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Global Marketing Automation Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2024-2030

Published Date: May 2024

Report Code: QYRE-Auto-12N17250

BUY CHAPTERS

Global Marketing Automation Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2024-2030

Code: QYRE-Auto-12N17250

Report

May 2024

Pages:188

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Amazon

Companies

IBM

Oracle

Adobe Systems

HubSpot

Marketo

Act-On Software

Salesforce

Infusionsoft

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Market Size

The global market for Marketing Automation Software was estimated to be worth US$ 3293 million in 2023 and is forecast to a readjusted size of US$ 9358.6 million by 2030 with a CAGR of 15.9% during the forecast period 2024-2030.

Market

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Report Scope

This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.

The Marketing Automation Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Automation Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Forecasted market size in 2030	US$ 9358.6 million
CAGR	15.9%
Forecasted years	2024 - 2030
Segment by Type	Campaign Management Email Marketing Mobile Application Inbound Marketing Lead Nurturing and Lead Scoring Reporting and Analytics Social Media Marketing Others
Segment by Application	Large Enterprises Small and Mid-sized Enterprises (SMEs)
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Marketing Automation Software in global and regional level.
Chapter 3: Detailed analysis of Marketing Automation Software company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Automation Software revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion

FAQ for this report

What is the Market size in 2030?

Ans: The Market size in 2030 will be US$ 9358.6 million.

What is the market share of major companies in Market?

Ans: Global top three manufacturers hold a share about 30%.

What is the Market share by type?

Ans: In terms of product, Email Marketing is the largest segment, with a share over 30%.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, Small and Mid-sized Enterprises (SMEs)

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others

1 Study Coverage

1.1 Marketing Automation Software Product Introduction

1.2 Market by Type

1.2.1 Global Marketing Automation Software Market Size Growth Rate by Type (2019 VS 2023 VS 2030)

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Software Market Size Growth Rate by Application (2019 VS 2023 VS 2030)

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Executive Summary

2.1 Global Marketing Automation Software Market Size Estimates and Forecasts

2.2 Marketing Automation Software Market Size by Region: 2023 Versus 2030

2.2.1 Global Marketing Automation Software Revenue by Region: 2019-2024

2.2.2 Global Marketing Automation Software Revenue Forecast by Region (2025-2030)

2.2.3 Global Marketing Automation Software Revenue Market Share by Region (2019-2030)

3 Global Marketing Automation Software by Company

3.1 Global Marketing Automation Software Revenue by Company (2019-2024)

3.2 Global Marketing Automation Software Revenue Share by Company (2019-2024)

3.3 Competitive Landscape

3.3.1 Key Marketing Automation Software Companies around the World: Ranking by Revenue

3.3.2 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI) & (2019-2024)

3.3.3 Global Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

3.4 Global Marketing Automation Software Companies Headquarters & Product Type

3.4.1 Marketing Automation Software Companies Headquarters

3.4.2 Global Marketing Automation Software Companies Product & Service

3.4.3 Date of International Companies Enter into Marketing Automation Software Market

3.5 Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

4 Company Profiles

4.1 HubSpot

4.1.1 HubSpot Company Information

4.1.2 HubSpot Description, Business Overview

4.1.3 HubSpot Marketing Automation Software Products Offered

4.1.4 HubSpot Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.1.5 HubSpot Marketing Automation Software Revenue by Product in 2023

4.1.6 HubSpot Marketing Automation Software Revenue by Application in 2023

4.1.7 HubSpot Marketing Automation Software Revenue by Geographic Area in 2023

4.1.8 HubSpot Recent Developments

4.2 Marketo

4.2.1 Marketo Company Information

4.2.2 Marketo Description, Business Overview

4.2.3 Marketo Marketing Automation Software Products Offered

4.2.4 Marketo Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.2.5 Marketo Marketing Automation Software Revenue by Product in 2023

4.2.6 Marketo Marketing Automation Software Revenue by Application in 2023

4.2.7 Marketo Marketing Automation Software Revenue by Geographic Area in 2023

4.2.8 Marketo Recent Developments

4.3 Act-On Software

4.3.1 Act-On Software Company Information

4.3.2 Act-On Software Description, Business Overview

4.3.3 Act-On Software Marketing Automation Software Products Offered

4.3.4 Act-On Software Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.3.5 Act-On Software Marketing Automation Software Revenue by Product in 2023

