Global Marketing Automation Market Insights, Forecast to 2028

Marketing Automation Market Statistics 2028

The global Marketing Automation market size is projected to reach US$ 4697.1 million by 2028, from US$ 2745.6 million in 2021, at a CAGR of 7.9% during 2022-2028. Key drivers of the marketing automation market include the rising digitization of industries and the spread of smartphones and the internet.

The era of personalized advertising, changes in consumer buying patterns, the need for lead acquisition, and customer retention will fuel the growth of the marketing automation market during the forecast period.

The use of aggressive data-driven promotion strategies across several enterprises, AI, IoT, and social media campaigns will drive market growth in the coming years. 

The covid 19 pandemic has accelerated the adoption of automation tools in marketing which will surge the growth prospects of the market.

Global Marketing Automation Market Trends

Booming digitization

B2B and B2C companies are engaging in rapid digital marketing activities to generate ROI and valid leads at a lower rate. Integrating crm and marketing automation with business processes helps automate repetitive tasks. It improves time efficiency, nurtures valid customer acquisition, and provides an effective budgetary requirement. Marketing automation solutions include email marketing, mobile application, inbound marketing, social media marketing, reporting, and analytics, lead nurturing and lead scoring, campaign management, etc. Online channels are becoming dominant with complex customer buying journeys. These factors will drive the growth of the marketing automation market in the upcoming years.

Personalization and huge volumes of data generation

B2C marketing automation is growing by leaps and bounds. Marketers are creating customized experiences for a huge number of target customers. The industry is set to revolutionize as marketing automation companies expand their services. Key players like Marketo, and Hubspot are triggering tools to boost sales and capture users at the various levels of their purchasing journeys. Marketing automation examples include sending personal emailers for after-sales service,  advertising recommendations based on past buying behavior, in-app notifications, etc. The huge amount of content generated by users allows brands to know their preferences. A targeted campaign is possible on multi-channel networks. These tools automate routine tasks providing experts to focus on core areas. Such factors will augment the growth of the marketing automation market in the coming years. 

Rise of data-driven analytics and promotional strategies

AI and IoT sensors capture granular market data in detail. Machine learning, predictive analytics, and big data forecast trends and aid in creating better ad campaigns. There are website chatbots that integrate easily and capture vital statistics. Nuanced tactics provide a clear vision of what is working and what is not thereby increasing the efficiency of resource allocation. Other benefits are segmented audience reports, positive user experience, better product or service development, etc. Hence companies are investing heavily in AI tools which will bolster the growth of the marketing automation market in the subsequent years. 

Covid 19 impact

The pandemic and the ensuing global lockdowns have surged the adoption rate of marketing automation solutions as organizations seek to ramp up their online presence. These tools offer convenience and help in cutting down employee costs. The remote working model is fuelling its demand further. Both large and small-scale companies are aggressively reevaluating their marketing spending to maintain a steady flow of income and growth. The shift towards online promotional campaigns is evident.  These rapid developments will boost the growth of the marketing automation market in the upcoming years. 

Marketing Automation Market Share Analysis

Based on type, email marketing is expected to dominate the marketing automation market share with 32.39%. Automated email campaigns help in generating valid leads at a much lower rate thereby increasing revenue. 

Based on application, the largescale enterprises are expected to witness significant growth in the marketing automation market share due to the widespread adoption of AI, and ML marketing tools for boosting ROI. However, the small-scale segment will grow the fastest owing to system overhaul for reaching their targeted user base. 

Based on region, North America will provide lucrative opportunities for growth with the USA holding 53.95% penetration. This is due to the early adoption of advanced technologies and increasing awareness. Europe comes in second with 23.84%. 

Marketing Automation Market By Type

• Campaign Management
• Email Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing and Lead Scoring
• Reporting and Analytics
• Social Media Marketing
• Others

Marketing Automation Market By Application

• Large Enterprises
• Small and Mid-sized Enterprises (SMEs)

Marketing Automation Market By Region

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Competitive Landscape

This segment focuses on the key players operating in the industry. It underlines all the current and future activities by the prominent manufacturers. By understanding various initiatives being taken up by different players, readers will gain the ability to settle on correct business choices. The authors of the report have provided accurate revenue figures of the companies for the period 2017-2022. The clients are sure to gain the upper hand once they get hold of this report. 

Marketing Automation Market By Key Players

• HubSpot
• Marketo
• Act-On Software
• Salesforce
• Adobe Systems
• Oracle
• Infusionsoft
• IBM
• Cognizant
• ETrigue
• GreenRope
• Hatchbuck
• IContact
• LeadSquared
• MarcomCentral
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• SharpSpring
• Aprimo

Scope of the Marketing Automation Market Report

Table of Contents

1 Report Business Overview

    1.1 Study Scope

    1.2 Market Analysis by Type

        1.2.1 Global Marketing Automation Market Size Growth Rate by Type, 2017 VS 2021 VS 2028

        1.2.2 Campaign Management

        1.2.3 Email Marketing

        1.2.4 Mobile Application

        1.2.5 Inbound Marketing

        1.2.6 Lead Nurturing and Lead Scoring

        1.2.7 Reporting and Analytics

        1.2.8 Social Media Marketing

        1.2.9 Others

    1.3 Market by Application

        1.3.1 Global Marketing Automation Market Size Growth Rate by Application, 2017 VS 2021 VS 2028

        1.3.2 Large Enterprises

        1.3.3 Small and Mid-sized Enterprises (SMEs)

    1.4 Study Objectives

    1.5 Years Considered

2 Global Growth Trends

    2.1 Global Marketing Automation Market Perspective (2017-2028)

    2.2 Marketing Automation Growth Trends by Region

        2.2.1 Marketing Automation Market Size by Region: 2017 VS 2021 VS 2028

        2.2.2 Marketing Automation Historic Market Size by Region (2017-2022)

        2.2.3 Marketing Automation Forecasted Market Size by Region (2023-2028)

    2.3 Marketing Automation Market Dynamics

        2.3.1 Marketing Automation Industry Trends

        2.3.2 Marketing Automation Market Drivers

        2.3.3 Marketing Automation Market Challenges

        2.3.4 Marketing Automation Market Restraints

3 Competition Landscape by Key Players

    3.1 Global Top Marketing Automation Players by Revenue

        3.1.1 Global Top Marketing Automation Players by Revenue (2017-2022)

        3.1.2 Global Marketing Automation Revenue Market Share by Players (2017-2022)

    3.2 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

    3.3 Players Covered: Ranking by Marketing Automation Revenue

    3.4 Global Marketing Automation Market Concentration Ratio

        3.4.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)

        3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2021

    3.5 Marketing Automation Key Players Head office and Area Served

    3.6 Key Players Marketing Automation Product Solution and Service

    3.7 Date of Enter into Marketing Automation Market

    3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Automation Breakdown Data by Type

    4.1 Global Marketing Automation Historic Market Size by Type (2017-2022)

    4.2 Global Marketing Automation Forecasted Market Size by Type (2023-2028)

5 Marketing Automation Breakdown Data by Application

    5.1 Global Marketing Automation Historic Market Size by Application (2017-2022)

    5.2 Global Marketing Automation Forecasted Market Size by Application (2023-2028)

6 North America

    6.1 North America Marketing Automation Market Size (2017-2028)

    6.2 North America Marketing Automation Market Size by Type

        6.2.1 North America Marketing Automation Market Size by Type (2017-2022)

        6.2.2 North America Marketing Automation Market Size by Type (2023-2028)

        6.2.3 North America Marketing Automation Market Share by Type (2017-2028)

    6.3 North America Marketing Automation Market Size by Application

        6.3.1 North America Marketing Automation Market Size by Application (2017-2022)

        6.3.2 North America Marketing Automation Market Size by Application (2023-2028)

        6.3.3 North America Marketing Automation Market Share by Application (2017-2028)

    6.4 North America Marketing Automation Market Size by Country

        6.4.1 North America Marketing Automation Market Size by Country (2017-2022)

        6.4.2 North America Marketing Automation Market Size by Country (2023-2028)

        6.4.3 U.S.

        6.4.4 Canada

7 Europe

    7.1 Europe Marketing Automation Market Size (2017-2028)

    7.2 Europe Marketing Automation Market Size by Type

        7.2.1 Europe Marketing Automation Market Size by Type (2017-2022)

        7.2.2 Europe Marketing Automation Market Size by Type (2023-2028)

        7.2.3 Europe Marketing Automation Market Share by Type (2017-2028)

    7.3 Europe Marketing Automation Market Size by Application

        7.3.1 Europe Marketing Automation Market Size by Application (2017-2022)

        7.3.2 Europe Marketing Automation Market Size by Application (2023-2028)

        7.3.3 Europe Marketing Automation Market Share by Application (2017-2028)

    7.4 Europe Marketing Automation Market Size by Country

        7.4.1 Europe Marketing Automation Market Size by Country (2017-2022)

        7.4.2 Europe Marketing Automation Market Size by Country (2023-2028)

        7.4.3 Germany

        7.4.4 France

        7.4.5 U.K.

        7.4.6 Italy

        7.4.7 Russia

        7.4.8 Nordic Countries

8 Asia-Pacific

    8.1 Asia-Pacific Marketing Automation Market Size (2017-2028)

    8.2 Asia-Pacific Marketing Automation Market Size by Type

        8.2.1 Asia-Pacific Marketing Automation Market Size by Type (2017-2022)

        8.2.2 Asia-Pacific Marketing Automation Market Size by Type (2023-2028)

        8.2.3 Asia-Pacific Marketing Automation Market Share by Type (2017-2028)

    8.3 Asia-Pacific Marketing Automation Market Size by Application

        8.3.1 Asia-Pacific Marketing Automation Market Size by Application (2017-2022)

        8.3.2 Asia-Pacific Marketing Automation Market Size by Application (2023-2028)

        8.3.3 Asia-Pacific Marketing Automation Market Share by Application (2017-2028)

    8.4 Asia-Pacific Marketing Automation Market Size by Region

        8.4.1 Asia-Pacific Marketing Automation Market Size by Region (2017-2022)

        8.4.2 Asia-Pacific Marketing Automation Market Size by Region (2023-2028)

        8.4.3 China

        8.4.4 Japan

        8.4.5 South Korea

        8.4.6 Southeast Asia

        8.4.7 India

        8.4.8 Australia 

9 Latin America

    9.1 Latin America Marketing Automation Market Size (2017-2028)

    9.2 Latin America Marketing Automation Market Size by Type

        9.2.1 Latin America Marketing Automation Market Size by Type (2017-2022)

        9.2.2 Latin America Marketing Automation Market Size by Type (2023-2028)

        9.2.3 Latin America Marketing Automation Market Share by Type (2017-2028)

    9.3 Latin America Marketing Automation Market Size by Application

        9.3.1 Latin America Marketing Automation Market Size by Application (2017-2022)

        9.3.2 Latin America Marketing Automation Market Size by Application (2023-2028)

        9.3.3 Latin America Marketing Automation Market Share by Application (2017-2028)

