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Global Licensed Merchandise and Services Market Research Report 2025
Published Date: February 2025
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Report Code: QYRE-Auto-6W9893
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Global Licensed Merchandise and Services Market Research Report 2022
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Global Licensed Merchandise and Services Market Research Report 2025

Code: QYRE-Auto-6W9893
Report
February 2025
Pages:139
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Licensed Merchandise and Services Market Size

The global market for Licensed Merchandise and Services was valued at US$ 380390 million in the year 2024 and is projected to reach a revised size of US$ 507320 million by 2031, growing at a CAGR of 4.3% during the forecast period.

Licensed Merchandise and Services Market

Licensed Merchandise and Services Market

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
On the product side of our analysis, Apparel (17.80%), Toys (13.24%) and Accessories (11.33%) were the clear leading retail Sales share categories of licensed products in 2022. The size of the Home Decoration Category which was driven by the success of some large direct to retail licensing programs was a very healthy 7.33% of the market and we expect this category to grow in future years.
On a regional basis, in 2022, North America is the dominant market for Brand Licensing, accounting for 57.62% of global retail sales, followed by Europe (22.25%) and Asia-Pacific (15.12%). The greatest Brand Licensing sales growth was reported in developing regions of China.
The worldwide Brand Licensing market is becoming increasingly global with much of the new opportunity outside of the more saturated United States market. Economies are finally starting to rebound on a more global basis leading to strong growth trends in the Brand Licensing industry. Non-traditional retail channels and on-line commerce are and will be key sources of growth going forward. Direct-To-Retail license agreements continue to be an important mechanism to break into retail because they offer retailers something unique in a declining brick and mortar shelf space environment and enable new brands to gain a foothold into the retail market. As physical shelf space contracts, on-line shelf space is multiplying at a very rapid pace. The impact of digital product distribution is impacting the way we live, consume and entertain ourselves and that is serving to accelerate the globalization of our industry. And finally, on-line e-commerce is turning into the key distribution channel for licensed goods in developing markets as broadband infrastructure is being put in place ahead of traditional brick and mortar retail locations.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise and Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise and Services.
The Licensed Merchandise and Services market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Merchandise and Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise and Services companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Licensed Merchandise and Services Market Report

Report Metric Details
Report Name Licensed Merchandise and Services Market
Accounted market size in year US$ 380390 million
Forecasted market size in 2031 US$ 507320 million
CAGR 4.3%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
Segment by Application
  • Entertainment
  • Corporate Trademarks/Brand
  • Fashion
  • Sports
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, Paramount Consumer Products (Paramount Global), WHP Global, General Motors, Electrolux, Stanley Black & Decker, Sanrio, Iconix Brand Group, Procter & Gamble, BBC Studios, Kathy Ireland Worldwide, Caterpillar, Whirlpool Corporation, Ferrari, Major League Baseball, NFL Players Association, National Football League, Ford Motor Company, Rainbow, Toei Animation, The Hershey Company, National Basketball Association, Sunkist Growers, PGA Tour, WWE, Ralph Lauren
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Licensed Merchandise and Services company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Licensed Merchandise and Services Market growing?

Ans: The Licensed Merchandise and Services Market witnessing a CAGR of 4.3% during the forecast period 2025-2031.

What is the Licensed Merchandise and Services Market size in 2031?

Ans: The Licensed Merchandise and Services Market size in 2031 will be US$ 507320 million.

What is the Licensed Merchandise and Services Market share by type?

Ans: The size of the Home Decoration Category which was driven by the success of some large direct to retail licensing programs was a very healthy 7.33% of the market and we expect this category to grow in future years.

What is the Licensed Merchandise and Services Market share by region?

Ans: On a regional basis, in 2022, North America is the dominant market for Brand Licensing, accounting for 57.62% of global retail sales, followed by Europe (22.25%) and Asia-Pacific (15.12%).

Who are the main players in the Licensed Merchandise and Services Market report?

Ans: The main players in the Licensed Merchandise and Services Market are The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, Paramount Consumer Products (Paramount Global), WHP Global, General Motors, Electrolux, Stanley Black & Decker, Sanrio, Iconix Brand Group, Procter & Gamble, BBC Studios, Kathy Ireland Worldwide, Caterpillar, Whirlpool Corporation, Ferrari, Major League Baseball, NFL Players Association, National Football League, Ford Motor Company, Rainbow, Toei Animation, The Hershey Company, National Basketball Association, Sunkist Growers, PGA Tour, WWE, Ralph Lauren

What are the Application segmentation covered in the Licensed Merchandise and Services Market report?

