table 116. ETrigue Marketing Automation Software Product

Table 117. ETrigue Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 118. ETrigue Recent Developments

Table 119. GreenRope Company Details

Table 120. GreenRope Business Overview

Table 121. GreenRope Marketing Automation Software Product

Table 122. GreenRope Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 123. GreenRope Recent Developments

Table 124. Hatchbuck Company Details

Table 125. Hatchbuck Business Overview

Table 126. Hatchbuck Marketing Automation Software Product

Table 127. Hatchbuck Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 128. Hatchbuck Recent Developments

Table 129. IContact Company Details

Table 130. IContact Business Overview

Table 131. IContact Marketing Automation Software Product

Table 132. IContact Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 133. IContact Recent Developments

Table 134. LeadSquared Company Details

Table 135. LeadSquared Business Overview

Table 136. LeadSquared Marketing Automation Software Product

Table 137. LeadSquared Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 138. LeadSquared Recent Developments

Table 139. MarcomCentral Company Details

Table 140. MarcomCentral Business Overview

Table 141. MarcomCentral Marketing Automation Software Product

Table 142. MarcomCentral Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 143. MarcomCentral Recent Developments

Table 144. Salesfusion Company Details

Table 145. Salesfusion Business Overview

Table 146. Salesfusion Marketing Automation Software Product

Table 147. Salesfusion Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 148. Salesfusion Recent Developments

Table 149. SALESmanago Company Details

Table 150. SALESmanago Business Overview

Table 151. SALESmanago Marketing Automation Software Product

Table 152. SALESmanago Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 153. SALESmanago Recent Developments

Table 154. SAP Company Details

Table 155. SAP Business Overview

Table 156. SAP Marketing Automation Software Product

Table 157. SAP Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 158. SAP Recent Developments

Table 159. SAS Institute Company Details

Table 160. SAS Institute Business Overview

Table 161. SAS Institute Marketing Automation Software Product

Table 162. SAS Institute Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 163. SAS Institute Recent Developments

Table 164. SharpSpring Company Details

Table 165. SharpSpring Business Overview

Table 166. SharpSpring Marketing Automation Software Product

Table 167. SharpSpring Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 168. SharpSpring Recent Developments

Table 169. Aprimo Company Details

Table 170. Aprimo Business Overview

Table 171. Aprimo Marketing Automation Software Product

Table 172. Aprimo Revenue in Marketing Automation Software Business (2019-2024) & (US$ Million)

Table 173. Aprimo Recent Developments

Table 174. Research Programs/Design for This Report

Table 175. Key Data Information from Secondary Sources

Table 176. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Automation Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)

Figure 2. Global Marketing Automation Software Market Share by Type: 2023 VS 2030

Figure 3. Campaign Management Features

Figure 4. Email Marketing Features

Figure 5. Mobile Application Features

Figure 6. Inbound Marketing Features

Figure 7. Lead Nurturing and Lead Scoring Features

Figure 8. Reporting and Analytics Features

Figure 9. Social Media Marketing Features

Figure 10. Others Features

Figure 11. Global Marketing Automation Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)

Figure 12. Global Marketing Automation Software Market Share by Application: 2023 VS 2030

Figure 13. Large Enterprises Case Studies

Figure 14. Small and Mid-sized Enterprises (SMEs) Case Studies

Figure 15. Marketing Automation Software Report Years Considered

Figure 16. Global Marketing Automation Software Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 17. Global Marketing Automation Software Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 18. Global Marketing Automation Software Market Share by Region: 2023 VS 2030

Figure 19. Global Marketing Automation Software Market Share by Players in 2023

Figure 20. Global Top Marketing Automation Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2023)

Figure 21. The Top 10 and 5 Players Market Share by Marketing Automation Software Revenue in 2023

Figure 22. North America Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. North America Marketing Automation Software Market Share by Type (2019-2030)

Figure 24. North America Marketing Automation Software Market Share by Application (2019-2030)

Figure 25. North America Marketing Automation Software Market Share by Country (2019-2030)

Figure 26. United States Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. Canada Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. Europe Marketing Automation Software Market Size YoY (2019-2030) & (US$ Million)

Figure 29. Europe Marketing Automation Software Market Share by Type (2019-2030)

Figure 30. Europe Marketing Automation Software Market Share by Application (2019-2030)

Figure 31. Europe Marketing Automation Software Market Share by Country (2019-2030)

Figure 32. Germany Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. France Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 34. U.K. Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Italy Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. Russia Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Nordic Countries Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. China Marketing Automation Software Market Size YoY (2019-2030) & (US$ Million)

Figure 39. China Marketing Automation Software Market Share by Type (2019-2030)

Figure 40. China Marketing Automation Software Market Share by Application (2019-2030)

Figure 41. Asia Marketing Automation Software Market Size YoY (2019-2030) & (US$ Million)

Figure 42. Asia Marketing Automation Software Market Share by Type (2019-2030)

Figure 43. Asia Marketing Automation Software Market Share by Application (2019-2030)

Figure 44. Asia Marketing Automation Software Market Share by Region (2019-2030)

Figure 45. Japan Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 46. South Korea Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. China Taiwan Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. Southeast Asia Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 49. India Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 50. Australia Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 51. Middle East, Africa, and Latin America Marketing Automation Software Market Size YoY (2019-2030) & (US$ Million)

Figure 52. Middle East, Africa, and Latin America Marketing Automation Software Market Share by Type (2019-2030)

Figure 53. Middle East, Africa, and Latin America Marketing Automation Software Market Share by Application (2019-2030)

Figure 54. Middle East, Africa, and Latin America Marketing Automation Software Market Share by Country (2019-2030)

Figure 55. Brazil Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 56. Mexico Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 57. Turkey Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 58. Saudi Arabia Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 59. Israel Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 60. GCC Countries Marketing Automation Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 61. HubSpot Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 62. Marketo Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 63. Act-On Software Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 64. Salesforce Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 65. Adobe Systems Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 66. Oracle Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 67. Infusionsoft Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 68. IBM Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 69. Cognizant Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 70. ETrigue Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 71. GreenRope Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 72. Hatchbuck Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 73. IContact Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 74. LeadSquared Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 75. MarcomCentral Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 76. Salesfusion Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 77. SALESmanago Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 78. SAP Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 79. SAS Institute Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 80. SharpSpring Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 81. Aprimo Revenue Growth Rate in Marketing Automation Software Business (2019-2024)

Figure 82. Bottom-up and Top-down Approaches for This Report

Figure 83. Data Triangulation

Figure 84. Key Executives Interviewed

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Global Marketing Automation Software Market Research Report 2025

Global Marketing Automation Software Market Size Manufacturers Supply Chain Sales Channel and Clients 2024 2030

Marketing Automation Software Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Marketing Automation Tools Market Insights Forecast to 2030

Global Sales Automation Software Market Insights Forecast to 2030

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Global Sales Proposal Automation Software Market Insights Forecast to 2030

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