    9.4 Latin America Marketing Automation Market Size by Country

        9.4.1 Latin America Marketing Automation Market Size by Country (2017-2022)

        9.4.2 Latin America Marketing Automation Market Size by Country (2023-2028)

        9.4.3 Mexico

        9.4.4 Brazil

10 Middle East & Africa

    10.1 Middle East & Africa Marketing Automation Market Size (2017-2028)

    10.2 Middle East & Africa Marketing Automation Market Size by Type

        10.2.1 Middle East & Africa Marketing Automation Market Size by Type (2017-2022)

        10.2.2 Middle East & Africa Marketing Automation Market Size by Type (2023-2028)

        10.2.3 Middle East & Africa Marketing Automation Market Share by Type (2017-2028)

    10.3 Middle East & Africa Marketing Automation Market Size by Application

        10.3.1 Middle East & Africa Marketing Automation Market Size by Application (2017-2022)

        10.3.2 Middle East & Africa Marketing Automation Market Size by Application (2023-2028)

        10.3.3 Middle East & Africa Marketing Automation Market Share by Application (2017-2028)

    10.4 Middle East & Africa Marketing Automation Market Size by Country

        10.4.1 Middle East & Africa Marketing Automation Market Size by Country (2017-2022)

        10.4.2 Middle East & Africa Marketing Automation Market Size by Country (2023-2028)

        10.4.3 Turkey

        10.4.4 Saudi Arabia

        10.4.5 UAE

11 Key Players Profiles

    11.1 HubSpot

        11.1.1 HubSpot Company Details

        11.1.2 HubSpot Business Overview

        11.1.3 HubSpot Marketing Automation Introduction

        11.1.4 HubSpot Revenue in Marketing Automation Business (2017-2022)

        11.1.5 HubSpot Recent Developments

    11.2 Marketo

        11.2.1 Marketo Company Details

        11.2.2 Marketo Business Overview

        11.2.3 Marketo Marketing Automation Introduction

        11.2.4 Marketo Revenue in Marketing Automation Business (2017-2022)

        11.2.5 Marketo Recent Developments

    11.3 Act-On Software

        11.3.1 Act-On Software Company Details

        11.3.2 Act-On Software Business Overview

        11.3.3 Act-On Software Marketing Automation Introduction

        11.3.4 Act-On Software Revenue in Marketing Automation Business (2017-2022)

        11.3.5 Act-On Software Recent Developments

    11.4 Salesforce

        11.4.1 Salesforce Company Details

        11.4.2 Salesforce Business Overview

        11.4.3 Salesforce Marketing Automation Introduction

        11.4.4 Salesforce Revenue in Marketing Automation Business (2017-2022)

        11.4.5 Salesforce Recent Developments

    11.5 Adobe Systems

        11.5.1 Adobe Systems Company Details

        11.5.2 Adobe Systems Business Overview

        11.5.3 Adobe Systems Marketing Automation Introduction

        11.5.4 Adobe Systems Revenue in Marketing Automation Business (2017-2022)

        11.5.5 Adobe Systems Recent Developments

    11.6 Oracle

        11.6.1 Oracle Company Details

        11.6.2 Oracle Business Overview

        11.6.3 Oracle Marketing Automation Introduction

        11.6.4 Oracle Revenue in Marketing Automation Business (2017-2022)

        11.6.5 Oracle Recent Developments

    11.7 Infusionsoft

        11.7.1 Infusionsoft Company Details

        11.7.2 Infusionsoft Business Overview

        11.7.3 Infusionsoft Marketing Automation Introduction

        11.7.4 Infusionsoft Revenue in Marketing Automation Business (2017-2022)

        11.7.5 Infusionsoft Recent Developments

    11.8 IBM

        11.8.1 IBM Company Details

        11.8.2 IBM Business Overview

        11.8.3 IBM Marketing Automation Introduction

        11.8.4 IBM Revenue in Marketing Automation Business (2017-2022)

        11.8.5 IBM Recent Developments

    11.9 Cognizant

        11.9.1 Cognizant Company Details

        11.9.2 Cognizant Business Overview

        11.9.3 Cognizant Marketing Automation Introduction

        11.9.4 Cognizant Revenue in Marketing Automation Business (2017-2022)

        11.9.5 Cognizant Recent Developments

    11.10 ETrigue

        11.10.1 ETrigue Company Details

        11.10.2 ETrigue Business Overview

