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Global Marketing Automation Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Published Date: April 2025

Report Code: QYRE-Auto-18T19198

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Global Marketing Automation Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Code: QYRE-Auto-18T19198

Report

April 2025

Pages:118

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

Market Size

The global Marketing Automation Software market size was US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12230 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.

Market

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

The global Marketing Automation Software market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Forecasted market size in 2031	US$ 12230 million
CAGR	15.9%
Forecasted years	2025 - 2031
By Type: (Dominant Segment vs High-Margin Innovation)	Campaign Management Email Marketing Mobile Application Inbound Marketing Lead Nurturing and Lead Scoring Reporting and Analytics Social Media Marketing Others
By Application: (Core Demand Driver vs Emerging Opportunity)	Large Enterprises Small and Mid-sized Enterprises (SMEs)
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company:	HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Marketing Automation Software market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Email Marketing in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Small and Mid-sized Enterprises (SMEs) in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Marketing Automation Software value chain, addressing:

FAQ for this report

What is the Market size in 2031?

Ans: The Market size in 2031 will be US$ 12230 million.

What is the market share of major companies in Market?

Ans: Global top three manufacturers hold a share about 30%.

What is the Market share by type?

Ans: In terms of product, Email Marketing is the largest segment, with a share over 30%.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, Small and Mid-sized Enterprises (SMEs)

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others

1 Report Overview

1.1 Study Scope

1.2 Market by Type

1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Automation Software Market Perspective (2020-2031)

2.2 Global Market Size by Region: 2020 VS 2024 VS 2031

2.3 Global Marketing Automation Software Revenue Market Share by Region (2020-2025)

2.4 Global Marketing Automation Software Revenue Forecast by Region (2026-2031)

2.5 Major Region and Emerging Market Analysis

2.5.1 North America Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.2 Europe Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.3 China Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.4 Japan Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.5 Southeast Asia Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.6 India Marketing Automation Software Market Size and Prospective (2020-2031)

2.5.7 Central & South America Marketing Automation Software Market Size and Prospective (2020-2031)

3 Breakdown Data by Type

3.1 Global Marketing Automation Software Historic Market Size by Type (2020-2025)

3.2 Global Marketing Automation Software Forecasted Market Size by Type (2026-2031)

3.3 Different Types Marketing Automation Software Representative Players

4 Breakdown Data by Application

4.1 Global Marketing Automation Software Historic Market Size by Application (2020-2025)

4.2 Global Marketing Automation Software Forecasted Market Size by Application (2026-2031)

4.3 New Sources of Growth in Marketing Automation Software Application

5 Competition Landscape by Players

5.1 Global Top Players by Revenue

5.1.1 Global Top Marketing Automation Software Players by Revenue (2020-2025)

5.1.2 Global Marketing Automation Software Revenue Market Share by Players (2020-2025)

5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

5.3 Players Covered: Ranking by Marketing Automation Software Revenue

5.4 Global Marketing Automation Software Market Concentration Analysis

5.4.1 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI)

5.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Software Revenue in 2024

5.5 Global Key Players of Marketing Automation Software Head office and Area Served

5.6 Global Key Players of Marketing Automation Software, Product and Application

5.7 Global Key Players of Marketing Automation Software, Date of Enter into This Industry

5.8 Mergers & Acquisitions, Expansion Plans

6 Region Analysis

6.1 North America Market: Players, Segments and Downstream

6.1.1 North America Marketing Automation Software Revenue by Company (2020-2025)

6.1.2 North America Market Size by Type

6.1.2.1 North America Marketing Automation Software Market Size by Type (2020-2025)

6.1.2.2 North America Marketing Automation Software Market Share by Type (2020-2025)

6.1.3 North America Market Size by Application

6.1.3.1 North America Marketing Automation Software Market Size by Application (2020-2025)

6.1.3.2 North America Marketing Automation Software Market Share by Application (2020-2025)

6.1.4 North America Market Trend and Opportunities

6.2 Europe Market: Players, Segments and Downstream

6.2.1 Europe Marketing Automation Software Revenue by Company (2020-2025)

6.2.2 Europe Market Size by Type

6.2.2.1 Europe Marketing Automation Software Market Size by Type (2020-2025)

6.2.2.2 Europe Marketing Automation Software Market Share by Type (2020-2025)

6.2.3 Europe Market Size by Application

6.2.3.1 Europe Marketing Automation Software Market Size by Application (2020-2025)

6.2.3.2 Europe Marketing Automation Software Market Share by Application (2020-2025)

6.2.4 Europe Market Trend and Opportunities

6.3 China Market: Players, Segments and Downstream

6.3.1 China Marketing Automation Software Revenue by Company (2020-2025)

6.3.2 China Market Size by Type

6.3.2.1 China Marketing Automation Software Market Size by Type (2020-2025)

6.3.2.2 China Marketing Automation Software Market Share by Type (2020-2025)

6.3.3 China Market Size by Application

6.3.3.1 China Marketing Automation Software Market Size by Application (2020-2025)

6.3.3.2 China Marketing Automation Software Market Share by Application (2020-2025)

6.3.4 China Market Trend and Opportunities

6.4 Japan Market: Players, Segments and Downstream

6.4.1 Japan Marketing Automation Software Revenue by Company (2020-2025)

6.4.2 Japan Market Size by Type

6.4.2.1 Japan Marketing Automation Software Market Size by Type (2020-2025)

6.4.2.2 Japan Marketing Automation Software Market Share by Type (2020-2025)

6.4.3 Japan Market Size by Application

6.4.3.1 Japan Marketing Automation Software Market Size by Application (2020-2025)

6.4.3.2 Japan Marketing Automation Software Market Share by Application (2020-2025)

6.4.4 Japan Market Trend and Opportunities

6.5 Southeast Asia Market: Players, Segments and Downstream

6.5.1 Southeast Asia Marketing Automation Software Revenue by Company (2020-2025)

6.5.2 Southeast Asia Market Size by Type

6.5.2.1 Southeast Asia Marketing Automation Software Market Size by Type (2020-2025)

6.5.2.2 Southeast Asia Marketing Automation Software Market Share by Type (2020-2025)

6.5.3 Southeast Asia Market Size by Application

6.5.3.1 Southeast Asia Marketing Automation Software Market Size by Application (2020-2025)

6.5.3.2 Southeast Asia Marketing Automation Software Market Share by Application (2020-2025)

6.5.4 Southeast Asia Market Trend and Opportunities

6.6 India Market: Players, Segments and Downstream

6.6.1 India Marketing Automation Software Revenue by Company (2020-2025)

6.6.2 India Market Size by Type

6.6.2.1 India Marketing Automation Software Market Size by Type (2020-2025)

6.6.2.2 India Marketing Automation Software Market Share by Type (2020-2025)

6.6.3 India Market Size by Application

6.6.3.1 India Marketing Automation Software Market Size by Application (2020-2025)

6.6.3.2 India Marketing Automation Software Market Share by Application (2020-2025)

6.6.4 India Market Trend and Opportunities

7 Key Players Profiles

7.1 HubSpot

7.1.1 HubSpot Company Details

7.1.2 HubSpot Business Overview

7.1.3 HubSpot Marketing Automation Software Introduction

7.1.4 HubSpot Revenue in Marketing Automation Software Business (2020-2025)

7.1.5 HubSpot Recent Development

7.2 Marketo

7.2.1 Marketo Company Details

7.2.2 Marketo Business Overview

7.2.3 Marketo Marketing Automation Software Introduction

7.2.4 Marketo Revenue in Marketing Automation Software Business (2020-2025)

7.2.5 Marketo Recent Development

7.3 Act-On Software

7.3.1 Act-On Software Company Details

7.3.2 Act-On Software Business Overview

7.3.3 Act-On Software Marketing Automation Software Introduction

7.3.4 Act-On Software Revenue in Marketing Automation Software Business (2020-2025)

7.3.5 Act-On Software Recent Development

7.4 Salesforce

7.4.1 Salesforce Company Details

7.4.2 Salesforce Business Overview

7.4.3 Salesforce Marketing Automation Software Introduction

7.4.4 Salesforce Revenue in Marketing Automation Software Business (2020-2025)

7.4.5 Salesforce Recent Development

7.5 Adobe Systems

7.5.1 Adobe Systems Company Details

7.5.2 Adobe Systems Business Overview

7.5.3 Adobe Systems Marketing Automation Software Introduction

7.5.4 Adobe Systems Revenue in Marketing Automation Software Business (2020-2025)

7.5.5 Adobe Systems Recent Development

7.6 Oracle

7.6.1 Oracle Company Details

7.6.2 Oracle Business Overview

7.6.3 Oracle Marketing Automation Software Introduction

7.6.4 Oracle Revenue in Marketing Automation Software Business (2020-2025)

7.6.5 Oracle Recent Development

7.7 Infusionsoft

7.7.1 Infusionsoft Company Details

7.7.2 Infusionsoft Business Overview

7.7.3 Infusionsoft Marketing Automation Software Introduction

7.7.4 Infusionsoft Revenue in Marketing Automation Software Business (2020-2025)

7.7.5 Infusionsoft Recent Development

7.8 IBM

7.8.1 IBM Company Details

7.8.2 IBM Business Overview

7.8.3 IBM Marketing Automation Software Introduction

7.8.4 IBM Revenue in Marketing Automation Software Business (2020-2025)

7.8.5 IBM Recent Development

7.9 Cognizant

7.9.1 Cognizant Company Details

7.9.2 Cognizant Business Overview

7.9.3 Cognizant Marketing Automation Software Introduction

7.9.4 Cognizant Revenue in Marketing Automation Software Business (2020-2025)

7.9.5 Cognizant Recent Development

7.10 ETrigue

7.10.1 ETrigue Company Details

7.10.2 ETrigue Business Overview

7.10.3 ETrigue Marketing Automation Software Introduction

7.10.4 ETrigue Revenue in Marketing Automation Software Business (2020-2025)

7.10.5 ETrigue Recent Development

7.11 GreenRope

7.11.1 GreenRope Company Details

7.11.2 GreenRope Business Overview

7.11.3 GreenRope Marketing Automation Software Introduction

7.11.4 GreenRope Revenue in Marketing Automation Software Business (2020-2025)

7.11.5 GreenRope Recent Development

7.12 Hatchbuck

7.12.1 Hatchbuck Company Details

7.12.2 Hatchbuck Business Overview

7.12.3 Hatchbuck Marketing Automation Software Introduction

7.12.4 Hatchbuck Revenue in Marketing Automation Software Business (2020-2025)

7.12.5 Hatchbuck Recent Development

7.13 IContact

7.13.1 IContact Company Details

7.13.2 IContact Business Overview

7.13.3 IContact Marketing Automation Software Introduction

7.13.4 IContact Revenue in Marketing Automation Software Business (2020-2025)

7.13.5 IContact Recent Development

7.14 LeadSquared

7.14.1 LeadSquared Company Details

7.14.2 LeadSquared Business Overview

7.14.3 LeadSquared Marketing Automation Software Introduction

7.14.4 LeadSquared Revenue in Marketing Automation Software Business (2020-2025)

7.14.5 LeadSquared Recent Development

7.15 MarcomCentral

7.15.1 MarcomCentral Company Details

7.15.2 MarcomCentral Business Overview

7.15.3 MarcomCentral Marketing Automation Software Introduction

7.15.4 MarcomCentral Revenue in Marketing Automation Software Business (2020-2025)

7.15.5 MarcomCentral Recent Development

7.16 Salesfusion

7.16.1 Salesfusion Company Details

7.16.2 Salesfusion Business Overview

7.16.3 Salesfusion Marketing Automation Software Introduction

7.16.4 Salesfusion Revenue in Marketing Automation Software Business (2020-2025)

7.16.5 Salesfusion Recent Development

7.17 SALESmanago

7.17.1 SALESmanago Company Details

7.17.2 SALESmanago Business Overview

7.17.3 SALESmanago Marketing Automation Software Introduction

7.17.4 SALESmanago Revenue in Marketing Automation Software Business (2020-2025)

7.17.5 SALESmanago Recent Development

7.18 SAP

7.18.1 SAP Company Details

7.18.2 SAP Business Overview

7.18.3 SAP Marketing Automation Software Introduction

7.18.4 SAP Revenue in Marketing Automation Software Business (2020-2025)

7.18.5 SAP Recent Development

7.19 SAS Institute

7.19.1 SAS Institute Company Details

7.19.2 SAS Institute Business Overview

7.19.3 SAS Institute Marketing Automation Software Introduction

7.19.4 SAS Institute Revenue in Marketing Automation Software Business (2020-2025)

7.19.5 SAS Institute Recent Development

7.20 SharpSpring

7.20.1 SharpSpring Company Details

7.20.2 SharpSpring Business Overview

7.20.3 SharpSpring Marketing Automation Software Introduction

7.20.4 SharpSpring Revenue in Marketing Automation Software Business (2020-2025)

7.20.5 SharpSpring Recent Development

