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Understandingmarketing analyticsallowsmarketersto be more efficient at their jobs and minimize wasted webmarketingdollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.Market Analysis and Insights Global Marketing Analytics MarketThe global Marketing Analytics market size is projected to reach US 6162 million by 2028 from US 2959.1 million in 2021 at a CAGR of 10.9 during 20222028.Fully considering the economic change by this health crisis By Modality accounting for of the Marketing Analytics global market in 2021 is projected to value US million by 2028 growing at a revised CAGR in the postCOVID19 period.

Global Marketing Analytics Market Insights and Forecast to 2028

Code: QYRE-Auto-23D9700

Report

February 2022

Pages:112

QYResearch

Description

Table of Content

Tables & Figures

FEATURED COMPANIES

Microsoft Corporation

Marketing Analytics Market Statistics 2028

The global Marketing Analytics market size is projected to reach US$ 6162 million by 2028, from US$ 2959.1 million in 2021, at a CAGR of 10.9% during 2022-2028.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken. Fully considering the economic change by this health crisis, By Modality accounting for % of the Marketing Analytics global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period.

While Retail and Consumer Goods segment is altered to an % CAGR throughout this forecast period.

China Marketing Analytics market size is valued at US$ million in 2021, while the North America and Europe Marketing Analytics are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and % respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period.

As for the Europe Marketing Analytics landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Analytics market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Analytics market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Analytics market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Analytics market.

Marketing Analytics Market Size

Marketing Analytics market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Marketing Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Segment by Type

By Modality

Software Platform
Professional Services
Hosting Service

By Marketing Mode

Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing

By Metrics

Based On Open Rates
Based On Click-Through Rates

Segment by Application

Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other

BY COMPANY

Google
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar

BY REGION

North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

FEATURED COMPANIES

Microsoft Corporation

1 Report Business Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Analytics Market Size Growth Rate by Type, 2017 VS 2021 VS 2028

1.2.2 Software Platform

1.2.3 Professional Services

1.2.4 Hosting Service

1.3 Market by Application

1.3.1 Global Marketing Analytics Market Size Growth Rate by Application, 2017 VS 2021 VS 2028

1.3.2 Retail and Consumer Goods

1.3.3 Healthcare

1.3.4 Travel and Hospitality

1.3.5 Automotive

1.3.6 Telecommunication

1.3.7 Education

1.3.8 Manufacturing

1.3.9 Other

1.4 Study Objectives

1.5 Years Considered

2 Global Growth Trends

2.1 Global Marketing Analytics Market Perspective (2017-2028)

2.2 Marketing Analytics Growth Trends by Region

2.2.1 Marketing Analytics Market Size by Region: 2017 VS 2021 VS 2028

2.2.2 Marketing Analytics Historic Market Size by Region (2017-2022)

2.2.3 Marketing Analytics Forecasted Market Size by Region (2023-2028)

2.3 Marketing Analytics Market Dynamics

2.3.1 Marketing Analytics Industry Trends

2.3.2 Marketing Analytics Market Drivers

2.3.3 Marketing Analytics Market Challenges

2.3.4 Marketing Analytics Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Analytics Players by Revenue

3.1.1 Global Top Marketing Analytics Players by Revenue (2017-2022)

3.1.2 Global Marketing Analytics Revenue Market Share by Players (2017-2022)

3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Analytics Revenue

3.4 Global Marketing Analytics Market Concentration Ratio

3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2021

3.5 Marketing Analytics Key Players Head office and Area Served

3.6 Key Players Marketing Analytics Product Solution and Service

3.7 Date of Enter into Marketing Analytics Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Analytics Breakdown Data by Type

4.1 Global Marketing Analytics Historic Market Size by Type (2017-2022)

4.2 Global Marketing Analytics Forecasted Market Size by Type (2023-2028)

5 Marketing Analytics Breakdown Data by Application

5.1 Global Marketing Analytics Historic Market Size by Application (2017-2022)

5.2 Global Marketing Analytics Forecasted Market Size by Application (2023-2028)

6 North America

6.1 North America Marketing Analytics Market Size (2017-2028)

6.2 North America Marketing Analytics Market Size by Type

6.2.1 North America Marketing Analytics Market Size by Type (2017-2022)

6.2.2 North America Marketing Analytics Market Size by Type (2023-2028)

6.2.3 North America Marketing Analytics Market Share by Type (2017-2028)

6.3 North America Marketing Analytics Market Size by Application

6.3.1 North America Marketing Analytics Market Size by Application (2017-2022)

6.3.2 North America Marketing Analytics Market Size by Application (2023-2028)

6.3.3 North America Marketing Analytics Market Share by Application (2017-2028)

6.4 North America Marketing Analytics Market Size by Country

6.4.1 North America Marketing Analytics Market Size by Country (2017-2022)

6.4.2 North America Marketing Analytics Market Size by Country (2023-2028)

6.4.3 U.S.

6.4.4 Canada

7 Europe

7.1 Europe Marketing Analytics Market Size (2017-2028)

7.2 Europe Marketing Analytics Market Size by Type

7.2.1 Europe Marketing Analytics Market Size by Type (2017-2022)

7.2.2 Europe Marketing Analytics Market Size by Type (2023-2028)

7.2.3 Europe Marketing Analytics Market Share by Type (2017-2028)

7.3 Europe Marketing Analytics Market Size by Application

7.3.1 Europe Marketing Analytics Market Size by Application (2017-2022)

7.3.2 Europe Marketing Analytics Market Size by Application (2023-2028)

7.3.3 Europe Marketing Analytics Market Share by Application (2017-2028)

7.4 Europe Marketing Analytics Market Size by Country

7.4.1 Europe Marketing Analytics Market Size by Country (2017-2022)

7.4.2 Europe Marketing Analytics Market Size by Country (2023-2028)

7.4.3 Germany

7.4.4 France

7.4.5 U.K.

7.4.6 Italy

7.4.7 Russia

7.4.8 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Analytics Market Size (2017-2028)

8.2 Asia-Pacific Marketing Analytics Market Size by Type

8.2.1 Asia-Pacific Marketing Analytics Market Size by Type (2017-2022)

8.2.2 Asia-Pacific Marketing Analytics Market Size by Type (2023-2028)

8.2.3 Asia-Pacific Marketing Analytics Market Share by Type (2017-2028)

8.3 Asia-Pacific Marketing Analytics Market Size by Application

8.3.1 Asia-Pacific Marketing Analytics Market Size by Application (2017-2022)

8.3.2 Asia-Pacific Marketing Analytics Market Size by Application (2023-2028)

8.3.3 Asia-Pacific Marketing Analytics Market Share by Application (2017-2028)

8.4 Asia-Pacific Marketing Analytics Market Size by Region

8.4.1 Asia-Pacific Marketing Analytics Market Size by Region (2017-2022)

8.4.2 Asia-Pacific Marketing Analytics Market Size by Region (2023-2028)

8.4.3 China

8.4.4 Japan

8.4.5 South Korea

8.4.6 Southeast Asia

8.4.7 India

8.4.8 Australia

9 Latin America

9.1 Latin America Marketing Analytics Market Size (2017-2028)

9.2 Latin America Marketing Analytics Market Size by Type

9.2.1 Latin America Marketing Analytics Market Size by Type (2017-2022)

9.2.2 Latin America Marketing Analytics Market Size by Type (2023-2028)

9.2.3 Latin America Marketing Analytics Market Share by Type (2017-2028)

9.3 Latin America Marketing Analytics Market Size by Application

9.3.1 Latin America Marketing Analytics Market Size by Application (2017-2022)

9.3.2 Latin America Marketing Analytics Market Size by Application (2023-2028)

9.3.3 Latin America Marketing Analytics Market Share by Application (2017-2028)

9.4 Latin America Marketing Analytics Market Size by Country

9.4.1 Latin America Marketing Analytics Market Size by Country (2017-2022)

9.4.2 Latin America Marketing Analytics Market Size by Country (2023-2028)

9.4.3 Mexico

9.4.4 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Analytics Market Size (2017-2028)

10.2 Middle East & Africa Marketing Analytics Market Size by Type

10.2.1 Middle East & Africa Marketing Analytics Market Size by Type (2017-2022)

10.2.2 Middle East & Africa Marketing Analytics Market Size by Type (2023-2028)

10.2.3 Middle East & Africa Marketing Analytics Market Share by Type (2017-2028)

10.3 Middle East & Africa Marketing Analytics Market Size by Application

10.3.1 Middle East & Africa Marketing Analytics Market Size by Application (2017-2022)

10.3.2 Middle East & Africa Marketing Analytics Market Size by Application (2023-2028)

10.3.3 Middle East & Africa Marketing Analytics Market Share by Application (2017-2028)

10.4 Middle East & Africa Marketing Analytics Market Size by Country

10.4.1 Middle East & Africa Marketing Analytics Market Size by Country (2017-2022)

10.4.2 Middle East & Africa Marketing Analytics Market Size by Country (2023-2028)

10.4.3 Turkey

10.4.4 Saudi Arabia

10.4.5 UAE

11 Key Players Profiles

11.1 Google

11.1.1 Google Company Details

11.1.2 Google Business Overview

11.1.3 Google Marketing Analytics Introduction

11.1.4 Google Revenue in Marketing Analytics Business (2017-2022)

11.1.5 Google Recent Developments

11.2 Adobe

11.2.1 Adobe Company Details

11.2.2 Adobe Business Overview

11.2.3 Adobe Marketing Analytics Introduction

11.2.4 Adobe Revenue in Marketing Analytics Business (2017-2022)

11.2.5 Adobe Recent Developments

11.3 Salesforce

11.3.1 Salesforce Company Details

11.3.2 Salesforce Business Overview

11.3.3 Salesforce Marketing Analytics Introduction

11.3.4 Salesforce Revenue in Marketing Analytics Business (2017-2022)

11.3.5 Salesforce Recent Developments

11.4 Oracle

11.4.1 Oracle Company Details

11.4.2 Oracle Business Overview

11.4.3 Oracle Marketing Analytics Introduction

11.4.4 Oracle Revenue in Marketing Analytics Business (2017-2022)

11.4.5 Oracle Recent Developments

11.5 Accenture

11.5.1 Accenture Company Details

11.5.2 Accenture Business Overview

11.5.3 Accenture Marketing Analytics Introduction

11.5.4 Accenture Revenue in Marketing Analytics Business (2017-2022)

11.5.5 Accenture Recent Developments

11.6 IBM

11.6.1 IBM Company Details

11.6.2 IBM Business Overview

11.6.3 IBM Marketing Analytics Introduction

11.6.4 IBM Revenue in Marketing Analytics Business (2017-2022)

11.6.5 IBM Recent Developments

11.7 Wipro Corporation

11.7.1 Wipro Corporation Company Details

11.7.2 Wipro Corporation Business Overview

11.7.3 Wipro Corporation Marketing Analytics Introduction

11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2017-2022)

11.7.5 Wipro Corporation Recent Developments

11.8 SAS

11.8.1 SAS Company Details

11.8.2 SAS Business Overview

11.8.3 SAS Marketing Analytics Introduction

11.8.4 SAS Revenue in Marketing Analytics Business (2017-2022)

11.8.5 SAS Recent Developments

11.9 Teradata

11.9.1 Teradata Company Details

11.9.2 Teradata Business Overview

11.9.3 Teradata Marketing Analytics Introduction

11.9.4 Teradata Revenue in Marketing Analytics Business (2017-2022)

11.9.5 Teradata Recent Developments

11.10 Microsoft Corporation

11.10.1 Microsoft Corporation Company Details

11.10.2 Microsoft Corporation Business Overview

11.10.3 Microsoft Corporation Marketing Analytics Introduction

11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022)

11.10.5 Microsoft Corporation Recent Developments

11.11 McKinsey & Company

11.11.1 McKinsey & Company Company Details

11.11.2 McKinsey & Company Business Overview

11.11.3 McKinsey & Company Marketing Analytics Introduction

11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2017-2022)

11.11.5 McKinsey & Company Recent Developments

11.12 Harte Hank

11.12.1 Harte Hank Company Details

11.12.2 Harte Hank Business Overview

11.12.3 Harte Hank Marketing Analytics Introduction

11.12.4 Harte Hank Revenue in Marketing Analytics Business (2017-2022)

11.12.5 Harte Hank Recent Developments

11.13 Pegasystems

11.13.1 Pegasystems Company Details

11.13.2 Pegasystems Business Overview

11.13.3 Pegasystems Marketing Analytics Introduction

11.13.4 Pegasystems Revenue in Marketing Analytics Business (2017-2022)

11.13.5 Pegasystems Recent Developments

11.14 NGData

11.14.1 NGData Company Details

11.14.2 NGData Business Overview

11.14.3 NGData Marketing Analytics Introduction

11.14.4 NGData Revenue in Marketing Analytics Business (2017-2022)

11.14.5 NGData Recent Developments

11.15 Experian

11.15.1 Experian Company Details

11.15.2 Experian Business Overview

11.15.3 Experian Marketing Analytics Introduction

11.15.4 Experian Revenue in Marketing Analytics Business (2017-2022)

11.15.5 Experian Recent Developments

11.16 Tableau Software

11.16.1 Tableau Software Company Details

11.16.2 Tableau Software Business Overview

11.16.3 Tableau Software Marketing Analytics Introduction

11.16.4 Tableau Software Revenue in Marketing Analytics Business (2017-2022)

11.16.5 Tableau Software Recent Developments

11.17 GoodData

11.17.1 GoodData Company Details

11.17.2 GoodData Business Overview

11.17.3 GoodData Marketing Analytics Introduction

11.17.4 GoodData Revenue in Marketing Analytics Business (2017-2022)

11.17.5 GoodData Recent Developments

11.18 Neustar

11.18.1 Neustar Company Details

11.18.2 Neustar Business Overview

11.18.3 Neustar Marketing Analytics Introduction

11.18.4 Neustar Revenue in Marketing Analytics Business (2017-2022)

11.18.5 Neustar Recent Developments

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

Microsoft Corporation

List of Tables

Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028

Table 2. Key Players of Software Platform

Table 3. Key Players of Professional Services

Table 4. Key Players of Hosting Service

Table 5. Global Marketing Analytics Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028

Table 6. Global Marketing Analytics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028

Table 7. Global Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)

Table 8. Global Marketing Analytics Market Share by Region (2017-2022)

Table 9. Global Marketing Analytics Forecasted Market Size by Region (2023-2028) & (US$ Million)

Table 10. Global Marketing Analytics Market Share by Region (2023-2028)

Table 11. Marketing Analytics Market Trends

Table 12. Marketing Analytics Market Drivers

Table 13. Marketing Analytics Market Challenges

Table 14. Marketing Analytics Market Restraints

Table 15. Global Marketing Analytics Revenue by Players (2017-2022) & (US$ Million)

Table 16. Global Marketing Analytics Revenue Share by Players (2017-2022)

Table 17. Global Top Marketing Analytics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)

Table 18. Ranking of Global Top Marketing Analytics Companies by Revenue (US$ Million) in 2021

Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2017-2022)

Table 20. Key Players Headquarters and Area Served

Table 21. Key Players Marketing Analytics Product Solution and Service

Table 22. Date of Enter into Marketing Analytics Market

Table 23. Mergers & Acquisitions, Expansion Plans

Table 24. Global Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 25. Global Marketing Analytics Revenue Market Share by Type (2017-2022)

Table 26. Global Marketing Analytics Forecasted Market Size by Type (2023-2028) & (US$ Million)

Table 27. Global Marketing Analytics Revenue Market Share by Type (2023-2028)

Table 28. Global Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 29. Global Marketing Analytics Revenue Share by Application (2017-2022)

Table 30. Global Marketing Analytics Forecasted Market Size by Application (2023-2028) & (US$ Million)

Table 31. Global Marketing Analytics Revenue Share by Application (2023-2028)

Table 32. North America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 33. North America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)

Table 34. North America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 35. North America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)

Table 36. North America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)

Table 37. North America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)

Table 38. Europe Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 39. Europe Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)

Table 40. Europe Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 41. Europe Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)

Table 42. Europe Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)

Table 43. Europe Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)

Table 44. Asia Pacific Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 45. Asia Pacific Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)

Table 46. Asia Pacific Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 47. Asia Pacific Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)

