List of Tables
Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
Table 2. Key Players of Software Platform
Table 3. Key Players of Professional Services
Table 4. Key Players of Hosting Service
Table 5. Global Marketing Analytics Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
Table 6. Global Marketing Analytics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 7. Global Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
Table 8. Global Marketing Analytics Market Share by Region (2017-2022)
Table 9. Global Marketing Analytics Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 10. Global Marketing Analytics Market Share by Region (2023-2028)
Table 11. Marketing Analytics Market Trends
Table 12. Marketing Analytics Market Drivers
Table 13. Marketing Analytics Market Challenges
Table 14. Marketing Analytics Market Restraints
Table 15. Global Marketing Analytics Revenue by Players (2017-2022) & (US$ Million)
Table 16. Global Marketing Analytics Revenue Share by Players (2017-2022)
Table 17. Global Top Marketing Analytics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
Table 18. Ranking of Global Top Marketing Analytics Companies by Revenue (US$ Million) in 2021
Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2017-2022)
Table 20. Key Players Headquarters and Area Served
Table 21. Key Players Marketing Analytics Product Solution and Service
Table 22. Date of Enter into Marketing Analytics Market
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 25. Global Marketing Analytics Revenue Market Share by Type (2017-2022)
Table 26. Global Marketing Analytics Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 27. Global Marketing Analytics Revenue Market Share by Type (2023-2028)
Table 28. Global Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 29. Global Marketing Analytics Revenue Share by Application (2017-2022)
Table 30. Global Marketing Analytics Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 31. Global Marketing Analytics Revenue Share by Application (2023-2028)
Table 32. North America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 33. North America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
Table 34. North America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 35. North America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
Table 36. North America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 37. North America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 38. Europe Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 39. Europe Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
Table 40. Europe Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 41. Europe Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
Table 42. Europe Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 43. Europe Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 44. Asia Pacific Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 45. Asia Pacific Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
Table 46. Asia Pacific Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 47. Asia Pacific Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
Table 48. Asia Pacific Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
Table 49. Asia Pacific Marketing Analytics Market Size by Region (2023-2028) & (US$ Million)
Table 50. Latin America Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 51. Latin America Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
Table 52. Latin America Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 53. Latin America Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
Table 54. Latin America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 55. Latin America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 56. Middle East and Africa Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 57. Middle East and Africa Marketing Analytics Market Size by Type (2023-2028) & (US$ Million)
Table 58. Middle East and Africa Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 59. Middle East and Africa Marketing Analytics Market Size by Application (2023-2028) & (US$ Million)
Table 60. Middle East and Africa Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 61. Middle East and Africa Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 62. Google Company Details
Table 63. Google Business Overview
Table 64. Google Marketing Analytics Product
Table 65. Google Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 66. Google Recent Developments
Table 67. Adobe Company Details
Table 68. Adobe Business Overview
Table 69. Adobe Marketing Analytics Product
Table 70. Adobe Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 71. Adobe Recent Developments
Table 72. Salesforce Company Details
Table 73. Salesforce Business Overview
Table 74. Salesforce Marketing Analytics Product
Table 75. Salesforce Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 76. Salesforce Recent Developments
Table 77. Oracle Company Details
Table 78. Oracle Business Overview
Table 79. Oracle Marketing Analytics Product
Table 80. Oracle Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 81. Oracle Recent Developments
Table 82. Accenture Company Details
Table 83. Accenture Business Overview
Table 84. Accenture Marketing Analytics Product
Table 85. Accenture Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 86. Accenture Recent Developments
Table 87. IBM Company Details
Table 88. IBM Business Overview
Table 89. IBM Marketing Analytics Product
Table 90. IBM Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 91. IBM Recent Developments
Table 92. Wipro Corporation Company Details
Table 93. Wipro Corporation Business Overview
Table 94. Wipro Corporation Marketing Analytics Product
Table 95. Wipro Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 96. Wipro Corporation Recent Developments
Table 97. SAS Company Details
Table 98. SAS Business Overview
Table 99. SAS Marketing Analytics Product
Table 100. SAS Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 101. SAS Recent Developments
Table 102. Teradata Company Details
Table 103. Teradata Business Overview
Table 104. Teradata Marketing Analytics Product
Table 105. Teradata Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 106. Teradata Recent Developments
Table 107. Microsoft Corporation Company Details
Table 108. Microsoft Corporation Business Overview
Table 109. Microsoft Corporation Marketing Analytics Product
Table 110. Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 111. Microsoft Corporation Recent Developments
Table 112. McKinsey & Company Company Details
Table 113. McKinsey & Company Business Overview
Table 114. McKinsey & Company Marketing Analytics Product
Table 115. McKinsey & Company Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 116. McKinsey & Company Recent Developments
Table 117. Harte Hank Company Details
Table 118. Harte Hank Business Overview
