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Global Licensed Merchandise Market Research Report 2026

Published Date: 2026-03-02

Report Code: QYRE-Auto-36N9082

Global Licensed Merchandise Market Size Status and Forecast 2022

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Global Licensed Merchandise Market Research Report 2026

Code: QYRE-Auto-36N9082

Report

2026-03-02

Pages:165

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

The Walt Disney Company

Meredith Corporation

PVH Corp

Iconix Brand Group

Authentic Brands Group

Universal Brand Development

Major League Baseball

Sanrio

Sequential Brands Group

General Motors

National Basketball Association

Electrolux

National Football League

The Pokémon Company International

Procter Gamble

Ferrari

Ralph Lauren

Mattel

Ford Motor Company

BBC Worldwide

The Hershey Company

Stanley Black & Decker

PGA Tour

National Hockey League

Sunkist Growers

WWE

Nickelodeon (ViacomCBS)

Learfield IMG College

Hasbro

WarnerMedia

Stanley Black & Decker

Licensed Merchandise Market Size

The global Licensed Merchandise market was valued at US$ 320390 million in 2025 and is anticipated to reach US$ 429280 million by 2032, at a CAGR of 4.3% from 2026 to 2032.

Licensed Merchandise Market

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.

This report delivers a comprehensive overview of the global Licensed Merchandise market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding Licensed Merchandise. The Licensed Merchandise market size, estimates, and forecasts are provided in terms of revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.

The report segments the global Licensed Merchandise market comprehensively. Regional market sizes by Type, by Application, , and by player are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.

This report will assist Licensed Merchandise manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.

Market Segmentation

Scope of Licensed Merchandise Market Report

Report Metric	Details
Report Name	Licensed Merchandise Market
Accounted market size in 2025	US$ 320390 million
Forecasted market size in 2032	US$ 429280 million
CAGR	4.3%
Base Year	2025
Forecasted years	2026 - 2032
Segment by Type	Apparels Toys Accessories Home Decoration Software/Video Games Food and Beverage Others
Segment by Application	Entertainment Corporate Trademarks/Brand Fashion Sports Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Summarizes global and regional market size and outlines market dynamics and recent developments, including key drivers, restraints, challenges and risks for industry participants, and relevant policy analysis.
Chapter 3: Provides a detailed view of the competitive landscape for Licensed Merchandise companies, covering revenue share, development plans, and mergers and acquisitions.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 5: Analyzes segments by Application, detailing the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 6–10: Regional deep dives (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) broken down by country. Each chapter quantifies market size and growth potential by region and key countries, and outlines market development, outlook, addressable space, and capacity.
Chapter 11: Profiles key players, presenting essential information on leading companies, including product/ service offerings, revenue, gross margin, product introductions/portfolios, recent developments, etc.
Chapter 12: Key findings and conclusions of the report.

FAQ for this report

How fast is Licensed Merchandise Market growing?

Ans: The Licensed Merchandise Market witnessing a CAGR of 4.3% during the forecast period 2026-2032.

What is the Licensed Merchandise Market size in 2032?

Ans: The Licensed Merchandise Market size in 2032 will be US$ 429280 million.

What is the market share of major companies in Licensed Merchandise Market?

Ans: The top five players hold a share about 46%.

What is the Licensed Merchandise Market share by region?

Ans: North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.

Who are the main players in the Licensed Merchandise Market report?

Ans: The main players in the Licensed Merchandise Market are The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE

What are the Application segmentation covered in the Licensed Merchandise Market report?

Ans: The Applications covered in the Licensed Merchandise Market report are Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others

What are the Type segmentation covered in the Licensed Merchandise Market report?

Ans: The Types covered in the Licensed Merchandise Market report are Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage, Others

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Licensed Merchandise Market Size Growth Rate by Type: 2021 vs 2025 vs 2032

1.2.2 Apparels

1.2.3 Toys

1.2.4 Accessories

1.2.5 Home Decoration

1.2.6 Software/Video Games

1.2.7 Food and Beverage

1.2.8 Others

1.3 Market by Application

1.3.1 Global Licensed Merchandise Market Growth by Application: 2021 vs 2025 vs 2032

1.3.2 Entertainment

1.3.3 Corporate Trademarks/Brand

1.3.4 Fashion

1.3.5 Sports

1.3.6 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Licensed Merchandise Market Perspective (2021–2032)

