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Global Customer Engagement and Analytics Software Market Outlook, In‑Depth Analysis & Forecast to 2031
Published Date: November 2025
|
Report Code: QYRE-Auto-1O17431
Home | Market Reports | Computers & Electronics| Enterprise Technology
Global Customer Engagement and Analytics Software Market Research Report 2024
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Global Customer Engagement and Analytics Software Market Outlook, In‑Depth Analysis & Forecast to 2031

Code: QYRE-Auto-1O17431
Report
November 2025
Pages:182
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Avaya
Intercom
Zoho
Calabrio
ContactEngine
Crisp Software
Dixa
Doxim
Drift
Freshworks
Genesys
Gladly
Heap
Help Scout
Hiver
Hotjar
HubSpot
IBM
Kustomer
Medallia
Mixpanel
Oracle
Quiq
Ringcentral
Salesforce
SAP
Slack
Typeform
Userpilot
Zendesk

Customer Engagement and Analytics Software Market

The global Customer Engagement and Analytics Software market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications.
Customer Engagement and Analytics Software is a software platform designed to improve customer-business relationships through different types of engagement, such as user onboarding, customer support, customer success, self-service support, and more. Use Customer Engagement Tools to improve your customer experience by making your customer interactions more contextual, personalized, and relevant.
From a downstream perspective, Large Enterprises accounted for % of 2024 revenue, surging to US$ million by 2031 (CAGR: % from 2025–2031).
Customer Engagement and Analytics Software leading manufacturers including Avaya, Intercom, Zoho, Calabrio, ContactEngine, Crisp Software, Dixa, Doxim, Drift, Freshworks, etc., dominate supply; the top five capture approximately % of global revenue, with Avaya leading 2024 sales at US$ million.
Regional Outlook:
North America rose from US$ million in 2024 to a forecast US$ million by 2031 (CAGR %).
Asia‑Pacific will expand from US$ million to US$ million (CAGR  %), led by China (US$ million in 2024, % share rising to % by 2031), Japan (CAGR %), South Korea (CAGR %), and Southeast Asia (CAGR %).
Europe is set to grow from US$ million to US$ million (CAGR %), with Germany projected to hit US$ million by 2031 (CAGR %).

Report Includes:

This definitive report equips CEOs, marketing directors, and investors with a 360° view of the global Customer Engagement and Analytics Software market across value chain. It analyzes historical revenue data (2020–2024) and delivers forecasts through 2031, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies market size, growth rates, niche opportunities, and substitution risks, and analyzes downstream customers distribution pattern.
Granular regional insights cover five major markets—North America, Europe, APAC, South America, and MEA—with in‑depth analysis of 20+ countries, detailing dominant products, competitive landscape, and downstream demand trends.
Critical competitive intelligence profiles players—revenue, margins, pricing strategies, and major customers—and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise Industry‑chain overview maps upstream, middlestream, and downstream distribution dynamics to identify strategic gaps and unmet demand.
Market Segmentation

Scope of Customer Engagement and Analytics Software Market Report

Report Metric Details
Report Name Customer Engagement and Analytics Software Market
Segment by Type
  • On-premise
  • Cloud-based
Segment by Application
  • Large Enterprises
  • SMEs
Sales by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Avaya, Intercom, Zoho, Calabrio, ContactEngine, Crisp Software, Dixa, Doxim, Drift, Freshworks, Genesys, Gladly, Heap, Help Scout, Hiver, Hotjar, HubSpot, IBM, Kustomer, Medallia, Mixpanel, Oracle, Quiq, RingCentral, Salesforce, SAP, Slack, Typeform, Userpilot, Zendesk
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Defines the Customer Engagement and Analytics Software study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential.
  • Chapter 2: Offers current market state, projects global revenue and sales to 2031, pinpointing high consumption regions and emerging market catalysts
  • Chapter 3: Dissects the player landscape—ranks by revenue and profitability, details Player performance by product type and evaluates concentration alongside M&A moves.
  • Chapter 4: Unlocks high margin product segments—compares revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
  • Chapter 5: Targets downstream market opportunities—evaluates market size by Application, identifies emerging use cases, and profiles leading customers by region and by Application.
  • Chapter 6: North America—breaks down market size by Type, by Application and country, profiles key players and assesses growth drivers and barriers.
  • Chapter 7: Europe—analyses regional market by Type, by Application and players, flagging drivers and barriers.
  • Chapter 8: Asia Pacific—quantifies market size by Type, by Application, and region/country, profiles top players, and uncovers high potential expansion areas.
  • Chapter 9: Central & South America—measures market size by Type, by Application, and country, profiles top players, and identifies investment opportunities and challenges.
  • Chapter 10: Middle East and Africa—evaluates market size by Type, by Application, and country, profiles key players, and outlines investment prospects and market hurdles
  • Chapter 11: Profiles players in depth—details product specs, revenue, margins; Top-tier players 2024 sales breakdowns by Product type, by Application, by region SWOT analysis, and recent strategic developments.
  • Chapter 12: Industry chain—analyses upstream, cost drivers, plus downstream channels.
  • Chapter 13: Market dynamics—explores drivers, restraints, regulatory impacts, and risk mitigation strategies.
  • Chapter 14: Actionable conclusions and strategic recommendations.
  • Why This Report:
  • Beyond standard market data, this analysis provides a clear profitability roadmap—empowering you to:
  • Allocate capital strategically to high growth regions (Chapters 6–10) and margin rich segments (Chapter 5).
  • Negotiate from strength with suppliers (Chapter 12) and customers (Chapter 5) using cost and demand intelligence.
  • Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 3 and 11).
  • Capitalize on the projected billion‑dollar opportunity with data‑driven regional and segment tactics (Chapter 12-14).
  • Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.

