Global Performance Marketing Platform Market Research Report 2023

Performance Market

The performance marketing platform market is experiencing several notable trends. Here are some key trends shaping the market:Growing Demand for Data-Driven Marketing: As businesses increasingly rely on data to drive marketing decisions, the demand for performance marketing platforms is rising. These platforms provide advanced analytics and reporting capabilities, allowing marketers to track and optimize the performance of their campaigns in real-time. The ability to measure and attribute marketing efforts to specific outcomes is becoming crucial for businesses to achieve their marketing goals.Rise of Influencer Marketing: Influencer marketing has gained significant traction in recent years, with businesses leveraging the reach and influence of social media personalities to promote their products or services. Performance marketing platforms are adapting to this trend by offering features that facilitate influencer collaborations, track performance, and provide transparent reporting on campaign outcomes.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Performance Marketing Platform market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

Scope of Performance Market Report

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Performance Marketing Platform Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Cloud Based

1.2.3 On-premises

1.3 Market by Application

1.3.1 Global Performance Marketing Platform Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Individual

1.3.3 Enterprise

1.3.4 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Performance Marketing Platform Market Perspective (2018-2029)

2.2 Performance Marketing Platform Growth Trends by Region

2.2.1 Global Performance Marketing Platform Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Performance Marketing Platform Historic Market Size by Region (2018-2023)

2.2.3 Performance Marketing Platform Forecasted Market Size by Region (2024-2029)

2.3 Performance Marketing Platform Market Dynamics

2.3.1 Performance Marketing Platform Industry Trends

2.3.2 Performance Marketing Platform Market Drivers

2.3.3 Performance Marketing Platform Market Challenges

2.3.4 Performance Marketing Platform Market Restraints

3.1 Global Top Performance Marketing Platform Players by Revenue

3.1.1 Global Top Performance Marketing Platform Players by Revenue (2018-2023)

3.1.2 Global Performance Marketing Platform Revenue Market Share by Players (2018-2023)

3.2 Global Performance Marketing Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Performance Marketing Platform Revenue

3.4 Global Performance Marketing Platform Market Concentration Ratio

3.4.1 Global Performance Marketing Platform Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Performance Marketing Platform Revenue in 2022

3.5 Performance Marketing Platform Key Players Head office and Area Served

3.6 Key Players Performance Marketing Platform Product Solution and Service

3.7 Date of Enter into Performance Marketing Platform Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Performance Marketing Platform Historic Market Size by Type (2018-2023)

4.2 Global Performance Marketing Platform Forecasted Market Size by Type (2024-2029)

5.1 Global Performance Marketing Platform Historic Market Size by Application (2018-2023)

5.2 Global Performance Marketing Platform Forecasted Market Size by Application (2024-2029)

6.1 North America Performance Marketing Platform Market Size (2018-2029)

6.2 North America Performance Marketing Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Performance Marketing Platform Market Size by Country (2018-2023)

6.4 North America Performance Marketing Platform Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Performance Marketing Platform Market Size (2018-2029)

7.2 Europe Performance Marketing Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Performance Marketing Platform Market Size by Country (2018-2023)

7.4 Europe Performance Marketing Platform Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Performance Marketing Platform Market Size (2018-2029)

8.2 Asia-Pacific Performance Marketing Platform Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Performance Marketing Platform Market Size by Region (2018-2023)

8.4 Asia-Pacific Performance Marketing Platform Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Performance Marketing Platform Market Size (2018-2029)

9.2 Latin America Performance Marketing Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Performance Marketing Platform Market Size by Country (2018-2023)

9.4 Latin America Performance Marketing Platform Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Performance Marketing Platform Market Size (2018-2029)

10.2 Middle East & Africa Performance Marketing Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Performance Marketing Platform Market Size by Country (2018-2023)

10.4 Middle East & Africa Performance Marketing Platform Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Refersion

11.1.1 Refersion Company Detail

11.1.2 Refersion Business Overview

11.1.3 Refersion Performance Marketing Platform Introduction

11.1.4 Refersion Revenue in Performance Marketing Platform Business (2018-2023)

11.1.5 Refersion Recent Development

11.2 Post Affiliate Pro

11.2.1 Post Affiliate Pro Company Detail

11.2.2 Post Affiliate Pro Business Overview

11.2.3 Post Affiliate Pro Performance Marketing Platform Introduction

11.2.4 Post Affiliate Pro Revenue in Performance Marketing Platform Business (2018-2023)

11.2.5 Post Affiliate Pro Recent Development

11.3 Tapfiliate

11.3.1 Tapfiliate Company Detail

11.3.2 Tapfiliate Business Overview

11.3.3 Tapfiliate Performance Marketing Platform Introduction

11.3.4 Tapfiliate Revenue in Performance Marketing Platform Business (2018-2023)

11.3.5 Tapfiliate Recent Development

11.4 LeadDyno

11.4.1 LeadDyno Company Detail

11.4.2 LeadDyno Business Overview

11.4.3 LeadDyno Performance Marketing Platform Introduction

11.4.4 LeadDyno Revenue in Performance Marketing Platform Business (2018-2023)

11.4.5 LeadDyno Recent Development

11.5 CJ Affiliate

11.5.1 CJ Affiliate Company Detail

11.5.2 CJ Affiliate Business Overview

11.5.3 CJ Affiliate Performance Marketing Platform Introduction

11.5.4 CJ Affiliate Revenue in Performance Marketing Platform Business (2018-2023)

11.5.5 CJ Affiliate Recent Development

11.6 ShareASale

11.6.1 ShareASale Company Detail

11.6.2 ShareASale Business Overview

11.6.3 ShareASale Performance Marketing Platform Introduction

11.6.4 ShareASale Revenue in Performance Marketing Platform Business (2018-2023)

11.6.5 ShareASale Recent Development

11.7 Awin

11.7.1 Awin Company Detail

11.7.2 Awin Business Overview

11.7.3 Awin Performance Marketing Platform Introduction

11.7.4 Awin Revenue in Performance Marketing Platform Business (2018-2023)

11.7.5 Awin Recent Development

11.8 Impact

11.8.1 Impact Company Detail

11.8.2 Impact Business Overview

11.8.3 Impact Performance Marketing Platform Introduction

11.8.4 Impact Revenue in Performance Marketing Platform Business (2018-2023)

11.8.5 Impact Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Performance Marketing Platform Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Cloud Based

    Table 3. Key Players of On-premises

    Table 4. Global Performance Marketing Platform Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Performance Marketing Platform Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Performance Marketing Platform Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Performance Marketing Platform Market Share by Region (2018-2023)

    Table 8. Global Performance Marketing Platform Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Performance Marketing Platform Market Share by Region (2024-2029)

    Table 10. Performance Marketing Platform Market Trends

    Table 11. Performance Marketing Platform Market Drivers

    Table 12. Performance Marketing Platform Market Challenges

    Table 13. Performance Marketing Platform Market Restraints

    Table 14. Global Performance Marketing Platform Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Performance Marketing Platform Market Share by Players (2018-2023)

    Table 16. Global Top Performance Marketing Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Performance Marketing Platform as of 2022)

    Table 17. Ranking of Global Top Performance Marketing Platform Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Performance Marketing Platform Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Performance Marketing Platform Product Solution and Service

    Table 21. Date of Enter into Performance Marketing Platform Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Performance Marketing Platform Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Performance Marketing Platform Revenue Market Share by Type (2018-2023)

    Table 25. Global Performance Marketing Platform Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Performance Marketing Platform Revenue Market Share by Type (2024-2029)

    Table 27. Global Performance Marketing Platform Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Performance Marketing Platform Revenue Market Share by Application (2018-2023)

    Table 29. Global Performance Marketing Platform Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Performance Marketing Platform Revenue Market Share by Application (2024-2029)

    Table 31. North America Performance Marketing Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Performance Marketing Platform Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Performance Marketing Platform Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Performance Marketing Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Performance Marketing Platform Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Performance Marketing Platform Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Performance Marketing Platform Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Performance Marketing Platform Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Performance Marketing Platform Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Performance Marketing Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Performance Marketing Platform Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Performance Marketing Platform Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Performance Marketing Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Performance Marketing Platform Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Performance Marketing Platform Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Refersion Company Detail

    Table 47. Refersion Business Overview

    Table 48. Refersion Performance Marketing Platform Product

    Table 49. Refersion Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 50. Refersion Recent Development

    Table 51. Post Affiliate Pro Company Detail

    Table 52. Post Affiliate Pro Business Overview

    Table 53. Post Affiliate Pro Performance Marketing Platform Product

    Table 54. Post Affiliate Pro Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 55. Post Affiliate Pro Recent Development

    Table 56. Tapfiliate Company Detail

    Table 57. Tapfiliate Business Overview

    Table 58. Tapfiliate Performance Marketing Platform Product

    Table 59. Tapfiliate Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 60. Tapfiliate Recent Development

    Table 61. LeadDyno Company Detail

    Table 62. LeadDyno Business Overview

    Table 63. LeadDyno Performance Marketing Platform Product

    Table 64. LeadDyno Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 65. LeadDyno Recent Development

    Table 66. CJ Affiliate Company Detail

    Table 67. CJ Affiliate Business Overview

    Table 68. CJ Affiliate Performance Marketing Platform Product

    Table 69. CJ Affiliate Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 70. CJ Affiliate Recent Development

    Table 71. ShareASale Company Detail

    Table 72. ShareASale Business Overview

    Table 73. ShareASale Performance Marketing Platform Product

    Table 74. ShareASale Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 75. ShareASale Recent Development

    Table 76. Awin Company Detail

    Table 77. Awin Business Overview

    Table 78. Awin Performance Marketing Platform Product

    Table 79. Awin Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 80. Awin Recent Development

    Table 81. Impact Company Detail

    Table 82. Impact Business Overview

    Table 83. Impact Performance Marketing Platform Product

    Table 84. Impact Revenue in Performance Marketing Platform Business (2018-2023) & (US$ Million)

    Table 85. Impact Recent Development

    Table 86. Research Programs/Design for This Report

    Table 87. Key Data Information from Secondary Sources

    Table 88. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Performance Marketing Platform Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Performance Marketing Platform Market Share by Type: 2022 VS 2029

    Figure 3. Cloud Based Features

    Figure 4. On-premises Features

    Figure 5. Global Performance Marketing Platform Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Performance Marketing Platform Market Share by Application: 2022 VS 2029

    Figure 7. Individual Case Studies

    Figure 8. Enterprise Case Studies

    Figure 9. Others Case Studies

    Figure 10. Performance Marketing Platform Report Years Considered

    Figure 11. Global Performance Marketing Platform Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 12. Global Performance Marketing Platform Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 13. Global Performance Marketing Platform Market Share by Region: 2022 VS 2029

    Figure 14. Global Performance Marketing Platform Market Share by Players in 2022

    Figure 15. Global Top Performance Marketing Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Performance Marketing Platform as of 2022)

    Figure 16. The Top 10 and 5 Players Market Share by Performance Marketing Platform Revenue in 2022

    Figure 17. North America Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 18. North America Performance Marketing Platform Market Share by Country (2018-2029)

    Figure 19. United States Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. Canada Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Europe Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe Performance Marketing Platform Market Share by Country (2018-2029)

    Figure 23. Germany Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. France Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. U.K. Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. Italy Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Russia Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Nordic Countries Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Asia-Pacific Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific Performance Marketing Platform Market Share by Region (2018-2029)

    Figure 31. China Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Japan Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. South Korea Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. Southeast Asia Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. India Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Australia Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Latin America Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America Performance Marketing Platform Market Share by Country (2018-2029)

    Figure 39. Mexico Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Brazil Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Middle East & Africa Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa Performance Marketing Platform Market Share by Country (2018-2029)

    Figure 43. Turkey Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Saudi Arabia Performance Marketing Platform Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Refersion Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 46. Post Affiliate Pro Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 47. Tapfiliate Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 48. LeadDyno Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 49. CJ Affiliate Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 50. ShareASale Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 51. Awin Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 52. Impact Revenue Growth Rate in Performance Marketing Platform Business (2018-2023)

    Figure 53. Bottom-up and Top-down Approaches for This Report

    Figure 54. Data Triangulation

    Figure 55. Key Executives Interviewed