2.2 Global Licensed Merchandise Growth Trends by Region

2.2.1 Global Licensed Merchandise Market Size by Region: 2021 vs 2025 vs 2032

2.2.2 Licensed Merchandise Historic Market Size by Region (2021–2026)

2.2.3 Licensed Merchandise Forecasted Market Size by Region (2027–2032)

2.3 Licensed Merchandise Market Dynamics

2.3.1 Licensed Merchandise Industry Trends

2.3.2 Licensed Merchandise Market Drivers

2.3.3 Licensed Merchandise Market Challenges

2.3.4 Licensed Merchandise Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Licensed Merchandise Players by Revenue

3.1.1 Global Top Licensed Merchandise Players by Revenue (2021–2026)

3.1.2 Global Licensed Merchandise Revenue Market Share by Players (2021–2026)

3.2 Global Top Licensed Merchandise Players Market Share by Company Tier (Tier 1, Tier 2, Tier 3)

3.3 Global Key Players Ranking by Licensed Merchandise Revenue

3.4 Global Licensed Merchandise Market Concentration Ratio

3.4.1 Global Licensed Merchandise Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Licensed Merchandise Revenue in 2025

3.5 Global Key Players of Licensed Merchandise Head Offices and Areas Served

3.6 Global Key Players of Licensed Merchandise, Products and Applications

3.7 Global Key Players of Licensed Merchandise, Date of General Availability (GA)

3.8 Mergers and Acquisitions, Expansion Plans

4 Licensed Merchandise Breakdown Data by Type

4.1 Global Licensed Merchandise Historic Market Size by Type (2021–2026)

4.2 Global Licensed Merchandise Forecasted Market Size by Type (2027–2032)

5 Licensed Merchandise Breakdown Data by Application

5.1 Global Licensed Merchandise Historic Market Size by Application (2021–2026)

5.2 Global Licensed Merchandise Forecasted Market Size by Application (2027–2032)

6 North America

6.1 North America Licensed Merchandise Market Size (2021–2032)

6.2 North America Licensed Merchandise Market Growth Rate by Country: 2021 vs 2025 vs 2032

6.3 North America Licensed Merchandise Market Size by Country (2021–2026)

6.4 North America Licensed Merchandise Market Size by Country (2027–2032)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Licensed Merchandise Market Size (2021–2032)

7.2 Europe Licensed Merchandise Market Growth Rate by Country: 2021 vs 2025 vs 2032

7.3 Europe Licensed Merchandise Market Size by Country (2021–2026)

7.4 Europe Licensed Merchandise Market Size by Country (2027–2032)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Ireland

8 Asia-Pacific

8.1 Asia-Pacific Licensed Merchandise Market Size (2021–2032)

8.2 Asia-Pacific Licensed Merchandise Market Growth Rate by Region: 2021 vs 2025 vs 2032

8.3 Asia-Pacific Licensed Merchandise Market Size by Region (2021–2026)

8.4 Asia-Pacific Licensed Merchandise Market Size by Region (2027–2032)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia & New Zealand

9 Latin America

9.1 Latin America Licensed Merchandise Market Size (2021–2032)

9.2 Latin America Licensed Merchandise Market Growth Rate by Country: 2021 vs 2025 vs 2032

9.3 Latin America Licensed Merchandise Market Size by Country (2021–2026)

9.4 Latin America Licensed Merchandise Market Size by Country (2027–2032)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Licensed Merchandise Market Size (2021–2032)

10.2 Middle East & Africa Licensed Merchandise Market Growth Rate by Country: 2021 vs 2025 vs 2032

10.3 Middle East & Africa Licensed Merchandise Market Size by Country (2021–2026)

10.4 Middle East & Africa Licensed Merchandise Market Size by Country (2027–2032)

10.5 Israel

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 The Walt Disney Company

11.1.1 The Walt Disney Company Company Details

11.1.2 The Walt Disney Company Business Overview

11.1.3 The Walt Disney Company Licensed Merchandise Introduction

11.1.4 The Walt Disney Company Revenue in Licensed Merchandise Business (2021–2026)

11.1.5 The Walt Disney Company Recent Development

11.2 Meredith Corporation

11.2.1 Meredith Corporation Company Details

11.2.2 Meredith Corporation Business Overview

11.2.3 Meredith Corporation Licensed Merchandise Introduction

11.2.4 Meredith Corporation Revenue in Licensed Merchandise Business (2021–2026)

11.2.5 Meredith Corporation Recent Development

11.3 PVH Corp.

11.3.1 PVH Corp. Company Details

11.3.2 PVH Corp. Business Overview

11.3.3 PVH Corp. Licensed Merchandise Introduction

11.3.4 PVH Corp. Revenue in Licensed Merchandise Business (2021–2026)

11.3.5 PVH Corp. Recent Development

11.4 Iconix Brand Group

11.4.1 Iconix Brand Group Company Details

11.4.2 Iconix Brand Group Business Overview

11.4.3 Iconix Brand Group Licensed Merchandise Introduction

11.4.4 Iconix Brand Group Revenue in Licensed Merchandise Business (2021–2026)

11.4.5 Iconix Brand Group Recent Development

11.5 Authentic Brands Group

11.5.1 Authentic Brands Group Company Details

11.5.2 Authentic Brands Group Business Overview

11.5.3 Authentic Brands Group Licensed Merchandise Introduction

11.5.4 Authentic Brands Group Revenue in Licensed Merchandise Business (2021–2026)

11.5.5 Authentic Brands Group Recent Development

11.6 Universal Brand Development

11.6.1 Universal Brand Development Company Details

11.6.2 Universal Brand Development Business Overview

11.6.3 Universal Brand Development Licensed Merchandise Introduction

11.6.4 Universal Brand Development Revenue in Licensed Merchandise Business (2021–2026)

11.6.5 Universal Brand Development Recent Development

11.7 Nickelodeon (ViacomCBS)

11.7.1 Nickelodeon (ViacomCBS) Company Details

11.7.2 Nickelodeon (ViacomCBS) Business Overview

11.7.3 Nickelodeon (ViacomCBS) Licensed Merchandise Introduction

11.7.4 Nickelodeon (ViacomCBS) Revenue in Licensed Merchandise Business (2021–2026)

11.7.5 Nickelodeon (ViacomCBS) Recent Development

11.8 Major League Baseball

11.8.1 Major League Baseball Company Details

11.8.2 Major League Baseball Business Overview

11.8.3 Major League Baseball Licensed Merchandise Introduction

11.8.4 Major League Baseball Revenue in Licensed Merchandise Business (2021–2026)

11.8.5 Major League Baseball Recent Development

11.9 Learfield IMG College

11.9.1 Learfield IMG College Company Details

11.9.2 Learfield IMG College Business Overview

11.9.3 Learfield IMG College Licensed Merchandise Introduction

11.9.4 Learfield IMG College Revenue in Licensed Merchandise Business (2021–2026)

11.9.5 Learfield IMG College Recent Development

11.10 Sanrio

11.10.1 Sanrio Company Details

11.10.2 Sanrio Business Overview

11.10.3 Sanrio Licensed Merchandise Introduction

11.10.4 Sanrio Revenue in Licensed Merchandise Business (2021–2026)

11.10.5 Sanrio Recent Development

11.11 Sequential Brands Group

11.11.1 Sequential Brands Group Company Details

11.11.2 Sequential Brands Group Business Overview

11.11.3 Sequential Brands Group Licensed Merchandise Introduction

11.11.4 Sequential Brands Group Revenue in Licensed Merchandise Business (2021–2026)

11.11.5 Sequential Brands Group Recent Development

11.12 Hasbro

11.12.1 Hasbro Company Details

11.12.2 Hasbro Business Overview

11.12.3 Hasbro Licensed Merchandise Introduction

11.12.4 Hasbro Revenue in Licensed Merchandise Business (2021–2026)

11.12.5 Hasbro Recent Development

11.13 General Motors

11.13.1 General Motors Company Details

11.13.2 General Motors Business Overview

11.13.3 General Motors Licensed Merchandise Introduction