FAQ for this report

Who are the main players in the Customer Engagement and Analytics Software Market report?

Ans: The main players in the Customer Engagement and Analytics Software Market are Avaya, Intercom, Zoho, Calabrio, ContactEngine, Crisp Software, Dixa, Doxim, Drift, Freshworks, Genesys, Gladly, Heap, Help Scout, Hiver, Hotjar, HubSpot, IBM, Kustomer, Medallia, Mixpanel, Oracle, Quiq, RingCentral, Salesforce, SAP, Slack, Typeform, Userpilot, Zendesk

What are the Application segmentation covered in the Customer Engagement and Analytics Software Market report?

Ans: The Applications covered in the Customer Engagement and Analytics Software Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the Customer Engagement and Analytics Software Market report?

Ans: The Types covered in the Customer Engagement and Analytics Software Market report are On-premise, Cloud-based

1 Study Coverage
1.1 Introduction to Customer Engagement and Analytics Software: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Customer Engagement and Analytics Software Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 On-premise
1.2.3 Cloud-based
1.3 Market Segmentation by Application
1.3.1 Global Customer Engagement and Analytics Software Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Customer Engagement and Analytics Software Revenue Estimates and Forecasts 2020-2031
2.2 Global Customer Engagement and Analytics Software Revenue by Region
2.2.1 Revenue Comparison: 2020 VS 2024 VS 2031
2.2.2 Historical and Forecasted Revenue by Region (2020-2031)
2.2.3 Global Revenue Market Share by Region (2020-2031)
2.2.4 Emerging Market Focus: Growth Drivers & Investment Trends
3 Competition by Players
3.1 Global Customer Engagement and Analytics Software Player Revenue Rankings and Profitability
3.1.1 Global Revenue (Value) by Players (2020-2025)
3.1.2 Global Key Player Revenue Ranking (2023 vs. 2024)
3.1.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
3.1.4 Gross Margin by Top Player (2020 VS 2024)
3.2 Global Customer Engagement and Analytics Software Companies Headquarters and Service Footprint
3.3 Main Product Type Market Size by Players
3.3.1 On-premise Market Size by Players
3.3.2 Cloud-based Market Size by Players
3.4 Global Customer Engagement and Analytics Software Market Concentration and Dynamics
3.4.1 Global Market Concentration (CR5 and HHI)
3.4.2 Entrant/Exit Impact Analysis
3.4.3 Strategic Moves: M&A, Expansion, R&D Investment
4 Global Product Segmentation Analysis
4.1 Global Customer Engagement and Analytics Software Revenue Trends by Type
4.1.1 Global Historical and Forecasted Revenue by Type (2020-2031)
4.1.2 Global Revenue Market Share by Type (2020-2031)
4.2 Key Product Attributes and Differentiation
4.3 Subtype Dynamics: Growth Leaders, Profitability and Risk
4.3.1 High-Growth Niches and Adoption Drivers
4.3.2 Profitability Hotspots and Cost Drivers
4.3.3 Substitution Threats
5 Global Downstream Application Analysis
5.1 Global Customer Engagement and Analytics Software Revenue by Application
5.1.1 Global Historical and Forecasted Revenue by Application (2020-2031)
5.1.2 Revenue Market Share by Application (2020-2031)
5.1.3 High-Growth Application Identification
5.1.4 Emerging Application Case Studies
5.2 Downstream Customer Analysis
5.2.1 Top Customers by Region
5.2.2 Top Customers by Application
6 North America
6.1 North America Market Size (2020-2031)
6.2 North America Key Players Revenue in 2024
6.3 North America Customer Engagement and Analytics Software Market Size by Type (2020-2031)
6.4 North America Customer Engagement and Analytics Software Market Size by Application (2020-2031)
6.5 North America Growth Accelerators and Market Barriers
6.6 North America Customer Engagement and Analytics Software Market Size by Country
6.6.1 North America Revenue Trends by Country
6.6.2 US
6.6.3 Canada
6.6.4 Mexico
7 Europe
7.1 Europe Market Size (2020-2031)
7.2 Europe Key Players Revenue in 2024
7.3 Europe Customer Engagement and Analytics Software Market Size by Type (2020-2031)
7.4 Europe Customer Engagement and Analytics Software Market Size by Application (2020-2031)
7.5 Europe Growth Accelerators and Market Barriers
7.6 Europe Customer Engagement and Analytics Software Market Size by Country
7.6.1 Europe Revenue Trends by Country
7.6.2 Germany
7.6.3 France
7.6.4 U.K.
7.6.5 Italy
7.6.6 Russia
8 Asia-Pacific
8.1 Asia-Pacific Market Size (2020-2031)
8.2 Asia-Pacific Key Players Revenue in 2024
8.3 Asia-Pacific Customer Engagement and Analytics Software Market Size by Type (2020-2031)
8.4 Asia-Pacific Customer Engagement and Analytics Software Market Size by Application (2020-2031)
8.5 Asia-Pacific Growth Accelerators and Market Barriers
8.6 Asia-Pacific Customer Engagement and Analytics Software Market Size by Region
8.6.1 Asia-Pacific Revenue Trends by Region
8.7 China
8.8 Japan
8.9 South Korea
8.10 Australia
8.11 India
8.12 Southeast Asia
8.12.1 Indonesia
8.12.2 Vietnam
8.12.3 Malaysia
8.12.4 Philippines
8.12.5 Singapore
9 Central and South America
9.1 Central and South America Market Size (2020-2031)
9.2 Central and South America Key Players Revenue in 2024
9.3 Central and South America Customer Engagement and Analytics Software Market Size by Type (2020-2031)
9.4 Central and South America Customer Engagement and Analytics Software Market Size by Application (2020-2031)
9.5 Central and South America Investment Opportunities and Key Challenges
9.6 Central and South America Customer Engagement and Analytics Software Market Size by Country
9.6.1 Central and South America Revenue Trends by Country (2020 VS 2024 VS 2031)
9.6.2 Brazil
9.6.3 Argentina
10 Middle East and Africa
10.1 Middle East and Africa Market Size (2020-2031)
10.2 Middle East and Africa Key Players Revenue in 2024
10.3 Middle East and Africa Customer Engagement and Analytics Software Market Size by Type (2020-2031)
10.4 Middle East and Africa Customer Engagement and Analytics Software Market Size by Application (2020-2031)
10.5 Middle East and Africa Investment Opportunities and Key Challenges
10.6 Middle East and Africa Customer Engagement and Analytics Software Market Size by Country
10.6.1 Middle East and Africa Revenue Trends by Country (2020 VS 2024 VS 2031)
10.6.2 GCC Countries
10.6.3 Israel
10.6.4 Egypt
10.6.5 South Africa
11 Corporate Profile
11.1 Avaya
11.1.1 Avaya Corporation Information
11.1.2 Avaya Business Overview
11.1.3 Avaya Customer Engagement and Analytics Software Product Features and Attributes
11.1.4 Avaya Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.1.5 Avaya Customer Engagement and Analytics Software Revenue by Product in 2024
11.1.6 Avaya Customer Engagement and Analytics Software Revenue by Application in 2024
11.1.7 Avaya Customer Engagement and Analytics Software Revenue by Geographic Area in 2024
11.1.8 Avaya Customer Engagement and Analytics Software SWOT Analysis
11.1.9 Avaya Recent Developments
11.2 Intercom
11.2.1 Intercom Corporation Information
11.2.2 Intercom Business Overview
11.2.3 Intercom Customer Engagement and Analytics Software Product Features and Attributes
11.2.4 Intercom Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.2.5 Intercom Customer Engagement and Analytics Software Revenue by Product in 2024
11.2.6 Intercom Customer Engagement and Analytics Software Revenue by Application in 2024
11.2.7 Intercom Customer Engagement and Analytics Software Revenue by Geographic Area in 2024
11.2.8 Intercom Customer Engagement and Analytics Software SWOT Analysis
11.2.9 Intercom Recent Developments
11.3 Zoho
11.3.1 Zoho Corporation Information
11.3.2 Zoho Business Overview
11.3.3 Zoho Customer Engagement and Analytics Software Product Features and Attributes
11.3.4 Zoho Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.3.5 Zoho Customer Engagement and Analytics Software Revenue by Product in 2024
11.3.6 Zoho Customer Engagement and Analytics Software Revenue by Application in 2024
11.3.7 Zoho Customer Engagement and Analytics Software Revenue by Geographic Area in 2024
11.3.8 Zoho Customer Engagement and Analytics Software SWOT Analysis
11.3.9 Zoho Recent Developments
11.4 Calabrio
11.4.1 Calabrio Corporation Information
11.4.2 Calabrio Business Overview
11.4.3 Calabrio Customer Engagement and Analytics Software Product Features and Attributes
11.4.4 Calabrio Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.4.5 Calabrio Customer Engagement and Analytics Software Revenue by Product in 2024
11.4.6 Calabrio Customer Engagement and Analytics Software Revenue by Application in 2024
11.4.7 Calabrio Customer Engagement and Analytics Software Revenue by Geographic Area in 2024
11.4.8 Calabrio Customer Engagement and Analytics Software SWOT Analysis
11.4.9 Calabrio Recent Developments
11.5 ContactEngine
11.5.1 ContactEngine Corporation Information
11.5.2 ContactEngine Business Overview
11.5.3 ContactEngine Customer Engagement and Analytics Software Product Features and Attributes
11.5.4 ContactEngine Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.5.5 ContactEngine Customer Engagement and Analytics Software Revenue by Product in 2024
11.5.6 ContactEngine Customer Engagement and Analytics Software Revenue by Application in 2024
11.5.7 ContactEngine Customer Engagement and Analytics Software Revenue by Geographic Area in 2024
11.5.8 ContactEngine Customer Engagement and Analytics Software SWOT Analysis
11.5.9 ContactEngine Recent Developments
11.6 Crisp Software
11.6.1 Crisp Software Corporation Information
11.6.2 Crisp Software Business Overview
11.6.3 Crisp Software Customer Engagement and Analytics Software Product Features and Attributes
11.6.4 Crisp Software Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.6.5 Crisp Software Recent Developments
11.7 Dixa
11.7.1 Dixa Corporation Information
11.7.2 Dixa Business Overview
11.7.3 Dixa Customer Engagement and Analytics Software Product Features and Attributes
11.7.4 Dixa Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.7.5 Dixa Recent Developments
11.8 Doxim
11.8.1 Doxim Corporation Information
11.8.2 Doxim Business Overview
11.8.3 Doxim Customer Engagement and Analytics Software Product Features and Attributes
11.8.4 Doxim Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.8.5 Doxim Recent Developments
11.9 Drift
11.9.1 Drift Corporation Information
11.9.2 Drift Business Overview
11.9.3 Drift Customer Engagement and Analytics Software Product Features and Attributes
11.9.4 Drift Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.9.5 Drift Recent Developments
11.10 Freshworks
11.10.1 Freshworks Corporation Information
11.10.2 Freshworks Business Overview
11.10.3 Freshworks Customer Engagement and Analytics Software Product Features and Attributes
11.10.4 Freshworks Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.10.5 Company Ten Recent Developments
11.11 Genesys
11.11.1 Genesys Corporation Information
11.11.2 Genesys Business Overview
11.11.3 Genesys Customer Engagement and Analytics Software Product Features and Attributes
11.11.4 Genesys Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.11.5 Genesys Recent Developments
11.12 Gladly
11.12.1 Gladly Corporation Information
11.12.2 Gladly Business Overview
11.12.3 Gladly Customer Engagement and Analytics Software Product Features and Attributes
11.12.4 Gladly Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.12.5 Gladly Recent Developments
11.13 Heap
11.13.1 Heap Corporation Information
11.13.2 Heap Business Overview
11.13.3 Heap Customer Engagement and Analytics Software Product Features and Attributes
11.13.4 Heap Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.13.5 Heap Recent Developments
11.14 Help Scout
11.14.1 Help Scout Corporation Information
11.14.2 Help Scout Business Overview
11.14.3 Help Scout Customer Engagement and Analytics Software Product Features and Attributes
11.14.4 Help Scout Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.14.5 Help Scout Recent Developments
11.15 Hiver
11.15.1 Hiver Corporation Information
11.15.2 Hiver Business Overview
11.15.3 Hiver Customer Engagement and Analytics Software Product Features and Attributes
11.15.4 Hiver Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.15.5 Hiver Recent Developments
11.16 Hotjar
11.16.1 Hotjar Corporation Information
11.16.2 Hotjar Business Overview
11.16.3 Hotjar Customer Engagement and Analytics Software Product Features and Attributes
11.16.4 Hotjar Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.16.5 Hotjar Recent Developments
11.17 HubSpot
11.17.1 HubSpot Corporation Information
11.17.2 HubSpot Business Overview
11.17.3 HubSpot Customer Engagement and Analytics Software Product Features and Attributes
11.17.4 HubSpot Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.17.5 HubSpot Recent Developments
11.18 IBM
11.18.1 IBM Corporation Information
11.18.2 IBM Business Overview
11.18.3 IBM Customer Engagement and Analytics Software Product Features and Attributes
11.18.4 IBM Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.18.5 IBM Recent Developments
11.19 Kustomer
11.19.1 Kustomer Corporation Information
11.19.2 Kustomer Business Overview
11.19.3 Kustomer Customer Engagement and Analytics Software Product Features and Attributes
11.19.4 Kustomer Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.19.5 Kustomer Recent Developments
11.20 Medallia
11.20.1 Medallia Corporation Information
11.20.2 Medallia Business Overview
11.20.3 Medallia Customer Engagement and Analytics Software Product Features and Attributes
11.20.4 Medallia Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.20.5 Medallia Recent Developments
11.21 Mixpanel
11.21.1 Mixpanel Corporation Information
11.21.2 Mixpanel Business Overview
11.21.3 Mixpanel Customer Engagement and Analytics Software Product Features and Attributes
11.21.4 Mixpanel Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.21.5 Mixpanel Recent Developments
11.22 Oracle
11.22.1 Oracle Corporation Information
11.22.2 Oracle Business Overview
11.22.3 Oracle Customer Engagement and Analytics Software Product Features and Attributes
11.22.4 Oracle Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.22.5 Oracle Recent Developments
11.23 Quiq
11.23.1 Quiq Corporation Information
11.23.2 Quiq Business Overview
11.23.3 Quiq Customer Engagement and Analytics Software Product Features and Attributes
11.23.4 Quiq Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.23.5 Quiq Recent Developments
11.24 RingCentral
11.24.1 RingCentral Corporation Information
11.24.2 RingCentral Business Overview
11.24.3 RingCentral Customer Engagement and Analytics Software Product Features and Attributes
11.24.4 RingCentral Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.24.5 RingCentral Recent Developments
11.25 Salesforce
11.25.1 Salesforce Corporation Information
11.25.2 Salesforce Business Overview
11.25.3 Salesforce Customer Engagement and Analytics Software Product Features and Attributes
