Global Marketing Automation Software Market Size, Status and Forecast 2022

Marketing Automation Software Market Statistics 2027

The global Marketing Automation Software market size is projected to reach US$ 7981.6 million by 2027, from US$ 2849 million in 2020, at a CAGR of 15.9% during 2021-2027.

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Automation Software market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Automation Software market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Automation Software market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Automation Software market.

Marketing Automation Software Market Size

Marketing Automation Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Marketing Automation Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type

• Campaign Management
• Email Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing and Lead Scoring
• Reporting and Analytics
• Social Media Marketing
• Others

Segment by Application

• Large Enterprises
• Small and Mid-sized Enterprises (SMEs)

BY REGION

• North America
• U.S.
• Canada
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

BY COMPANY

• HubSpot
• Marketo
• Act-On Software
• Salesforce
• Adobe Systems
• Oracle
• Infusionsoft
• IBM
• Cognizant
• ETrigue
• GreenRope
• Hatchbuck
• IContact
• LeadSquared
• MarcomCentral
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• SharpSpring
• Aprimo