Ans: The Applications covered in the Licensed Merchandise and Services Market report are Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others

What are the Type segmentation covered in the Licensed Merchandise and Services Market report?

Ans: The Types covered in the Licensed Merchandise and Services Market report are Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage, Others

Recommended Reports

Merchandise Licensing

E-Commerce Platforms

Intellectual Property

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Licensed Merchandise and Services Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Licensed Merchandise and Services Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Licensed Merchandise and Services Market Perspective (2020-2031)
2.2 Global Licensed Merchandise and Services Growth Trends by Region
2.2.1 Global Licensed Merchandise and Services Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Licensed Merchandise and Services Historic Market Size by Region (2020-2025)
2.2.3 Licensed Merchandise and Services Forecasted Market Size by Region (2026-2031)
2.3 Licensed Merchandise and Services Market Dynamics
2.3.1 Licensed Merchandise and Services Industry Trends
2.3.2 Licensed Merchandise and Services Market Drivers
2.3.3 Licensed Merchandise and Services Market Challenges
2.3.4 Licensed Merchandise and Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Licensed Merchandise and Services Players by Revenue
3.1.1 Global Top Licensed Merchandise and Services Players by Revenue (2020-2025)
3.1.2 Global Licensed Merchandise and Services Revenue Market Share by Players (2020-2025)
3.2 Global Licensed Merchandise and Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Licensed Merchandise and Services Revenue
3.4 Global Licensed Merchandise and Services Market Concentration Ratio
3.4.1 Global Licensed Merchandise and Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Licensed Merchandise and Services Revenue in 2024
3.5 Global Key Players of Licensed Merchandise and Services Head office and Area Served
3.6 Global Key Players of Licensed Merchandise and Services, Product and Application
3.7 Global Key Players of Licensed Merchandise and Services, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Licensed Merchandise and Services Breakdown Data by Type
4.1 Global Licensed Merchandise and Services Historic Market Size by Type (2020-2025)
4.2 Global Licensed Merchandise and Services Forecasted Market Size by Type (2026-2031)
5 Licensed Merchandise and Services Breakdown Data by Application
5.1 Global Licensed Merchandise and Services Historic Market Size by Application (2020-2025)
5.2 Global Licensed Merchandise and Services Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Licensed Merchandise and Services Market Size (2020-2031)
6.2 North America Licensed Merchandise and Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Licensed Merchandise and Services Market Size by Country (2020-2025)
6.4 North America Licensed Merchandise and Services Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Licensed Merchandise and Services Market Size (2020-2031)
7.2 Europe Licensed Merchandise and Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Licensed Merchandise and Services Market Size by Country (2020-2025)
7.4 Europe Licensed Merchandise and Services Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Licensed Merchandise and Services Market Size (2020-2031)
8.2 Asia-Pacific Licensed Merchandise and Services Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Licensed Merchandise and Services Market Size by Region (2020-2025)
8.4 Asia-Pacific Licensed Merchandise and Services Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Licensed Merchandise and Services Market Size (2020-2031)
9.2 Latin America Licensed Merchandise and Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Licensed Merchandise and Services Market Size by Country (2020-2025)
9.4 Latin America Licensed Merchandise and Services Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Licensed Merchandise and Services Market Size (2020-2031)
10.2 Middle East & Africa Licensed Merchandise and Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Licensed Merchandise and Services Market Size by Country (2020-2025)
10.4 Middle East & Africa Licensed Merchandise and Services Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Details
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Licensed Merchandise and Services Introduction
11.1.4 The Walt Disney Company Revenue in Licensed Merchandise and Services Business (2020-2025)
11.1.5 The Walt Disney Company Recent Development
11.2 Dotdash Meredith
11.2.1 Dotdash Meredith Company Details
11.2.2 Dotdash Meredith Business Overview
11.2.3 Dotdash Meredith Licensed Merchandise and Services Introduction
11.2.4 Dotdash Meredith Revenue in Licensed Merchandise and Services Business (2020-2025)
11.2.5 Dotdash Meredith Recent Development
11.3 Authentic Brands Group
11.3.1 Authentic Brands Group Company Details
11.3.2 Authentic Brands Group Business Overview
11.3.3 Authentic Brands Group Licensed Merchandise and Services Introduction
11.3.4 Authentic Brands Group Revenue in Licensed Merchandise and Services Business (2020-2025)
11.3.5 Authentic Brands Group Recent Development
11.4 Warner Bros. Consumer Products (WarnerMedia)
11.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Details
11.4.2 Warner Bros. Consumer Products (WarnerMedia) Business Overview
11.4.3 Warner Bros. Consumer Products (WarnerMedia) Licensed Merchandise and Services Introduction
11.4.4 Warner Bros. Consumer Products (WarnerMedia) Revenue in Licensed Merchandise and Services Business (2020-2025)
11.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Development
11.5 Universal Brand Development (NBC Universal)
11.5.1 Universal Brand Development (NBC Universal) Company Details
11.5.2 Universal Brand Development (NBC Universal) Business Overview
11.5.3 Universal Brand Development (NBC Universal) Licensed Merchandise and Services Introduction
11.5.4 Universal Brand Development (NBC Universal) Revenue in Licensed Merchandise and Services Business (2020-2025)
11.5.5 Universal Brand Development (NBC Universal) Recent Development
11.6 PVH Corp.
11.6.1 PVH Corp. Company Details
11.6.2 PVH Corp. Business Overview
11.6.3 PVH Corp. Licensed Merchandise and Services Introduction
11.6.4 PVH Corp. Revenue in Licensed Merchandise and Services Business (2020-2025)
11.6.5 PVH Corp. Recent Development
11.7 Hasbro
11.7.1 Hasbro Company Details
11.7.2 Hasbro Business Overview
11.7.3 Hasbro Licensed Merchandise and Services Introduction
11.7.4 Hasbro Revenue in Licensed Merchandise and Services Business (2020-2025)
11.7.5 Hasbro Recent Development
11.8 The Pokémon Company International
11.8.1 The Pokémon Company International Company Details
11.8.2 The Pokémon Company International Business Overview
11.8.3 The Pokémon Company International Licensed Merchandise and Services Introduction
11.8.4 The Pokémon Company International Revenue in Licensed Merchandise and Services Business (2020-2025)
11.8.5 The Pokémon Company International Recent Development
11.9 Mattel
11.9.1 Mattel Company Details
11.9.2 Mattel Business Overview
11.9.3 Mattel Licensed Merchandise and Services Introduction
11.9.4 Mattel Revenue in Licensed Merchandise and Services Business (2020-2025)
11.9.5 Mattel Recent Development
11.10 Bluestar Alliance
11.10.1 Bluestar Alliance Company Details
11.10.2 Bluestar Alliance Business Overview
11.10.3 Bluestar Alliance Licensed Merchandise and Services Introduction
11.10.4 Bluestar Alliance Revenue in Licensed Merchandise and Services Business (2020-2025)
11.10.5 Bluestar Alliance Recent Development
11.11 Paramount Consumer Products (Paramount Global)
11.11.1 Paramount Consumer Products (Paramount Global) Company Details
11.11.2 Paramount Consumer Products (Paramount Global) Business Overview
11.11.3 Paramount Consumer Products (Paramount Global) Licensed Merchandise and Services Introduction
11.11.4 Paramount Consumer Products (Paramount Global) Revenue in Licensed Merchandise and Services Business (2020-2025)
11.11.5 Paramount Consumer Products (Paramount Global) Recent Development
11.12 WHP Global
11.12.1 WHP Global Company Details
11.12.2 WHP Global Business Overview
11.12.3 WHP Global Licensed Merchandise and Services Introduction
11.12.4 WHP Global Revenue in Licensed Merchandise and Services Business (2020-2025)
11.12.5 WHP Global Recent Development
11.13 General Motors
11.13.1 General Motors Company Details
11.13.2 General Motors Business Overview
11.13.3 General Motors Licensed Merchandise and Services Introduction
11.13.4 General Motors Revenue in Licensed Merchandise and Services Business (2020-2025)
11.13.5 General Motors Recent Development
11.14 Electrolux
11.14.1 Electrolux Company Details
11.14.2 Electrolux Business Overview
11.14.3 Electrolux Licensed Merchandise and Services Introduction
11.14.4 Electrolux Revenue in Licensed Merchandise and Services Business (2020-2025)
11.14.5 Electrolux Recent Development
11.15 Stanley Black & Decker
11.15.1 Stanley Black & Decker Company Details
11.15.2 Stanley Black & Decker Business Overview
11.15.3 Stanley Black & Decker Licensed Merchandise and Services Introduction
11.15.4 Stanley Black & Decker Revenue in Licensed Merchandise and Services Business (2020-2025)
11.15.5 Stanley Black & Decker Recent Development
11.16 Sanrio
11.16.1 Sanrio Company Details
11.16.2 Sanrio Business Overview
11.16.3 Sanrio Licensed Merchandise and Services Introduction
11.16.4 Sanrio Revenue in Licensed Merchandise and Services Business (2020-2025)
11.16.5 Sanrio Recent Development
11.17 Iconix Brand Group
11.17.1 Iconix Brand Group Company Details
11.17.2 Iconix Brand Group Business Overview
11.17.3 Iconix Brand Group Licensed Merchandise and Services Introduction
11.17.4 Iconix Brand Group Revenue in Licensed Merchandise and Services Business (2020-2025)
11.17.5 Iconix Brand Group Recent Development
11.18 Procter & Gamble
11.18.1 Procter & Gamble Company Details
11.18.2 Procter & Gamble Business Overview
11.18.3 Procter & Gamble Licensed Merchandise and Services Introduction