4.3.6 Act-On Software Marketing Automation Software Revenue by Application in 2023

4.3.7 Act-On Software Marketing Automation Software Revenue by Geographic Area in 2023

4.3.8 Act-On Software Recent Developments

4.4 Salesforce

4.4.1 Salesforce Company Information

4.4.2 Salesforce Description, Business Overview

4.4.3 Salesforce Marketing Automation Software Products Offered

4.4.4 Salesforce Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.4.5 Salesforce Marketing Automation Software Revenue by Product in 2023

4.4.6 Salesforce Marketing Automation Software Revenue by Application in 2023

4.4.7 Salesforce Marketing Automation Software Revenue by Geographic Area in 2023

4.4.8 Salesforce Recent Developments

4.5 Adobe Systems

4.5.1 Adobe Systems Company Information

4.5.2 Adobe Systems Description, Business Overview

4.5.3 Adobe Systems Marketing Automation Software Products Offered

4.5.4 Adobe Systems Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.5.5 Adobe Systems Marketing Automation Software Revenue by Product in 2023

4.5.6 Adobe Systems Marketing Automation Software Revenue by Application in 2023

4.5.7 Adobe Systems Marketing Automation Software Revenue by Geographic Area in 2023

4.5.8 Adobe Systems Recent Developments

4.6 Oracle

4.6.1 Oracle Company Information

4.6.2 Oracle Description, Business Overview

4.6.3 Oracle Marketing Automation Software Products Offered

4.6.4 Oracle Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.6.5 Oracle Marketing Automation Software Revenue by Product in 2023

4.6.6 Oracle Marketing Automation Software Revenue by Application in 2023

4.6.7 Oracle Marketing Automation Software Revenue by Geographic Area in 2023

4.6.8 Oracle Recent Development

4.7 Infusionsoft

4.7.1 Infusionsoft Company Information

4.7.2 Infusionsoft Description, Business Overview

4.7.3 Infusionsoft Marketing Automation Software Products Offered

4.7.4 Infusionsoft Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.7.5 Infusionsoft Marketing Automation Software Revenue by Product in 2023

4.7.6 Infusionsoft Marketing Automation Software Revenue by Application in 2023

4.7.7 Infusionsoft Marketing Automation Software Revenue by Geographic Area in 2023

4.7.8 Infusionsoft Recent Development

4.8 IBM

4.8.1 IBM Company Information

4.8.2 IBM Description, Business Overview

4.8.3 IBM Marketing Automation Software Products Offered

4.8.4 IBM Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.8.5 IBM Marketing Automation Software Revenue by Product in 2023

4.8.6 IBM Marketing Automation Software Revenue by Application in 2023

4.8.7 IBM Marketing Automation Software Revenue by Geographic Area in 2023

4.8.8 IBM Recent Development

4.9 Cognizant

4.9.1 Cognizant Company Information

4.9.2 Cognizant Description, Business Overview

4.9.3 Cognizant Marketing Automation Software Products Offered

4.9.4 Cognizant Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.9.5 Cognizant Marketing Automation Software Revenue by Product in 2023

4.9.6 Cognizant Marketing Automation Software Revenue by Application in 2023

4.9.7 Cognizant Marketing Automation Software Revenue by Geographic Area in 2023

4.9.8 Cognizant Recent Development

4.10 ETrigue

4.10.1 ETrigue Company Information

4.10.2 ETrigue Description, Business Overview

4.10.3 ETrigue Marketing Automation Software Products Offered

4.10.4 ETrigue Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.10.5 ETrigue Marketing Automation Software Revenue by Product in 2023

4.10.6 ETrigue Marketing Automation Software Revenue by Application in 2023

4.10.7 ETrigue Marketing Automation Software Revenue by Geographic Area in 2023

4.10.8 ETrigue Recent Development

4.11 GreenRope

4.11.1 GreenRope Company Information

4.11.2 GreenRope Description, Business Overview

4.11.3 GreenRope Marketing Automation Software Products Offered

4.11.4 GreenRope Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.11.5 GreenRope Marketing Automation Software Revenue by Product in 2023

4.11.6 GreenRope Marketing Automation Software Revenue by Application in 2023

4.11.7 GreenRope Marketing Automation Software Revenue by Geographic Area in 2023

4.11.8 GreenRope Recent Development

4.12 Hatchbuck

4.12.1 Hatchbuck Company Information

4.12.2 Hatchbuck Description, Business Overview

4.12.3 Hatchbuck Marketing Automation Software Products Offered

4.12.4 Hatchbuck Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.12.5 Hatchbuck Marketing Automation Software Revenue by Product in 2023

4.12.6 Hatchbuck Marketing Automation Software Revenue by Application in 2023

4.12.7 Hatchbuck Marketing Automation Software Revenue by Geographic Area in 2023

4.12.8 Hatchbuck Recent Development

4.13 IContact

4.13.1 IContact Company Information

4.13.2 IContact Description, Business Overview

4.13.3 IContact Marketing Automation Software Products Offered

4.13.4 IContact Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.13.5 IContact Marketing Automation Software Revenue by Product in 2023

4.13.6 IContact Marketing Automation Software Revenue by Application in 2023

4.13.7 IContact Marketing Automation Software Revenue by Geographic Area in 2023

4.13.8 IContact Recent Development

4.14 LeadSquared

4.14.1 LeadSquared Company Information

4.14.2 LeadSquared Description, Business Overview

4.14.3 LeadSquared Marketing Automation Software Products Offered

4.14.4 LeadSquared Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.14.5 LeadSquared Marketing Automation Software Revenue by Product in 2023

4.14.6 LeadSquared Marketing Automation Software Revenue by Application in 2023

4.14.7 LeadSquared Marketing Automation Software Revenue by Geographic Area in 2023

4.14.8 LeadSquared Recent Development

4.15 MarcomCentral

4.15.1 MarcomCentral Company Information

4.15.2 MarcomCentral Description, Business Overview

4.15.3 MarcomCentral Marketing Automation Software Products Offered

4.15.4 MarcomCentral Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.15.5 MarcomCentral Marketing Automation Software Revenue by Product in 2023

4.15.6 MarcomCentral Marketing Automation Software Revenue by Application in 2023

4.15.7 MarcomCentral Marketing Automation Software Revenue by Geographic Area in 2023

4.15.8 MarcomCentral Recent Development

4.16 Salesfusion

4.16.1 Salesfusion Company Information

4.16.2 Salesfusion Description, Business Overview

4.16.3 Salesfusion Marketing Automation Software Products Offered

4.16.4 Salesfusion Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.16.5 Salesfusion Marketing Automation Software Revenue by Product in 2023

4.16.6 Salesfusion Marketing Automation Software Revenue by Application in 2023

4.16.7 Salesfusion Marketing Automation Software Revenue by Geographic Area in 2023

4.16.8 Salesfusion Recent Development

4.17 SALESmanago

4.17.1 SALESmanago Company Information

4.17.2 SALESmanago Description, Business Overview

4.17.3 SALESmanago Marketing Automation Software Products Offered

4.17.4 SALESmanago Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.17.5 SALESmanago Marketing Automation Software Revenue by Product in 2023

4.17.6 SALESmanago Marketing Automation Software Revenue by Application in 2023

4.17.7 SALESmanago Marketing Automation Software Revenue by Geographic Area in 2023

4.17.8 SALESmanago Recent Development

4.18 SAP

4.18.1 SAP Company Information

4.18.2 SAP Description, Business Overview

4.18.3 SAP Marketing Automation Software Products Offered

4.18.4 SAP Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.18.5 SAP Marketing Automation Software Revenue by Product in 2023

4.18.6 SAP Marketing Automation Software Revenue by Application in 2023

4.18.7 SAP Marketing Automation Software Revenue by Geographic Area in 2023

4.18.8 SAP Recent Development

4.19 SAS Institute

4.19.1 SAS Institute Company Information

4.19.2 SAS Institute Description, Business Overview

4.19.3 SAS Institute Marketing Automation Software Products Offered

4.19.4 SAS Institute Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.19.5 SAS Institute Marketing Automation Software Revenue by Product in 2023

4.19.6 SAS Institute Marketing Automation Software Revenue by Application in 2023

4.19.7 SAS Institute Marketing Automation Software Revenue by Geographic Area in 2023

4.19.8 SAS Institute Recent Development

4.20 SharpSpring

4.20.1 SharpSpring Company Information

4.20.2 SharpSpring Description, Business Overview

4.20.3 SharpSpring Marketing Automation Software Products Offered

4.20.4 SharpSpring Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.20.5 SharpSpring Marketing Automation Software Revenue by Product in 2023

