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Supply Side Platform (SSP) Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Published Date: September 2024
|
Report Code: QYRE-Auto-39D3894
Home | Market Reports | Computers & Electronics| Software| Business & Productivity Software
Global Supply Side Platform SSP Software Market Insights and Forecast to 2028
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Supply Side Platform (SSP) Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Code: QYRE-Auto-39D3894
Report
September 2024
Pages:132
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
AerServ
Appnexus
BounceX
BrightRoll
DoubleClick for Publishers
Insticator
LiveRail
Mopub
ONE by AOL
OpenX
Pubmatic
RhythmOne
Rubicon Project
SmartyAds
Google
Google Ad Manager

Supply Side Platform (SSP) Software - Market Size

The global market for Supply Side Platform (SSP) Software was estimated to be worth US$ 496 million in 2023 and is forecast to a readjusted size of US$ 1019.9 million by 2030 with a CAGR of 9.8% during the forecast period 2024-2030

Supply Side Platform (SSP) Software - Market

Supply Side Platform (SSP) Software - Market

Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
North American market for Supply Side Platform (SSP) Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Supply Side Platform (SSP) Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Supply Side Platform (SSP) Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Supply Side Platform (SSP) Software include AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Supply Side Platform (SSP) Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Supply Side Platform (SSP) Software by region & country, by Type, and by Application.
The Supply Side Platform (SSP) Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Supply Side Platform (SSP) Software.
Market Segmentation

Scope of Supply Side Platform (SSP) Software - Market Report

Report Metric Details
Report Name Supply Side Platform (SSP) Software - Market
Forecasted market size in 2030 US$ 1019.9 million
CAGR 9.8%
Forecasted years 2024 - 2030
Segment by Type:
Segment by Application
  • Large Enterprises
  • SMEs
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail, MoPub, ONE by AOL, OpenX, PubMatic, RhythmOne, Rubicon Project, SmartyAds
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
  • Chapter 2: Detailed analysis of Supply Side Platform (SSP) Software manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 5: Revenue of Supply Side Platform (SSP) Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
  • Chapter 6: Revenue of Supply Side Platform (SSP) Software in country level. It provides sigmate data by Type, and by Application for each country/region.
  • Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
  • Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
  • Chapter 9: Conclusion.

FAQ for this report

What is the Supply Side Platform (SSP) Software - Market size in 2030?

Ans: The Supply Side Platform (SSP) Software - Market size in 2030 will be US$ 1019.9 million.

Who are the main players in the Supply Side Platform (SSP) Software - Market report?

Ans: The main players in the Supply Side Platform (SSP) Software - Market are AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail, MoPub, ONE by AOL, OpenX, PubMatic, RhythmOne, Rubicon Project, SmartyAds

What are the Application segmentation covered in the Supply Side Platform (SSP) Software - Market report?

Ans: The Applications covered in the Supply Side Platform (SSP) Software - Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the Supply Side Platform (SSP) Software - Market report?

Ans: The Types covered in the Supply Side Platform (SSP) Software - Market report are Cloud Based, Web Based

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1 Market Overview
1.1 Supply Side Platform (SSP) Software Product Introduction
1.2 Global Supply Side Platform (SSP) Software Market Size Forecast
1.3 Supply Side Platform (SSP) Software Market Trends & Drivers
1.3.1 Supply Side Platform (SSP) Software Industry Trends
1.3.2 Supply Side Platform (SSP) Software Market Drivers & Opportunity
1.3.3 Supply Side Platform (SSP) Software Market Challenges
1.3.4 Supply Side Platform (SSP) Software Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Supply Side Platform (SSP) Software Players Revenue Ranking (2023)
2.2 Global Supply Side Platform (SSP) Software Revenue by Company (2019-2024)
2.3 Key Companies Supply Side Platform (SSP) Software Manufacturing Base Distribution and Headquarters
2.4 Key Companies Supply Side Platform (SSP) Software Product Offered
2.5 Key Companies Time to Begin Mass Production of Supply Side Platform (SSP) Software
2.6 Supply Side Platform (SSP) Software Market Competitive Analysis
2.6.1 Supply Side Platform (SSP) Software Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Supply Side Platform (SSP) Software Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Supply Side Platform (SSP) Software as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cloud Based
3.1.2 Web Based
3.2 Global Supply Side Platform (SSP) Software Sales Value by Type
3.2.1 Global Supply Side Platform (SSP) Software Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Supply Side Platform (SSP) Software Sales Value, by Type (2019-2030)
3.2.3 Global Supply Side Platform (SSP) Software Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Large Enterprises
4.1.2 SMEs
4.2 Global Supply Side Platform (SSP) Software Sales Value by Application
4.2.1 Global Supply Side Platform (SSP) Software Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Supply Side Platform (SSP) Software Sales Value, by Application (2019-2030)
4.2.3 Global Supply Side Platform (SSP) Software Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Supply Side Platform (SSP) Software Sales Value by Region
5.1.1 Global Supply Side Platform (SSP) Software Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Supply Side Platform (SSP) Software Sales Value by Region (2019-2024)
5.1.3 Global Supply Side Platform (SSP) Software Sales Value by Region (2025-2030)
5.1.4 Global Supply Side Platform (SSP) Software Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Supply Side Platform (SSP) Software Sales Value, 2019-2030
5.2.2 North America Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Supply Side Platform (SSP) Software Sales Value, 2019-2030
5.3.2 Europe Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Supply Side Platform (SSP) Software Sales Value, 2019-2030
5.4.2 Asia Pacific Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Supply Side Platform (SSP) Software Sales Value, 2019-2030
5.5.2 South America Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Supply Side Platform (SSP) Software Sales Value, 2019-2030
5.6.2 Middle East & Africa Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Supply Side Platform (SSP) Software Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Supply Side Platform (SSP) Software Sales Value
6.3 United States
6.3.1 United States Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.3.2 United States Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.4.2 Europe Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.5.2 China Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.5.3 China Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.6.2 Japan Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.7.2 South Korea Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.8.2 Southeast Asia Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Supply Side Platform (SSP) Software Sales Value, 2019-2030
6.9.2 India Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
6.9.3 India Supply Side Platform (SSP) Software Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 AerServ
7.1.1 AerServ Profile
7.1.2 AerServ Main Business
7.1.3 AerServ Supply Side Platform (SSP) Software Products, Services and Solutions
7.1.4 AerServ Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.1.5 AerServ Recent Developments
7.2 AppNexus
7.2.1 AppNexus Profile
7.2.2 AppNexus Main Business
7.2.3 AppNexus Supply Side Platform (SSP) Software Products, Services and Solutions
7.2.4 AppNexus Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.2.5 AppNexus Recent Developments
7.3 BounceX
7.3.1 BounceX Profile
7.3.2 BounceX Main Business
7.3.3 BounceX Supply Side Platform (SSP) Software Products, Services and Solutions
7.3.4 BounceX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.3.5 BrightRoll Recent Developments
7.4 BrightRoll
7.4.1 BrightRoll Profile
7.4.2 BrightRoll Main Business
7.4.3 BrightRoll Supply Side Platform (SSP) Software Products, Services and Solutions
7.4.4 BrightRoll Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.4.5 BrightRoll Recent Developments
7.5 DoubleClick for Publishers
7.5.1 DoubleClick for Publishers Profile
7.5.2 DoubleClick for Publishers Main Business
7.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Products, Services and Solutions