11.13.4 General Motors Revenue in Licensed Merchandise Business (2021–2026)

11.13.5 General Motors Recent Development

11.14 National Basketball Association

11.14.1 National Basketball Association Company Details

11.14.2 National Basketball Association Business Overview

11.14.3 National Basketball Association Licensed Merchandise Introduction

11.14.4 National Basketball Association Revenue in Licensed Merchandise Business (2021–2026)

11.14.5 National Basketball Association Recent Development

11.15 Electrolux

11.15.1 Electrolux Company Details

11.15.2 Electrolux Business Overview

11.15.3 Electrolux Licensed Merchandise Introduction

11.15.4 Electrolux Revenue in Licensed Merchandise Business (2021–2026)

11.15.5 Electrolux Recent Development

11.16 National Football League

11.16.1 National Football League Company Details

11.16.2 National Football League Business Overview

11.16.3 National Football League Licensed Merchandise Introduction

11.16.4 National Football League Revenue in Licensed Merchandise Business (2021–2026)

11.16.5 National Football League Recent Development

11.17 WarnerMedia

11.17.1 WarnerMedia Company Details

11.17.2 WarnerMedia Business Overview

11.17.3 WarnerMedia Licensed Merchandise Introduction

11.17.4 WarnerMedia Revenue in Licensed Merchandise Business (2021–2026)

11.17.5 WarnerMedia Recent Development

11.18 The Pokémon Company International

11.18.1 The Pokémon Company International Company Details

11.18.2 The Pokémon Company International Business Overview

11.18.3 The Pokémon Company International Licensed Merchandise Introduction

11.18.4 The Pokémon Company International Revenue in Licensed Merchandise Business (2021–2026)

11.18.5 The Pokémon Company International Recent Development

11.19 Procter & Gamble

11.19.1 Procter & Gamble Company Details

11.19.2 Procter & Gamble Business Overview

11.19.3 Procter & Gamble Licensed Merchandise Introduction

11.19.4 Procter & Gamble Revenue in Licensed Merchandise Business (2021–2026)

11.19.5 Procter & Gamble Recent Development

11.20 Ferrari

11.20.1 Ferrari Company Details

11.20.2 Ferrari Business Overview

11.20.3 Ferrari Licensed Merchandise Introduction

11.20.4 Ferrari Revenue in Licensed Merchandise Business (2021–2026)

11.20.5 Ferrari Recent Development

11.21 Ralph Lauren

11.21.1 Ralph Lauren Company Details

11.21.2 Ralph Lauren Business Overview

11.21.3 Ralph Lauren Licensed Merchandise Introduction

11.21.4 Ralph Lauren Revenue in Licensed Merchandise Business (2021–2026)

11.21.5 Ralph Lauren Recent Development

11.22 Mattel

11.22.1 Mattel Company Details

11.22.2 Mattel Business Overview

11.22.3 Mattel Licensed Merchandise Introduction

11.22.4 Mattel Revenue in Licensed Merchandise Business (2021–2026)

11.22.5 Mattel Recent Development

11.23 Ford Motor Company

11.23.1 Ford Motor Company Company Details

11.23.2 Ford Motor Company Business Overview

11.23.3 Ford Motor Company Licensed Merchandise Introduction

11.23.4 Ford Motor Company Revenue in Licensed Merchandise Business (2021–2026)

11.23.5 Ford Motor Company Recent Development

11.24 BBC Worldwide

11.24.1 BBC Worldwide Company Details

11.24.2 BBC Worldwide Business Overview

11.24.3 BBC Worldwide Licensed Merchandise Introduction

11.24.4 BBC Worldwide Revenue in Licensed Merchandise Business (2021–2026)

11.24.5 BBC Worldwide Recent Development

11.25 The Hershey Company

11.25.1 The Hershey Company Company Details

11.25.2 The Hershey Company Business Overview

11.25.3 The Hershey Company Licensed Merchandise Introduction

11.25.4 The Hershey Company Revenue in Licensed Merchandise Business (2021–2026)

11.25.5 The Hershey Company Recent Development

11.26 Stanley Black & Decker

11.26.1 Stanley Black & Decker Company Details

11.26.2 Stanley Black & Decker Business Overview

11.26.3 Stanley Black & Decker Licensed Merchandise Introduction

11.26.4 Stanley Black & Decker Revenue in Licensed Merchandise Business (2021–2026)

11.26.5 Stanley Black & Decker Recent Development

11.27 PGA Tour

11.27.1 PGA Tour Company Details

11.27.2 PGA Tour Business Overview

