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Global Marketing Analytics Market Insights and Forecast to 2028
Published Date: February 2022
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Report Code: QYRE-Auto-23D9700
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Global Marketing Analytics Market Insights and Forecast to 2028

Global Marketing Analytics Market Insights and Forecast to 2028

Code: QYRE-Auto-23D9700
Report
February 2022
Pages:112
QYResearch
Description
Table of Content
Tables & Figures

Marketing Analytics Market Statistics 2028

The global Marketing Analytics market size is projected to reach US$ 6162 million by 2028, from US$ 2959.1 million in 2021, at a CAGR of 10.9% during 2022-2028.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken. Fully considering the economic change by this health crisis, By Modality accounting for % of the Marketing Analytics global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period.

While Retail and Consumer Goods segment is altered to an % CAGR throughout this forecast period.

China Marketing Analytics market size is valued at US$ million in 2021, while the North America and Europe Marketing Analytics are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and % respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period.

As for the Europe Marketing Analytics landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Analytics market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Analytics market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Analytics market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Analytics market.

Marketing Analytics Market Size

Marketing Analytics market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Marketing Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Segment by Type

  • By Modality
    • Software Platform
    • Professional Services
    • Hosting Service
  • By Marketing Mode
    • Social Media Marketing
    • Email Marketing
    • SEO Marketing
    • Pay Per Click Marketing
    • Display Marketing
    • Video Marketing
    • Content Marketing
    • Campaign Management Marketing
  • By Metrics
    • Based On Open Rates
    • Based On Click-Through Rates

Segment by Application

  • Retail and Consumer Goods
  • Healthcare
  • Travel and Hospitality
  • Automotive
  • Telecommunication
  • Education
  • Manufacturing
  • Other

BY COMPANY

  • Google
  • Adobe
  • Salesforce
  • Oracle
  • Accenture
  • IBM
  • Wipro Corporation
  • SAS
  • Teradata
  • Microsoft Corporation
  • McKinsey & Company
  • Harte Hank
  • Pegasystems
  • NGData
  • Experian
  • Tableau Software
  • GoodData
  • Neustar