4.20.6 SharpSpring Marketing Automation Software Revenue by Application in 2023

4.20.7 SharpSpring Marketing Automation Software Revenue by Geographic Area in 2023

4.20.8 SharpSpring Recent Development

4.21 Aprimo

4.21.1 Aprimo Company Information

4.21.2 Aprimo Description, Business Overview

4.21.3 Aprimo Marketing Automation Software Products Offered

4.21.4 Aprimo Marketing Automation Software Revenue and Gross Margin (2019-2024)

4.21.5 Aprimo Marketing Automation Software Revenue by Product in 2023

4.21.6 Aprimo Marketing Automation Software Revenue by Application in 2023

4.21.7 Aprimo Marketing Automation Software Revenue by Geographic Area in 2023

4.21.8 Aprimo Recent Development

5 Breakdown Data by Type

5.1 Global Marketing Automation Software Revenue by Type (2019-2024)

5.2 Global Marketing Automation Software Revenue Forecast by Type (2025-2030)

5.3 Marketing Automation Software Revenue Market Share by Type (2019-2030)

6 Breakdown Data by Application

6.1 Global Marketing Automation Software Revenue by Application (2019-2024)

6.2 Global Marketing Automation Software Revenue Forecast by Application (2025-2030)

6.3 Marketing Automation Software Revenue Market Share by Application (2019-2030)

7 North America

7.1 North America Marketing Automation Software Market Size YoY Growth 2019-2030

7.2 North America Marketing Automation Software Market Facts & Figures by Country (2019-2030)

7.3 North America Marketing Automation Software Revenue by Type (2019-2024)

7.4 North America Marketing Automation Software Revenue by Application (2019-2024)

8 Asia-Pacific

8.1 Asia-Pacific Marketing Automation Software Market Size YoY Growth 2019-2030

8.2 Asia-Pacific Marketing Automation Software Market Facts & Figures by Region (2019-2030)

8.3 Asia-Pacific Marketing Automation Software Revenue by Type (2019-2024)

8.4 Asia-Pacific Marketing Automation Software Revenue by Application (2019-2024)

9 Europe

9.1 Europe Marketing Automation Software Market Size YoY Growth 2019-2030

9.2 Europe Marketing Automation Software Market Facts & Figures by Country (2019-2030)

9.3 Europe Marketing Automation Software Revenue by Type (2019-2024)

9.4 Europe Marketing Automation Software Revenue by Application (2019-2024)

10 Latin America

10.1 Latin America Marketing Automation Software Market Size YoY Growth 2019-2030

10.2 Latin America Marketing Automation Software Market Facts & Figures by Country (2019-2030)

10.3 Latin America Marketing Automation Software Revenue by Type (2019-2024)

10.4 Latin America Marketing Automation Software Revenue by Application (2019-2024)

11 Middle East and Africa

11.1 Middle East and Africa Marketing Automation Software Market Size YoY Growth 2019-2030

11.2 Middle East and Africa Marketing Automation Software Market Facts & Figures by Country (2019-2030)

11.3 Middle East and Africa Marketing Automation Software Revenue by Type (2019-2024)

11.4 Middle East and Africa Marketing Automation Software Revenue by Application (2019-2024)

12 Supply Chain and Sales Channel Analysis

12.1 Marketing Automation Software Supply Chain Analysis

12.2 Marketing Automation Software Key Raw Materials and Upstream Suppliers

12.3 Marketing Automation Software Clients Analysis

12.4 Marketing Automation Software Sales Channel and Sales Model Analysis

12.4.1 Marketing Automation Software Distribution Channel Analysis: Indirect Sales VS Direct Sales

12.4.2 Marketing Automation Software Distribution Channel Analysis: Online Sales VS Offline Sales

12.4.3 Marketing Automation Software Distributors

13 Market Dynamics

13.1 Marketing Automation Software Industry Trends

13.2 Marketing Automation Software Market Drivers

13.3 Marketing Automation Software Market Challenges

13.4 Marketing Automation Software Market Restraints

14 Research Findings and Conclusion

15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.2 Data Source

15.2 Author Details

15.3 Disclaimer

FEATURED COMPANIES

Amazon

Companies

IBM

Oracle

Adobe Systems

HubSpot

Marketo

Act-On Software

Salesforce

Infusionsoft

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

List of Tables

Table 1. Global Marketing Automation Software Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Major Companies of Campaign Management