11.27.3 PGA Tour Licensed Merchandise Introduction

11.27.4 PGA Tour Revenue in Licensed Merchandise Business (2021–2026)

11.27.5 PGA Tour Recent Development

11.28 National Hockey League

11.28.1 National Hockey League Company Details

11.28.2 National Hockey League Business Overview

11.28.3 National Hockey League Licensed Merchandise Introduction

11.28.4 National Hockey League Revenue in Licensed Merchandise Business (2021–2026)

11.28.5 National Hockey League Recent Development

11.29 Sunkist Growers

11.29.1 Sunkist Growers Company Details

11.29.2 Sunkist Growers Business Overview

11.29.3 Sunkist Growers Licensed Merchandise Introduction

11.29.4 Sunkist Growers Revenue in Licensed Merchandise Business (2021–2026)

11.29.5 Sunkist Growers Recent Development

11.30 WWE

11.30.1 WWE Company Details

11.30.2 WWE Business Overview

11.30.3 WWE Licensed Merchandise Introduction

11.30.4 WWE Revenue in Licensed Merchandise Business (2021–2026)

11.30.5 WWE Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

The Walt Disney Company

Meredith Corporation

PVH Corp

Iconix Brand Group

Authentic Brands Group

Universal Brand Development

Major League Baseball

Sanrio

Sequential Brands Group

General Motors

National Basketball Association

Electrolux

National Football League

The Pokémon Company International

Procter Gamble

Ferrari

Ralph Lauren

Mattel

Ford Motor Company

BBC Worldwide

The Hershey Company

Stanley Black & Decker

PGA Tour

National Hockey League

Sunkist Growers

WWE

Nickelodeon (ViacomCBS)

Learfield IMG College

Hasbro

WarnerMedia

Stanley Black & Decker

List of Tables

Table 1. Global Licensed Merchandise Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032

Table 2. Key Players of Apparels

Table 3. Key Players of Toys

Table 4. Key Players of Accessories

Table 5. Key Players of Home Decoration

Table 6. Key Players of Software/Video Games

Table 7. Key Players of Food and Beverage

Table 8. Key Players of Others

Table 9. Global Licensed Merchandise Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032

Table 10. Global Licensed Merchandise Market Size by Region (US$ Million): 2021 vs 2025 vs 2032

Table 11. Global Licensed Merchandise Market Size by Region (US$ Million), 2021–2026

Table 12. Global Licensed Merchandise Market Share by Region (2021–2026)

Table 13. Global Licensed Merchandise Forecasted Market Size by Region (US$ Million), 2027–2032

Table 14. Global Licensed Merchandise Market Share by Region (2027–2032)

Table 15. Licensed Merchandise Market Trends

Table 16. Licensed Merchandise Market Drivers

Table 17. Licensed Merchandise Market Challenges

Table 18. Licensed Merchandise Market Restraints

Table 19. Global Licensed Merchandise Revenue by Players (US$ Million), 2021–2026

Table 20. Global Licensed Merchandise Market Share by Players (2021–2026)

Table 21. Global Top Licensed Merchandise Players by Tier (Tier 1, Tier 2, and Tier 3), based on Licensed Merchandise Revenue, 2025

Table 22. Ranking of Global Top Licensed Merchandise Companies by Revenue (US$ Million) in 2025

Table 23. Global 5 Largest Players Market Share by Licensed Merchandise Revenue (CR5 and HHI), 2021–2026

Table 24. Global Key Players of Licensed Merchandise, Headquarters and Area Served

Table 25. Global Key Players of Licensed Merchandise, Products and Applications

Table 26. Global Key Players of Licensed Merchandise, Date of General Availability (GA)

Table 27. Mergers and Acquisitions, Expansion Plans

Table 28. Global Licensed Merchandise Market Size by Type (US$ Million), 2021–2026

Table 29. Global Licensed Merchandise Revenue Market Share by Type (2021–2026)

Table 30. Global Licensed Merchandise Forecasted Market Size by Type (US$ Million), 2027–2032

Table 31. Global Licensed Merchandise Revenue Market Share by Type (2027–2032)

Table 32. Global Licensed Merchandise Market Size by Application (US$ Million), 2021–2026

Table 33. Global Licensed Merchandise Revenue Market Share by Application (2021–2026)

Table 34. Global Licensed Merchandise Forecasted Market Size by Application (US$ Million), 2027–2032

