List of Tables
Table 1. Global Brand Licensing Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032
Table 2. Key Players of Apparels
Table 3. Key Players of Toys
Table 4. Key Players of Accessories
Table 5. Key Players of Home Decoration
Table 6. Key Players of Software/Video Games
Table 7. Key Players of Food and Beverage
Table 8. Key Players of Others
Table 9. Global Brand Licensing Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032
Table 10. Global Brand Licensing Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Table 11. Global Brand Licensing Market Size by Region (US$ Million), 2021–2026
Table 12. Global Brand Licensing Market Share by Region (2021–2026)
Table 13. Global Brand Licensing Forecasted Market Size by Region (US$ Million), 2027–2032
Table 14. Global Brand Licensing Market Share by Region (2027–2032)
Table 15. Brand Licensing Market Trends
Table 16. Brand Licensing Market Drivers
Table 17. Brand Licensing Market Challenges
Table 18. Brand Licensing Market Restraints
Table 19. Global Brand Licensing Revenue by Players (US$ Million), 2021–2026
Table 20. Global Brand Licensing Market Share by Players (2021–2026)
Table 21. Global Top Brand Licensing Players by Tier (Tier 1, Tier 2, and Tier 3), based on Brand Licensing Revenue, 2025
Table 22. Ranking of Global Top Brand Licensing Companies by Revenue (US$ Million) in 2025
Table 23. Global 5 Largest Players Market Share by Brand Licensing Revenue (CR5 and HHI), 2021–2026
Table 24. Global Key Players of Brand Licensing, Headquarters and Area Served
Table 25. Global Key Players of Brand Licensing, Products and Applications
Table 26. Global Key Players of Brand Licensing, Date of General Availability (GA)
Table 27. Mergers and Acquisitions, Expansion Plans
Table 28. Global Brand Licensing Market Size by Type (US$ Million), 2021–2026
Table 29. Global Brand Licensing Revenue Market Share by Type (2021–2026)
Table 30. Global Brand Licensing Forecasted Market Size by Type (US$ Million), 2027–2032
Table 31. Global Brand Licensing Revenue Market Share by Type (2027–2032)
Table 32. Global Brand Licensing Market Size by Application (US$ Million), 2021–2026
Table 33. Global Brand Licensing Revenue Market Share by Application (2021–2026)
Table 34. Global Brand Licensing Forecasted Market Size by Application (US$ Million), 2027–2032
Table 35. Global Brand Licensing Revenue Market Share by Application (2027–2032)
Table 36. North America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 37. North America Brand Licensing Market Size by Country (US$ Million), 2021–2026
Table 38. North America Brand Licensing Market Size by Country (US$ Million), 2027–2032
Table 39. Europe Brand Licensing Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 40. Europe Brand Licensing Market Size by Country (US$ Million), 2021–2026
Table 41. Europe Brand Licensing Market Size by Country (US$ Million), 2027–2032
Table 42. Asia-Pacific Brand Licensing Market Size Growth Rate by Region (US$ Million): 2021 vs 2025 vs 2032
Table 43. Asia-Pacific Brand Licensing Market Size by Region (US$ Million), 2021–2026
Table 44. Asia-Pacific Brand Licensing Market Size by Region (US$ Million), 2027–2032
Table 45. Latin America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 46. Latin America Brand Licensing Market Size by Country (US$ Million), 2021–2026
Table 47. Latin America Brand Licensing Market Size by Country (US$ Million), 2027–2032
Table 48. Middle East & Africa Brand Licensing Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 49. Middle East & Africa Brand Licensing Market Size by Country (US$ Million), 2021–2026
Table 50. Middle East & Africa Brand Licensing Market Size by Country (US$ Million), 2027–2032
Table 51. The Walt Disney Company Company Details
Table 52. The Walt Disney Company Business Overview
Table 53. The Walt Disney Company Brand Licensing Product
Table 54. The Walt Disney Company Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 55. The Walt Disney Company Recent Development
Table 56. Authentic Brands Group Company Details
Table 57. Authentic Brands Group Business Overview
Table 58. Authentic Brands Group Brand Licensing Product
Table 59. Authentic Brands Group Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 60. Authentic Brands Group Recent Development
Table 61. Dotdash Meredith Company Details
Table 62. Dotdash Meredith Business Overview
Table 63. Dotdash Meredith Brand Licensing Product
Table 64. Dotdash Meredith Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 65. Dotdash Meredith Recent Development
Table 66. Warner Bros. Discovery Company Details
Table 67. Warner Bros. Discovery Business Overview
Table 68. Warner Bros. Discovery Brand Licensing Product
Table 69. Warner Bros. Discovery Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 70. Warner Bros. Discovery Recent Development
Table 71. Hasbro Company Details
Table 72. Hasbro Business Overview
Table 73. Hasbro Brand Licensing Product
Table 74. Hasbro Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 75. Hasbro Recent Development
Table 76. NBCUniversal/Universal Products & Experiences Company Details
Table 77. NBCUniversal/Universal Products & Experiences Business Overview
Table 78. NBCUniversal/Universal Products & Experiences Brand Licensing Product
Table 79. NBCUniversal/Universal Products & Experiences Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 80. NBCUniversal/Universal Products & Experiences Recent Development
Table 81. The Pokémon Company International Company Details
Table 82. The Pokémon Company International Business Overview
Table 83. The Pokémon Company International Brand Licensing Product
Table 84. The Pokémon Company International Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 85. The Pokémon Company International Recent Development
Table 86. Bluestar Alliance Company Details
Table 87. Bluestar Alliance Business Overview
Table 88. Bluestar Alliance Brand Licensing Product
Table 89. Bluestar Alliance Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 90. Bluestar Alliance Recent Development
Table 91. Mattel Company Details
Table 92. Mattel Business Overview