        11.10.3 ETrigue Marketing Automation Introduction

        11.10.4 ETrigue Revenue in Marketing Automation Business (2017-2022)

        11.10.5 ETrigue Recent Developments

    11.11 GreenRope

        11.11.1 GreenRope Company Details

        11.11.2 GreenRope Business Overview

        11.11.3 GreenRope Marketing Automation Introduction

        11.11.4 GreenRope Revenue in Marketing Automation Business (2017-2022)

        11.11.5 GreenRope Recent Developments

    11.12 Hatchbuck

        11.12.1 Hatchbuck Company Details

        11.12.2 Hatchbuck Business Overview

        11.12.3 Hatchbuck Marketing Automation Introduction

        11.12.4 Hatchbuck Revenue in Marketing Automation Business (2017-2022)

        11.12.5 Hatchbuck Recent Developments

    11.13 IContact

        11.13.1 IContact Company Details

        11.13.2 IContact Business Overview

        11.13.3 IContact Marketing Automation Introduction

        11.13.4 IContact Revenue in Marketing Automation Business (2017-2022)

        11.13.5 IContact Recent Developments

    11.14 LeadSquared

        11.14.1 LeadSquared Company Details

        11.14.2 LeadSquared Business Overview

        11.14.3 LeadSquared Marketing Automation Introduction

        11.14.4 LeadSquared Revenue in Marketing Automation Business (2017-2022)

        11.14.5 LeadSquared Recent Developments

    11.15 MarcomCentral

        11.15.1 MarcomCentral Company Details

        11.15.2 MarcomCentral Business Overview

        11.15.3 MarcomCentral Marketing Automation Introduction

        11.15.4 MarcomCentral Revenue in Marketing Automation Business (2017-2022)

        11.15.5 MarcomCentral Recent Developments

    11.16 Salesfusion

        11.16.1 Salesfusion Company Details

        11.16.2 Salesfusion Business Overview

        11.16.3 Salesfusion Marketing Automation Introduction

        11.16.4 Salesfusion Revenue in Marketing Automation Business (2017-2022)

        11.16.5 Salesfusion Recent Developments

    11.17 SALESmanago

        11.17.1 SALESmanago Company Details

        11.17.2 SALESmanago Business Overview

        11.17.3 SALESmanago Marketing Automation Introduction

        11.17.4 SALESmanago Revenue in Marketing Automation Business (2017-2022)

        11.17.5 SALESmanago Recent Developments

    11.18 SAP

        11.18.1 SAP Company Details

        11.18.2 SAP Business Overview

        11.18.3 SAP Marketing Automation Introduction

        11.18.4 SAP Revenue in Marketing Automation Business (2017-2022)

        11.18.5 SAP Recent Developments

    11.19 SAS Institute

        11.19.1 SAS Institute Company Details

        11.19.2 SAS Institute Business Overview

        11.19.3 SAS Institute Marketing Automation Introduction

        11.19.4 SAS Institute Revenue in Marketing Automation Business (2017-2022)

        11.19.5 SAS Institute Recent Developments

    11.20 SharpSpring

        11.20.1 SharpSpring Company Details

        11.20.2 SharpSpring Business Overview

        11.20.3 SharpSpring Marketing Automation Introduction

        11.20.4 SharpSpring Revenue in Marketing Automation Business (2017-2022)

        11.20.5 SharpSpring Recent Developments

    11.21 Aprimo

        11.21.1 Aprimo Company Details

        11.21.2 Aprimo Business Overview

        11.21.3 Aprimo Marketing Automation Introduction

        11.21.4 Aprimo Revenue in Marketing Automation Business (2017-2022)

        11.21.5 Aprimo Recent Developments

12 Analyst's Viewpoints/Conclusions

13 Appendix

    13.1 Research Methodology

        13.1.1 Methodology/Research Approach

        13.1.2 Data Source

    13.2 Author Details

    13.3 Disclaimer

List of Tables

Table 1. Global Marketing Automation Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028

Table 2. Key Players of Campaign Management

Table 3. Key Players of Email Marketing

Table 4. Key Players of Mobile Application

Table 5. Key Players of Inbound Marketing

Table 6. Key Players of Lead Nurturing and Lead Scoring

Table 7. Key Players of Reporting and Analytics

Table 8. Key Players of Social Media Marketing

Table 9. Key Players of Others

Table 10. Global Marketing Automation Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028