Table 3. Major Companies of Email Marketing

Table 4. Major Companies of Mobile Application

Table 5. Major Companies of Inbound Marketing

Table 6. Major Companies of Lead Nurturing and Lead Scoring

Table 7. Major Companies of Reporting and Analytics

Table 8. Major Companies of Social Media Marketing

Table 9. Major Companies of Others

Table 10. Global Marketing Automation Software Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 11. Global Marketing Automation Software Market Size by Region (US$ Million): 2023 VS 2030

Table 12. Global Marketing Automation Software Revenue by Region (2019-2024) & (US$ Million)

Table 13. Global Marketing Automation Software Revenue Forecast by Region (2025-2030) & (US$ Million)

Table 14. Marketing Automation Software Revenue by Company (2019-2024) & (US$ Million)

Table 15. Marketing Automation Software Revenue Share by Company (2019-2024)

Table 16. Ranking of Global Top Marketing Automation Software Players by Revenue (US$ Million) in 2023

Table 17. Global Marketing Automation Software Companies Market Concentration Ratio (CR5 and HHI) & (2019-2024)

Table 18. Global Marketing Automation Software by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2023)

Table 19. Global Marketing Automation Software Companies Headquarters

Table 20. Global Marketing Automation Software Companies Product & Service

Table 21. Date of International Companies Enter into Marketing Automation Software Market

Table 22. Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

Table 23. HubSpot Company Information

Table 24. HubSpot Description and Business Overview

Table 25. HubSpot Marketing Automation Software Product

Table 26. HubSpot Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 27. HubSpot Revenue Proportion of Marketing Automation Software by Product in 2023

Table 28. HubSpot Revenue Proportion of Marketing Automation Software by Application in 2023

Table 29. HubSpot Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 30. HubSpot Recent Development

Table 31. Marketo Company Information

Table 32. Marketo Description and Business Overview

Table 33. Marketo Marketing Automation Software Product

Table 34. Marketo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 35. Marketo Revenue Proportion of Marketing Automation Software by Product in 2023

Table 36. Marketo Revenue Proportion of Marketing Automation Software by Application in 2023

Table 37. Marketo Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 38. Marketo Recent Development

Table 39. Act-On Software Company Information

Table 40. Act-On Software Description and Business Overview

Table 41. Act-On Software Marketing Automation Software Product

Table 42. Act-On Software Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 43. Act-On Software Revenue Proportion of Marketing Automation Software by Product in 2023

Table 44. Act-On Software Revenue Proportion of Marketing Automation Software by Application in 2023

Table 45. Act-On Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 46. Act-On Software Recent Development

Table 47. Salesforce Company Information

Table 48. Salesforce Description and Business Overview

Table 49. Salesforce Marketing Automation Software Product

Table 50. Salesforce Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 51. Salesforce Revenue Proportion of Marketing Automation Software by Product in 2023

Table 52. Salesforce Revenue Proportion of Marketing Automation Software by Application in 2023

Table 53. Salesforce Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 54. Salesforce Recent Development

Table 55. Adobe Systems Company Information

Table 56. Adobe Systems Description and Business Overview

Table 57. Adobe Systems Marketing Automation Software Product

Table 58. Adobe Systems Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 59. Adobe Systems Revenue Proportion of Marketing Automation Software by Product in 2023

Table 60. Adobe Systems Revenue Proportion of Marketing Automation Software by Application in 2023

Table 61. Adobe Systems Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 62. Adobe Systems Recent Development

Table 63. Oracle Company Information

Table 64. Oracle Description and Business Overview

Table 65. Oracle Marketing Automation Software Product

Table 66. Oracle Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 67. Oracle Revenue Proportion of Marketing Automation Software by Product in 2023

Table 68. Oracle Revenue Proportion of Marketing Automation Software by Application in 2023

Table 69. Oracle Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 70. Oracle Recent Development

