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Global Brand Licensing Market Research Report 2023
Published Date: September 2023
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Report Code: QYRE-Auto-10C9173
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Global Brand Licensing Market Size Status and Forecast 2022
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Global Brand Licensing Market Research Report 2023

Code: QYRE-Auto-10C9173
Report
September 2023
Pages:113
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Brand Licensing Market Size

According to QYResearch’s new survey, global Brand Licensing market is projected to reach US$ 470550 million in 2029, increasing from US$ 337610 million in 2022, with the CAGR of 4.3% during the period of 2023 to 2029.

Brand Licensing Market

Brand Licensing Market

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
global Brand Licensing market is projected to reach US$ 470550 million in 2029, increasing from US$ 337610 million in 2022, with the CAGR of 4.3% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Brand Licensing market research.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Brand Licensing market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

Scope of Brand Licensing Market Report

Report Metric Details
Report Name Brand Licensing Market
Accounted market size in 2022 US$ 337610 million
Forecasted market size in 2029 US$ 470550 million
CAGR 4.3%
Base Year 2022
Forecasted years 2023 - 2029
Segment by Type
  • Apparels
  • Toys
  • Accessories
  • Home Decoration
  • Software/Video Games
  • Food and Beverage
  • Others
Segment by Application
  • Entertainment
  • Corporate Trademarks/Brand
  • Fashion
  • Sports
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, Paramount Consumer Products (Paramount Global), WHP Global, General Motors, Electrolux, Stanley Black & Decker, Sanrio, Iconix Brand Group, Procter & Gamble, BBC Studios, Kathy Ireland Worldwide, Caterpillar, Whirlpool Corporation, Ferrari, Major League Baseball, NFL Players Association, National Football League, Ford Motor Company, Rainbow, Toei Animation, The Hershey Company, National Basketball Association, Sunkist Growers, PGA Tour, WWE, Ralph Lauren
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

FAQ for this report

How fast is Brand Licensing Market growing?

Ans: The Brand Licensing Market witnessing a CAGR of 4.3% during the forecast period 2023-2029.

What is the Brand Licensing Market size in 2029?

Ans: The Brand Licensing Market size in 2029 will be US$ 470550 million.

What is the market share of major companies in Brand Licensing Market?

Ans: Global top 5 manufacturers hold a share about 45%.

What is the Brand Licensing Market share by type?

Ans: In terms of product, apparels is the largest segment, with a share over 17%.

Who are the main players in the Brand Licensing Market report?

Ans: The main players in the Brand Licensing Market are The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, Paramount Consumer Products (Paramount Global), WHP Global, General Motors, Electrolux, Stanley Black & Decker, Sanrio, Iconix Brand Group, Procter & Gamble, BBC Studios, Kathy Ireland Worldwide, Caterpillar, Whirlpool Corporation, Ferrari, Major League Baseball, NFL Players Association, National Football League, Ford Motor Company, Rainbow, Toei Animation, The Hershey Company, National Basketball Association, Sunkist Growers, PGA Tour, WWE, Ralph Lauren

What are the Application segmentation covered in the Brand Licensing Market report?

Ans: The Applications covered in the Brand Licensing Market report are Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others

What are the Type segmentation covered in the Brand Licensing Market report?

Ans: The Types covered in the Brand Licensing Market report are Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage, Others