Table 48. Asia Pacific Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)

Table 49. Asia Pacific Marketing Analytics Market Size by Region (2023-2028) & (US$ Million)

Table 50. Latin America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 51. Latin America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)

Table 52. Latin America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 53. Latin America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)

Table 54. Latin America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)

Table 55. Latin America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)

Table 56. Middle East and Africa Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)

Table 57. Middle East and Africa Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)

Table 58. Middle East and Africa Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)

Table 59. Middle East and Africa Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)

Table 60. Middle East and Africa Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)

Table 61. Middle East and Africa Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)

Table 62. Google Company Details

Table 63. Google Business Overview

Table 64. Google Marketing Analytics Product

Table 65. Google Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 66. Google Recent Developments

Table 67. Adobe Company Details

Table 68. Adobe Business Overview

Table 69. Adobe Marketing Analytics Product

Table 70. Adobe Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 71. Adobe Recent Developments

Table 72. Salesforce Company Details

Table 73. Salesforce Business Overview

Table 74. Salesforce Marketing Analytics Product

Table 75. Salesforce Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 76. Salesforce Recent Developments

Table 77. Oracle Company Details

Table 78. Oracle Business Overview

Table 79. Oracle Marketing Analytics Product

Table 80. Oracle Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 81. Oracle Recent Developments

Table 82. Accenture Company Details

Table 83. Accenture Business Overview

Table 84. Accenture Marketing Analytics Product

Table 85. Accenture Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 86. Accenture Recent Developments

Table 87. IBM Company Details

Table 88. IBM Business Overview

Table 89. IBM Marketing Analytics Product

Table 90. IBM Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 91. IBM Recent Developments

Table 92. Wipro Corporation Company Details

Table 93. Wipro Corporation Business Overview

Table 94. Wipro Corporation Marketing Analytics Product

Table 95. Wipro Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 96. Wipro Corporation Recent Developments

Table 97. SAS Company Details

Table 98. SAS Business Overview

Table 99. SAS Marketing Analytics Product

Table 100. SAS Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 101. SAS Recent Developments

Table 102. Teradata Company Details

Table 103. Teradata Business Overview

Table 104. Teradata Marketing Analytics Product

Table 105. Teradata Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 106. Teradata Recent Developments

Table 107. Microsoft Corporation Company Details

Table 108. Microsoft Corporation Business Overview

Table 109. Microsoft Corporation Marketing Analytics Product

Table 110. Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 111. Microsoft Corporation Recent Developments

Table 112. McKinsey & Company Company Details

Table 113. McKinsey & Company Business Overview

Table 114. McKinsey & Company Marketing Analytics Product

Table 115. McKinsey & Company Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 116. McKinsey & Company Recent Developments

Table 117. Harte Hank Company Details

Table 118. Harte Hank Business Overview

Table 119. Harte Hank Marketing Analytics Product

Table 120. Harte Hank Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 121. Harte Hank Recent Developments

Table 122. Pegasystems Company Details

Table 123. Pegasystems Business Overview

Table 124. Pegasystems Marketing Analytics Product

Table 125. Pegasystems Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 126. Pegasystems Recent Developments

Table 127. NGData Company Details

Table 128. NGData Business Overview

Table 129. NGData Marketing Analytics Product

Table 130. NGData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 131. NGData Recent Developments

Table 132. Experian Company Details

Table 133. Experian Business Overview

Table 134. Experian Marketing Analytics Product

Table 135. Experian Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 136. Experian Recent Developments

Table 137. Tableau Software Company Details

Table 138. Tableau Software Business Overview

Table 139. Tableau Software Marketing Analytics Product

Table 140. Tableau Software Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 141. Tableau Software Recent Developments

Table 142. GoodData Company Details

Table 143. GoodData Business Overview

Table 144. GoodData Marketing Analytics Product

Table 145. GoodData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 146. GoodData Recent Developments

Table 147. Neustar Company Details

Table 148. Neustar Business Overview

Table 149. Neustar Marketing Analytics Product

Table 150. Neustar Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)

Table 151. Neustar Recent Developments

Table 152. Research Programs/Design for This Report

Table 153. Key Data Information from Secondary Sources

Table 154. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Analytics Market Share by Type: 2021 VS 2028

