Global Marketing Automation Tools Market Insights, Forecast to 2028

Marketing Automation Tools Market Statistics 2028

The global Marketing Automation Tools market size is projected to reach US$ 9204.6 million by 2028, from US$ 3293 million in 2021, at a CAGR of 15.6% during 2022-2028.

Marketing automation tools is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. No longer experimental technology, marketing automation tools are now an essential resource for B2C and B2B marketing and sales departments looking to grow their business. Fully considering the economic change by this health crisis, Campaign Management accounting for % of the Marketing Automation Tools global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period.

While Large Enterprise segment is altered to an % CAGR throughout this forecast period.

China Marketing Automation Tools market size is valued at US$ million in 2021, while the North America and Europe Marketing Automation Tools are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and % respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period.

As for the Europe Marketing Automation Tools landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Automation Tools market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Automation Tools market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Automation Tools market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Automation Tools market.

Marketing Automation Tools Market Size

Marketing Automation Tools market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Marketing Automation Tools market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Segment by Type

• Campaign Management
• Email Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing and Lead Scoring
• Reporting and Analytics
• Social Media Marketing
• Others

Segment by Application

• Large Enterprise
• SMB

BY COMPANY

• Act-On Software
• Adobe Systems
• Aprimo
• Cognizant
• ETrigue
• GreenRope
• Hatchbuck
• HubSpot
• IBM
• IContact
• Infusionsoft
• LeadSquared
• MarcomCentral
• Marketo
• Oracle
• Salesforce
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• SharpSpring

BY REGION

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA