Eye Tracking Market Size, Share, Growth & Trend Analysis, Report By Type, Application, and Segment Forecast - 2028

Eye Tracking Market Outlook - 2028

The global Eye Tracking market size is projected to reach USD 1383.9 million by 2028, from USD 350.8 million in 2021, at a CAGR of 21.1% during 2022-2028.

The eye tracking market is anticipated to develop as eye tracking is increasingly used in assistive communication, human behaviour and market research, AR/VR, and automobiles.

Trends Influencing the growth of Eye Tracking Market

The expansion of the eye tracking market is anticipated to be driven by an increase in the use of eye tracking in human behaviour and medical research. More than half of the brain is used in the processing of visual information. Because of eye-tracking, medical researchers have special access to the brain. Eye movements almost always signify the existence of disorders like cognitive impairment and brain injury. Precision eye-tracking technology provides a rapid, non-invasive method that can be used to discover medical disorders earlier by sensing how the eyes move, track, and focus. This can be incredibly useful as a quantifiable secondary confirmation of diagnosis and a key element in earlier management for neurodegenerative disorders like Alzheimer's, dementia, Huntington's, and Parkinson's.

Several AAC platforms and speech generating devices (SGD) use eye-tracking for non-verbal individuals with conditions such cerebral palsy, autism, ALS, muscular dystrophy, stroke, traumatic brain injuries, spinal cord injuries, and Rett syndrome. By enabling them to speak using nothing more than the force of their gaze and a virtual keyboard, these technologies provide these patients with a vital lifeline. Eye-tracking enabled SGD and ACC devices offer quicker, more effective hands-free communication as well as integrated smart environment control for people with physical and speech limitations. The market for eye-tracking is anticipated to develop as a result of this aspect.

Eye tracking additionally helps you to see situations from the perspective of clients. When examining product placement, packaging design, advertising, or user experience, eye-tracking effectively reveals what grabs consumers' attention, what motivates their purchasing decisions, and how they engage with your products. With the aid of eye tracking, it is possible to determine with great accuracy whether an advertisement is effective at grabbing attention and retaining viewers. The market for eye-tracking is predicted to benefit from this trend. 

Eye tracking can enhance VR and AR experiences. By encouraging more natural gaze engagements, eye-tracking enhances the user-friendliness and immersion of VR/AR experiences. AR developers will be able to provide users focused rendering thanks to eye tracking.

The eye-tracking industry is anticipated to grow as OEMs implement eye-tracking more frequently. Eye-tracking technology is crucial to increasing driving safety. The core Driver Monitoring System technology will soon be replaced by this innovation, which tracks eyelid movement and gaze direction. Eye tracking will be able to save lives by providing real-time input on driving conditions, such as distraction and fatigue, by identifying drivers and assessing their attention.

Eye Tracking Market Size and Share

Based on application Assistive Communication segment is predicted to be the lucrative segment during the forecast period.

Based on region, North America is predicted to be the lucrative region forecast period. This is explained by the area's comparative economic supremacy. The expanded usage of cutting-edge technology in the healthcare sector and the increased study of human behaviour are two of the primary factors driving the increase in North America.

Eye Tracking Market Scope and Market Size

Eye Tracking market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Eye Tracking market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Eye Tracking Marke Segment By Type

• Hardware
• Software

Eye Tracking Marke Segment By Application

• Assistive Communication
• Human Behavior & Market Research
• AR/VR
• Vehicles

By Company

• Tobii AB
• SensoMotoric Instruments
• SR Research
• Seeing Machines
• EyeTracking
• PRS IN VIVO
• Smart Eye AB
• LC Technologies
• Ergoneers GmbH
• EyeTech Digital Systems

By Region

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA