Global Mobile Advertising Market Research Report 2024

Mobile Advertising Market

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.

Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.

This report aims to provide a comprehensive presentation of the global market for Mobile Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising.

Report Scope

The Mobile Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Mobile Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Mobile Advertising Market Report

Chapter Outline

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Mobile Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Content Delivery

1.2.3 Reporting and Analytics Solutions

1.2.4 Campaign Solutions

1.2.5 Integrated Solutions

1.2.6 Mobile Proximity Solution

1.2.7 Others

1.3 Market by Application

1.3.1 Global Mobile Advertising Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Banking & Financial Services

1.3.3 Fast Moving Consumer Goods (FMCG) Sector

1.3.4 Healthcare Sector

1.3.5 Media and Entertainment Sector

1.3.6 Telecommunication & IT Sector

1.3.7 Media and Entertainment

1.3.8 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Mobile Advertising Market Perspective (2019-2030)

2.2 Mobile Advertising Growth Trends by Region

2.2.1 Global Mobile Advertising Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Mobile Advertising Historic Market Size by Region (2019-2024)

2.2.3 Mobile Advertising Forecasted Market Size by Region (2025-2030)

2.3 Mobile Advertising Market Dynamics

2.3.1 Mobile Advertising Industry Trends

2.3.2 Mobile Advertising Market Drivers

2.3.3 Mobile Advertising Market Challenges

2.3.4 Mobile Advertising Market Restraints

3.1 Global Top Mobile Advertising Players by Revenue

3.1.1 Global Top Mobile Advertising Players by Revenue (2019-2024)

3.1.2 Global Mobile Advertising Revenue Market Share by Players (2019-2024)

3.2 Global Mobile Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Mobile Advertising Revenue

3.4 Global Mobile Advertising Market Concentration Ratio

3.4.1 Global Mobile Advertising Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Mobile Advertising Revenue in 2023

3.5 Mobile Advertising Key Players Head office and Area Served

3.6 Key Players Mobile Advertising Product Solution and Service

3.7 Date of Enter into Mobile Advertising Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Mobile Advertising Historic Market Size by Type (2019-2024)

4.2 Global Mobile Advertising Forecasted Market Size by Type (2025-2030)

5.1 Global Mobile Advertising Historic Market Size by Application (2019-2024)

5.2 Global Mobile Advertising Forecasted Market Size by Application (2025-2030)

6.1 North America Mobile Advertising Market Size (2019-2030)

6.2 North America Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Mobile Advertising Market Size by Country (2019-2024)

6.4 North America Mobile Advertising Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7.1 Europe Mobile Advertising Market Size (2019-2030)

7.2 Europe Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Mobile Advertising Market Size by Country (2019-2024)

7.4 Europe Mobile Advertising Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Mobile Advertising Market Size (2019-2030)

8.2 Asia-Pacific Mobile Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Mobile Advertising Market Size by Region (2019-2024)

8.4 Asia-Pacific Mobile Advertising Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Mobile Advertising Market Size (2019-2030)

9.2 Latin America Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Mobile Advertising Market Size by Country (2019-2024)

9.4 Latin America Mobile Advertising Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Mobile Advertising Market Size (2019-2030)

10.2 Middle East & Africa Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Mobile Advertising Market Size by Country (2019-2024)