Table 93. Mattel Brand Licensing Product
Table 94. Mattel Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 95. Mattel Recent Development
Table 96. WHP Global Company Details
Table 97. WHP Global Business Overview
Table 98. WHP Global Brand Licensing Product
Table 99. WHP Global Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 100. WHP Global Recent Development
Table 101. PVH Corp. Company Details
Table 102. PVH Corp. Business Overview
Table 103. PVH Corp. Brand Licensing Product
Table 104. PVH Corp. Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 105. PVH Corp. Recent Development
Table 106. Iconix Brand Group Company Details
Table 107. Iconix Brand Group Business Overview
Table 108. Iconix Brand Group Brand Licensing Product
Table 109. Iconix Brand Group Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 110. Iconix Brand Group Recent Development
Table 111. Nickelodeon (ViacomCBS) Company Details
Table 112. Nickelodeon (ViacomCBS) Business Overview
Table 113. Nickelodeon (ViacomCBS) Brand Licensing Product
Table 114. Nickelodeon (ViacomCBS) Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 115. Nickelodeon (ViacomCBS) Recent Development
Table 116. Major League Baseball Company Details
Table 117. Major League Baseball Business Overview
Table 118. Major League Baseball Brand Licensing Product
Table 119. Major League Baseball Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 120. Major League Baseball Recent Development
Table 121. Learfield IMG College Company Details
Table 122. Learfield IMG College Business Overview
Table 123. Learfield IMG College Brand Licensing Product
Table 124. Learfield IMG College Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 125. Learfield IMG College Recent Development
Table 126. Sanrio Company Details
Table 127. Sanrio Business Overview
Table 128. Sanrio Brand Licensing Product
Table 129. Sanrio Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 130. Sanrio Recent Development
Table 131. Sequential Brands Group Company Details
Table 132. Sequential Brands Group Business Overview
Table 133. Sequential Brands Group Brand Licensing Product
Table 134. Sequential Brands Group Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 135. Sequential Brands Group Recent Development
Table 136. General Motors Company Details
Table 137. General Motors Business Overview
Table 138. General Motors Brand Licensing Product
Table 139. General Motors Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 140. General Motors Recent Development
Table 141. National Basketball Association Company Details
Table 142. National Basketball Association Business Overview
Table 143. National Basketball Association Brand Licensing Product
Table 144. National Basketball Association Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 145. National Basketball Association Recent Development
Table 146. Electrolux Company Details
Table 147. Electrolux Business Overview
Table 148. Electrolux Brand Licensing Product
Table 149. Electrolux Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 150. Electrolux Recent Development
Table 151. National Football League Company Details
Table 152. National Football League Business Overview
Table 153. National Football League Brand Licensing Product
Table 154. National Football League Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 155. National Football League Recent Development
Table 156. Procter & Gamble Company Details
Table 157. Procter & Gamble Business Overview
Table 158. Procter & Gamble Brand Licensing Product
Table 159. Procter & Gamble Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 160. Procter & Gamble Recent Development
Table 161. Ferrari Company Details
Table 162. Ferrari Business Overview
Table 163. Ferrari Brand Licensing Product
Table 164. Ferrari Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 165. Ferrari Recent Development
Table 166. Ralph Lauren Company Details
Table 167. Ralph Lauren Business Overview
Table 168. Ralph Lauren Brand Licensing Product
Table 169. Ralph Lauren Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 170. Ralph Lauren Recent Development
Table 171. Ford Motor Company Company Details
Table 172. Ford Motor Company Business Overview
Table 173. Ford Motor Company Brand Licensing Product
Table 174. Ford Motor Company Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 175. Ford Motor Company Recent Development
Table 176. BBC Worldwide Company Details
Table 177. BBC Worldwide Business Overview
Table 178. BBC Worldwide Brand Licensing Product
Table 179. BBC Worldwide Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 180. BBC Worldwide Recent Development
Table 181. The Hershey Company Company Details
Table 182. The Hershey Company Business Overview
Table 183. The Hershey Company Brand Licensing Product
Table 184. The Hershey Company Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 185. The Hershey Company Recent Development
Table 186. Stanley Black & Decker Company Details
Table 187. Stanley Black & Decker Business Overview
Table 188. Stanley Black & Decker Brand Licensing Product
Table 189. Stanley Black & Decker Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 190. Stanley Black & Decker Recent Development
Table 191. PGA Tour Company Details
Table 192. PGA Tour Business Overview
Table 193. PGA Tour Brand Licensing Product
Table 194. PGA Tour Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 195. PGA Tour Recent Development
Table 196. National Hockey League Company Details
Table 197. National Hockey League Business Overview
Table 198. National Hockey League Brand Licensing Product
Table 199. National Hockey League Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 200. National Hockey League Recent Development
Table 201. Sunkist Growers Company Details
Table 202. Sunkist Growers Business Overview
Table 203. Sunkist Growers Brand Licensing Product
Table 204. Sunkist Growers Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 205. Sunkist Growers Recent Development
Table 206. WWE Company Details
Table 207. WWE Business Overview
Table 208. WWE Brand Licensing Product
Table 209. WWE Revenue in Brand Licensing Business (US$ Million), 2021–2026
Table 210. WWE Recent Development
Table 211. Research Programs/Design for This Report
Table 212. Key Data Information from Secondary Sources
Table 213. Key Data Information from Primary Sources
Table 214. Authors List of This Report
List of Figures
Figure 1. Brand Licensing Picture
Figure 2. Global Brand Licensing Market Size Comparison by Type (US$ Million), 2021–2032
Figure 3. Global Brand Licensing Market Share by Type: 2025 vs 2032
Figure 4. Apparels Features
Figure 5. Toys Features
Figure 6. Accessories Features
Figure 7. Home Decoration Features
Figure 8. Software/Video Games Features
Figure 9. Food and Beverage Features
Figure 10. Others Features
Figure 11. Global Brand Licensing Market Size by Application (US$ Million), 2021–2032
Figure 12. Global Brand Licensing Market Share by Application: 2025 vs 2032
Figure 13. Entertainment Case Studies
Figure 14. Corporate Trademarks/Brand Case Studies
Figure 15. Fashion Case Studies
Figure 16. Sports Case Studies
Figure 17. Others Case Studies
Figure 18. Brand Licensing Report Years Considered
Figure 19. Global Brand Licensing Market Size (US$ Million), Year-over-Year: 2021–2032
Figure 20. Global Brand Licensing Market Size, (US$ Million), 2021 vs 2025 vs 2032
Figure 21. Global Brand Licensing Market Share by Region: 2025 vs 2032
Figure 22. Global Brand Licensing Market Share by Players in 2025
Figure 23. Global Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
Figure 24. The Top 10 and 5 Players Market Share by Brand Licensing Revenue in 2025
Figure 25. North America Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 26. North America Brand Licensing Market Share by Country (2021–2032)
Figure 27. United States Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 28. Canada Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 29. Europe Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 30. Europe Brand Licensing Market Share by Country (2021–2032)
Figure 31. Germany Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 32. France Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 33. U.K. Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 34. Italy Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 35. Russia Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 36. Ireland Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 37. Asia-Pacific Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 38. Asia-Pacific Brand Licensing Market Share by Region (2021–2032)
Figure 39. China Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 40. Japan Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 41. South Korea Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 42. Southeast Asia Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 43. India Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 44. Australia & New Zealand Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 45. Latin America Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 46. Latin America Brand Licensing Market Share by Country (2021–2032)
Figure 47. Mexico Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 48. Brazil Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 49. Middle East & Africa Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 50. Middle East & Africa Brand Licensing Market Share by Country (2021–2032)
Figure 51. Israel Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 52. Saudi Arabia Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 53. UAE Brand Licensing Market Size YoY Growth (US$ Million), 2021–2032
Figure 54. The Walt Disney Company Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 55. Authentic Brands Group Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 56. Dotdash Meredith Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 57. Warner Bros. Discovery Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 58. Hasbro Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 59. NBCUniversal/Universal Products & Experiences Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 60. The Pokémon Company International Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 61. Bluestar Alliance Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 62. Mattel Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 63. WHP Global Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 64. PVH Corp. Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 65. Iconix Brand Group Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 66. Nickelodeon (ViacomCBS) Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 67. Major League Baseball Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 68. Learfield IMG College Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 69. Sanrio Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 70. Sequential Brands Group Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 71. General Motors Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 72. National Basketball Association Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 73. Electrolux Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 74. National Football League Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 75. Procter & Gamble Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 76. Ferrari Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 77. Ralph Lauren Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 78. Ford Motor Company Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 79. BBC Worldwide Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 80. The Hershey Company Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 81. Stanley Black & Decker Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 82. PGA Tour Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 83. National Hockey League Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 84. Sunkist Growers Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 85. WWE Revenue Growth Rate in Brand Licensing Business (2021–2026)
Figure 86. Bottom-up and Top-down Approaches for This Report
Figure 87. Data Triangulation
Figure 88. Key Executives Interviewed