7.5.4 DoubleClick for Publishers Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.5.5 DoubleClick for Publishers Recent Developments
7.6 Google Ad Manager
7.6.1 Google Ad Manager Profile
7.6.2 Google Ad Manager Main Business
7.6.3 Google Ad Manager Supply Side Platform (SSP) Software Products, Services and Solutions
7.6.4 Google Ad Manager Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.6.5 Google Ad Manager Recent Developments
7.7 Insticator
7.7.1 Insticator Profile
7.7.2 Insticator Main Business
7.7.3 Insticator Supply Side Platform (SSP) Software Products, Services and Solutions
7.7.4 Insticator Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.7.5 Insticator Recent Developments
7.8 LiveRail
7.8.1 LiveRail Profile
7.8.2 LiveRail Main Business
7.8.3 LiveRail Supply Side Platform (SSP) Software Products, Services and Solutions
7.8.4 LiveRail Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.8.5 LiveRail Recent Developments
7.9 MoPub
7.9.1 MoPub Profile
7.9.2 MoPub Main Business
7.9.3 MoPub Supply Side Platform (SSP) Software Products, Services and Solutions
7.9.4 MoPub Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.9.5 MoPub Recent Developments
7.10 ONE by AOL
7.10.1 ONE by AOL Profile
7.10.2 ONE by AOL Main Business
7.10.3 ONE by AOL Supply Side Platform (SSP) Software Products, Services and Solutions
7.10.4 ONE by AOL Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.10.5 ONE by AOL Recent Developments
7.11 OpenX
7.11.1 OpenX Profile
7.11.2 OpenX Main Business
7.11.3 OpenX Supply Side Platform (SSP) Software Products, Services and Solutions
7.11.4 OpenX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.11.5 OpenX Recent Developments
7.12 PubMatic
7.12.1 PubMatic Profile
7.12.2 PubMatic Main Business
7.12.3 PubMatic Supply Side Platform (SSP) Software Products, Services and Solutions
7.12.4 PubMatic Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.12.5 PubMatic Recent Developments
7.13 RhythmOne
7.13.1 RhythmOne Profile
7.13.2 RhythmOne Main Business
7.13.3 RhythmOne Supply Side Platform (SSP) Software Products, Services and Solutions
7.13.4 RhythmOne Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.13.5 RhythmOne Recent Developments
7.14 Rubicon Project
7.14.1 Rubicon Project Profile
7.14.2 Rubicon Project Main Business
7.14.3 Rubicon Project Supply Side Platform (SSP) Software Products, Services and Solutions
7.14.4 Rubicon Project Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.14.5 Rubicon Project Recent Developments
7.15 SmartyAds
7.15.1 SmartyAds Profile
7.15.2 SmartyAds Main Business
7.15.3 SmartyAds Supply Side Platform (SSP) Software Products, Services and Solutions
7.15.4 SmartyAds Supply Side Platform (SSP) Software Revenue (US$ Million) & (2019-2024)
7.15.5 SmartyAds Recent Developments
8 Industry Chain Analysis
8.1 Supply Side Platform (SSP) Software Industrial Chain
8.2 Supply Side Platform (SSP) Software Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Supply Side Platform (SSP) Software Sales Model
8.5.2 Sales Channel
8.5.3 Supply Side Platform (SSP) Software Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
FEATURED COMPANIES
AerServ
Appnexus
BounceX
BrightRoll
DoubleClick for Publishers
Insticator
LiveRail
Mopub
ONE by AOL
OpenX
Pubmatic
RhythmOne
Rubicon Project
SmartyAds
Google
Google Ad Manager
List of Tables
    Table 1. Supply Side Platform (SSP) Software Market Trends
    Table 2. Supply Side Platform (SSP) Software Market Drivers & Opportunity
    Table 3. Supply Side Platform (SSP) Software Market Challenges
    Table 4. Supply Side Platform (SSP) Software Market Restraints
    Table 5. Global Supply Side Platform (SSP) Software Revenue by Company (2019-2024) & (US$ Million)
    Table 6. Global Supply Side Platform (SSP) Software Revenue Market Share by Company (2019-2024)
    Table 7. Key Companies Supply Side Platform (SSP) Software Manufacturing Base Distribution and Headquarters
    Table 8. Key Companies Supply Side Platform (SSP) Software Product Type
    Table 9. Key Companies Time to Begin Mass Production of Supply Side Platform (SSP) Software
    Table 10. Global Supply Side Platform (SSP) Software Companies Market Concentration Ratio (CR5 and HHI)
    Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Supply Side Platform (SSP) Software as of 2023)
    Table 12. Mergers & Acquisitions, Expansion Plans
    Table 13. Global Supply Side Platform (SSP) Software Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)
    Table 14. Global Supply Side Platform (SSP) Software Sales Value by Type (2019-2024) & (US$ Million)
    Table 15. Global Supply Side Platform (SSP) Software Sales Value by Type (2025-2030) & (US$ Million)
    Table 16. Global Supply Side Platform (SSP) Software Sales Market Share in Value by Type (2019-2024) & (%)
    Table 17. Global Supply Side Platform (SSP) Software Sales Market Share in Value by Type (2025-2030) & (%)
    Table 18. Global Supply Side Platform (SSP) Software Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)
    Table 19. Global Supply Side Platform (SSP) Software Sales Value by Application (2019-2024) & (US$ Million)