Table 71. Infusionsoft Company Information

Table 72. Infusionsoft Description and Business Overview

Table 73. Infusionsoft Marketing Automation Software Product

Table 74. Infusionsoft Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 75. Infusionsoft Revenue Proportion of Marketing Automation Software by Product in 2023

Table 76. Infusionsoft Revenue Proportion of Marketing Automation Software by Application in 2023

Table 77. Infusionsoft Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 78. Infusionsoft Recent Development

Table 79. IBM Company Information

Table 80. IBM Description and Business Overview

Table 81. IBM Marketing Automation Software Product

Table 82. IBM Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 83. IBM Revenue Proportion of Marketing Automation Software by Product in 2023

Table 84. IBM Revenue Proportion of Marketing Automation Software by Application in 2023

Table 85. IBM Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 86. IBM Recent Development

Table 87. Cognizant Company Information

Table 88. Cognizant Description and Business Overview

Table 89. Cognizant Marketing Automation Software Product

Table 90. Cognizant Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 91. Cognizant Revenue Proportion of Marketing Automation Software by Product in 2023

Table 92. Cognizant Revenue Proportion of Marketing Automation Software by Application in 2023

Table 93. Cognizant Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 94. Cognizant Recent Development

Table 95. ETrigue Company Information

Table 96. ETrigue Description and Business Overview

Table 97. ETrigue Marketing Automation Software Product

Table 98. ETrigue Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 99. ETrigue Revenue Proportion of Marketing Automation Software by Product in 2023

Table 100. ETrigue Revenue Proportion of Marketing Automation Software by Application in 2023

Table 101. ETrigue Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 102. ETrigue Recent Development

Table 103. GreenRope Company Information

Table 104. GreenRope Description and Business Overview

Table 105. GreenRope Marketing Automation Software Product

Table 106. GreenRope Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 107. GreenRope Revenue Proportion of Marketing Automation Software by Product in 2023

Table 108. GreenRope Revenue Proportion of Marketing Automation Software by Application in 2023

Table 109. GreenRope Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 110. GreenRope Recent Development

Table 111. Hatchbuck Company Information

Table 112. Hatchbuck Description and Business Overview

Table 113. Hatchbuck Marketing Automation Software Product

Table 114. Hatchbuck Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 115. Hatchbuck Revenue Proportion of Marketing Automation Software by Product in 2023

Table 116. Hatchbuck Revenue Proportion of Marketing Automation Software by Application in 2023

Table 117. Hatchbuck Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 118. Hatchbuck Recent Development

Table 119. IContact Company Information

Table 120. IContact Description and Business Overview

Table 121. IContact Marketing Automation Software Product

Table 122. IContact Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 123. IContact Revenue Proportion of Marketing Automation Software by Product in 2023

Table 124. IContact Revenue Proportion of Marketing Automation Software by Application in 2023

Table 125. IContact Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 126. IContact Recent Development

Table 127. LeadSquared Company Information

Table 128. LeadSquared Description and Business Overview

Table 129. LeadSquared Marketing Automation Software Product

Table 130. LeadSquared Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 131. LeadSquared Revenue Proportion of Marketing Automation Software by Product in 2023

Table 132. LeadSquared Revenue Proportion of Marketing Automation Software by Application in 2023

Table 133. LeadSquared Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 134. LeadSquared Recent Development

Table 135. MarcomCentral Company Information

Table 136. MarcomCentral Description and Business Overview

Table 137. MarcomCentral Marketing Automation Software Product

Table 138. MarcomCentral Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 139. MarcomCentral Revenue Proportion of Marketing Automation Software by Product in 2023

Table 140. MarcomCentral Revenue Proportion of Marketing Automation Software by Application in 2023

Table 141. MarcomCentral Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 142. MarcomCentral Recent Development

Table 143. Salesfusion Company Information

Table 144. Salesfusion Description and Business Overview

Table 145. Salesfusion Marketing Automation Software Product

Table 146. Salesfusion Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 147. Salesfusion Revenue Proportion of Marketing Automation Software by Product in 2023

Table 148. Salesfusion Revenue Proportion of Marketing Automation Software by Application in 2023

Table 149. Salesfusion Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 150. Salesfusion Recent Development

Table 151. SALESmanago Company Information

Table 152. SALESmanago Description and Business Overview

Table 153. SALESmanago Marketing Automation Software Product

Table 154. SALESmanago Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 155. SALESmanago Revenue Proportion of Marketing Automation Software by Product in 2023