10.4 Middle East & Africa Mobile Advertising Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Applovin Corporation

11.1.1 Applovin Corporation Company Detail

11.1.2 Applovin Corporation Business Overview

11.1.3 Applovin Corporation Mobile Advertising Introduction

11.1.4 Applovin Corporation Revenue in Mobile Advertising Business (2019-2024)

11.1.5 Applovin Corporation Recent Development

11.2 Avazu

11.2.1 Avazu Company Detail

11.2.2 Avazu Business Overview

11.2.3 Avazu Mobile Advertising Introduction

11.2.4 Avazu Revenue in Mobile Advertising Business (2019-2024)

11.2.5 Avazu Recent Development

11.3 Chartboost

11.3.1 Chartboost Company Detail

11.3.2 Chartboost Business Overview

11.3.3 Chartboost Mobile Advertising Introduction

11.3.4 Chartboost Revenue in Mobile Advertising Business (2019-2024)

11.3.5 Chartboost Recent Development

11.4 Facebook

11.4.1 Facebook Company Detail

11.4.2 Facebook Business Overview

11.4.3 Facebook Mobile Advertising Introduction

11.4.4 Facebook Revenue in Mobile Advertising Business (2019-2024)

11.4.5 Facebook Recent Development

11.5 Flurry

11.5.1 Flurry Company Detail

11.5.2 Flurry Business Overview

11.5.3 Flurry Mobile Advertising Introduction

11.5.4 Flurry Revenue in Mobile Advertising Business (2019-2024)

11.5.5 Flurry Recent Development

11.6 Google

11.6.1 Google Company Detail

11.6.2 Google Business Overview

11.6.3 Google Mobile Advertising Introduction

11.6.4 Google Revenue in Mobile Advertising Business (2019-2024)

11.6.5 Google Recent Development

11.7 InMobi

11.7.1 InMobi Company Detail

11.7.2 InMobi Business Overview

11.7.3 InMobi Mobile Advertising Introduction

11.7.4 InMobi Revenue in Mobile Advertising Business (2019-2024)

11.7.5 InMobi Recent Development

11.8 Matomy Media Group

11.8.1 Matomy Media Group Company Detail

11.8.2 Matomy Media Group Business Overview

11.8.3 Matomy Media Group Mobile Advertising Introduction

11.8.4 Matomy Media Group Revenue in Mobile Advertising Business (2019-2024)

11.8.5 Matomy Media Group Recent Development

11.9 Millennial Media

11.9.1 Millennial Media Company Detail

11.9.2 Millennial Media Business Overview

11.9.3 Millennial Media Mobile Advertising Introduction

11.9.4 Millennial Media Revenue in Mobile Advertising Business (2019-2024)

11.9.5 Millennial Media Recent Development

11.10 Smaato

11.10.1 Smaato Company Detail

11.10.2 Smaato Business Overview

11.10.3 Smaato Mobile Advertising Introduction

11.10.4 Smaato Revenue in Mobile Advertising Business (2019-2024)

11.10.5 Smaato Recent Development

11.11 GoWide

11.11.1 GoWide Company Detail

11.11.2 GoWide Business Overview

11.11.3 GoWide Mobile Advertising Introduction

11.11.4 GoWide Revenue in Mobile Advertising Business (2019-2024)

11.11.5 GoWide Recent Development

11.12 InMobi

11.12.1 InMobi Company Detail

11.12.2 InMobi Business Overview

11.12.3 InMobi Mobile Advertising Introduction

11.12.4 InMobi Revenue in Mobile Advertising Business (2019-2024)

11.12.5 InMobi Recent Development

11.13 Mobvista

11.13.1 Mobvista Company Detail

11.13.2 Mobvista Business Overview

11.13.3 Mobvista Mobile Advertising Introduction

11.13.4 Mobvista Revenue in Mobile Advertising Business (2019-2024)

11.13.5 Mobvista Recent Development

11.14 AdColony

11.14.1 AdColony Company Detail

11.14.2 AdColony Business Overview

11.14.3 AdColony Mobile Advertising Introduction

11.14.4 AdColony Revenue in Mobile Advertising Business (2019-2024)

11.14.5 AdColony Recent Development

11.15 Yeahmobi

11.15.1 Yeahmobi Company Detail

11.15.2 Yeahmobi Business Overview

11.15.3 Yeahmobi Mobile Advertising Introduction

11.15.4 Yeahmobi Revenue in Mobile Advertising Business (2019-2024)

11.15.5 Yeahmobi Recent Development

11.16 PassionTeck

11.16.1 PassionTeck Company Detail

11.16.2 PassionTeck Business Overview

11.16.3 PassionTeck Mobile Advertising Introduction

11.16.4 PassionTeck Revenue in Mobile Advertising Business (2019-2024)

11.16.5 PassionTeck Recent Development

11.17 Google