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Brand Licensing Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Brand Licensing Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Brand Licensing Market Perspective (2018-2029)
2.2 Brand Licensing Growth Trends by Region
2.2.1 Global Brand Licensing Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Brand Licensing Historic Market Size by Region (2018-2023)
2.2.3 Brand Licensing Forecasted Market Size by Region (2024-2029)
2.3 Brand Licensing Market Dynamics
2.3.1 Brand Licensing Industry Trends
2.3.2 Brand Licensing Market Drivers
2.3.3 Brand Licensing Market Challenges
2.3.4 Brand Licensing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Brand Licensing Players by Revenue
3.1.1 Global Top Brand Licensing Players by Revenue (2018-2023)
3.1.2 Global Brand Licensing Revenue Market Share by Players (2018-2023)
3.2 Global Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Brand Licensing Revenue
3.4 Global Brand Licensing Market Concentration Ratio
3.4.1 Global Brand Licensing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Brand Licensing Revenue in 2022
3.5 Brand Licensing Key Players Head office and Area Served
3.6 Key Players Brand Licensing Product Solution and Service
3.7 Date of Enter into Brand Licensing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Brand Licensing Breakdown Data by Type
4.1 Global Brand Licensing Historic Market Size by Type (2018-2023)
4.2 Global Brand Licensing Forecasted Market Size by Type (2024-2029)
5 Brand Licensing Breakdown Data by Application
5.1 Global Brand Licensing Historic Market Size by Application (2018-2023)
5.2 Global Brand Licensing Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Brand Licensing Market Size (2018-2029)
6.2 North America Brand Licensing Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Brand Licensing Market Size by Country (2018-2023)
6.4 North America Brand Licensing Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Brand Licensing Market Size (2018-2029)
7.2 Europe Brand Licensing Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Brand Licensing Market Size by Country (2018-2023)
7.4 Europe Brand Licensing Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Brand Licensing Market Size (2018-2029)
8.2 Asia-Pacific Brand Licensing Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Brand Licensing Market Size by Region (2018-2023)
8.4 Asia-Pacific Brand Licensing Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Brand Licensing Market Size (2018-2029)
9.2 Latin America Brand Licensing Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Brand Licensing Market Size by Country (2018-2023)
9.4 Latin America Brand Licensing Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Brand Licensing Market Size (2018-2029)
10.2 Middle East & Africa Brand Licensing Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Brand Licensing Market Size by Country (2018-2023)
10.4 Middle East & Africa Brand Licensing Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Detail
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Brand Licensing Introduction
11.1.4 The Walt Disney Company Revenue in Brand Licensing Business (2018-2023)
11.1.5 The Walt Disney Company Recent Development
11.2 Dotdash Meredith
11.2.1 Dotdash Meredith Company Detail
11.2.2 Dotdash Meredith Business Overview
11.2.3 Dotdash Meredith Brand Licensing Introduction
11.2.4 Dotdash Meredith Revenue in Brand Licensing Business (2018-2023)
11.2.5 Dotdash Meredith Recent Development
11.3 Authentic Brands Group
11.3.1 Authentic Brands Group Company Detail
11.3.2 Authentic Brands Group Business Overview
11.3.3 Authentic Brands Group Brand Licensing Introduction
11.3.4 Authentic Brands Group Revenue in Brand Licensing Business (2018-2023)
11.3.5 Authentic Brands Group Recent Development
11.4 Warner Bros. Consumer Products (WarnerMedia)
11.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Detail
11.4.2 Warner Bros. Consumer Products (WarnerMedia) Business Overview
11.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Introduction
11.4.4 Warner Bros. Consumer Products (WarnerMedia) Revenue in Brand Licensing Business (2018-2023)
11.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Development
11.5 Universal Brand Development (NBC Universal)
11.5.1 Universal Brand Development (NBC Universal) Company Detail
11.5.2 Universal Brand Development (NBC Universal) Business Overview
11.5.3 Universal Brand Development (NBC Universal) Brand Licensing Introduction
11.5.4 Universal Brand Development (NBC Universal) Revenue in Brand Licensing Business (2018-2023)
11.5.5 Universal Brand Development (NBC Universal) Recent Development
11.6 PVH Corp.
11.6.1 PVH Corp. Company Detail