    Table 20. Global Supply Side Platform (SSP) Software Sales Value by Application (2025-2030) & (US$ Million)
    Table 21. Global Supply Side Platform (SSP) Software Sales Market Share in Value by Application (2019-2024) & (%)
    Table 22. Global Supply Side Platform (SSP) Software Sales Market Share in Value by Application (2025-2030) & (%)
    Table 23. Global Supply Side Platform (SSP) Software Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)
    Table 24. Global Supply Side Platform (SSP) Software Sales Value by Region (2019-2024) & (US$ Million)
    Table 25. Global Supply Side Platform (SSP) Software Sales Value by Region (2025-2030) & (US$ Million)
    Table 26. Global Supply Side Platform (SSP) Software Sales Value by Region (2019-2024) & (%)
    Table 27. Global Supply Side Platform (SSP) Software Sales Value by Region (2025-2030) & (%)
    Table 28. Key Countries/Regions Supply Side Platform (SSP) Software Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030
    Table 29. Key Countries/Regions Supply Side Platform (SSP) Software Sales Value, (2019-2024) & (US$ Million)
    Table 30. Key Countries/Regions Supply Side Platform (SSP) Software Sales Value, (2025-2030) & (US$ Million)
    Table 31. AerServ Basic Information List
    Table 32. AerServ Description and Business Overview
    Table 33. AerServ Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 34. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of AerServ (2019-2024)
    Table 35. AerServ Recent Developments
    Table 36. AppNexus Basic Information List
    Table 37. AppNexus Description and Business Overview
    Table 38. AppNexus Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 39. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of AppNexus (2019-2024)
    Table 40. AppNexus Recent Developments
    Table 41. BounceX Basic Information List
    Table 42. BounceX Description and Business Overview
    Table 43. BounceX Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 44. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of BounceX (2019-2024)
    Table 45. BounceX Recent Developments
    Table 46. BrightRoll Basic Information List
    Table 47. BrightRoll Description and Business Overview
    Table 48. BrightRoll Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 49. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of BrightRoll (2019-2024)
    Table 50. BrightRoll Recent Developments
    Table 51. DoubleClick for Publishers Basic Information List
    Table 52. DoubleClick for Publishers Description and Business Overview
    Table 53. DoubleClick for Publishers Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 54. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of DoubleClick for Publishers (2019-2024)
    Table 55. DoubleClick for Publishers Recent Developments
    Table 56. Google Ad Manager Basic Information List
    Table 57. Google Ad Manager Description and Business Overview
    Table 58. Google Ad Manager Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 59. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of Google Ad Manager (2019-2024)
    Table 60. Google Ad Manager Recent Developments
    Table 61. Insticator Basic Information List
    Table 62. Insticator Description and Business Overview
    Table 63. Insticator Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 64. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of Insticator (2019-2024)
    Table 65. Insticator Recent Developments
    Table 66. LiveRail Basic Information List
    Table 67. LiveRail Description and Business Overview
    Table 68. LiveRail Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 69. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of LiveRail (2019-2024)
    Table 70. LiveRail Recent Developments
    Table 71. MoPub Basic Information List
    Table 72. MoPub Description and Business Overview
    Table 73. MoPub Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 74. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of MoPub (2019-2024)
    Table 75. MoPub Recent Developments
    Table 76. ONE by AOL Basic Information List
    Table 77. ONE by AOL Description and Business Overview
    Table 78. ONE by AOL Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 79. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of ONE by AOL (2019-2024)
    Table 80. ONE by AOL Recent Developments
    Table 81. OpenX Basic Information List
    Table 82. OpenX Description and Business Overview
    Table 83. OpenX Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 84. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of OpenX (2019-2024)
    Table 85. OpenX Recent Developments
    Table 86. PubMatic Basic Information List
    Table 87. PubMatic Description and Business Overview
    Table 88. PubMatic Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 89. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of PubMatic (2019-2024)
    Table 90. PubMatic Recent Developments
    Table 91. RhythmOne Basic Information List
    Table 92. RhythmOne Description and Business Overview
    Table 93. RhythmOne Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 94. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of RhythmOne (2019-2024)