11.17.1 Google Company Detail

11.17.2 Google Business Overview

11.17.3 Google Mobile Advertising Introduction

11.17.4 Google Revenue in Mobile Advertising Business (2019-2024)

11.17.5 Google Recent Development

11.18 GumGum

11.18.1 GumGum Company Detail

11.18.2 GumGum Business Overview

11.18.3 GumGum Mobile Advertising Introduction

11.18.4 GumGum Revenue in Mobile Advertising Business (2019-2024)

11.18.5 GumGum Recent Development

11.19 Digital Turbine

11.19.1 Digital Turbine Company Detail

11.19.2 Digital Turbine Business Overview

11.19.3 Digital Turbine Mobile Advertising Introduction

11.19.4 Digital Turbine Revenue in Mobile Advertising Business (2019-2024)

11.19.5 Digital Turbine Recent Development

11.20 Global Wide Media

11.20.1 Global Wide Media Company Detail

11.20.2 Global Wide Media Business Overview

11.20.3 Global Wide Media Mobile Advertising Introduction

11.20.4 Global Wide Media Revenue in Mobile Advertising Business (2019-2024)

11.20.5 Global Wide Media Recent Development

11.21 Leadbolt

11.21.1 Leadbolt Company Detail

11.21.2 Leadbolt Business Overview

11.21.3 Leadbolt Mobile Advertising Introduction

11.21.4 Leadbolt Revenue in Mobile Advertising Business (2019-2024)

11.21.5 Leadbolt Recent Development

11.22 Moloco

11.22.1 Moloco Company Detail

11.22.2 Moloco Business Overview

11.22.3 Moloco Mobile Advertising Introduction

11.22.4 Moloco Revenue in Mobile Advertising Business (2019-2024)

11.22.5 Moloco Recent Development

11.23 Adperio

11.23.1 Adperio Company Detail

11.23.2 Adperio Business Overview

11.23.3 Adperio Mobile Advertising Introduction

11.23.4 Adperio Revenue in Mobile Advertising Business (2019-2024)

11.23.5 Adperio Recent Development

11.24 Liftoff

11.24.1 Liftoff Company Detail

11.24.2 Liftoff Business Overview

11.24.3 Liftoff Mobile Advertising Introduction

11.24.4 Liftoff Revenue in Mobile Advertising Business (2019-2024)

11.24.5 Liftoff Recent Development

11.25 Criteo

11.25.1 Criteo Company Detail

11.25.2 Criteo Business Overview

11.25.3 Criteo Mobile Advertising Introduction

11.25.4 Criteo Revenue in Mobile Advertising Business (2019-2024)

11.25.5 Criteo Recent Development

11.26 Twitter

11.26.1 Twitter Company Detail

11.26.2 Twitter Business Overview

11.26.3 Twitter Mobile Advertising Introduction

11.26.4 Twitter Revenue in Mobile Advertising Business (2019-2024)

11.26.5 Twitter Recent Development

11.27 UnityAds

11.27.1 UnityAds Company Detail

11.27.2 UnityAds Business Overview

11.27.3 UnityAds Mobile Advertising Introduction

11.27.4 UnityAds Revenue in Mobile Advertising Business (2019-2024)

11.27.5 UnityAds Recent Development

11.28 Apple Search Ads

11.28.1 Apple Search Ads Company Detail

11.28.2 Apple Search Ads Business Overview

11.28.3 Apple Search Ads Mobile Advertising Introduction

11.28.4 Apple Search Ads Revenue in Mobile Advertising Business (2019-2024)

11.28.5 Apple Search Ads Recent Development

11.29 Tapjoy

11.29.1 Tapjoy Company Detail

11.29.2 Tapjoy Business Overview

11.29.3 Tapjoy Mobile Advertising Introduction

11.29.4 Tapjoy Revenue in Mobile Advertising Business (2019-2024)

11.29.5 Tapjoy Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Mobile Advertising Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

    Table 2. Key Players of Content Delivery

    Table 3. Key Players of Reporting and Analytics Solutions

    Table 4. Key Players of Campaign Solutions

    Table 5. Key Players of Integrated Solutions

    Table 6. Key Players of Mobile Proximity Solution

    Table 7. Key Players of Others

    Table 8. Global Mobile Advertising Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

    Table 9. Global Mobile Advertising Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

    Table 10. Global Mobile Advertising Market Size by Region (2019-2024) & (US$ Million)

    Table 11. Global Mobile Advertising Market Share by Region (2019-2024)

    Table 12. Global Mobile Advertising Forecasted Market Size by Region (2025-2030) & (US$ Million)