11.18.4 Procter & Gamble Revenue in Licensed Merchandise and Services Business (2020-2025)
11.18.5 Procter & Gamble Recent Development
11.19 BBC Studios
11.19.1 BBC Studios Company Details
11.19.2 BBC Studios Business Overview
11.19.3 BBC Studios Licensed Merchandise and Services Introduction
11.19.4 BBC Studios Revenue in Licensed Merchandise and Services Business (2020-2025)
11.19.5 BBC Studios Recent Development
11.20 Kathy Ireland Worldwide
11.20.1 Kathy Ireland Worldwide Company Details
11.20.2 Kathy Ireland Worldwide Business Overview
11.20.3 Kathy Ireland Worldwide Licensed Merchandise and Services Introduction
11.20.4 Kathy Ireland Worldwide Revenue in Licensed Merchandise and Services Business (2020-2025)
11.20.5 Kathy Ireland Worldwide Recent Development
11.21 Caterpillar
11.21.1 Caterpillar Company Details
11.21.2 Caterpillar Business Overview
11.21.3 Caterpillar Licensed Merchandise and Services Introduction
11.21.4 Caterpillar Revenue in Licensed Merchandise and Services Business (2020-2025)
11.21.5 Caterpillar Recent Development
11.22 Whirlpool Corporation
11.22.1 Whirlpool Corporation Company Details
11.22.2 Whirlpool Corporation Business Overview
11.22.3 Whirlpool Corporation Licensed Merchandise and Services Introduction
11.22.4 Whirlpool Corporation Revenue in Licensed Merchandise and Services Business (2020-2025)
11.22.5 Whirlpool Corporation Recent Development
11.23 Ferrari
11.23.1 Ferrari Company Details
11.23.2 Ferrari Business Overview
11.23.3 Ferrari Licensed Merchandise and Services Introduction
11.23.4 Ferrari Revenue in Licensed Merchandise and Services Business (2020-2025)
11.23.5 Ferrari Recent Development
11.24 Major League Baseball
11.24.1 Major League Baseball Company Details
11.24.2 Major League Baseball Business Overview
11.24.3 Major League Baseball Licensed Merchandise and Services Introduction
11.24.4 Major League Baseball Revenue in Licensed Merchandise and Services Business (2020-2025)
11.24.5 Major League Baseball Recent Development
11.25 NFL Players Association
11.25.1 NFL Players Association Company Details
11.25.2 NFL Players Association Business Overview
11.25.3 NFL Players Association Licensed Merchandise and Services Introduction
11.25.4 NFL Players Association Revenue in Licensed Merchandise and Services Business (2020-2025)
11.25.5 NFL Players Association Recent Development
11.26 National Football League
11.26.1 National Football League Company Details
11.26.2 National Football League Business Overview
11.26.3 National Football League Licensed Merchandise and Services Introduction
11.26.4 National Football League Revenue in Licensed Merchandise and Services Business (2020-2025)
11.26.5 National Football League Recent Development
11.27 Ford Motor Company
11.27.1 Ford Motor Company Company Details
11.27.2 Ford Motor Company Business Overview
11.27.3 Ford Motor Company Licensed Merchandise and Services Introduction
11.27.4 Ford Motor Company Revenue in Licensed Merchandise and Services Business (2020-2025)
11.27.5 Ford Motor Company Recent Development
11.28 Rainbow
11.28.1 Rainbow Company Details
11.28.2 Rainbow Business Overview
11.28.3 Rainbow Licensed Merchandise and Services Introduction
11.28.4 Rainbow Revenue in Licensed Merchandise and Services Business (2020-2025)
11.28.5 Rainbow Recent Development
11.29 Toei Animation
11.29.1 Toei Animation Company Details
11.29.2 Toei Animation Business Overview
11.29.3 Toei Animation Licensed Merchandise and Services Introduction
11.29.4 Toei Animation Revenue in Licensed Merchandise and Services Business (2020-2025)
11.29.5 Toei Animation Recent Development
11.30 The Hershey Company
11.30.1 The Hershey Company Company Details
11.30.2 The Hershey Company Business Overview
11.30.3 The Hershey Company Licensed Merchandise and Services Introduction
11.30.4 The Hershey Company Revenue in Licensed Merchandise and Services Business (2020-2025)
11.30.5 The Hershey Company Recent Development
11.31 National Basketball Association
11.31.1 National Basketball Association Company Details
11.31.2 National Basketball Association Business Overview
11.31.3 National Basketball Association Licensed Merchandise and Services Introduction
11.31.4 National Basketball Association Revenue in Licensed Merchandise and Services Business (2020-2025)
11.31.5 National Basketball Association Recent Development
11.32 Sunkist Growers
11.32.1 Sunkist Growers Company Details
11.32.2 Sunkist Growers Business Overview
11.32.3 Sunkist Growers Licensed Merchandise and Services Introduction
11.32.4 Sunkist Growers Revenue in Licensed Merchandise and Services Business (2020-2025)
11.32.5 Sunkist Growers Recent Development
11.33 PGA Tour
11.33.1 PGA Tour Company Details
11.33.2 PGA Tour Business Overview
11.33.3 PGA Tour Licensed Merchandise and Services Introduction
11.33.4 PGA Tour Revenue in Licensed Merchandise and Services Business (2020-2025)
11.33.5 PGA Tour Recent Development
11.34 WWE
11.34.1 WWE Company Details
11.34.2 WWE Business Overview
11.34.3 WWE Licensed Merchandise and Services Introduction