Figure 2. Software Platform Features

Figure 3. Professional Services Features

Figure 4. Hosting Service Features

Figure 5. Global Marketing Analytics Market Share by Application: 2021 VS 2028

Figure 6. Retail and Consumer Goods Case Studies

Figure 7. Healthcare Case Studies

Figure 8. Travel and Hospitality Case Studies

Figure 9. Automotive Case Studies

Figure 10. Telecommunication Case Studies

Figure 11. Education Case Studies

Figure 12. Manufacturing Case Studies

Figure 13. Other Case Studies

Figure 14. Marketing Analytics Report Years Considered

Figure 15. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2017-2028

Figure 16. Global Marketing Analytics Market Size, (US$ Million), 2017 VS 2021 VS 2028

Figure 17. Global Marketing Analytics Market Share by Region: 2021 VS 2028

Figure 18. Global Marketing Analytics Market Share by Players in 2021

Figure 19. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)

Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2021

Figure 21. North America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)

Figure 22. North America Marketing Analytics Market Size Market Share by Type (2017-2028)

Figure 23. North America Marketing Analytics Market Size Market Share by Application (2017-2028)

Figure 24. North America Marketing Analytics Market Size Share by Country (2017-2028)

Figure 25. United States Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 26. Canada Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 27. Europe Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)

Figure 28. Europe Marketing Analytics Market Size Market Share by Type (2017-2028)

Figure 29. Europe Marketing Analytics Market Size Market Share by Application (2017-2028)

Figure 30. Europe Marketing Analytics Market Size Share by Country (2017-2028)

Figure 31. Germany Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 32. France Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 33. U.K. Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 34. Italy Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 35. Russia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 36. Nordic Countries Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 37. Asia-Pacific Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)

Figure 38. Asia Pacific Marketing Analytics Market Size Market Share by Type (2017-2028)

Figure 39. Asia Pacific Marketing Analytics Market Size Market Share by Application (2017-2028)

Figure 40. Asia Pacific Marketing Analytics Market Size Share by Region (2017-2028)

Figure 41. China Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 42. Japan Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 43. South Korea Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 44. Southeast Asia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 45. India Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 46. Australia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

List of Figures

Figure 47. Latin America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)

Figure 48. Latin America Marketing Analytics Market Size Market Share by Type (2017-2028)

Figure 49. Latin America Marketing Analytics Market Size Market Share by Application (2017-2028)

Figure 50. Latin America Marketing Analytics Market Size Share by Country (2017-2028)

Figure 51. Mexico Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 52. Brazil Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 53. Middle East & Africa Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)

Figure 54. Middle East and Africa Marketing Analytics Market Size Market Share by Type (2017-2028)

Figure 55. Middle East and Africa Marketing Analytics Market Size Market Share by Application (2017-2028)

Figure 56. Middle East and Africa Marketing Analytics Market Size Share by Country (2017-2028)

Figure 57. Turkey Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 58. Saudi Arabia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 59. UAE Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 60. Google Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 61. Adobe Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 62. Salesforce Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 63. Oracle Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 64. Accenture Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 65. IBM Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 66. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 67. SAS Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 68. Teradata Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 69. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 70. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 71. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 72. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 73. NGData Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 74. Experian Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 75. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 76. GoodData Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 77. Neustar Revenue Growth Rate in Marketing Analytics Business (2017-2022)

Figure 78. Bottom-up and Top-down Approaches for This Report

Figure 79. Data Triangulation

Figure 80. Key Executives Interviewed

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Marketing Automation Market

Marketing Analytics Software Market

Marketing Analytics Market

Digital Media Market

All in One Marketing Platform Market

Campaign Management System Market

Cross Channel Campaign Management Market

Multichannel Campaign Management Market

Marketing Automation Tools Market

Marketing Automation Solutions Market

Marketing Automation Software Market

Email Marketing Service Provider Services Market

Digital Content Market

Web Content Management Market

Captioning and Subtitling Solution Market

Omni channel Campaign Management Market

Global Marketing Analytics Market Insights and Forecast to 2028

Published Date: February 2022

Report Code: QYRE-Auto-23D9700

Global Marketing Analytics Market Insights and Forecast to 2028

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