7.21 Aprimo

7.21.1 Aprimo Company Details

7.21.2 Aprimo Business Overview

7.21.3 Aprimo Marketing Automation Software Introduction

7.21.4 Aprimo Revenue in Marketing Automation Software Business (2020-2025)

7.21.5 Aprimo Recent Development

8 Marketing Automation Software Market Dynamics

8.1 Marketing Automation Software Industry Trends

8.2 Marketing Automation Software Market Drivers

8.3 Marketing Automation Software Market Challenges

8.4 Marketing Automation Software Market Restraints

9 Research Findings and Conclusion

10 Appendix

10.1 Research Methodology

10.1.1 Methodology/Research Approach

10.1.1.1 Research Programs/Design

10.1.1.2 Market Size Estimation

10.1.1.3 Market Breakdown and Data Triangulation

10.1.2 Data Source

10.1.2.1 Secondary Sources

10.1.2.2 Primary Sources

10.2 Author Details

10.3 Disclaimer

List of Tables

Table 1. Global Marketing Automation Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Global Marketing Automation Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 3. Global Market Marketing Automation Software Market Size (US$ Million) by Region:2020 VS 2024 VS 2031

Table 4. Global Marketing Automation Software Revenue (US$ Million) Market Share by Region (2020-2025)

Table 5. Global Marketing Automation Software Revenue Share by Region (2020-2025)

Table 6. Global Marketing Automation Software Revenue (US$ Million) Forecast by Region (2026-2031)

Table 7. Global Marketing Automation Software Revenue Share Forecast by Region (2026-2031)

Table 8. Global Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 9. Global Marketing Automation Software Revenue Market Share by Type (2020-2025)

Table 10. Global Marketing Automation Software Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 11. Global Marketing Automation Software Revenue Market Share by Type (2026-2031)

Table 12. Representative Players of Each Type

Table 13. Global Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 14. Global Marketing Automation Software Revenue Market Share by Application (2020-2025)

Table 15. Global Marketing Automation Software Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 16. Global Marketing Automation Software Revenue Market Share by Application (2026-2031)

Table 17. New Sources of Growth in Marketing Automation Software Application

Table 18. Global Marketing Automation Software Revenue by Players (2020-2025) & (US$ Million)

Table 19. Global Marketing Automation Software Market Share by Players (2020-2025)

Table 20. Global Top Marketing Automation Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)

Table 21. Ranking of Global Top Marketing Automation Software Companies by Revenue (US$ Million) in 2024

Table 22. Global 5 Largest Players Market Share by Marketing Automation Software Revenue (CR5 and HHI) & (2020-2025)

Table 23. Global Key Players of Marketing Automation Software, Headquarters and Area Served

Table 24. Global Key Players of Marketing Automation Software, Product and Application

Table 25. Global Key Players of Marketing Automation Software, Date of Enter into This Industry

Table 26. Mergers & Acquisitions, Expansion Plans

Table 27. North America Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 28. North America Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 29. North America Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 30. North America Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 31. Europe Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 32. Europe Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 33. Europe Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 34. Europe Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 35. China Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 36. China Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 37. China Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 38. China Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 39. Japan Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 40. Japan Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 41. Japan Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 42. Japan Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 43. Southeast Asia Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 44. Southeast Asia Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 45. Southeast Asia Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 46. Southeast Asia Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 47. India Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 48. India Marketing Automation Software Revenue Market Share by Company (2020-2025)

Table 49. India Marketing Automation Software Market Size by Type (2020-2025) & (US$ Million)

Table 50. India Marketing Automation Software Market Size by Application (2020-2025) & (US$ Million)

Table 51. HubSpot Company Details

Table 52. HubSpot Business Overview

Table 53. HubSpot Marketing Automation Software Product

Table 54. HubSpot Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 55. HubSpot Recent Development

Table 56. Marketo Company Details

Table 57. Marketo Business Overview

Table 58. Marketo Marketing Automation Software Product

Table 59. Marketo Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 60. Marketo Recent Development

Table 61. Act-On Software Company Details

Table 62. Act-On Software Business Overview

Table 63. Act-On Software Marketing Automation Software Product

Table 64. Act-On Software Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 65. Act-On Software Recent Development

Table 66. Salesforce Company Details

Table 67. Salesforce Business Overview

Table 68. Salesforce Marketing Automation Software Product

Table 69. Salesforce Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 70. Salesforce Recent Development

Table 71. Adobe Systems Company Details

Table 72. Adobe Systems Business Overview

Table 73. Adobe Systems Marketing Automation Software Product

Table 74. Adobe Systems Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 75. Adobe Systems Recent Development

Table 76. Oracle Company Details

Table 77. Oracle Business Overview

Table 78. Oracle Marketing Automation Software Product

Table 79. Oracle Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 80. Oracle Recent Development

Table 81. Infusionsoft Company Details

Table 82. Infusionsoft Business Overview

Table 83. Infusionsoft Marketing Automation Software Product

Table 84. Infusionsoft Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 85. Infusionsoft Recent Development

Table 86. IBM Company Details

Table 87. IBM Business Overview

Table 88. IBM Marketing Automation Software Product

Table 89. IBM Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 90. IBM Recent Development

Table 91. Cognizant Company Details

Table 92. Cognizant Business Overview

Table 93. Cognizant Marketing Automation Software Product

Table 94. Cognizant Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 95. Cognizant Recent Development

Table 96. ETrigue Company Details

Table 97. ETrigue Business Overview

Table 98. ETrigue Marketing Automation Software Product

Table 99. ETrigue Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 100. ETrigue Recent Development

Table 101. GreenRope Company Details

Table 102. GreenRope Business Overview

Table 103. GreenRope Marketing Automation Software Product

Table 104. GreenRope Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 105. GreenRope Recent Development

Table 106. Hatchbuck Company Details

Table 107. Hatchbuck Business Overview

Table 108. Hatchbuck Marketing Automation Software Product

Table 109. Hatchbuck Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 110. Hatchbuck Recent Development

Table 111. IContact Company Details

Table 112. IContact Business Overview

Table 113. IContact Marketing Automation Software Product

Table 114. IContact Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 115. IContact Recent Development

Table 116. LeadSquared Company Details

Table 117. LeadSquared Business Overview

Table 118. LeadSquared Marketing Automation Software Product

Table 119. LeadSquared Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 120. LeadSquared Recent Development

Table 121. MarcomCentral Company Details

Table 122. MarcomCentral Business Overview

Table 123. MarcomCentral Marketing Automation Software Product

Table 124. MarcomCentral Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 125. MarcomCentral Recent Development

Table 126. Salesfusion Company Details

Table 127. Salesfusion Business Overview

Table 128. Salesfusion Marketing Automation Software Product

Table 129. Salesfusion Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 130. Salesfusion Recent Development

Table 131. SALESmanago Company Details

Table 132. SALESmanago Business Overview

Table 133. SALESmanago Marketing Automation Software Product

Table 134. SALESmanago Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 135. SALESmanago Recent Development

Table 136. SAP Company Details

Table 137. SAP Business Overview

Table 138. SAP Marketing Automation Software Product

Table 139. SAP Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 140. SAP Recent Development

Table 141. SAS Institute Company Details

Table 142. SAS Institute Business Overview

Table 143. SAS Institute Marketing Automation Software Product

Table 144. SAS Institute Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 145. SAS Institute Recent Development