    Table 13. Global Mobile Advertising Market Share by Region (2025-2030)

    Table 14. Mobile Advertising Market Trends

    Table 15. Mobile Advertising Market Drivers

    Table 16. Mobile Advertising Market Challenges

    Table 17. Mobile Advertising Market Restraints

    Table 18. Global Mobile Advertising Revenue by Players (2019-2024) & (US$ Million)

    Table 19. Global Mobile Advertising Market Share by Players (2019-2024)

    Table 20. Global Top Mobile Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising as of 2023)

    Table 21. Ranking of Global Top Mobile Advertising Companies by Revenue (US$ Million) in 2023

    Table 22. Global 5 Largest Players Market Share by Mobile Advertising Revenue (CR5 and HHI) & (2019-2024)

    Table 23. Key Players Headquarters and Area Served

    Table 24. Key Players Mobile Advertising Product Solution and Service

    Table 25. Date of Enter into Mobile Advertising Market

    Table 26. Mergers & Acquisitions, Expansion Plans

    Table 27. Global Mobile Advertising Market Size by Type (2019-2024) & (US$ Million)

    Table 28. Global Mobile Advertising Revenue Market Share by Type (2019-2024)

    Table 29. Global Mobile Advertising Forecasted Market Size by Type (2025-2030) & (US$ Million)

    Table 30. Global Mobile Advertising Revenue Market Share by Type (2025-2030)

    Table 31. Global Mobile Advertising Market Size by Application (2019-2024) & (US$ Million)

    Table 32. Global Mobile Advertising Revenue Market Share by Application (2019-2024)

    Table 33. Global Mobile Advertising Forecasted Market Size by Application (2025-2030) & (US$ Million)

    Table 34. Global Mobile Advertising Revenue Market Share by Application (2025-2030)

    Table 35. North America Mobile Advertising Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 36. North America Mobile Advertising Market Size by Country (2019-2024) & (US$ Million)

    Table 37. North America Mobile Advertising Market Size by Country (2025-2030) & (US$ Million)

    Table 38. Europe Mobile Advertising Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 39. Europe Mobile Advertising Market Size by Country (2019-2024) & (US$ Million)

    Table 40. Europe Mobile Advertising Market Size by Country (2025-2030) & (US$ Million)

    Table 41. Asia-Pacific Mobile Advertising Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

    Table 42. Asia-Pacific Mobile Advertising Market Size by Region (2019-2024) & (US$ Million)

    Table 43. Asia-Pacific Mobile Advertising Market Size by Region (2025-2030) & (US$ Million)

    Table 44. Latin America Mobile Advertising Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 45. Latin America Mobile Advertising Market Size by Country (2019-2024) & (US$ Million)

    Table 46. Latin America Mobile Advertising Market Size by Country (2025-2030) & (US$ Million)

    Table 47. Middle East & Africa Mobile Advertising Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 48. Middle East & Africa Mobile Advertising Market Size by Country (2019-2024) & (US$ Million)

    Table 49. Middle East & Africa Mobile Advertising Market Size by Country (2025-2030) & (US$ Million)

    Table 50. Applovin Corporation Company Detail

    Table 51. Applovin Corporation Business Overview

    Table 52. Applovin Corporation Mobile Advertising Product

    Table 53. Applovin Corporation Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 54. Applovin Corporation Recent Development

    Table 55. Avazu Company Detail

    Table 56. Avazu Business Overview

    Table 57. Avazu Mobile Advertising Product

    Table 58. Avazu Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 59. Avazu Recent Development

    Table 60. Chartboost Company Detail

    Table 61. Chartboost Business Overview

    Table 62. Chartboost Mobile Advertising Product

    Table 63. Chartboost Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 64. Chartboost Recent Development

    Table 65. Facebook Company Detail

    Table 66. Facebook Business Overview

    Table 67. Facebook Mobile Advertising Product

    Table 68. Facebook Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 69. Facebook Recent Development

    Table 70. Flurry Company Detail

    Table 71. Flurry Business Overview

    Table 72. Flurry Mobile Advertising Product

    Table 73. Flurry Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 74. Flurry Recent Development

    Table 75. Google Company Detail

    Table 76. Google Business Overview

    Table 77. Google Mobile Advertising Product

    Table 78. Google Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 79. Google Recent Development