11.6.2 PVH Corp. Business Overview
11.6.3 PVH Corp. Brand Licensing Introduction
11.6.4 PVH Corp. Revenue in Brand Licensing Business (2018-2023)
11.6.5 PVH Corp. Recent Development
11.7 Hasbro
11.7.1 Hasbro Company Detail
11.7.2 Hasbro Business Overview
11.7.3 Hasbro Brand Licensing Introduction
11.7.4 Hasbro Revenue in Brand Licensing Business (2018-2023)
11.7.5 Hasbro Recent Development
11.8 The Pokémon Company International
11.8.1 The Pokémon Company International Company Detail
11.8.2 The Pokémon Company International Business Overview
11.8.3 The Pokémon Company International Brand Licensing Introduction
11.8.4 The Pokémon Company International Revenue in Brand Licensing Business (2018-2023)
11.8.5 The Pokémon Company International Recent Development
11.9 Mattel
11.9.1 Mattel Company Detail
11.9.2 Mattel Business Overview
11.9.3 Mattel Brand Licensing Introduction
11.9.4 Mattel Revenue in Brand Licensing Business (2018-2023)
11.9.5 Mattel Recent Development
11.10 Bluestar Alliance
11.10.1 Bluestar Alliance Company Detail
11.10.2 Bluestar Alliance Business Overview
11.10.3 Bluestar Alliance Brand Licensing Introduction
11.10.4 Bluestar Alliance Revenue in Brand Licensing Business (2018-2023)
11.10.5 Bluestar Alliance Recent Development
11.11 Paramount Consumer Products (Paramount Global)
11.11.1 Paramount Consumer Products (Paramount Global) Company Detail
11.11.2 Paramount Consumer Products (Paramount Global) Business Overview
11.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Introduction
11.11.4 Paramount Consumer Products (Paramount Global) Revenue in Brand Licensing Business (2018-2023)
11.11.5 Paramount Consumer Products (Paramount Global) Recent Development
11.12 WHP Global
11.12.1 WHP Global Company Detail
11.12.2 WHP Global Business Overview
11.12.3 WHP Global Brand Licensing Introduction
11.12.4 WHP Global Revenue in Brand Licensing Business (2018-2023)
11.12.5 WHP Global Recent Development
11.13 General Motors
11.13.1 General Motors Company Detail
11.13.2 General Motors Business Overview
11.13.3 General Motors Brand Licensing Introduction
11.13.4 General Motors Revenue in Brand Licensing Business (2018-2023)
11.13.5 General Motors Recent Development
11.14 Electrolux
11.14.1 Electrolux Company Detail
11.14.2 Electrolux Business Overview
11.14.3 Electrolux Brand Licensing Introduction
11.14.4 Electrolux Revenue in Brand Licensing Business (2018-2023)
11.14.5 Electrolux Recent Development
11.15 Stanley Black & Decker
11.15.1 Stanley Black & Decker Company Detail
11.15.2 Stanley Black & Decker Business Overview
11.15.3 Stanley Black & Decker Brand Licensing Introduction
11.15.4 Stanley Black & Decker Revenue in Brand Licensing Business (2018-2023)
11.15.5 Stanley Black & Decker Recent Development
11.16 Sanrio
11.16.1 Sanrio Company Detail
11.16.2 Sanrio Business Overview
11.16.3 Sanrio Brand Licensing Introduction
11.16.4 Sanrio Revenue in Brand Licensing Business (2018-2023)
11.16.5 Sanrio Recent Development
11.17 Iconix Brand Group
11.17.1 Iconix Brand Group Company Detail
11.17.2 Iconix Brand Group Business Overview
11.17.3 Iconix Brand Group Brand Licensing Introduction
11.17.4 Iconix Brand Group Revenue in Brand Licensing Business (2018-2023)
11.17.5 Iconix Brand Group Recent Development
11.18 Procter & Gamble
11.18.1 Procter & Gamble Company Detail
11.18.2 Procter & Gamble Business Overview
11.18.3 Procter & Gamble Brand Licensing Introduction
11.18.4 Procter & Gamble Revenue in Brand Licensing Business (2018-2023)
11.18.5 Procter & Gamble Recent Development
11.19 BBC Studios
11.19.1 BBC Studios Company Detail
11.19.2 BBC Studios Business Overview
11.19.3 BBC Studios Brand Licensing Introduction
11.19.4 BBC Studios Revenue in Brand Licensing Business (2018-2023)
11.19.5 BBC Studios Recent Development
11.20 Kathy Ireland Worldwide
11.20.1 Kathy Ireland Worldwide Company Detail
11.20.2 Kathy Ireland Worldwide Business Overview
11.20.3 Kathy Ireland Worldwide Brand Licensing Introduction
11.20.4 Kathy Ireland Worldwide Revenue in Brand Licensing Business (2018-2023)
11.20.5 Kathy Ireland Worldwide Recent Development
11.21 Caterpillar
11.21.1 Caterpillar Company Detail
11.21.2 Caterpillar Business Overview
11.21.3 Caterpillar Brand Licensing Introduction
11.21.4 Caterpillar Revenue in Brand Licensing Business (2018-2023)
11.21.5 Caterpillar Recent Development
11.22 Whirlpool Corporation
11.22.1 Whirlpool Corporation Company Detail
11.22.2 Whirlpool Corporation Business Overview
11.22.3 Whirlpool Corporation Brand Licensing Introduction
11.22.4 Whirlpool Corporation Revenue in Brand Licensing Business (2018-2023)
11.22.5 Whirlpool Corporation Recent Development
11.23 Ferrari
11.23.1 Ferrari Company Detail
11.23.2 Ferrari Business Overview