11.25.4 Salesforce Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.25.5 Salesforce Recent Developments
11.26 SAP
11.26.1 SAP Corporation Information
11.26.2 SAP Business Overview
11.26.3 SAP Customer Engagement and Analytics Software Product Features and Attributes
11.26.4 SAP Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.26.5 SAP Recent Developments
11.27 Slack
11.27.1 Slack Corporation Information
11.27.2 Slack Business Overview
11.27.3 Slack Customer Engagement and Analytics Software Product Features and Attributes
11.27.4 Slack Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.27.5 Slack Recent Developments
11.28 Typeform
11.28.1 Typeform Corporation Information
11.28.2 Typeform Business Overview
11.28.3 Typeform Customer Engagement and Analytics Software Product Features and Attributes
11.28.4 Typeform Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.28.5 Typeform Recent Developments
11.29 Userpilot
11.29.1 Userpilot Corporation Information
11.29.2 Userpilot Business Overview
11.29.3 Userpilot Customer Engagement and Analytics Software Product Features and Attributes
11.29.4 Userpilot Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.29.5 Userpilot Recent Developments
11.30 Zendesk
11.30.1 Zendesk Corporation Information
11.30.2 Zendesk Business Overview
11.30.3 Zendesk Customer Engagement and Analytics Software Product Features and Attributes
11.30.4 Zendesk Customer Engagement and Analytics Software Revenue and Gross Margin (2020-2025)
11.30.5 Zendesk Recent Developments
12 Customer Engagement and Analytics SoftwareIndustry Chain Analysis
12.1 Customer Engagement and Analytics Software Industry Chain
12.2 Upstream Analysis
12.2.1 Upstream Key Suppliers
12.3 Middlestream Analysis
12.4 Downstream Sales Model and Distribution Networks
12.4.1 Sales Channels
12.4.2 Distributors
13 Customer Engagement and Analytics Software Market Dynamics
13.1 Industry Trends and Evolution
13.2 Market Growth Drivers and Emerging Opportunities
13.3 Market Challenges, Risks, and Restraints
14 Key Findings in the Global Customer Engagement and Analytics Software Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
FEATURED COMPANIES
Avaya
Intercom
Zoho
Calabrio
ContactEngine
Crisp Software
Dixa
Doxim
Drift
Freshworks
Genesys
Gladly
Heap
Help Scout
Hiver
Hotjar
HubSpot
IBM
Kustomer
Medallia
Mixpanel
Oracle
Quiq
Ringcentral
Salesforce
SAP
Slack
Typeform
Userpilot
Zendesk
List of Tables
 Table 1. Global Customer Engagement and Analytics Software Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Table 2. Global Customer Engagement and Analytics Software Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Table 3. Global Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 4. Global Customer Engagement and Analytics Software Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global Customer Engagement and Analytics Software Revenue by Region (2026-2031) & (US$ Million)
 Table 6. Emerging Market Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 7. Global Customer Engagement and Analytics Software Revenue by Players (2020-2025) & (US$ Million)
 Table 8. Global Customer Engagement and Analytics Software Revenue Market Share by Players (2020-2025)
 Table 9. Global Key Players’Ranking Shift (2023 vs. 2024) (Based on Revenue)
 Table 10. Global Customer Engagement and Analytics Software by Player Tier (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Customer Engagement and Analytics Software as of 2024)
 Table 11. Global Customer Engagement and Analytics Software Average Gross Margin (%) by Player (2020 VS 2024)
 Table 12. Global Customer Engagement and Analytics Software Companies Headquarters
 Table 13. Global Customer Engagement and Analytics Software Market Concentration Ratio (CR5 and HHI)
 Table 14. Key Market Entrant/Exit (2020-2024) – Drivers & Impact Analysis
 Table 15. Key Mergers & Acquisitions, Expansion Plans, R&D Investment
 Table 16. Global Customer Engagement and Analytics Software Revenue by Type (2020-2025) & (US$ Million)
 Table 17. Global Customer Engagement and Analytics Software Revenue by Type (2026-2031) & (US$ Million)
 Table 18. Key Product Attributes and Differentiation
 Table 19. Global Customer Engagement and Analytics Software Revenue by Application (2020-2025) & (US$ Million)
 Table 20. Global Customer Engagement and Analytics Software Revenue by Application (2026-2031) & (US$ Million)
 Table 21. Customer Engagement and Analytics Software High-Growth Sectors Demand CAGR (2024-2031)
 Table 22. Top Customers by Region
 Table 23. Top Customers by Application
 Table 24. North America Customer Engagement and Analytics Software Growth Accelerators and Market Barriers
 Table 25. North America Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 26. Europe Customer Engagement and Analytics Software Growth Accelerators and Market Barriers
