List of Tables
Table 1. Marketing Analytics Market Trends
Table 2. Marketing Analytics Market Drivers & Opportunity
Table 3. Marketing Analytics Market Challenges
Table 4. Marketing Analytics Market Restraints
Table 5. Global Marketing Analytics Revenue by Company (2019-2024) & (US$ Million)
Table 6. Global Marketing Analytics Revenue Market Share by Company (2019-2024)
Table 7. Key Companies Marketing Analytics Manufacturing Base Distribution and Headquarters
Table 8. Key Companies Marketing Analytics Product Type
Table 9. Key Companies Time to Begin Mass Production of Marketing Analytics
Table 10. Global Marketing Analytics Companies Market Concentration Ratio (CR5 and HHI)
Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
Table 12. Mergers & Acquisitions, Expansion Plans
Table 13. Global Marketing Analytics Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)
Table 14. Global Marketing Analytics Sales Value by Type (2019-2024) & (US$ Million)
Table 15. Global Marketing Analytics Sales Value by Type (2025-2030) & (US$ Million)
Table 16. Global Marketing Analytics Sales Market Share in Value by Type (2019-2024) & (%)
Table 17. Global Marketing Analytics Sales Market Share in Value by Type (2025-2030) & (%)
Table 18. Global Marketing Analytics Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)
Table 19. Global Marketing Analytics Sales Value by Application (2019-2024) & (US$ Million)
Table 20. Global Marketing Analytics Sales Value by Application (2025-2030) & (US$ Million)
Table 21. Global Marketing Analytics Sales Market Share in Value by Application (2019-2024) & (%)
Table 22. Global Marketing Analytics Sales Market Share in Value by Application (2025-2030) & (%)
Table 23. Global Marketing Analytics Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)
Table 24. Global Marketing Analytics Sales Value by Region (2019-2024) & (US$ Million)
Table 25. Global Marketing Analytics Sales Value by Region (2025-2030) & (US$ Million)
Table 26. Global Marketing Analytics Sales Value by Region (2019-2024) & (%)
Table 27. Global Marketing Analytics Sales Value by Region (2025-2030) & (%)
Table 28. Key Countries/Regions Marketing Analytics Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030
Table 29. Key Countries/Regions Marketing Analytics Sales Value, (2019-2024) & (US$ Million)
Table 30. Key Countries/Regions Marketing Analytics Sales Value, (2025-2030) & (US$ Million)
Table 31. Google Basic Information List
Table 32. Google Description and Business Overview
Table 33. Google Marketing Analytics Products, Services and Solutions
Table 34. Revenue (US$ Million) in Marketing Analytics Business of Google (2019-2024)
Table 35. Google Recent Developments
Table 36. Adobe Basic Information List
Table 37. Adobe Description and Business Overview
Table 38. Adobe Marketing Analytics Products, Services and Solutions
Table 39. Revenue (US$ Million) in Marketing Analytics Business of Adobe (2019-2024)
Table 40. Adobe Recent Developments
Table 41. Salesforce Basic Information List
Table 42. Salesforce Description and Business Overview
Table 43. Salesforce Marketing Analytics Products, Services and Solutions
Table 44. Revenue (US$ Million) in Marketing Analytics Business of Salesforce (2019-2024)
Table 45. Salesforce Recent Developments
Table 46. Oracle Basic Information List
Table 47. Oracle Description and Business Overview
Table 48. Oracle Marketing Analytics Products, Services and Solutions
Table 49. Revenue (US$ Million) in Marketing Analytics Business of Oracle (2019-2024)
Table 50. Oracle Recent Developments
Table 51. Accenture Basic Information List
Table 52. Accenture Description and Business Overview
Table 53. Accenture Marketing Analytics Products, Services and Solutions
Table 54. Revenue (US$ Million) in Marketing Analytics Business of Accenture (2019-2024)
Table 55. Accenture Recent Developments
Table 56. IBM Basic Information List
Table 57. IBM Description and Business Overview
Table 58. IBM Marketing Analytics Products, Services and Solutions
Table 59. Revenue (US$ Million) in Marketing Analytics Business of IBM (2019-2024)
Table 60. IBM Recent Developments
Table 61. Wipro Corporation Basic Information List
Table 62. Wipro Corporation Description and Business Overview
Table 63. Wipro Corporation Marketing Analytics Products, Services and Solutions
Table 64. Revenue (US$ Million) in Marketing Analytics Business of Wipro Corporation (2019-2024)
Table 65. Wipro Corporation Recent Developments
Table 66. SAS Basic Information List
Table 67. SAS Description and Business Overview
Table 68. SAS Marketing Analytics Products, Services and Solutions
Table 69. Revenue (US$ Million) in Marketing Analytics Business of SAS (2019-2024)
Table 70. SAS Recent Developments
Table 71. Teradata Basic Information List
Table 72. Teradata Description and Business Overview
Table 73. Teradata Marketing Analytics Products, Services and Solutions
Table 74. Revenue (US$ Million) in Marketing Analytics Business of Teradata (2019-2024)
Table 75. Teradata Recent Developments
Table 76. Microsoft Corporation Basic Information List
Table 77. Microsoft Corporation Description and Business Overview
Table 78. Microsoft Corporation Marketing Analytics Products, Services and Solutions
Table 79. Revenue (US$ Million) in Marketing Analytics Business of Microsoft Corporation (2019-2024)
Table 80. Microsoft Corporation Recent Developments
Table 81. McKinsey & Company Basic Information List
Table 82. McKinsey & Company Description and Business Overview
Table 83. McKinsey & Company Marketing Analytics Products, Services and Solutions
Table 84. Revenue (US$ Million) in Marketing Analytics Business of McKinsey & Company (2019-2024)
Table 85. McKinsey & Company Recent Developments
Table 86. Harte Hank Basic Information List
Table 87. Harte Hank Description and Business Overview
Table 88. Harte Hank Marketing Analytics Products, Services and Solutions
Table 89. Revenue (US$ Million) in Marketing Analytics Business of Harte Hank (2019-2024)
Table 90. Harte Hank Recent Developments
Table 91. Pegasystems Basic Information List