11.23.3 Ferrari Brand Licensing Introduction
11.23.4 Ferrari Revenue in Brand Licensing Business (2018-2023)
11.23.5 Ferrari Recent Development
11.24 Major League Baseball
11.24.1 Major League Baseball Company Detail
11.24.2 Major League Baseball Business Overview
11.24.3 Major League Baseball Brand Licensing Introduction
11.24.4 Major League Baseball Revenue in Brand Licensing Business (2018-2023)
11.24.5 Major League Baseball Recent Development
11.25 NFL Players Association
11.25.1 NFL Players Association Company Detail
11.25.2 NFL Players Association Business Overview
11.25.3 NFL Players Association Brand Licensing Introduction
11.25.4 NFL Players Association Revenue in Brand Licensing Business (2018-2023)
11.25.5 NFL Players Association Recent Development
11.26 National Football League
11.26.1 National Football League Company Detail
11.26.2 National Football League Business Overview
11.26.3 National Football League Brand Licensing Introduction
11.26.4 National Football League Revenue in Brand Licensing Business (2018-2023)
11.26.5 National Football League Recent Development
11.27 Ford Motor Company
11.27.1 Ford Motor Company Company Detail
11.27.2 Ford Motor Company Business Overview
11.27.3 Ford Motor Company Brand Licensing Introduction
11.27.4 Ford Motor Company Revenue in Brand Licensing Business (2018-2023)
11.27.5 Ford Motor Company Recent Development
11.28 Rainbow
11.28.1 Rainbow Company Detail
11.28.2 Rainbow Business Overview
11.28.3 Rainbow Brand Licensing Introduction
11.28.4 Rainbow Revenue in Brand Licensing Business (2018-2023)
11.28.5 Rainbow Recent Development
11.29 Toei Animation
11.29.1 Toei Animation Company Detail
11.29.2 Toei Animation Business Overview
11.29.3 Toei Animation Brand Licensing Introduction
11.29.4 Toei Animation Revenue in Brand Licensing Business (2018-2023)
11.29.5 Toei Animation Recent Development
11.30 The Hershey Company
11.30.1 The Hershey Company Company Detail
11.30.2 The Hershey Company Business Overview
11.30.3 The Hershey Company Brand Licensing Introduction
11.30.4 The Hershey Company Revenue in Brand Licensing Business (2018-2023)
11.30.5 The Hershey Company Recent Development
11.31 National Basketball Association
11.31.1 National Basketball Association Company Detail
11.31.2 National Basketball Association Business Overview
11.31.3 National Basketball Association Brand Licensing Introduction
11.31.4 National Basketball Association Revenue in Brand Licensing Business (2018-2023)
11.31.5 National Basketball Association Recent Development
11.32 Sunkist Growers
11.32.1 Sunkist Growers Company Detail
11.32.2 Sunkist Growers Business Overview
11.32.3 Sunkist Growers Brand Licensing Introduction
11.32.4 Sunkist Growers Revenue in Brand Licensing Business (2018-2023)
11.32.5 Sunkist Growers Recent Development
11.33 PGA Tour
11.33.1 PGA Tour Company Detail
11.33.2 PGA Tour Business Overview
11.33.3 PGA Tour Brand Licensing Introduction
11.33.4 PGA Tour Revenue in Brand Licensing Business (2018-2023)
11.33.5 PGA Tour Recent Development
11.34 WWE
11.34.1 WWE Company Detail
11.34.2 WWE Business Overview
11.34.3 WWE Brand Licensing Introduction
11.34.4 WWE Revenue in Brand Licensing Business (2018-2023)
11.34.5 WWE Recent Development
11.35 Ralph Lauren
11.35.1 Ralph Lauren Company Detail
11.35.2 Ralph Lauren Business Overview
11.35.3 Ralph Lauren Brand Licensing Introduction
11.35.4 Ralph Lauren Revenue in Brand Licensing Business (2018-2023)
11.35.5 Ralph Lauren Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
    Table 1. Global Brand Licensing Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029
    Table 2. Key Players of Apparels
    Table 3. Key Players of Toys
    Table 4. Key Players of Accessories
    Table 5. Key Players of Home Decoration
    Table 6. Key Players of Software/Video Games
    Table 7. Key Players of Food and Beverage
    Table 8. Key Players of Others
    Table 9. Global Brand Licensing Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029
    Table 10. Global Brand Licensing Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 11. Global Brand Licensing Market Size by Region (2018-2023) & (US$ Million)
    Table 12. Global Brand Licensing Market Share by Region (2018-2023)
    Table 13. Global Brand Licensing Forecasted Market Size by Region (2024-2029) & (US$ Million)
    Table 14. Global Brand Licensing Market Share by Region (2024-2029)
    Table 15. Brand Licensing Market Trends
    Table 16. Brand Licensing Market Drivers
    Table 17. Brand Licensing Market Challenges
    Table 18. Brand Licensing Market Restraints
    Table 19. Global Brand Licensing Revenue by Players (2018-2023) & (US$ Million)
    Table 20. Global Brand Licensing Market Share by Players (2018-2023)