11.34.4 WWE Revenue in Licensed Merchandise and Services Business (2020-2025)
11.34.5 WWE Recent Development
11.35 Ralph Lauren
11.35.1 Ralph Lauren Company Details
11.35.2 Ralph Lauren Business Overview
11.35.3 Ralph Lauren Licensed Merchandise and Services Introduction
11.35.4 Ralph Lauren Revenue in Licensed Merchandise and Services Business (2020-2025)
11.35.5 Ralph Lauren Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Licensed Merchandise and Services Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Apparels
 Table 3. Key Players of Toys
 Table 4. Key Players of Accessories
 Table 5. Key Players of Home Decoration
 Table 6. Key Players of Software/Video Games
 Table 7. Key Players of Food and Beverage
 Table 8. Key Players of Others
 Table 9. Global Licensed Merchandise and Services Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 10. Global Licensed Merchandise and Services Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 11. Global Licensed Merchandise and Services Market Size by Region (2020-2025) & (US$ Million)
 Table 12. Global Licensed Merchandise and Services Market Share by Region (2020-2025)
 Table 13. Global Licensed Merchandise and Services Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 14. Global Licensed Merchandise and Services Market Share by Region (2026-2031)
 Table 15. Licensed Merchandise and Services Market Trends
 Table 16. Licensed Merchandise and Services Market Drivers
 Table 17. Licensed Merchandise and Services Market Challenges
 Table 18. Licensed Merchandise and Services Market Restraints
 Table 19. Global Licensed Merchandise and Services Revenue by Players (2020-2025) & (US$ Million)
 Table 20. Global Licensed Merchandise and Services Market Share by Players (2020-2025)
 Table 21. Global Top Licensed Merchandise and Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise and Services as of 2024)
 Table 22. Ranking of Global Top Licensed Merchandise and Services Companies by Revenue (US$ Million) in 2024
 Table 23. Global 5 Largest Players Market Share by Licensed Merchandise and Services Revenue (CR5 and HHI) & (2020-2025)
 Table 24. Global Key Players of Licensed Merchandise and Services, Headquarters and Area Served
 Table 25. Global Key Players of Licensed Merchandise and Services, Product and Application
 Table 26. Global Key Players of Licensed Merchandise and Services, Date of Enter into This Industry
 Table 27. Mergers & Acquisitions, Expansion Plans
 Table 28. Global Licensed Merchandise and Services Market Size by Type (2020-2025) & (US$ Million)
 Table 29. Global Licensed Merchandise and Services Revenue Market Share by Type (2020-2025)
 Table 30. Global Licensed Merchandise and Services Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 31. Global Licensed Merchandise and Services Revenue Market Share by Type (2026-2031)
 Table 32. Global Licensed Merchandise and Services Market Size by Application (2020-2025) & (US$ Million)
 Table 33. Global Licensed Merchandise and Services Revenue Market Share by Application (2020-2025)
 Table 34. Global Licensed Merchandise and Services Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 35. Global Licensed Merchandise and Services Revenue Market Share by Application (2026-2031)
 Table 36. North America Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 37. North America Licensed Merchandise and Services Market Size by Country (2020-2025) & (US$ Million)
 Table 38. North America Licensed Merchandise and Services Market Size by Country (2026-2031) & (US$ Million)
 Table 39. Europe Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 40. Europe Licensed Merchandise and Services Market Size by Country (2020-2025) & (US$ Million)
 Table 41. Europe Licensed Merchandise and Services Market Size by Country (2026-2031) & (US$ Million)
 Table 42. Asia-Pacific Licensed Merchandise and Services Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 43. Asia-Pacific Licensed Merchandise and Services Market Size by Region (2020-2025) & (US$ Million)
 Table 44. Asia-Pacific Licensed Merchandise and Services Market Size by Region (2026-2031) & (US$ Million)
 Table 45. Latin America Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 46. Latin America Licensed Merchandise and Services Market Size by Country (2020-2025) & (US$ Million)
 Table 47. Latin America Licensed Merchandise and Services Market Size by Country (2026-2031) & (US$ Million)
 Table 48. Middle East & Africa Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 49. Middle East & Africa Licensed Merchandise and Services Market Size by Country (2020-2025) & (US$ Million)
 Table 50. Middle East & Africa Licensed Merchandise and Services Market Size by Country (2026-2031) & (US$ Million)
 Table 51. The Walt Disney Company Company Details
 Table 52. The Walt Disney Company Business Overview
 Table 53. The Walt Disney Company Licensed Merchandise and Services Product
 Table 54. The Walt Disney Company Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 55. The Walt Disney Company Recent Development
 Table 56. Dotdash Meredith Company Details