Table 156. SALESmanago Revenue Proportion of Marketing Automation Software by Application in 2023

Table 157. SALESmanago Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 158. SALESmanago Recent Development

Table 159. SAP Company Information

Table 160. SAP Description and Business Overview

Table 161. SAP Marketing Automation Software Product

Table 162. SAP Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 163. SAP Revenue Proportion of Marketing Automation Software by Product in 2023

Table 164. SAP Revenue Proportion of Marketing Automation Software by Application in 2023

Table 165. SAP Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 166. SAP Recent Development

Table 167. SAS Institute Company Information

Table 168. SAS Institute Description and Business Overview

Table 169. SAS Institute Marketing Automation Software Product

Table 170. SAS Institute Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 171. SAS Institute Revenue Proportion of Marketing Automation Software by Product in 2023

Table 172. SAS Institute Revenue Proportion of Marketing Automation Software by Application in 2023

Table 173. SAS Institute Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 174. SAS Institute Recent Development

Table 175. SharpSpring Company Information

Table 176. SharpSpring Description and Business Overview

Table 177. SharpSpring Marketing Automation Software Product

Table 178. SharpSpring Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 179. SharpSpring Revenue Proportion of Marketing Automation Software by Product in 2023

Table 180. SharpSpring Revenue Proportion of Marketing Automation Software by Application in 2023

Table 181. SharpSpring Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 182. SharpSpring Recent Development

Table 183. Aprimo Company Information

Table 184. Aprimo Description and Business Overview

Table 185. Aprimo Marketing Automation Software Product

Table 186. Aprimo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2019-2024)

Table 187. Aprimo Revenue Proportion of Marketing Automation Software by Product in 2023

Table 188. Aprimo Revenue Proportion of Marketing Automation Software by Application in 2023

Table 189. Aprimo Revenue Proportion of Marketing Automation Software by Geographic Area in 2023

Table 190. Aprimo Recent Development

Table 191. Global Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 192. Global Marketing Automation Software Revenue Forecast by Type (2025-2030) & (US$ Million)

Table 193. Global Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 194. Global Marketing Automation Software Revenue Forecast by Application (2025-2030) & (US$ Million)

Table 195. North America Marketing Automation Software Revenue by Country (2019-2024) & (US$ Million)

Table 196. North America Marketing Automation Software Revenue by Country (2025-2030) & (US$ Million)

Table 197. North America Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 198. North America Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 199. Asia-Pacific Marketing Automation Software Revenue by Region (2019-2030) & (US$ Million)

Table 200. Asia-Pacific Marketing Automation Software Revenue by Region (2025-2030) & (US$ Million)

Table 201. Asia-Pacific Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 202. Asia-Pacific Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 203. Europe Marketing Automation Software Revenue by Country (2019-2024) & (US$ Million)

Table 204. Europe Marketing Automation Software Revenue by Country (2025-2030) & (US$ Million)

Table 205. Europe Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 206. Europe Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 207. Latin America Marketing Automation Software Revenue by Country (2019-2024) & (US$ Million)

Table 208. Latin America Marketing Automation Software Revenue by Country (2025-2030) & (US$ Million)

Table 209. Latin America Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 210. Latin America Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 211. Middle East and Africa Marketing Automation Software Revenue by Country (2019-2024) & (US$ Million)

Table 212. Middle East and Africa Marketing Automation Software Revenue by Country (2025-2030) & (US$ Million)

Table 213. Middle East and Africa Marketing Automation Software Revenue by Type (2019-2024) & (US$ Million)

Table 214. Middle East and Africa Marketing Automation Software Revenue by Application (2019-2024) & (US$ Million)

Table 215. Marketing Automation Software Key Raw Materials, Industry Status and Trend

Table 216. Marketing Automation Software Key Raw Materials and Upstream Suppliers

Table 217. Marketing Automation Software Clients Status and Trend

Table 218. Marketing Automation Software Typical Clients

Table 219. Marketing Automation Software Distributors

Table 220. Marketing Automation Software Market Trends

Table 221. Marketing Automation Software Market Drivers

Table 222. Marketing Automation Software Market Challenges

Table 223. Marketing Automation Software Market Restraints

Table 224. Research Programs/Design for This Report

Table 225. Key Data Information from Secondary Sources

Table 226. Key Data Information from Primary Sources

List of Figures

Figure 1. Marketing Automation Software Product Picture

Figure 2. Global Marketing Automation Software Revenue Market Share by Type in 2023 & 2030