    Table 21. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2022)
    Table 22. Ranking of Global Top Brand Licensing Companies by Revenue (US$ Million) in 2022
    Table 23. Global 5 Largest Players Market Share by Brand Licensing Revenue (CR5 and HHI) & (2018-2023)
    Table 24. Key Players Headquarters and Area Served
    Table 25. Key Players Brand Licensing Product Solution and Service
    Table 26. Date of Enter into Brand Licensing Market
    Table 27. Mergers & Acquisitions, Expansion Plans
    Table 28. Global Brand Licensing Market Size by Type (2018-2023) & (US$ Million)
    Table 29. Global Brand Licensing Revenue Market Share by Type (2018-2023)
    Table 30. Global Brand Licensing Forecasted Market Size by Type (2024-2029) & (US$ Million)
    Table 31. Global Brand Licensing Revenue Market Share by Type (2024-2029)
    Table 32. Global Brand Licensing Market Size by Application (2018-2023) & (US$ Million)
    Table 33. Global Brand Licensing Revenue Market Share by Application (2018-2023)
    Table 34. Global Brand Licensing Forecasted Market Size by Application (2024-2029) & (US$ Million)
    Table 35. Global Brand Licensing Revenue Market Share by Application (2024-2029)
    Table 36. North America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
    Table 37. North America Brand Licensing Market Size by Country (2018-2023) & (US$ Million)
    Table 38. North America Brand Licensing Market Size by Country (2024-2029) & (US$ Million)
    Table 39. Europe Brand Licensing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
    Table 40. Europe Brand Licensing Market Size by Country (2018-2023) & (US$ Million)
    Table 41. Europe Brand Licensing Market Size by Country (2024-2029) & (US$ Million)
    Table 42. Asia-Pacific Brand Licensing Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 43. Asia-Pacific Brand Licensing Market Size by Region (2018-2023) & (US$ Million)
    Table 44. Asia-Pacific Brand Licensing Market Size by Region (2024-2029) & (US$ Million)
    Table 45. Latin America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
    Table 46. Latin America Brand Licensing Market Size by Country (2018-2023) & (US$ Million)
    Table 47. Latin America Brand Licensing Market Size by Country (2024-2029) & (US$ Million)
    Table 48. Middle East & Africa Brand Licensing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
    Table 49. Middle East & Africa Brand Licensing Market Size by Country (2018-2023) & (US$ Million)
    Table 50. Middle East & Africa Brand Licensing Market Size by Country (2024-2029) & (US$ Million)
    Table 51. The Walt Disney Company Company Detail
    Table 52. The Walt Disney Company Business Overview
    Table 53. The Walt Disney Company Brand Licensing Product
    Table 54. The Walt Disney Company Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 55. The Walt Disney Company Recent Development
    Table 56. Dotdash Meredith Company Detail
    Table 57. Dotdash Meredith Business Overview
    Table 58. Dotdash Meredith Brand Licensing Product
    Table 59. Dotdash Meredith Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 60. Dotdash Meredith Recent Development
    Table 61. Authentic Brands Group Company Detail
    Table 62. Authentic Brands Group Business Overview
    Table 63. Authentic Brands Group Brand Licensing Product
    Table 64. Authentic Brands Group Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 65. Authentic Brands Group Recent Development
    Table 66. Warner Bros. Consumer Products (WarnerMedia) Company Detail
    Table 67. Warner Bros. Consumer Products (WarnerMedia) Business Overview
    Table 68. Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product
    Table 69. Warner Bros. Consumer Products (WarnerMedia) Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 70. Warner Bros. Consumer Products (WarnerMedia) Recent Development
    Table 71. Universal Brand Development (NBC Universal) Company Detail
    Table 72. Universal Brand Development (NBC Universal) Business Overview
    Table 73. Universal Brand Development (NBC Universal) Brand Licensing Product
    Table 74. Universal Brand Development (NBC Universal) Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 75. Universal Brand Development (NBC Universal) Recent Development
    Table 76. PVH Corp. Company Detail
    Table 77. PVH Corp. Business Overview
    Table 78. PVH Corp. Brand Licensing Product
    Table 79. PVH Corp. Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 80. PVH Corp. Recent Development
    Table 81. Hasbro Company Detail
    Table 82. Hasbro Business Overview
    Table 83. Hasbro Brand Licensing Product
    Table 84. Hasbro Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 85. Hasbro Recent Development