 Table 57. Dotdash Meredith Business Overview
 Table 58. Dotdash Meredith Licensed Merchandise and Services Product
 Table 59. Dotdash Meredith Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 60. Dotdash Meredith Recent Development
 Table 61. Authentic Brands Group Company Details
 Table 62. Authentic Brands Group Business Overview
 Table 63. Authentic Brands Group Licensed Merchandise and Services Product
 Table 64. Authentic Brands Group Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 65. Authentic Brands Group Recent Development
 Table 66. Warner Bros. Consumer Products (WarnerMedia) Company Details
 Table 67. Warner Bros. Consumer Products (WarnerMedia) Business Overview
 Table 68. Warner Bros. Consumer Products (WarnerMedia) Licensed Merchandise and Services Product
 Table 69. Warner Bros. Consumer Products (WarnerMedia) Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 70. Warner Bros. Consumer Products (WarnerMedia) Recent Development
 Table 71. Universal Brand Development (NBC Universal) Company Details
 Table 72. Universal Brand Development (NBC Universal) Business Overview
 Table 73. Universal Brand Development (NBC Universal) Licensed Merchandise and Services Product
 Table 74. Universal Brand Development (NBC Universal) Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 75. Universal Brand Development (NBC Universal) Recent Development
 Table 76. PVH Corp. Company Details
 Table 77. PVH Corp. Business Overview
 Table 78. PVH Corp. Licensed Merchandise and Services Product
 Table 79. PVH Corp. Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 80. PVH Corp. Recent Development
 Table 81. Hasbro Company Details
 Table 82. Hasbro Business Overview
 Table 83. Hasbro Licensed Merchandise and Services Product
 Table 84. Hasbro Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 85. Hasbro Recent Development
 Table 86. The Pokémon Company International Company Details
 Table 87. The Pokémon Company International Business Overview
 Table 88. The Pokémon Company International Licensed Merchandise and Services Product
 Table 89. The Pokémon Company International Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 90. The Pokémon Company International Recent Development
 Table 91. Mattel Company Details
 Table 92. Mattel Business Overview
 Table 93. Mattel Licensed Merchandise and Services Product
 Table 94. Mattel Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 95. Mattel Recent Development
 Table 96. Bluestar Alliance Company Details
 Table 97. Bluestar Alliance Business Overview
 Table 98. Bluestar Alliance Licensed Merchandise and Services Product
 Table 99. Bluestar Alliance Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 100. Bluestar Alliance Recent Development
 Table 101. Paramount Consumer Products (Paramount Global) Company Details
 Table 102. Paramount Consumer Products (Paramount Global) Business Overview
 Table 103. Paramount Consumer Products (Paramount Global) Licensed Merchandise and Services Product
 Table 104. Paramount Consumer Products (Paramount Global) Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 105. Paramount Consumer Products (Paramount Global) Recent Development
 Table 106. WHP Global Company Details
 Table 107. WHP Global Business Overview
 Table 108. WHP Global Licensed Merchandise and Services Product
 Table 109. WHP Global Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 110. WHP Global Recent Development
 Table 111. General Motors Company Details
 Table 112. General Motors Business Overview
 Table 113. General Motors Licensed Merchandise and Services Product
 Table 114. General Motors Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 115. General Motors Recent Development
 Table 116. Electrolux Company Details
 Table 117. Electrolux Business Overview
 Table 118. Electrolux Licensed Merchandise and Services Product
 Table 119. Electrolux Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 120. Electrolux Recent Development
 Table 121. Stanley Black & Decker Company Details
 Table 122. Stanley Black & Decker Business Overview
 Table 123. Stanley Black & Decker Licensed Merchandise and Services Product
 Table 124. Stanley Black & Decker Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 125. Stanley Black & Decker Recent Development
 Table 126. Sanrio Company Details
 Table 127. Sanrio Business Overview
 Table 128. Sanrio Licensed Merchandise and Services Product
 Table 129. Sanrio Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 130. Sanrio Recent Development
 Table 131. Iconix Brand Group Company Details
 Table 132. Iconix Brand Group Business Overview
 Table 133. Iconix Brand Group Licensed Merchandise and Services Product
 Table 134. Iconix Brand Group Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 135. Iconix Brand Group Recent Development
 Table 136. Procter & Gamble Company Details
 Table 137. Procter & Gamble Business Overview
 Table 138. Procter & Gamble Licensed Merchandise and Services Product
 Table 139. Procter & Gamble Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 140. Procter & Gamble Recent Development