    Table 80. InMobi Company Detail

    Table 81. InMobi Business Overview

    Table 82. InMobi Mobile Advertising Product

    Table 83. InMobi Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 84. InMobi Recent Development

    Table 85. Matomy Media Group Company Detail

    Table 86. Matomy Media Group Business Overview

    Table 87. Matomy Media Group Mobile Advertising Product

    Table 88. Matomy Media Group Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 89. Matomy Media Group Recent Development

    Table 90. Millennial Media Company Detail

    Table 91. Millennial Media Business Overview

    Table 92. Millennial Media Mobile Advertising Product

    Table 93. Millennial Media Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 94. Millennial Media Recent Development

    Table 95. Smaato Company Detail

    Table 96. Smaato Business Overview

    Table 97. Smaato Mobile Advertising Product

    Table 98. Smaato Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 99. Smaato Recent Development

    Table 100. GoWide Company Detail

    Table 101. GoWide Business Overview

    Table 102. GoWide Mobile Advertising Product

    Table 103. GoWide Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 104. GoWide Recent Development

    Table 105. InMobi Company Detail

    Table 106. InMobi Business Overview

    Table 107. InMobi Mobile Advertising Product

    Table 108. InMobi Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 109. InMobi Recent Development

    Table 110. Mobvista Company Detail

    Table 111. Mobvista Business Overview

    Table 112. Mobvista Mobile Advertising Product

    Table 113. Mobvista Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 114. Mobvista Recent Development

    Table 115. AdColony Company Detail

    Table 116. AdColony Business Overview

    Table 117. AdColony Mobile Advertising Product

    Table 118. AdColony Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 119. AdColony Recent Development

    Table 120. Yeahmobi Company Detail

    Table 121. Yeahmobi Business Overview

    Table 122. Yeahmobi Mobile Advertising Product

    Table 123. Yeahmobi Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 124. Yeahmobi Recent Development

    Table 125. PassionTeck Company Detail

    Table 126. PassionTeck Business Overview

    Table 127. PassionTeck Mobile Advertising Product

    Table 128. PassionTeck Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 129. PassionTeck Recent Development

    Table 130. Google Company Detail

    Table 131. Google Business Overview

    Table 132. Google Mobile Advertising Product

    Table 133. Google Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 134. Google Recent Development

    Table 135. GumGum Company Detail

    Table 136. GumGum Business Overview

    Table 137. GumGum Mobile Advertising Product

    Table 138. GumGum Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 139. GumGum Recent Development

    Table 140. Digital Turbine Company Detail

    Table 141. Digital Turbine Business Overview

    Table 142. Digital Turbine Mobile Advertising Product

    Table 143. Digital Turbine Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 144. Digital Turbine Recent Development

    Table 145. Global Wide Media Company Detail

    Table 146. Global Wide Media Business Overview

    Table 147. Global Wide Media Mobile Advertising Product

    Table 148. Global Wide Media Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 149. Global Wide Media Recent Development

    Table 150. Leadbolt Company Detail

    Table 151. Leadbolt Business Overview

    Table 152. Leadbolt Mobile Advertising Product

    Table 153. Leadbolt Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 154. Leadbolt Recent Development

    Table 155. Moloco Company Detail

    Table 156. Moloco Business Overview

    Table 157. Moloco Mobile Advertising Product

    Table 158. Moloco Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 159. Moloco Recent Development

    Table 160. Adperio Company Detail

    Table 161. Adperio Business Overview

    Table 162. Adperio Mobile Advertising Product

    Table 163. Adperio Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 164. Adperio Recent Development

    Table 165. Liftoff Company Detail

    Table 166. Liftoff Business Overview

    Table 167. Liftoff Mobile Advertising Product

    Table 168. Liftoff Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 169. Liftoff Recent Development

    Table 170. Criteo Company Detail

    Table 171. Criteo Business Overview

    Table 172. Criteo Mobile Advertising Product

    Table 173. Criteo Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 174. Criteo Recent Development

    Table 175. Twitter Company Detail

    Table 176. Twitter Business Overview

    Table 177. Twitter Mobile Advertising Product

    Table 178. Twitter Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 179. Twitter Recent Development

    Table 180. UnityAds Company Detail

    Table 181. UnityAds Business Overview

    Table 182. UnityAds Mobile Advertising Product

    Table 183. UnityAds Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 184. UnityAds Recent Development