    Table 95. RhythmOne Recent Developments
    Table 96. Rubicon Project Basic Information List
    Table 97. Rubicon Project Description and Business Overview
    Table 98. Rubicon Project Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 99. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of Rubicon Project (2019-2024)
    Table 100. Rubicon Project Recent Developments
    Table 101. SmartyAds Basic Information List
    Table 102. SmartyAds Description and Business Overview
    Table 103. SmartyAds Supply Side Platform (SSP) Software Products, Services and Solutions
    Table 104. Revenue (US$ Million) in Supply Side Platform (SSP) Software Business of SmartyAds (2019-2024)
    Table 105. SmartyAds Recent Developments
    Table 106. Key Raw Materials Lists
    Table 107. Raw Materials Key Suppliers Lists
    Table 108. Supply Side Platform (SSP) Software Downstream Customers
    Table 109. Supply Side Platform (SSP) Software Distributors List
    Table 110. Research Programs/Design for This Report
    Table 111. Key Data Information from Secondary Sources
    Table 112. Key Data Information from Primary Sources
    Table 113. Business Unit and Senior & Team Lead Analysts
List of Figures
    Figure 1. Supply Side Platform (SSP) Software Product Picture
    Figure 2. Global Supply Side Platform (SSP) Software Sales Value, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 3. Global Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 4. Supply Side Platform (SSP) Software Report Years Considered
    Figure 5. Global Supply Side Platform (SSP) Software Players Revenue Ranking (2023) & (US$ Million)
    Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Supply Side Platform (SSP) Software Revenue in 2023
    Figure 7. Supply Side Platform (SSP) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
    Figure 8. Cloud Based Picture
    Figure 9. Web Based Picture
    Figure 10. Global Supply Side Platform (SSP) Software Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 11. Global Supply Side Platform (SSP) Software Sales Value Market Share by Type, 2023 & 2030
    Figure 12. Product Picture of Large Enterprises
    Figure 13. Product Picture of SMEs
    Figure 14. Global Supply Side Platform (SSP) Software Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 15. Global Supply Side Platform (SSP) Software Sales Value Market Share by Application, 2023 & 2030
    Figure 16. North America Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 17. North America Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
    Figure 18. Europe Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 19. Europe Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
    Figure 20. Asia Pacific Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 21. Asia Pacific Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
    Figure 22. South America Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 23. South America Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
    Figure 24. Middle East & Africa Supply Side Platform (SSP) Software Sales Value (2019-2030) & (US$ Million)
    Figure 25. Middle East & Africa Supply Side Platform (SSP) Software Sales Value by Country (%), 2023 VS 2030
    Figure 26. Key Countries/Regions Supply Side Platform (SSP) Software Sales Value (%), (2019-2030)
    Figure 27. United States Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 28. United States Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 29. United States Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 30. Europe Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 31. Europe Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 32. Europe Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 33. China Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 34. China Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 35. China Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 36. Japan Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 37. Japan Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 38. Japan Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 39. South Korea Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 40. South Korea Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 41. South Korea Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 42. Southeast Asia Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 43. Southeast Asia Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 44. Southeast Asia Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 45. India Supply Side Platform (SSP) Software Sales Value, (2019-2030) & (US$ Million)
    Figure 46. India Supply Side Platform (SSP) Software Sales Value by Type (%), 2023 VS 2030
    Figure 47. India Supply Side Platform (SSP) Software Sales Value by Application (%), 2023 VS 2030
    Figure 48. Supply Side Platform (SSP) Software Industrial Chain
    Figure 49. Supply Side Platform (SSP) Software Manufacturing Cost Structure
    Figure 50. Channels of Distribution (Direct Sales, and Distribution)
    Figure 51. Bottom-up and Top-down Approaches for This Report
    Figure 52. Data Triangulation
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