 Table 27. Europe Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 28. Asia-Pacific Customer Engagement and Analytics Software Growth Accelerators and Market Barriers
 Table 29. Asia-Pacific Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 30. Central and South America Customer Engagement and Analytics Software Investment Opportunities and Key Challenges
 Table 31. Central and South America Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 32. Middle East and Africa Customer Engagement and Analytics Software Investment Opportunities and Key Challenges
 Table 33. Middle East and Africa Customer Engagement and Analytics Software Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 34. Avaya Corporation Information
 Table 35. Avaya Description and Major Businesses
 Table 36. Avaya Product Features and Attributes
 Table 37. Avaya Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 38. Avaya Revenue Proportion by Product in 2024
 Table 39. Avaya Revenue Proportion by Application in 2024
 Table 40. Avaya Revenue Proportion by Geographic Area in 2024
 Table 41. Avaya Customer Engagement and Analytics Software SWOT Analysis
 Table 42. Avaya Recent Developments
 Table 43. Intercom Corporation Information
 Table 44. Intercom Description and Major Businesses
 Table 45. Intercom Product Features and Attributes
 Table 46. Intercom Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 47. Intercom Revenue Proportion by Product in 2024
 Table 48. Intercom Revenue Proportion by Application in 2024
 Table 49. Intercom Revenue Proportion by Geographic Area in 2024
 Table 50. Intercom Customer Engagement and Analytics Software SWOT Analysis
 Table 51. Intercom Recent Developments
 Table 52. Zoho Corporation Information
 Table 53. Zoho Description and Major Businesses
 Table 54. Zoho Product Features and Attributes
 Table 55. Zoho Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 56. Zoho Revenue Proportion by Product in 2024
 Table 57. Zoho Revenue Proportion by Application in 2024
 Table 58. Zoho Revenue Proportion by Geographic Area in 2024
 Table 59. Zoho Customer Engagement and Analytics Software SWOT Analysis
 Table 60. Zoho Recent Developments
 Table 61. Calabrio Corporation Information
 Table 62. Calabrio Description and Major Businesses
 Table 63. Calabrio Product Features and Attributes
 Table 64. Calabrio Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 65. Calabrio Revenue Proportion by Product in 2024
 Table 66. Calabrio Revenue Proportion by Application in 2024
 Table 67. Calabrio Revenue Proportion by Geographic Area in 2024
 Table 68. Calabrio Customer Engagement and Analytics Software SWOT Analysis
 Table 69. Calabrio Recent Developments
 Table 70. ContactEngine Corporation Information
 Table 71. ContactEngine Description and Major Businesses
 Table 72. ContactEngine Product Features and Attributes
 Table 73. ContactEngine Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 74. ContactEngine Revenue Proportion by Product in 2024
 Table 75. ContactEngine Revenue Proportion by Application in 2024
 Table 76. ContactEngine Revenue Proportion by Geographic Area in 2024
 Table 77. ContactEngine Customer Engagement and Analytics Software SWOT Analysis
 Table 78. ContactEngine Recent Developments
 Table 79. Crisp Software Corporation Information
 Table 80. Crisp Software Description and Major Businesses
 Table 81. Crisp Software Product Features and Attributes
 Table 82. Crisp Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 83. Crisp Software Recent Developments
 Table 84. Dixa Corporation Information
 Table 85. Dixa Description and Major Businesses
 Table 86. Dixa Product Features and Attributes
 Table 87. Dixa Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 88. Dixa Recent Developments
 Table 89. Doxim Corporation Information
 Table 90. Doxim Description and Major Businesses
 Table 91. Doxim Product Features and Attributes
 Table 92. Doxim Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 93. Doxim Recent Developments
 Table 94. Drift Corporation Information
 Table 95. Drift Description and Major Businesses
 Table 96. Drift Product Features and Attributes
 Table 97. Drift Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 98. Drift Recent Developments
 Table 99. Freshworks Corporation Information
 Table 100. Freshworks Description and Major Businesses
 Table 101. Freshworks Product Features and Attributes
 Table 102. Freshworks Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 103. Freshworks Recent Developments
 Table 104. Genesys Corporation Information
 Table 105. Genesys Description and Major Businesses
 Table 106. Genesys Product Features and Attributes
 Table 107. Genesys Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 108. Genesys Recent Developments
 Table 109. Gladly Corporation Information
 Table 110. Gladly Description and Major Businesses
 Table 111. Gladly Product Features and Attributes
 Table 112. Gladly Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 113. Gladly Recent Developments