    Table 185. Apple Search Ads Company Detail

    Table 186. Apple Search Ads Business Overview

    Table 187. Apple Search Ads Mobile Advertising Product

    Table 188. Apple Search Ads Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 189. Apple Search Ads Recent Development

    Table 190. Tapjoy Company Detail

    Table 191. Tapjoy Business Overview

    Table 192. Tapjoy Mobile Advertising Product

    Table 193. Tapjoy Revenue in Mobile Advertising Business (2019-2024) & (US$ Million)

    Table 194. Tapjoy Recent Development

    Table 195. Research Programs/Design for This Report

    Table 196. Key Data Information from Secondary Sources

    Table 197. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Mobile Advertising Market Size Comparison by Type (2024-2030) & (US$ Million)

    Figure 2. Global Mobile Advertising Market Share by Type: 2023 VS 2030

    Figure 3. Content Delivery Features

    Figure 4. Reporting and Analytics Solutions Features

    Figure 5. Campaign Solutions Features

    Figure 6. Integrated Solutions Features

    Figure 7. Mobile Proximity Solution Features

    Figure 8. Others Features

    Figure 9. Global Mobile Advertising Market Size Comparison by Application (2024-2030) & (US$ Million)

    Figure 10. Global Mobile Advertising Market Share by Application: 2023 VS 2030

    Figure 11. Banking & Financial Services Case Studies

    Figure 12. Fast Moving Consumer Goods (FMCG) Sector Case Studies

    Figure 13. Healthcare Sector Case Studies

    Figure 14. Media and Entertainment Sector Case Studies

    Figure 15. Telecommunication & IT Sector Case Studies

    Figure 16. Media and Entertainment Case Studies

    Figure 17. Others Case Studies

    Figure 18. Mobile Advertising Report Years Considered

    Figure 19. Global Mobile Advertising Market Size (US$ Million), Year-over-Year: 2019-2030

    Figure 20. Global Mobile Advertising Market Size, (US$ Million), 2019 VS 2023 VS 2030

    Figure 21. Global Mobile Advertising Market Share by Region: 2023 VS 2030

    Figure 22. Global Mobile Advertising Market Share by Players in 2023

    Figure 23. Global Top Mobile Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising as of 2023)

    Figure 24. The Top 10 and 5 Players Market Share by Mobile Advertising Revenue in 2023

    Figure 25. North America Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 26. North America Mobile Advertising Market Share by Country (2019-2030)

    Figure 27. United States Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 28. Canada Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 29. Europe Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 30. Europe Mobile Advertising Market Share by Country (2019-2030)

    Figure 31. Germany Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 32. France Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 33. U.K. Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 34. Italy Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 35. Russia Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 36. Nordic Countries Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 37. Asia-Pacific Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 38. Asia-Pacific Mobile Advertising Market Share by Region (2019-2030)

    Figure 39. China Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 40. Japan Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 41. South Korea Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 42. Southeast Asia Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 43. India Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 44. Australia Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 45. Latin America Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 46. Latin America Mobile Advertising Market Share by Country (2019-2030)

    Figure 47. Mexico Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 48. Brazil Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 49. Middle East & Africa Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 50. Middle East & Africa Mobile Advertising Market Share by Country (2019-2030)

    Figure 51. Turkey Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 52. Saudi Arabia Mobile Advertising Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 53. Applovin Corporation Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 54. Avazu Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 55. Chartboost Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 56. Facebook Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 57. Flurry Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 58. Google Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 59. InMobi Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 60. Matomy Media Group Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 61. Millennial Media Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 62. Smaato Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 63. GoWide Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 64. InMobi Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 65. Mobvista Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 66. AdColony Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 67. Yeahmobi Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 68. PassionTeck Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 69. Google Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 70. GumGum Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 71. Digital Turbine Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 72. Global Wide Media Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 73. Leadbolt Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 74. Moloco Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 75. Adperio Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 76. Liftoff Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 77. Criteo Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 78. Twitter Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 79. UnityAds Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 80. Apple Search Ads Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 81. Tapjoy Revenue Growth Rate in Mobile Advertising Business (2019-2024)

    Figure 82. Bottom-up and Top-down Approaches for This Report

    Figure 83. Data Triangulation

    Figure 84. Key Executives Interviewed