BY REGION

  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Russia
  • Nordic Countries
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia
  • Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA
1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 Software Platform
1.2.3 Professional Services
1.2.4 Hosting Service
1.3 Market by Application
1.3.1 Global Marketing Analytics Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 Retail and Consumer Goods
1.3.3 Healthcare
1.3.4 Travel and Hospitality
1.3.5 Automotive
1.3.6 Telecommunication
1.3.7 Education
1.3.8 Manufacturing
1.3.9 Other
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Market Perspective (2017-2028)
2.2 Marketing Analytics Growth Trends by Region
2.2.1 Marketing Analytics Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Marketing Analytics Historic Market Size by Region (2017-2022)
2.2.3 Marketing Analytics Forecasted Market Size by Region (2023-2028)
2.3 Marketing Analytics Market Dynamics
2.3.1 Marketing Analytics Industry Trends
2.3.2 Marketing Analytics Market Drivers
2.3.3 Marketing Analytics Market Challenges
2.3.4 Marketing Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Players by Revenue
3.1.1 Global Top Marketing Analytics Players by Revenue (2017-2022)
3.1.2 Global Marketing Analytics Revenue Market Share by Players (2017-2022)
3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Revenue
3.4 Global Marketing Analytics Market Concentration Ratio
3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2021
3.5 Marketing Analytics Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Product Solution and Service
3.7 Date of Enter into Marketing Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Breakdown Data by Type
4.1 Global Marketing Analytics Historic Market Size by Type (2017-2022)
4.2 Global Marketing Analytics Forecasted Market Size by Type (2023-2028)
5 Marketing Analytics Breakdown Data by Application
5.1 Global Marketing Analytics Historic Market Size by Application (2017-2022)
5.2 Global Marketing Analytics Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Marketing Analytics Market Size (2017-2028)
6.2 North America Marketing Analytics Market Size by Type
6.2.1 North America Marketing Analytics Market Size by Type (2017-2022)
6.2.2 North America Marketing Analytics Market Size by Type (2023-2028)
6.2.3 North America Marketing Analytics Market Share by Type (2017-2028)
6.3 North America Marketing Analytics Market Size by Application
6.3.1 North America Marketing Analytics Market Size by Application (2017-2022)
6.3.2 North America Marketing Analytics Market Size by Application (2023-2028)
6.3.3 North America Marketing Analytics Market Share by Application (2017-2028)
6.4 North America Marketing Analytics Market Size by Country
6.4.1 North America Marketing Analytics Market Size by Country (2017-2022)
6.4.2 North America Marketing Analytics Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Marketing Analytics Market Size (2017-2028)
7.2 Europe Marketing Analytics Market Size by Type
7.2.1 Europe Marketing Analytics Market Size by Type (2017-2022)
7.2.2 Europe Marketing Analytics Market Size by Type (2023-2028)
7.2.3 Europe Marketing Analytics Market Share by Type (2017-2028)
7.3 Europe Marketing Analytics Market Size by Application
7.3.1 Europe Marketing Analytics Market Size by Application (2017-2022)
7.3.2 Europe Marketing Analytics Market Size by Application (2023-2028)
7.3.3 Europe Marketing Analytics Market Share by Application (2017-2028)
7.4 Europe Marketing Analytics Market Size by Country
7.4.1 Europe Marketing Analytics Market Size by Country (2017-2022)
7.4.2 Europe Marketing Analytics Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Market Size (2017-2028)
8.2 Asia-Pacific Marketing Analytics Market Size by Type
8.2.1 Asia-Pacific Marketing Analytics Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Marketing Analytics Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Marketing Analytics Market Share by Type (2017-2028)
8.3 Asia-Pacific Marketing Analytics Market Size by Application
8.3.1 Asia-Pacific Marketing Analytics Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Marketing Analytics Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Marketing Analytics Market Share by Application (2017-2028)
8.4 Asia-Pacific Marketing Analytics Market Size by Region
8.4.1 Asia-Pacific Marketing Analytics Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Marketing Analytics Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Marketing Analytics Market Size (2017-2028)
9.2 Latin America Marketing Analytics Market Size by Type
9.2.1 Latin America Marketing Analytics Market Size by Type (2017-2022)
9.2.2 Latin America Marketing Analytics Market Size by Type (2023-2028)
9.2.3 Latin America Marketing Analytics Market Share by Type (2017-2028)
9.3 Latin America Marketing Analytics Market Size by Application
9.3.1 Latin America Marketing Analytics Market Size by Application (2017-2022)
9.3.2 Latin America Marketing Analytics Market Size by Application (2023-2028)
9.3.3 Latin America Marketing Analytics Market Share by Application (2017-2028)
9.4 Latin America Marketing Analytics Market Size by Country
9.4.1 Latin America Marketing Analytics Market Size by Country (2017-2022)
9.4.2 Latin America Marketing Analytics Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Market Size (2017-2028)
10.2 Middle East & Africa Marketing Analytics Market Size by Type
10.2.1 Middle East & Africa Marketing Analytics Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Marketing Analytics Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Marketing Analytics Market Share by Type (2017-2028)
10.3 Middle East & Africa Marketing Analytics Market Size by Application
10.3.1 Middle East & Africa Marketing Analytics Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Marketing Analytics Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Marketing Analytics Market Share by Application (2017-2028)
10.4 Middle East & Africa Marketing Analytics Market Size by Country
10.4.1 Middle East & Africa Marketing Analytics Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Marketing Analytics Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Marketing Analytics Introduction
11.1.4 Google Revenue in Marketing Analytics Business (2017-2022)
11.1.5 Google Recent Developments
11.2 Adobe
11.2.1 Adobe Company Details
11.2.2 Adobe Business Overview
11.2.3 Adobe Marketing Analytics Introduction
11.2.4 Adobe Revenue in Marketing Analytics Business (2017-2022)
11.2.5 Adobe Recent Developments
11.3 Salesforce
11.3.1 Salesforce Company Details
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Marketing Analytics Introduction
11.3.4 Salesforce Revenue in Marketing Analytics Business (2017-2022)
11.3.5 Salesforce Recent Developments
11.4 Oracle
11.4.1 Oracle Company Details
11.4.2 Oracle Business Overview
11.4.3 Oracle Marketing Analytics Introduction
11.4.4 Oracle Revenue in Marketing Analytics Business (2017-2022)
11.4.5 Oracle Recent Developments
11.5 Accenture
11.5.1 Accenture Company Details
11.5.2 Accenture Business Overview
11.5.3 Accenture Marketing Analytics Introduction
11.5.4 Accenture Revenue in Marketing Analytics Business (2017-2022)
11.5.5 Accenture Recent Developments
11.6 IBM
11.6.1 IBM Company Details
11.6.2 IBM Business Overview
11.6.3 IBM Marketing Analytics Introduction
11.6.4 IBM Revenue in Marketing Analytics Business (2017-2022)
11.6.5 IBM Recent Developments
11.7 Wipro Corporation
11.7.1 Wipro Corporation Company Details
11.7.2 Wipro Corporation Business Overview
11.7.3 Wipro Corporation Marketing Analytics Introduction
11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2017-2022)
11.7.5 Wipro Corporation Recent Developments
11.8 SAS
11.8.1 SAS Company Details
11.8.2 SAS Business Overview
11.8.3 SAS Marketing Analytics Introduction
11.8.4 SAS Revenue in Marketing Analytics Business (2017-2022)
11.8.5 SAS Recent Developments
11.9 Teradata
11.9.1 Teradata Company Details
11.9.2 Teradata Business Overview
11.9.3 Teradata Marketing Analytics Introduction
11.9.4 Teradata Revenue in Marketing Analytics Business (2017-2022)
11.9.5 Teradata Recent Developments
11.10 Microsoft Corporation
11.10.1 Microsoft Corporation Company Details
11.10.2 Microsoft Corporation Business Overview
11.10.3 Microsoft Corporation Marketing Analytics Introduction
11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022)
11.10.5 Microsoft Corporation Recent Developments
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Details
11.11.2 McKinsey & Company Business Overview
11.11.3 McKinsey & Company Marketing Analytics Introduction
11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2017-2022)
11.11.5 McKinsey & Company Recent Developments
11.12 Harte Hank
11.12.1 Harte Hank Company Details
11.12.2 Harte Hank Business Overview
11.12.3 Harte Hank Marketing Analytics Introduction
11.12.4 Harte Hank Revenue in Marketing Analytics Business (2017-2022)
11.12.5 Harte Hank Recent Developments
11.13 Pegasystems
11.13.1 Pegasystems Company Details
11.13.2 Pegasystems Business Overview
11.13.3 Pegasystems Marketing Analytics Introduction
11.13.4 Pegasystems Revenue in Marketing Analytics Business (2017-2022)
11.13.5 Pegasystems Recent Developments
11.14 NGData
11.14.1 NGData Company Details
11.14.2 NGData Business Overview
11.14.3 NGData Marketing Analytics Introduction
11.14.4 NGData Revenue in Marketing Analytics Business (2017-2022)
11.14.5 NGData Recent Developments
11.15 Experian
11.15.1 Experian Company Details
11.15.2 Experian Business Overview
11.15.3 Experian Marketing Analytics Introduction
11.15.4 Experian Revenue in Marketing Analytics Business (2017-2022)
11.15.5 Experian Recent Developments
11.16 Tableau Software
11.16.1 Tableau Software Company Details
11.16.2 Tableau Software Business Overview
11.16.3 Tableau Software Marketing Analytics Introduction
11.16.4 Tableau Software Revenue in Marketing Analytics Business (2017-2022)
11.16.5 Tableau Software Recent Developments
11.17 GoodData
11.17.1 GoodData Company Details
11.17.2 GoodData Business Overview
11.17.3 GoodData Marketing Analytics Introduction
11.17.4 GoodData Revenue in Marketing Analytics Business (2017-2022)
11.17.5 GoodData Recent Developments
11.18 Neustar
11.18.1 Neustar Company Details
11.18.2 Neustar Business Overview
11.18.3 Neustar Marketing Analytics Introduction
11.18.4 Neustar Revenue in Marketing Analytics Business (2017-2022)
11.18.5 Neustar Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer
List of Tables
    Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
    Table 2. Key Players of Software Platform
    Table 3. Key Players of Professional Services
    Table 4. Key Players of Hosting Service
    Table 5. Global Marketing Analytics Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
    Table 6. Global Marketing Analytics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Marketing Analytics Market Share by Region (2017-2022)
    Table 9. Global Marketing Analytics Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Marketing Analytics Market Share by Region (2023-2028)
    Table 11. Marketing Analytics Market Trends
    Table 12. Marketing Analytics Market Drivers
    Table 13. Marketing Analytics Market Challenges
    Table 14. Marketing Analytics Market Restraints
    Table 15. Global Marketing Analytics Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Marketing Analytics Revenue Share by Players (2017-2022)
    Table 17. Global Top Marketing Analytics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
    Table 18. Ranking of Global Top Marketing Analytics Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Marketing Analytics Product Solution and Service
    Table 22. Date of Enter into Marketing Analytics Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 25. Global Marketing Analytics Revenue Market Share by Type (2017-2022)
    Table 26. Global Marketing Analytics Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 27. Global Marketing Analytics Revenue Market Share by Type (2023-2028)
    Table 28. Global Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Marketing Analytics Revenue Share by Application (2017-2022)
    Table 30. Global Marketing Analytics Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Marketing Analytics Revenue Share by Application (2023-2028)