Table 146. SharpSpring Company Details

Table 147. SharpSpring Business Overview

Table 148. SharpSpring Marketing Automation Software Product

Table 149. SharpSpring Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 150. SharpSpring Recent Development

Table 151. Aprimo Company Details

Table 152. Aprimo Business Overview

Table 153. Aprimo Marketing Automation Software Product

Table 154. Aprimo Revenue in Marketing Automation Software Business (2020-2025) & (US$ Million)

Table 155. Aprimo Recent Development

Table 156. Marketing Automation Software Market Trends

Table 157. Marketing Automation Software Market Drivers

Table 158. Marketing Automation Software Market Challenges

Table 159. Marketing Automation Software Market Restraints

Table 160. Research Programs/Design for This Report

Table 161. Key Data Information from Secondary Sources

Table 162. Key Data Information from Primary Sources

List of Figures

Figure 1. Marketing Automation Software Product Picture

Figure 2. Global Marketing Automation Software Market Share by Type: 2024 VS 2031

Figure 3. Campaign Management Features

Figure 4. Email Marketing Features

Figure 5. Mobile Application Features

Figure 6. Inbound Marketing Features

Figure 7. Lead Nurturing and Lead Scoring Features

Figure 8. Reporting and Analytics Features

Figure 9. Social Media Marketing Features

Figure 10. Others Features

Figure 11. Global Marketing Automation Software Market Share by Application: 2024 VS 2031

Figure 12. Large Enterprises

Figure 13. Small and Mid-sized Enterprises (SMEs)

Figure 14. Marketing Automation Software Report Years Considered

Figure 15. Global Marketing Automation Software Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 16. Global Marketing Automation Software Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 17. Global Marketing Automation Software Revenue Market Share by Region: 2020 VS 2024

Figure 18. North America Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 19. Europe Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 20. China Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 21. Japan Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 22. Southeast Asia Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 23. India Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 24. Central & South America Marketing Automation Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 25. Global Marketing Automation Software Market Share by Players in 2024

Figure 26. Global Top Marketing Automation Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)

Figure 27. The Top 10 and 5 Players Market Share by Marketing Automation Software Revenue in 2024

Figure 28. North America Marketing Automation Software Market Share by Type (2020-2025)

Figure 29. North America Marketing Automation Software Market Share by Application (2020-2025)

Figure 30. Europe Marketing Automation Software Market Share by Type (2020-2025)

Figure 31. Europe Marketing Automation Software Market Share by Application (2020-2025)

Figure 32. China Marketing Automation Software Market Share by Type (2020-2025)

Figure 33. China Marketing Automation Software Market Share by Application (2020-2025)

Figure 34. Japan Marketing Automation Software Market Share by Type (2020-2025)

Figure 35. Japan Marketing Automation Software Market Share by Application (2020-2025)

Figure 36. Southeast Asia Marketing Automation Software Market Share by Type (2020-2025)

Figure 37. Southeast Asia Marketing Automation Software Market Share by Application (2020-2025)

Figure 38. India Marketing Automation Software Market Share by Type (2020-2025)

Figure 39. India Marketing Automation Software Market Share by Application (2020-2025)

Figure 40. HubSpot Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 41. Marketo Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 42. Act-On Software Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 43. Salesforce Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 44. Adobe Systems Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 45. Oracle Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 46. Infusionsoft Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 47. IBM Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 48. Cognizant Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 49. ETrigue Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 50. GreenRope Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 51. Hatchbuck Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 52. IContact Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 53. LeadSquared Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 54. MarcomCentral Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 55. Salesfusion Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 56. SALESmanago Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 57. SAP Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 58. SAS Institute Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 59. SharpSpring Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 60. Aprimo Revenue Growth Rate in Marketing Automation Software Business (2020-2025)

Figure 61. Bottom-up and Top-down Approaches for This Report

Figure 62. Data Triangulation

Figure 63. Key Executives Interviewed

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Global Marketing Automation Software Market Size Manufacturers Supply Chain Sales Channel and Clients 2024 2030

Marketing Automation Software Global Market Share and Ranking Overall Sales and Demand Forecast 2024 2030

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Global Marketing Automation Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Published Date: April 2025

Report Code: QYRE-Auto-18T19198

Global Marketing Automation Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

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