 Table 141. BBC Studios Company Details
 Table 142. BBC Studios Business Overview
 Table 143. BBC Studios Licensed Merchandise and Services Product
 Table 144. BBC Studios Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 145. BBC Studios Recent Development
 Table 146. Kathy Ireland Worldwide Company Details
 Table 147. Kathy Ireland Worldwide Business Overview
 Table 148. Kathy Ireland Worldwide Licensed Merchandise and Services Product
 Table 149. Kathy Ireland Worldwide Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 150. Kathy Ireland Worldwide Recent Development
 Table 151. Caterpillar Company Details
 Table 152. Caterpillar Business Overview
 Table 153. Caterpillar Licensed Merchandise and Services Product
 Table 154. Caterpillar Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 155. Caterpillar Recent Development
 Table 156. Whirlpool Corporation Company Details
 Table 157. Whirlpool Corporation Business Overview
 Table 158. Whirlpool Corporation Licensed Merchandise and Services Product
 Table 159. Whirlpool Corporation Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 160. Whirlpool Corporation Recent Development
 Table 161. Ferrari Company Details
 Table 162. Ferrari Business Overview
 Table 163. Ferrari Licensed Merchandise and Services Product
 Table 164. Ferrari Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 165. Ferrari Recent Development
 Table 166. Major League Baseball Company Details
 Table 167. Major League Baseball Business Overview
 Table 168. Major League Baseball Licensed Merchandise and Services Product
 Table 169. Major League Baseball Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 170. Major League Baseball Recent Development
 Table 171. NFL Players Association Company Details
 Table 172. NFL Players Association Business Overview
 Table 173. NFL Players Association Licensed Merchandise and Services Product
 Table 174. NFL Players Association Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 175. NFL Players Association Recent Development
 Table 176. National Football League Company Details
 Table 177. National Football League Business Overview
 Table 178. National Football League Licensed Merchandise and Services Product
 Table 179. National Football League Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 180. National Football League Recent Development
 Table 181. Ford Motor Company Company Details
 Table 182. Ford Motor Company Business Overview
 Table 183. Ford Motor Company Licensed Merchandise and Services Product
 Table 184. Ford Motor Company Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 185. Ford Motor Company Recent Development
 Table 186. Rainbow Company Details
 Table 187. Rainbow Business Overview
 Table 188. Rainbow Licensed Merchandise and Services Product
 Table 189. Rainbow Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 190. Rainbow Recent Development
 Table 191. Toei Animation Company Details
 Table 192. Toei Animation Business Overview
 Table 193. Toei Animation Licensed Merchandise and Services Product
 Table 194. Toei Animation Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 195. Toei Animation Recent Development
 Table 196. The Hershey Company Company Details
 Table 197. The Hershey Company Business Overview
 Table 198. The Hershey Company Licensed Merchandise and Services Product
 Table 199. The Hershey Company Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 200. The Hershey Company Recent Development
 Table 201. National Basketball Association Company Details
 Table 202. National Basketball Association Business Overview
 Table 203. National Basketball Association Licensed Merchandise and Services Product
 Table 204. National Basketball Association Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 205. National Basketball Association Recent Development
 Table 206. Sunkist Growers Company Details
 Table 207. Sunkist Growers Business Overview
 Table 208. Sunkist Growers Licensed Merchandise and Services Product
 Table 209. Sunkist Growers Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 210. Sunkist Growers Recent Development
 Table 211. PGA Tour Company Details
 Table 212. PGA Tour Business Overview
 Table 213. PGA Tour Licensed Merchandise and Services Product
 Table 214. PGA Tour Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 215. PGA Tour Recent Development
 Table 216. WWE Company Details
 Table 217. WWE Business Overview
 Table 218. WWE Licensed Merchandise and Services Product
 Table 219. WWE Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 220. WWE Recent Development
 Table 221. Ralph Lauren Company Details
 Table 222. Ralph Lauren Business Overview
 Table 223. Ralph Lauren Licensed Merchandise and Services Product
 Table 224. Ralph Lauren Revenue in Licensed Merchandise and Services Business (2020-2025) & (US$ Million)
 Table 225. Ralph Lauren Recent Development
 Table 226. Research Programs/Design for This Report
 Table 227. Key Data Information from Secondary Sources
 Table 228. Key Data Information from Primary Sources
 Table 229. Authors List of This Report