Table 92. Pegasystems Description and Business Overview
Table 93. Pegasystems Marketing Analytics Products, Services and Solutions
Table 94. Revenue (US$ Million) in Marketing Analytics Business of Pegasystems (2019-2024)
Table 95. Pegasystems Recent Developments
Table 96. NGData Basic Information List
Table 97. NGData Description and Business Overview
Table 98. NGData Marketing Analytics Products, Services and Solutions
Table 99. Revenue (US$ Million) in Marketing Analytics Business of NGData (2019-2024)
Table 100. NGData Recent Developments
Table 101. Experian Basic Information List
Table 102. Experian Description and Business Overview
Table 103. Experian Marketing Analytics Products, Services and Solutions
Table 104. Revenue (US$ Million) in Marketing Analytics Business of Experian (2019-2024)
Table 105. Experian Recent Developments
Table 106. Tableau Software Basic Information List
Table 107. Tableau Software Description and Business Overview
Table 108. Tableau Software Marketing Analytics Products, Services and Solutions
Table 109. Revenue (US$ Million) in Marketing Analytics Business of Tableau Software (2019-2024)
Table 110. Tableau Software Recent Developments
Table 111. GoodData Basic Information List
Table 112. GoodData Description and Business Overview
Table 113. GoodData Marketing Analytics Products, Services and Solutions
Table 114. Revenue (US$ Million) in Marketing Analytics Business of GoodData (2019-2024)
Table 115. GoodData Recent Developments
Table 116. Neustar Basic Information List
Table 117. Neustar Description and Business Overview
Table 118. Neustar Marketing Analytics Products, Services and Solutions
Table 119. Revenue (US$ Million) in Marketing Analytics Business of Neustar (2019-2024)
Table 120. Neustar Recent Developments
Table 121. Key Raw Materials Lists
Table 122. Raw Materials Key Suppliers Lists
Table 123. Marketing Analytics Downstream Customers
Table 124. Marketing Analytics Distributors List
Table 125. Research Programs/Design for This Report
Table 126. Key Data Information from Secondary Sources
Table 127. Key Data Information from Primary Sources
Table 128. Business Unit and Senior & Team Lead Analysts
List of Figures
Figure 1. Marketing Analytics Product Picture
Figure 2. Global Marketing Analytics Sales Value, 2019 VS 2023 VS 2030 (US$ Million)
Figure 3. Global Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 4. Marketing Analytics Report Years Considered
Figure 5. Global Marketing Analytics Players Revenue Ranking (2023) & (US$ Million)
Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Marketing Analytics Revenue in 2023
Figure 7. Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
Figure 8. Software Platform Picture
Figure 9. Professional Services Picture
Figure 10. Hosting Service Picture
Figure 11. Global Marketing Analytics Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)
Figure 12. Global Marketing Analytics Sales Value Market Share by Type, 2023 & 2030
Figure 13. Product Picture of Retail and Consumer Goods
Figure 14. Product Picture of Healthcare
Figure 15. Product Picture of Travel and Hospitality
Figure 16. Product Picture of Automotive
Figure 17. Product Picture of Telecommunication
Figure 18. Product Picture of Education
Figure 19. Product Picture of Manufacturing
Figure 20. Product Picture of Other
Figure 21. Global Marketing Analytics Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)
Figure 22. Global Marketing Analytics Sales Value Market Share by Application, 2023 & 2030
Figure 23. North America Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 24. North America Marketing Analytics Sales Value by Country (%), 2023 VS 2030
Figure 25. Europe Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 26. Europe Marketing Analytics Sales Value by Country (%), 2023 VS 2030
Figure 27. Asia Pacific Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 28. Asia Pacific Marketing Analytics Sales Value by Country (%), 2023 VS 2030
Figure 29. South America Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 30. South America Marketing Analytics Sales Value by Country (%), 2023 VS 2030
Figure 31. Middle East & Africa Marketing Analytics Sales Value (2019-2030) & (US$ Million)
Figure 32. Middle East & Africa Marketing Analytics Sales Value by Country (%), 2023 VS 2030
Figure 33. Key Countries/Regions Marketing Analytics Sales Value (%), (2019-2030)
Figure 34. United States Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 35. United States Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 36. United States Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 37. Europe Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 38. Europe Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 39. Europe Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 40. China Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 41. China Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 42. China Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 43. Japan Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 44. Japan Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 45. Japan Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 46. South Korea Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 47. South Korea Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 48. South Korea Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 49. Southeast Asia Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 50. Southeast Asia Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 51. Southeast Asia Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 52. India Marketing Analytics Sales Value, (2019-2030) & (US$ Million)
Figure 53. India Marketing Analytics Sales Value by Type (%), 2023 VS 2030
Figure 54. India Marketing Analytics Sales Value by Application (%), 2023 VS 2030
Figure 55. Marketing Analytics Industrial Chain
Figure 56. Marketing Analytics Manufacturing Cost Structure
Figure 57. Channels of Distribution (Direct Sales, and Distribution)
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