Figure 3. Campaign Management Product Picture

Figure 4. Email Marketing Product Picture

Figure 5. Mobile Application Product Picture

Figure 6. Inbound Marketing Product Picture

Figure 7. Lead Nurturing and Lead Scoring Product Picture

Figure 8. Reporting and Analytics Product Picture

Figure 9. Social Media Marketing Product Picture

Figure 10. Others Product Picture

Figure 11. Global Marketing Automation Software Revenue Market Share by Application in 2023 & 2030

Figure 12. Large Enterprises

Figure 13. Small and Mid-sized Enterprises (SMEs)

Figure 14. Marketing Automation Software Report Years Considered

Figure 15. Global Marketing Automation Software Revenue, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Marketing Automation Software Market Size 2019-2030 (US$ Million)

Figure 17. Global Marketing Automation Software Market Size Market Share by Region: 2023 Versus 2030

Figure 18. Global Marketing Automation Software Revenue Market Share by Region (2019-2030)

Figure 19. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2019 VS 2023

Figure 20. Global Marketing Automation Software Revenue Market Share Forecast by Type (2019-2030)

Figure 21. Global Marketing Automation Software Revenue Market Share Forecast by Application (2019-2030)

Figure 22. North America Marketing Automation Software Revenue 2019-2030 (US$ Million)

Figure 23. North America Marketing Automation Software Revenue Market Share by Type (2019-2024)

Figure 24. North America Marketing Automation Software Revenue Market Share by Application (2019-2024)

Figure 25. Asia-Pacific Marketing Automation Software Revenue 2019-2030 (US$ Million)

Figure 26. Asia-Pacific Marketing Automation Software Revenue Market Share by Region (2019-2030)

Figure 27. Asia-Pacific Marketing Automation Software Revenue Market Share by Type (2019-2024)

Figure 28. Asia-Pacific Marketing Automation Software Revenue Market Share by Application (2019-2024)

Figure 29. Europe Marketing Automation Software Revenue Growth Rate 2019-2030 (US$ Million)

Figure 30. Europe Marketing Automation Software Revenue Market Share by Country (2019-2030)

Figure 31. Europe Marketing Automation Software Revenue Market Share by Type (2019-2024)

Figure 32. Europe Marketing Automation Software Revenue Market Share by Application (2019-2024)

Figure 33. Latin America Marketing Automation Software Revenue Growth Rate 2019-2030 (US$ Million)

Figure 34. Latin America Marketing Automation Software Revenue Market Share by Country (2019-2024)

Figure 35. Latin America Marketing Automation Software Revenue Market Share by Type (2019-2024)

Figure 36. Latin America Marketing Automation Software Revenue Market Share by Application (2019-2024)

Figure 37. Middle East and Africa Marketing Automation Software Revenue Growth Rate 2019-2030 (US$ Million)

Figure 38. Middle East and Africa Marketing Automation Software Revenue Market Share by Country (2019-2030)

Figure 39. Middle East and Africa Marketing Automation Software Revenue Market Share by Type (2019-2024)

Figure 40. Middle East and Africa Marketing Automation Software Revenue Market Share by Application (2019-2024)

Figure 41. Marketing Automation Software Supply Chain (Upstream and Downstream Market)

Figure 42. Global Production Market Share of Marketing Automation Software Raw Materials by Region in 2023

Figure 43. Marketing Automation Software Distribution Channels

Figure 44. Global Marketing Automation Software Percentage 2019-2030: Indirect Sales VS Direct Sales

Figure 45. Global Marketing Automation Software Percentage 2019-2030: Online Sales VS Offline Sales

Figure 46. Bottom-up and Top-down Approaches for This Report

Figure 47. Data Triangulation

Figure 48. Key Executives Interviewed

Figure 49. Global Marketing Automation Software Percentage 2019-2030: Online Sales VS Offline Sales

Figure 50. Bottom-up and Top-down Approaches for This Report

Figure 51. Data Triangulation

Figure 52. Key Executives Interviewed

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