Table 119. Harte Hank Marketing Analytics Product
Table 120. Harte Hank Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 121. Harte Hank Recent Developments
Table 122. Pegasystems Company Details
Table 123. Pegasystems Business Overview
Table 124. Pegasystems Marketing Analytics Product
Table 125. Pegasystems Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 126. Pegasystems Recent Developments
Table 127. NGData Company Details
Table 128. NGData Business Overview
Table 129. NGData Marketing Analytics Product
Table 130. NGData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 131. NGData Recent Developments
Table 132. Experian Company Details
Table 133. Experian Business Overview
Table 134. Experian Marketing Analytics Product
Table 135. Experian Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 136. Experian Recent Developments
Table 137. Tableau Software Company Details
Table 138. Tableau Software Business Overview
Table 139. Tableau Software Marketing Analytics Product
Table 140. Tableau Software Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 141. Tableau Software Recent Developments
Table 142. GoodData Company Details
Table 143. GoodData Business Overview
Table 144. GoodData Marketing Analytics Product
Table 145. GoodData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 146. GoodData Recent Developments
Table 147. Neustar Company Details
Table 148. Neustar Business Overview
Table 149. Neustar Marketing Analytics Product
Table 150. Neustar Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 151. Neustar Recent Developments
Table 152. Research Programs/Design for This Report
Table 153. Key Data Information from Secondary Sources
Table 154. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Analytics Market Share by Type: 2021 VS 2028
Figure 2. Software Platform Features
Figure 3. Professional Services Features
Figure 4. Hosting Service Features
Figure 5. Global Marketing Analytics Market Share by Application: 2021 VS 2028
Figure 6. Retail and Consumer Goods Case Studies
Figure 7. Healthcare Case Studies
Figure 8. Travel and Hospitality Case Studies
Figure 9. Automotive Case Studies
Figure 10. Telecommunication Case Studies
Figure 11. Education Case Studies
Figure 12. Manufacturing Case Studies
Figure 13. Other Case Studies
Figure 14. Marketing Analytics Report Years Considered
Figure 15. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 16. Global Marketing Analytics Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 17. Global Marketing Analytics Market Share by Region: 2021 VS 2028
Figure 18. Global Marketing Analytics Market Share by Players in 2021
Figure 19. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2021
Figure 21. North America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
Figure 22. North America Marketing Analytics Market Size Market Share by Type (2017-2028)
Figure 23. North America Marketing Analytics Market Size Market Share by Application (2017-2028)
Figure 24. North America Marketing Analytics Market Size Share by Country (2017-2028)
Figure 25. United States Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Canada Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Europe Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
Figure 28. Europe Marketing Analytics Market Size Market Share by Type (2017-2028)
Figure 29. Europe Marketing Analytics Market Size Market Share by Application (2017-2028)
Figure 30. Europe Marketing Analytics Market Size Share by Country (2017-2028)
Figure 31. Germany Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. France Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. U.K. Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Italy Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Russia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Nordic Countries Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. Asia-Pacific Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
Figure 38. Asia Pacific Marketing Analytics Market Size Market Share by Type (2017-2028)
Figure 39. Asia Pacific Marketing Analytics Market Size Market Share by Application (2017-2028)
Figure 40. Asia Pacific Marketing Analytics Market Size Share by Region (2017-2028)
Figure 41. China Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Japan Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. South Korea Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Southeast Asia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 45. India Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Australia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
Figure 47. Latin America Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
Figure 48. Latin America Marketing Analytics Market Size Market Share by Type (2017-2028)
Figure 49. Latin America Marketing Analytics Market Size Market Share by Application (2017-2028)
Figure 50. Latin America Marketing Analytics Market Size Share by Country (2017-2028)
Figure 51. Mexico Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 52. Brazil Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 53. Middle East & Africa Marketing Analytics Market Size YoY (2017-2028) & (US$ Million)
Figure 54. Middle East and Africa Marketing Analytics Market Size Market Share by Type (2017-2028)
Figure 55. Middle East and Africa Marketing Analytics Market Size Market Share by Application (2017-2028)
Figure 56. Middle East and Africa Marketing Analytics Market Size Share by Country (2017-2028)
Figure 57. Turkey Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 58. Saudi Arabia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 59. UAE Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 60. Google Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 61. Adobe Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 62. Salesforce Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 63. Oracle Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 64. Accenture Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 65. IBM Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 66. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 67. SAS Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 68. Teradata Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 69. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 70. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 71. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 72. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 73. NGData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 74. Experian Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 75. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 76. GoodData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 77. Neustar Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 78. Bottom-up and Top-down Approaches for This Report
Figure 79. Data Triangulation
Figure 80. Key Executives Interviewed