    Table 86. The Pokémon Company International Company Detail
    Table 87. The Pokémon Company International Business Overview
    Table 88. The Pokémon Company International Brand Licensing Product
    Table 89. The Pokémon Company International Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 90. The Pokémon Company International Recent Development
    Table 91. Mattel Company Detail
    Table 92. Mattel Business Overview
    Table 93. Mattel Brand Licensing Product
    Table 94. Mattel Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 95. Mattel Recent Development
    Table 96. Bluestar Alliance Company Detail
    Table 97. Bluestar Alliance Business Overview
    Table 98. Bluestar Alliance Brand Licensing Product
    Table 99. Bluestar Alliance Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 100. Bluestar Alliance Recent Development
    Table 101. Paramount Consumer Products (Paramount Global) Company Detail
    Table 102. Paramount Consumer Products (Paramount Global) Business Overview
    Table 103. Paramount Consumer Products (Paramount Global) Brand Licensing Product
    Table 104. Paramount Consumer Products (Paramount Global) Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 105. Paramount Consumer Products (Paramount Global) Recent Development
    Table 106. WHP Global Company Detail
    Table 107. WHP Global Business Overview
    Table 108. WHP Global Brand Licensing Product
    Table 109. WHP Global Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 110. WHP Global Recent Development
    Table 111. General Motors Company Detail
    Table 112. General Motors Business Overview
    Table 113. General Motors Brand Licensing Product
    Table 114. General Motors Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 115. General Motors Recent Development
    Table 116. Electrolux Company Detail
    Table 117. Electrolux Business Overview
    Table 118. Electrolux Brand Licensing Product
    Table 119. Electrolux Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 120. Electrolux Recent Development
    Table 121. Stanley Black & Decker Company Detail
    Table 122. Stanley Black & Decker Business Overview
    Table 123. Stanley Black & Decker Brand Licensing Product
    Table 124. Stanley Black & Decker Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 125. Stanley Black & Decker Recent Development
    Table 126. Sanrio Company Detail
    Table 127. Sanrio Business Overview
    Table 128. Sanrio Brand Licensing Product
    Table 129. Sanrio Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 130. Sanrio Recent Development
    Table 131. Iconix Brand Group Company Detail
    Table 132. Iconix Brand Group Business Overview
    Table 133. Iconix Brand Group Brand Licensing Product
    Table 134. Iconix Brand Group Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 135. Iconix Brand Group Recent Development
    Table 136. Procter & Gamble Company Detail
    Table 137. Procter & Gamble Business Overview
    Table 138. Procter & Gamble Brand Licensing Product
    Table 139. Procter & Gamble Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 140. Procter & Gamble Recent Development
    Table 141. BBC Studios Company Detail
    Table 142. BBC Studios Business Overview
    Table 143. BBC Studios Brand Licensing Product
    Table 144. BBC Studios Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 145. BBC Studios Recent Development
    Table 146. Kathy Ireland Worldwide Company Detail
    Table 147. Kathy Ireland Worldwide Business Overview
    Table 148. Kathy Ireland Worldwide Brand Licensing Product
    Table 149. Kathy Ireland Worldwide Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 150. Kathy Ireland Worldwide Recent Development
    Table 151. Caterpillar Company Detail
    Table 152. Caterpillar Business Overview
    Table 153. Caterpillar Brand Licensing Product
    Table 154. Caterpillar Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 155. Caterpillar Recent Development
    Table 156. Whirlpool Corporation Company Detail
    Table 157. Whirlpool Corporation Business Overview
    Table 158. Whirlpool Corporation Brand Licensing Product
    Table 159. Whirlpool Corporation Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 160. Whirlpool Corporation Recent Development
    Table 161. Ferrari Company Detail
    Table 162. Ferrari Business Overview
    Table 163. Ferrari Brand Licensing Product
    Table 164. Ferrari Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 165. Ferrari Recent Development
    Table 166. Major League Baseball Company Detail
    Table 167. Major League Baseball Business Overview
    Table 168. Major League Baseball Brand Licensing Product
    Table 169. Major League Baseball Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 170. Major League Baseball Recent Development
    Table 171. NFL Players Association Company Detail
    Table 172. NFL Players Association Business Overview
    Table 173. NFL Players Association Brand Licensing Product
    Table 174. NFL Players Association Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 175. NFL Players Association Recent Development
    Table 176. National Football League Company Detail
    Table 177. National Football League Business Overview
    Table 178. National Football League Brand Licensing Product
    Table 179. National Football League Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 180. National Football League Recent Development
    Table 181. Ford Motor Company Company Detail
    Table 182. Ford Motor Company Business Overview
    Table 183. Ford Motor Company Brand Licensing Product
    Table 184. Ford Motor Company Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 185. Ford Motor Company Recent Development
    Table 186. Rainbow Company Detail
    Table 187. Rainbow Business Overview
    Table 188. Rainbow Brand Licensing Product
    Table 189. Rainbow Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 190. Rainbow Recent Development
    Table 191. Toei Animation Company Detail
    Table 192. Toei Animation Business Overview
    Table 193. Toei Animation Brand Licensing Product
    Table 194. Toei Animation Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 195. Toei Animation Recent Development
    Table 196. The Hershey Company Company Detail
    Table 197. The Hershey Company Business Overview
    Table 198. The Hershey Company Brand Licensing Product
    Table 199. The Hershey Company Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 200. The Hershey Company Recent Development
    Table 201. National Basketball Association Company Detail
    Table 202. National Basketball Association Business Overview
    Table 203. National Basketball Association Brand Licensing Product
    Table 204. National Basketball Association Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 205. National Basketball Association Recent Development
    Table 206. Sunkist Growers Company Detail
    Table 207. Sunkist Growers Business Overview
    Table 208. Sunkist Growers Brand Licensing Product
    Table 209. Sunkist Growers Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 210. Sunkist Growers Recent Development
    Table 211. PGA Tour Company Detail
    Table 212. PGA Tour Business Overview
    Table 213. PGA Tour Brand Licensing Product
    Table 214. PGA Tour Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 215. PGA Tour Recent Development
    Table 216. WWE Company Detail
    Table 217. WWE Business Overview
    Table 218. WWE Brand Licensing Product
    Table 219. WWE Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 220. WWE Recent Development
    Table 221. Ralph Lauren Company Detail
    Table 222. Ralph Lauren Business Overview
    Table 223. Ralph Lauren Brand Licensing Product
    Table 224. Ralph Lauren Revenue in Brand Licensing Business (2018-2023) & (US$ Million)
    Table 225. Ralph Lauren Recent Development
    Table 226. Research Programs/Design for This Report
    Table 227. Key Data Information from Secondary Sources
    Table 228. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Brand Licensing Market Size Comparison by Type (2023-2029) & (US$ Million)
    Figure 2. Global Brand Licensing Market Share by Type: 2022 VS 2029
    Figure 3. Apparels Features
    Figure 4. Toys Features
    Figure 5. Accessories Features
    Figure 6. Home Decoration Features
    Figure 7. Software/Video Games Features
    Figure 8. Food and Beverage Features
    Figure 9. Others Features
    Figure 10. Global Brand Licensing Market Size Comparison by Application (2023-2029) & (US$ Million)
    Figure 11. Global Brand Licensing Market Share by Application: 2022 VS 2029
    Figure 12. Entertainment Case Studies
    Figure 13. Corporate Trademarks/Brand Case Studies
    Figure 14. Fashion Case Studies
    Figure 15. Sports Case Studies
    Figure 16. Others Case Studies
    Figure 17. Brand Licensing Report Years Considered
    Figure 18. Global Brand Licensing Market Size (US$ Million), Year-over-Year: 2018-2029
    Figure 19. Global Brand Licensing Market Size, (US$ Million), 2018 VS 2022 VS 2029
    Figure 20. Global Brand Licensing Market Share by Region: 2022 VS 2029
    Figure 21. Global Brand Licensing Market Share by Players in 2022
    Figure 22. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2022)
    Figure 23. The Top 10 and 5 Players Market Share by Brand Licensing Revenue in 2022
    Figure 24. North America Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 25. North America Brand Licensing Market Share by Country (2018-2029)