Table 35. Global Licensed Merchandise Revenue Market Share by Application (2027–2032)

Table 36. North America Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 37. North America Licensed Merchandise Market Size by Country (US$ Million), 2021–2026

Table 38. North America Licensed Merchandise Market Size by Country (US$ Million), 2027–2032

Table 39. Europe Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 40. Europe Licensed Merchandise Market Size by Country (US$ Million), 2021–2026

Table 41. Europe Licensed Merchandise Market Size by Country (US$ Million), 2027–2032

Table 42. Asia-Pacific Licensed Merchandise Market Size Growth Rate by Region (US$ Million): 2021 vs 2025 vs 2032

Table 43. Asia-Pacific Licensed Merchandise Market Size by Region (US$ Million), 2021–2026

Table 44. Asia-Pacific Licensed Merchandise Market Size by Region (US$ Million), 2027–2032

Table 45. Latin America Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 46. Latin America Licensed Merchandise Market Size by Country (US$ Million), 2021–2026

Table 47. Latin America Licensed Merchandise Market Size by Country (US$ Million), 2027–2032

Table 48. Middle East & Africa Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 49. Middle East & Africa Licensed Merchandise Market Size by Country (US$ Million), 2021–2026

Table 50. Middle East & Africa Licensed Merchandise Market Size by Country (US$ Million), 2027–2032

Table 51. The Walt Disney Company Company Details

Table 52. The Walt Disney Company Business Overview

Table 53. The Walt Disney Company Licensed Merchandise Product

Table 54. The Walt Disney Company Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 55. The Walt Disney Company Recent Development

Table 56. Meredith Corporation Company Details

Table 57. Meredith Corporation Business Overview

Table 58. Meredith Corporation Licensed Merchandise Product

Table 59. Meredith Corporation Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 60. Meredith Corporation Recent Development

Table 61. PVH Corp. Company Details

Table 62. PVH Corp. Business Overview

Table 63. PVH Corp. Licensed Merchandise Product

Table 64. PVH Corp. Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 65. PVH Corp. Recent Development

Table 66. Iconix Brand Group Company Details

Table 67. Iconix Brand Group Business Overview

Table 68. Iconix Brand Group Licensed Merchandise Product

Table 69. Iconix Brand Group Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 70. Iconix Brand Group Recent Development

Table 71. Authentic Brands Group Company Details

Table 72. Authentic Brands Group Business Overview

Table 73. Authentic Brands Group Licensed Merchandise Product

Table 74. Authentic Brands Group Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 75. Authentic Brands Group Recent Development

Table 76. Universal Brand Development Company Details

Table 77. Universal Brand Development Business Overview

Table 78. Universal Brand Development Licensed Merchandise Product

Table 79. Universal Brand Development Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 80. Universal Brand Development Recent Development

Table 81. Nickelodeon (ViacomCBS) Company Details

Table 82. Nickelodeon (ViacomCBS) Business Overview

Table 83. Nickelodeon (ViacomCBS) Licensed Merchandise Product

Table 84. Nickelodeon (ViacomCBS) Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 85. Nickelodeon (ViacomCBS) Recent Development

Table 86. Major League Baseball Company Details

Table 87. Major League Baseball Business Overview

Table 88. Major League Baseball Licensed Merchandise Product

Table 89. Major League Baseball Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 90. Major League Baseball Recent Development

Table 91. Learfield IMG College Company Details

Table 92. Learfield IMG College Business Overview

Table 93. Learfield IMG College Licensed Merchandise Product

Table 94. Learfield IMG College Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 95. Learfield IMG College Recent Development

Table 96. Sanrio Company Details

Table 97. Sanrio Business Overview

Table 98. Sanrio Licensed Merchandise Product

Table 99. Sanrio Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 100. Sanrio Recent Development

Table 101. Sequential Brands Group Company Details

Table 102. Sequential Brands Group Business Overview

Table 103. Sequential Brands Group Licensed Merchandise Product

Table 104. Sequential Brands Group Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 105. Sequential Brands Group Recent Development

Table 106. Hasbro Company Details

Table 107. Hasbro Business Overview

Table 108. Hasbro Licensed Merchandise Product

Table 109. Hasbro Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 110. Hasbro Recent Development

Table 111. General Motors Company Details

Table 112. General Motors Business Overview

Table 113. General Motors Licensed Merchandise Product

Table 114. General Motors Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 115. General Motors Recent Development

Table 116. National Basketball Association Company Details

Table 117. National Basketball Association Business Overview

Table 118. National Basketball Association Licensed Merchandise Product

Table 119. National Basketball Association Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 120. National Basketball Association Recent Development

Table 121. Electrolux Company Details

Table 122. Electrolux Business Overview

Table 123. Electrolux Licensed Merchandise Product

Table 124. Electrolux Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 125. Electrolux Recent Development

Table 126. National Football League Company Details

Table 127. National Football League Business Overview

Table 128. National Football League Licensed Merchandise Product

Table 129. National Football League Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 130. National Football League Recent Development

Table 131. WarnerMedia Company Details

Table 132. WarnerMedia Business Overview

Table 133. WarnerMedia Licensed Merchandise Product

Table 134. WarnerMedia Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 135. WarnerMedia Recent Development

Table 136. The Pokémon Company International Company Details

Table 137. The Pokémon Company International Business Overview

Table 138. The Pokémon Company International Licensed Merchandise Product

Table 139. The Pokémon Company International Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 140. The Pokémon Company International Recent Development

Table 141. Procter & Gamble Company Details

Table 142. Procter & Gamble Business Overview

Table 143. Procter & Gamble Licensed Merchandise Product

Table 144. Procter & Gamble Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 145. Procter & Gamble Recent Development

Table 146. Ferrari Company Details

Table 147. Ferrari Business Overview

Table 148. Ferrari Licensed Merchandise Product

Table 149. Ferrari Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 150. Ferrari Recent Development

Table 151. Ralph Lauren Company Details

Table 152. Ralph Lauren Business Overview

Table 153. Ralph Lauren Licensed Merchandise Product

Table 154. Ralph Lauren Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 155. Ralph Lauren Recent Development

Table 156. Mattel Company Details

Table 157. Mattel Business Overview

Table 158. Mattel Licensed Merchandise Product

Table 159. Mattel Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 160. Mattel Recent Development

Table 161. Ford Motor Company Company Details

Table 162. Ford Motor Company Business Overview

Table 163. Ford Motor Company Licensed Merchandise Product

Table 164. Ford Motor Company Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 165. Ford Motor Company Recent Development

Table 166. BBC Worldwide Company Details

Table 167. BBC Worldwide Business Overview

Table 168. BBC Worldwide Licensed Merchandise Product

Table 169. BBC Worldwide Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 170. BBC Worldwide Recent Development

Table 171. The Hershey Company Company Details

Table 172. The Hershey Company Business Overview

Table 173. The Hershey Company Licensed Merchandise Product

Table 174. The Hershey Company Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 175. The Hershey Company Recent Development

Table 176. Stanley Black & Decker Company Details

Table 177. Stanley Black & Decker Business Overview

Table 178. Stanley Black & Decker Licensed Merchandise Product

Table 179. Stanley Black & Decker Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 180. Stanley Black & Decker Recent Development

Table 181. PGA Tour Company Details

Table 182. PGA Tour Business Overview

Table 183. PGA Tour Licensed Merchandise Product

Table 184. PGA Tour Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 185. PGA Tour Recent Development

Table 186. National Hockey League Company Details

Table 187. National Hockey League Business Overview

Table 188. National Hockey League Licensed Merchandise Product

Table 189. National Hockey League Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 190. National Hockey League Recent Development

Table 191. Sunkist Growers Company Details

Table 192. Sunkist Growers Business Overview

Table 193. Sunkist Growers Licensed Merchandise Product

Table 194. Sunkist Growers Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 195. Sunkist Growers Recent Development

Table 196. WWE Company Details

Table 197. WWE Business Overview

Table 198. WWE Licensed Merchandise Product

Table 199. WWE Revenue in Licensed Merchandise Business (US$ Million), 2021–2026

Table 200. WWE Recent Development

Table 201. Research Programs/Design for This Report

Table 202. Key Data Information from Secondary Sources

Table 203. Key Data Information from Primary Sources

Table 204. Authors List of This Report

List of Figures

Figure 1. Licensed Merchandise Picture

Figure 2. Global Licensed Merchandise Market Size Comparison by Type (US$ Million), 2021–2032