List of Figures
 Figure 1. Licensed Merchandise and Services Picture
 Figure 2. Global Licensed Merchandise and Services Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Licensed Merchandise and Services Market Share by Type: 2024 VS 2031
 Figure 4. Apparels Features
 Figure 5. Toys Features
 Figure 6. Accessories Features
 Figure 7. Home Decoration Features
 Figure 8. Software/Video Games Features
 Figure 9. Food and Beverage Features
 Figure 10. Others Features
 Figure 11. Global Licensed Merchandise and Services Market Size by Application (2020-2031) & (US$ Million)
 Figure 12. Global Licensed Merchandise and Services Market Share by Application: 2024 VS 2031
 Figure 13. Entertainment Case Studies
 Figure 14. Corporate Trademarks/Brand Case Studies
 Figure 15. Fashion Case Studies
 Figure 16. Sports Case Studies
 Figure 17. Others Case Studies
 Figure 18. Licensed Merchandise and Services Report Years Considered
 Figure 19. Global Licensed Merchandise and Services Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 20. Global Licensed Merchandise and Services Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 21. Global Licensed Merchandise and Services Market Share by Region: 2024 VS 2031
 Figure 22. Global Licensed Merchandise and Services Market Share by Players in 2024
 Figure 23. Global Top Licensed Merchandise and Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise and Services as of 2024)
 Figure 24. The Top 10 and 5 Players Market Share by Licensed Merchandise and Services Revenue in 2024
 Figure 25. North America Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. North America Licensed Merchandise and Services Market Share by Country (2020-2031)
 Figure 27. United States Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Canada Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Europe Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Europe Licensed Merchandise and Services Market Share by Country (2020-2031)
 Figure 31. Germany Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. France Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. U.K. Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Italy Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Russia Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Nordic Countries Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Asia-Pacific Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Asia-Pacific Licensed Merchandise and Services Market Share by Region (2020-2031)
 Figure 39. China Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Japan Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. South Korea Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Southeast Asia Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. India Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Australia Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Latin America Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Latin America Licensed Merchandise and Services Market Share by Country (2020-2031)
 Figure 47. Mexico Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Brazil Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Middle East & Africa Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. Middle East & Africa Licensed Merchandise and Services Market Share by Country (2020-2031)
 Figure 51. Turkey Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 52. Saudi Arabia Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 53. UAE Licensed Merchandise and Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 54. The Walt Disney Company Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 55. Dotdash Meredith Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 56. Authentic Brands Group Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 57. Warner Bros. Consumer Products (WarnerMedia) Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 58. Universal Brand Development (NBC Universal) Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 59. PVH Corp. Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 60. Hasbro Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 61. The Pokémon Company International Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 62. Mattel Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 63. Bluestar Alliance Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 64. Paramount Consumer Products (Paramount Global) Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 65. WHP Global Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 66. General Motors Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 67. Electrolux Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 68. Stanley Black & Decker Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 69. Sanrio Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 70. Iconix Brand Group Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 71. Procter & Gamble Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 72. BBC Studios Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 73. Kathy Ireland Worldwide Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 74. Caterpillar Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 75. Whirlpool Corporation Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 76. Ferrari Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 77. Major League Baseball Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 78. NFL Players Association Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 79. National Football League Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 80. Ford Motor Company Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 81. Rainbow Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 82. Toei Animation Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 83. The Hershey Company Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 84. National Basketball Association Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 85. Sunkist Growers Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 86. PGA Tour Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 87. WWE Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 88. Ralph Lauren Revenue Growth Rate in Licensed Merchandise and Services Business (2020-2025)
 Figure 89. Bottom-up and Top-down Approaches for This Report
 Figure 90. Data Triangulation
 Figure 91. Key Executives Interviewed
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