    Figure 26. United States Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 27. Canada Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 28. Europe Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 29. Europe Brand Licensing Market Share by Country (2018-2029)
    Figure 30. Germany Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 31. France Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 32. U.K. Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 33. Italy Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 34. Russia Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 35. Nordic Countries Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 36. Asia-Pacific Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 37. Asia-Pacific Brand Licensing Market Share by Region (2018-2029)
    Figure 38. China Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 39. Japan Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 40. South Korea Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 41. Southeast Asia Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 42. India Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 43. Australia Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 44. Latin America Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 45. Latin America Brand Licensing Market Share by Country (2018-2029)
    Figure 46. Mexico Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 47. Brazil Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 48. Middle East & Africa Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 49. Middle East & Africa Brand Licensing Market Share by Country (2018-2029)
    Figure 50. Turkey Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 51. Saudi Arabia Brand Licensing Market Size YoY Growth (2018-2029) & (US$ Million)
    Figure 52. The Walt Disney Company Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 53. Dotdash Meredith Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 54. Authentic Brands Group Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 55. Warner Bros. Consumer Products (WarnerMedia) Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 56. Universal Brand Development (NBC Universal) Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 57. PVH Corp. Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 58. Hasbro Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 59. The Pokémon Company International Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 60. Mattel Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 61. Bluestar Alliance Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 62. Paramount Consumer Products (Paramount Global) Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 63. WHP Global Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 64. General Motors Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 65. Electrolux Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 66. Stanley Black & Decker Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 67. Sanrio Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 68. Iconix Brand Group Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 69. Procter & Gamble Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 70. BBC Studios Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 71. Kathy Ireland Worldwide Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 72. Caterpillar Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 73. Whirlpool Corporation Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 74. Ferrari Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 75. Major League Baseball Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 76. NFL Players Association Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 77. National Football League Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 78. Ford Motor Company Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 79. Rainbow Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 80. Toei Animation Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 81. The Hershey Company Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 82. National Basketball Association Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 83. Sunkist Growers Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 84. PGA Tour Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 85. WWE Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 86. Ralph Lauren Revenue Growth Rate in Brand Licensing Business (2018-2023)
    Figure 87. Bottom-up and Top-down Approaches for This Report
    Figure 88. Data Triangulation
    Figure 89. Key Executives Interviewed
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