Figure 3. Global Licensed Merchandise Market Share by Type: 2025 vs 2032

Figure 4. Apparels Features

Figure 5. Toys Features

Figure 6. Accessories Features

Figure 7. Home Decoration Features

Figure 8. Software/Video Games Features

Figure 9. Food and Beverage Features

Figure 10. Others Features

Figure 11. Global Licensed Merchandise Market Size by Application (US$ Million), 2021–2032

Figure 12. Global Licensed Merchandise Market Share by Application: 2025 vs 2032

Figure 13. Entertainment Case Studies

Figure 14. Corporate Trademarks/Brand Case Studies

Figure 15. Fashion Case Studies

Figure 16. Sports Case Studies

Figure 17. Others Case Studies

Figure 18. Licensed Merchandise Report Years Considered

Figure 19. Global Licensed Merchandise Market Size (US$ Million), Year-over-Year: 2021–2032

Figure 20. Global Licensed Merchandise Market Size, (US$ Million), 2021 vs 2025 vs 2032

Figure 21. Global Licensed Merchandise Market Share by Region: 2025 vs 2032

Figure 22. Global Licensed Merchandise Market Share by Players in 2025

Figure 23. Global Licensed Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

Figure 24. The Top 10 and 5 Players Market Share by Licensed Merchandise Revenue in 2025

Figure 25. North America Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 26. North America Licensed Merchandise Market Share by Country (2021–2032)

Figure 27. United States Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 28. Canada Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 29. Europe Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 30. Europe Licensed Merchandise Market Share by Country (2021–2032)

Figure 31. Germany Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 32. France Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 33. U.K. Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 34. Italy Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 35. Russia Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 36. Ireland Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 37. Asia-Pacific Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 38. Asia-Pacific Licensed Merchandise Market Share by Region (2021–2032)

Figure 39. China Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 40. Japan Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 41. South Korea Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 42. Southeast Asia Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 43. India Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 44. Australia & New Zealand Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 45. Latin America Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 46. Latin America Licensed Merchandise Market Share by Country (2021–2032)

Figure 47. Mexico Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 48. Brazil Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 49. Middle East & Africa Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 50. Middle East & Africa Licensed Merchandise Market Share by Country (2021–2032)

Figure 51. Israel Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 52. Saudi Arabia Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 53. UAE Licensed Merchandise Market Size YoY Growth (US$ Million), 2021–2032

Figure 54. The Walt Disney Company Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 55. Meredith Corporation Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 56. PVH Corp. Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 57. Iconix Brand Group Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 58. Authentic Brands Group Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 59. Universal Brand Development Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 60. Nickelodeon (ViacomCBS) Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 61. Major League Baseball Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 62. Learfield IMG College Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 63. Sanrio Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 64. Sequential Brands Group Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 65. Hasbro Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 66. General Motors Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 67. National Basketball Association Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 68. Electrolux Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 69. National Football League Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 70. WarnerMedia Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 71. The Pokémon Company International Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 72. Procter & Gamble Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 73. Ferrari Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 74. Ralph Lauren Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 75. Mattel Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 76. Ford Motor Company Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 77. BBC Worldwide Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 78. The Hershey Company Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 79. Stanley Black & Decker Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 80. PGA Tour Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 81. National Hockey League Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 82. Sunkist Growers Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 83. WWE Revenue Growth Rate in Licensed Merchandise Business (2021–2026)

Figure 84. Bottom-up and Top-down Approaches for This Report

Figure 85. Data Triangulation

Figure 86. Key Executives Interviewed

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Brand Licensing Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Licensed Merchandise Retail Market Insights Forecast to 2030

Global Licensed Entertainment and Character Merchandise Market Research Report 2024

Licensed Sports Merchandise Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Sports licensed Products Market Research Report 2024

Global Licensed Football Merchandise Market Research Report 2025

Movie Merchandise Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Game IP Licensing Market Research Report 2025

Global Film and Animation Licensing Market Research Report 2025

Global Officially Licensed Merchandise Market Research Report 2024

Global Non Licensed Sporting Goods Market Research Report 2024

Global Football Merchandise Market Research Report 2024

Global Chemical Licensing Market Insights Forecast to 2030

Global Non Licensed Sports Merchandise Market Research Report 2024

Global DVD Rentals Market Insights Forecast to 2030

Global Movie and TV Show Licensing Market Research Report 2024

Product and Brand Licensing Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

Global Gaming Merchandise Market Research Report 2025

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