    Table 32. North America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 33. North America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
    Table 34. North America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 35. North America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
    Table 36. North America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 37. North America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 38. Europe Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 39. Europe Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
    Table 40. Europe Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 41. Europe Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
    Table 42. Europe Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 43. Europe Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 44. Asia Pacific Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 45. Asia Pacific Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
    Table 46. Asia Pacific Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 47. Asia Pacific Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
    Table 48. Asia Pacific Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
    Table 49. Asia Pacific Marketing Analytics Market Size by Region (2023-2028) & (US$ Million)
    Table 50. Latin America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 51. Latin America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
    Table 52. Latin America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 53. Latin America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
    Table 54. Latin America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 55. Latin America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 56. Middle East and Africa Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 57. Middle East and Africa Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
    Table 58. Middle East and Africa Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 59. Middle East and Africa Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
    Table 60. Middle East and Africa Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 61. Middle East and Africa Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 62. Google Company Details
    Table 63. Google Business Overview
    Table 64. Google Marketing Analytics Product
    Table 65. Google Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 66. Google Recent Developments
    Table 67. Adobe Company Details
    Table 68. Adobe Business Overview
    Table 69. Adobe Marketing Analytics Product
    Table 70. Adobe Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 71. Adobe Recent Developments
    Table 72. Salesforce Company Details
    Table 73. Salesforce Business Overview
    Table 74. Salesforce Marketing Analytics Product
    Table 75. Salesforce Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 76. Salesforce Recent Developments
    Table 77. Oracle Company Details
    Table 78. Oracle Business Overview
    Table 79. Oracle Marketing Analytics Product
    Table 80. Oracle Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 81. Oracle Recent Developments
    Table 82. Accenture Company Details
    Table 83. Accenture Business Overview
    Table 84. Accenture Marketing Analytics Product
    Table 85. Accenture Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 86. Accenture Recent Developments
    Table 87. IBM Company Details
    Table 88. IBM Business Overview
    Table 89. IBM Marketing Analytics Product
    Table 90. IBM Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 91. IBM Recent Developments
    Table 92. Wipro Corporation Company Details
    Table 93. Wipro Corporation Business Overview
    Table 94. Wipro Corporation Marketing Analytics Product
    Table 95. Wipro Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 96. Wipro Corporation Recent Developments
    Table 97. SAS Company Details
    Table 98. SAS Business Overview
    Table 99. SAS Marketing Analytics Product
    Table 100. SAS Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 101. SAS Recent Developments
    Table 102. Teradata Company Details
    Table 103. Teradata Business Overview
    Table 104. Teradata Marketing Analytics Product
    Table 105. Teradata Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 106. Teradata Recent Developments
    Table 107. Microsoft Corporation Company Details
    Table 108. Microsoft Corporation Business Overview
    Table 109. Microsoft Corporation Marketing Analytics Product
    Table 110. Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 111. Microsoft Corporation Recent Developments
    Table 112. McKinsey & Company Company Details
    Table 113. McKinsey & Company Business Overview
    Table 114. McKinsey & Company Marketing Analytics Product
    Table 115. McKinsey & Company Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 116. McKinsey & Company Recent Developments
    Table 117. Harte Hank Company Details
    Table 118. Harte Hank Business Overview
    Table 119. Harte Hank Marketing Analytics Product
    Table 120. Harte Hank Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 121. Harte Hank Recent Developments
    Table 122. Pegasystems Company Details
    Table 123. Pegasystems Business Overview
    Table 124. Pegasystems Marketing Analytics Product
    Table 125. Pegasystems Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 126. Pegasystems Recent Developments
    Table 127. NGData Company Details
    Table 128. NGData Business Overview
    Table 129. NGData Marketing Analytics Product
    Table 130. NGData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 131. NGData Recent Developments
    Table 132. Experian Company Details
    Table 133. Experian Business Overview
    Table 134. Experian Marketing Analytics Product
    Table 135. Experian Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 136. Experian Recent Developments
    Table 137. Tableau Software Company Details
    Table 138. Tableau Software Business Overview
    Table 139. Tableau Software Marketing Analytics Product