 Table 114. Heap Corporation Information
 Table 115. Heap Description and Major Businesses
 Table 116. Heap Product Features and Attributes
 Table 117. Heap Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 118. Heap Recent Developments
 Table 119. Help Scout Corporation Information
 Table 120. Help Scout Description and Major Businesses
 Table 121. Help Scout Product Features and Attributes
 Table 122. Help Scout Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 123. Help Scout Recent Developments
 Table 124. Hiver Corporation Information
 Table 125. Hiver Description and Major Businesses
 Table 126. Hiver Product Features and Attributes
 Table 127. Hiver Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 128. Hiver Recent Developments
 Table 129. Hotjar Corporation Information
 Table 130. Hotjar Description and Major Businesses
 Table 131. Hotjar Product Features and Attributes
 Table 132. Hotjar Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 133. Hotjar Recent Developments
 Table 134. HubSpot Corporation Information
 Table 135. HubSpot Description and Major Businesses
 Table 136. HubSpot Product Features and Attributes
 Table 137. HubSpot Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 138. HubSpot Recent Developments
 Table 139. IBM Corporation Information
 Table 140. IBM Description and Major Businesses
 Table 141. IBM Product Features and Attributes
 Table 142. IBM Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 143. IBM Recent Developments
 Table 144. Kustomer Corporation Information
 Table 145. Kustomer Description and Major Businesses
 Table 146. Kustomer Product Features and Attributes
 Table 147. Kustomer Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 148. Kustomer Recent Developments
 Table 149. Medallia Corporation Information
 Table 150. Medallia Description and Major Businesses
 Table 151. Medallia Product Features and Attributes
 Table 152. Medallia Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 153. Medallia Recent Developments
 Table 154. Mixpanel Corporation Information
 Table 155. Mixpanel Description and Major Businesses
 Table 156. Mixpanel Product Features and Attributes
 Table 157. Mixpanel Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 158. Mixpanel Recent Developments
 Table 159. Oracle Corporation Information
 Table 160. Oracle Description and Major Businesses
 Table 161. Oracle Product Features and Attributes
 Table 162. Oracle Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 163. Oracle Recent Developments
 Table 164. Quiq Corporation Information
 Table 165. Quiq Description and Major Businesses
 Table 166. Quiq Product Features and Attributes
 Table 167. Quiq Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 168. Quiq Recent Developments
 Table 169. RingCentral Corporation Information
 Table 170. RingCentral Description and Major Businesses
 Table 171. RingCentral Product Features and Attributes
 Table 172. RingCentral Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 173. RingCentral Recent Developments
 Table 174. Salesforce Corporation Information
 Table 175. Salesforce Description and Major Businesses
 Table 176. Salesforce Product Features and Attributes
 Table 177. Salesforce Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 178. Salesforce Recent Developments
 Table 179. SAP Corporation Information
 Table 180. SAP Description and Major Businesses
 Table 181. SAP Product Features and Attributes
 Table 182. SAP Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 183. SAP Recent Developments
 Table 184. Slack Corporation Information
 Table 185. Slack Description and Major Businesses
 Table 186. Slack Product Features and Attributes
 Table 187. Slack Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 188. Slack Recent Developments
 Table 189. Typeform Corporation Information
 Table 190. Typeform Description and Major Businesses
 Table 191. Typeform Product Features and Attributes
 Table 192. Typeform Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 193. Typeform Recent Developments
 Table 194. Userpilot Corporation Information
 Table 195. Userpilot Description and Major Businesses
 Table 196. Userpilot Product Features and Attributes
 Table 197. Userpilot Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 198. Userpilot Recent Developments
 Table 199. Zendesk Corporation Information
 Table 200. Zendesk Description and Major Businesses
 Table 201. Zendesk Product Features and Attributes
 Table 202. Zendesk Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 203. Zendesk Recent Developments
 Table 204. Raw Materials Key Suppliers
 Table 205. Distributors List
 Table 206. Market Trends and Market Evolution
 Table 207. Market Drivers and Opportunities
 Table 208. Market Challenges, Risks, and Restraints
 Table 209. Research Programs/Design for This Report
 Table 210. Key Data Information from Secondary Sources
 Table 211. Key Data Information from Primary Sources


List of Figures
 Figure 1. Customer Engagement and Analytics Software Product Picture
 Figure 2. Global Customer Engagement and Analytics Software Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 3. On-premise Product Picture
 Figure 4. Cloud-based Product Picture
 Figure 5. Global Customer Engagement and Analytics Software Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 6. Large Enterprises
 Figure 7. SMEs
 Figure 8. Customer Engagement and Analytics Software Report Years Considered
 Figure 9. Global Customer Engagement and Analytics Software Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 10. Global Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 11. Global Customer Engagement and Analytics Software Revenue (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Figure 12. Global Customer Engagement and Analytics Software Revenue Market Share by Region (2020-2031)
 Figure 13. Global Customer Engagement and Analytics Software Revenue Market Share Ranking (2024)
 Figure 14. Tier Distribution by Revenue Contribution (2020 VS 2024)
 Figure 15. On-premise Revenue Market Share by Player in 2024
 Figure 16. Cloud-based Revenue Market Share by Player in 2024
 Figure 17. Global Customer Engagement and Analytics Software Revenue Market Share by Type (2020-2031)
 Figure 18. Global Customer Engagement and Analytics Software Revenue Market Share by Application (2020-2031)
 Figure 19. North America Customer Engagement and Analytics Software Revenue YoY (2020-2031) & (US$ Million)
 Figure 20. North America Top 5 Players Customer Engagement and Analytics Software Revenue (US$ Million) in 2024
 Figure 21. North America Customer Engagement and Analytics Software Revenue (US$ Million) by Type (2020 - 2031)
 Figure 22. North America Customer Engagement and Analytics Software Revenue (US$ Million) by Application (2020-2031)
 Figure 23. US Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 24. Canada Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 25. Mexico Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 26. Europe Customer Engagement and Analytics Software Revenue YoY (2020-2031) & (US$ Million)
 Figure 27. Europe Top 5 Players Customer Engagement and Analytics Software Revenue (US$ Million) in 2024
 Figure 28. Europe Customer Engagement and Analytics Software Revenue (US$ Million) by Type (2020-2031)
 Figure 29. Europe Customer Engagement and Analytics Software Revenue (US$ Million) by Application (2020-2031)
 Figure 30. Germany Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 31. France Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 32. U.K. Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 33. Italy Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 34. Russia Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 35. Asia-Pacific Customer Engagement and Analytics Software Revenue YoY (2020-2031) & (US$ Million)
 Figure 36. Asia-Pacific Top 8 Players Customer Engagement and Analytics Software Revenue (US$ Million) in 2024
 Figure 37. Asia-Pacific Customer Engagement and Analytics Software Revenue (US$ Million) by Type (2020-2031)
 Figure 38. Asia-Pacific Customer Engagement and Analytics Software Revenue (US$ Million) by Application (2020-2031)
 Figure 39. Indonesia Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 40. Japan Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 41. South Korea Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 42. Australia Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 43. India Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 44. Indonesia Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 45. Vietnam Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 46. Malaysia Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 47. Philippines Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 48. Singapore Customer Engagement and Analytics Software Revenue (2020-2031) & (US$ Million)
 Figure 49. Central and South America Customer Engagement and Analytics Software Revenue YoY (2020-2031) & (US$ Million)
 Figure 50. Central and South America Top 5 Players Customer Engagement and Analytics Software Revenue (US$ Million) in 2024
 Figure 51. Central and South America Customer Engagement and Analytics Software Revenue (US$ Million) by Type (2020-2031)
 Figure 52. Central and South America Customer Engagement and Analytics Software Revenue (US$ Million) by Application (2020-2031)
 Figure 53. Brazil Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 54. Argentina Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 55. Middle East and Africa Customer Engagement and Analytics Software Revenue YoY (2020-2031) & (US$ Million)
 Figure 56. Middle East and Africa Top 5 Players Customer Engagement and Analytics Software Revenue (US$ Million) in 2024
 Figure 57. South America Customer Engagement and Analytics Software Revenue (US$ Million) by Type (2020-2031)
 Figure 58. Middle East and Africa Customer Engagement and Analytics Software Revenue (US$ Million) by Application (2020-2031)
 Figure 59. GCC Countries Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 60. Israel Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 61. Egypt Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 62. South Africa Customer Engagement and Analytics Software Revenue (2020-2025) & (US$ Million)
 Figure 63. Customer Engagement and Analytics Software Industry Chain Mapping
 Figure 64. Channels of Distribution (Direct Vs Distribution)
 Figure 65. Bottom-up and Top-down Approaches for This Report
 Figure 66. Data Triangulation
 Figure 67. Key Executives Interviewed
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