    Table 140. Tableau Software Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 141. Tableau Software Recent Developments
    Table 142. GoodData Company Details
    Table 143. GoodData Business Overview
    Table 144. GoodData Marketing Analytics Product
    Table 145. GoodData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 146. GoodData Recent Developments
    Table 147. Neustar Company Details
    Table 148. Neustar Business Overview
    Table 149. Neustar Marketing Analytics Product
    Table 150. Neustar Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
    Table 151. Neustar Recent Developments
    Table 152. Research Programs/Design for This Report
    Table 153. Key Data Information from Secondary Sources
    Table 154. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Analytics Market Share by Type: 2021 VS 2028
    Figure 2. Software Platform Features
    Figure 3. Professional Services Features
    Figure 4. Hosting Service Features
    Figure 5. Global Marketing Analytics Market Share by Application: 2021 VS 2028
    Figure 6. Retail and Consumer Goods Case Studies
    Figure 7. Healthcare Case Studies
    Figure 8. Travel and Hospitality Case Studies
    Figure 9. Automotive Case Studies
    Figure 10. Telecommunication Case Studies
    Figure 11. Education Case Studies
    Figure 12. Manufacturing Case Studies
    Figure 13. Other Case Studies
    Figure 14. Marketing Analytics Report Years Considered
    Figure 15. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 16. Global Marketing Analytics Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 17. Global Marketing Analytics Market Share by Region: 2021 VS 2028
    Figure 18. Global Marketing Analytics Market Share by Players in 2021
    Figure 19. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
    Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2021
    Figure 21. North America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
    Figure 22. North America Marketing Analytics Market Size Market Share by Type (2017-2028)
    Figure 23. North America Marketing Analytics Market Size Market Share by Application (2017-2028)
    Figure 24. North America Marketing Analytics Market Size Share by Country (2017-2028)
    Figure 25. United States Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Canada Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Europe Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
    Figure 28. Europe Marketing Analytics Market Size Market Share by Type (2017-2028)
    Figure 29. Europe Marketing Analytics Market Size Market Share by Application (2017-2028)
    Figure 30. Europe Marketing Analytics Market Size Share by Country (2017-2028)
    Figure 31. Germany Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. France Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. U.K. Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Italy Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Russia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Nordic Countries Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Asia-Pacific Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
    Figure 38. Asia Pacific Marketing Analytics Market Size Market Share by Type (2017-2028)
    Figure 39. Asia Pacific Marketing Analytics Market Size Market Share by Application (2017-2028)
    Figure 40. Asia Pacific Marketing Analytics Market Size Share by Region (2017-2028)
    Figure 41. China Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Japan Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. South Korea Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Southeast Asia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. India Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Australia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
    Figure 47. Latin America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
    Figure 48. Latin America Marketing Analytics Market Size Market Share by Type (2017-2028)
    Figure 49. Latin America Marketing Analytics Market Size Market Share by Application (2017-2028)
    Figure 50. Latin America Marketing Analytics Market Size Share by Country (2017-2028)
    Figure 51. Mexico Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 52. Brazil Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 53. Middle East & Africa Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
    Figure 54. Middle East and Africa Marketing Analytics Market Size Market Share by Type (2017-2028)
    Figure 55. Middle East and Africa Marketing Analytics Market Size Market Share by Application (2017-2028)
    Figure 56. Middle East and Africa Marketing Analytics Market Size Share by Country (2017-2028)
    Figure 57. Turkey Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 58. Saudi Arabia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 59. UAE Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 60. Google Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 61. Adobe Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 62. Salesforce Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 63. Oracle Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 64. Accenture Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 65. IBM Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 66. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 67. SAS Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 68. Teradata Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 69. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 70. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 71. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 72. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 73. NGData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 74. Experian Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 75. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 76. GoodData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 77. Neustar Revenue Growth Rate in Marketing Analytics Business (2017-2022)
    Figure 78. Bottom-up and Top-down Approaches for This Report
    Figure 79. Data Triangulation
    Figure 80. Key Executives Interviewed
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