Table 11. Global Marketing Automation Market Size by Region (US$ Million): 2017 VS 2021 VS 2028

Table 12. Global Marketing Automation Market Size by Region (2017-2022) & (US$ Million)

Table 13. Global Marketing Automation Market Share by Region (2017-2022)

Table 14. Global Marketing Automation Forecasted Market Size by Region (2023-2028) & (US$ Million)

Table 15. Global Marketing Automation Market Share by Region (2023-2028)

Table 16. Marketing Automation Market Trends

Table 17. Marketing Automation Market Drivers

Table 18. Marketing Automation Market Challenges

Table 19. Marketing Automation Market Restraints

Table 20. Global Marketing Automation Revenue by Players (2017-2022) & (US$ Million)

Table 21. Global Marketing Automation Revenue Share by Players (2017-2022)

Table 22. Global Top Marketing Automation by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

Table 23. Ranking of Global Top Marketing Automation Companies by Revenue (US$ Million) in 2021

Table 24. Global 5 Largest Players Market Share by Marketing Automation Revenue (CR5 and HHI) & (2017-2022)

Table 25. Key Players Headquarters and Area Served

Table 26. Key Players Marketing Automation Product Solution and Service

Table 27. Date of Enter into Marketing Automation Market

Table 28. Mergers & Acquisitions, Expansion Plans

Table 29. Global Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 30. Global Marketing Automation Revenue Market Share by Type (2017-2022)

Table 31. Global Marketing Automation Forecasted Market Size by Type (2023-2028) & (US$ Million)

Table 32. Global Marketing Automation Revenue Market Share by Type (2023-2028)

Table 33. Global Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 34. Global Marketing Automation Revenue Share by Application (2017-2022)

Table 35. Global Marketing Automation Forecasted Market Size by Application (2023-2028) & (US$ Million)

Table 36. Global Marketing Automation Revenue Share by Application (2023-2028)

Table 37. North America Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 38. North America Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

Table 39. North America Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 40. North America Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

Table 41. North America Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

Table 42. North America Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

Table 43. Europe Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 44. Europe Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

Table 45. Europe Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 46. Europe Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

Table 47. Europe Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

Table 48. Europe Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

Table 49. Asia Pacific Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 50. Asia Pacific Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

Table 51. Asia Pacific Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 52. Asia Pacific Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

Table 53. Asia Pacific Marketing Automation Market Size by Region (2017-2022) & (US$ Million)

Table 54. Asia Pacific Marketing Automation Market Size by Region (2023-2028) & (US$ Million)

Table 55. Latin America Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 56. Latin America Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

Table 57. Latin America Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 58. Latin America Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

Table 59. Latin America Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

Table 60. Latin America Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

Table 61. Middle East and Africa Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

Table 62. Middle East and Africa Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

Table 63. Middle East and Africa Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

Table 64. Middle East and Africa Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

Table 65. Middle East and Africa Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

Table 66. Middle East and Africa Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

Table 67. HubSpot Company Details

Table 68. HubSpot Business Overview

Table 69. HubSpot Marketing Automation Product

Table 70. HubSpot Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 71. HubSpot Recent Developments

Table 72. Marketo Company Details

Table 73. Marketo Business Overview

Table 74. Marketo Marketing Automation Product

Table 75. Marketo Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 76. Marketo Recent Developments

Table 77. Act-On Software Company Details

Table 78. Act-On Software Business Overview

Table 79. Act-On Software Marketing Automation Product

Table 80. Act-On Software Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 81. Act-On Software Recent Developments

Table 82. Salesforce Company Details

Table 83. Salesforce Business Overview

Table 84. Salesforce Marketing Automation Product

Table 85. Salesforce Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 86. Salesforce Recent Developments

Table 87. Adobe Systems Company Details

Table 88. Adobe Systems Business Overview

Table 89. Adobe Systems Marketing Automation Product

Table 90. Adobe Systems Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 91. Adobe Systems Recent Developments

Table 92. Oracle Company Details

Table 93. Oracle Business Overview

Table 94. Oracle Marketing Automation Product

Table 95. Oracle Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 96. Oracle Recent Developments

Table 97. Infusionsoft Company Details

Table 98. Infusionsoft Business Overview

Table 99. Infusionsoft Marketing Automation Product

Table 100. Infusionsoft Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 101. Infusionsoft Recent Developments

Table 102. IBM Company Details

Table 103. IBM Business Overview

Table 104. IBM Marketing Automation Product

Table 105. IBM Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 106. IBM Recent Developments

Table 107. Cognizant Company Details

Table 108. Cognizant Business Overview

Table 109. Cognizant Marketing Automation Product

Table 110. Cognizant Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 111. Cognizant Recent Developments

Table 112. ETrigue Company Details

Table 113. ETrigue Business Overview

Table 114. ETrigue Marketing Automation Product

Table 115. ETrigue Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 116. ETrigue Recent Developments

Table 117. GreenRope Company Details

Table 118. GreenRope Business Overview

Table 119. GreenRope Marketing Automation Product

Table 120. GreenRope Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 121. GreenRope Recent Developments

Table 122. Hatchbuck Company Details

Table 123. Hatchbuck Business Overview

Table 124. Hatchbuck Marketing Automation Product

Table 125. Hatchbuck Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 126. Hatchbuck Recent Developments

Table 127. IContact Company Details

Table 128. IContact Business Overview

Table 129. IContact Marketing Automation Product

Table 130. IContact Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 131. IContact Recent Developments

Table 132. LeadSquared Company Details

Table 133. LeadSquared Business Overview

Table 134. LeadSquared Marketing Automation Product

Table 135. LeadSquared Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 136. LeadSquared Recent Developments

Table 137. MarcomCentral Company Details

Table 138. MarcomCentral Business Overview

Table 139. MarcomCentral Marketing Automation Product

Table 140. MarcomCentral Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 141. MarcomCentral Recent Developments

Table 142. Salesfusion Company Details

Table 143. Salesfusion Business Overview

Table 144. Salesfusion Marketing Automation Product

Table 145. Salesfusion Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 146. Salesfusion Recent Developments

Table 147. SALESmanago Company Details

Table 148. SALESmanago Business Overview

Table 149. SALESmanago Marketing Automation Product

Table 150. SALESmanago Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 151. SALESmanago Recent Developments

Table 152. SAP Company Details

Table 153. SAP Business Overview

Table 154. SAP Marketing Automation Product

Table 155. SAP Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 156. SAP Recent Developments

Table 157. SAS Institute Company Details

Table 158. SAS Institute Business Overview

Table 159. SAS Institute Marketing Automation Product

Table 160. SAS Institute Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 161. SAS Institute Recent Developments

Table 162. SharpSpring Company Details

Table 163. SharpSpring Business Overview

Table 164. SharpSpring Marketing Automation Product

Table 165. SharpSpring Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 166. SharpSpring Recent Developments

Table 167. Aprimo Company Details

Table 168. Aprimo Business Overview

Table 169. Aprimo Marketing Automation Product

Table 170. Aprimo Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

Table 171. Aprimo Recent Developments

Table 172. Research Programs/Design for This Report

Table 173. Key Data Information from Secondary Sources

Table 174. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Automation Market Share by Type: 2021 VS 2028

Figure 2. Campaign Management Features

Figure 3. Email Marketing Features

Figure 4. Mobile Application Features

Figure 5. Inbound Marketing Features

Figure 6. Lead Nurturing and Lead Scoring Features

Figure 7. Reporting and Analytics Features

Figure 8. Social Media Marketing Features

Figure 9. Others Features

Figure 10. Global Marketing Automation Market Share by Application: 2021 VS 2028

Figure 11. Large Enterprises Case Studies

Figure 12. Small and Mid-sized Enterprises (SMEs) Case Studies

Figure 13. Marketing Automation Report Years Considered

Figure 14. Global Marketing Automation Market Size (US$ Million), Year-over-Year: 2017-2028

Figure 15. Global Marketing Automation Market Size, (US$ Million), 2017 VS 2021 VS 2028

Figure 16. Global Marketing Automation Market Share by Region: 2021 VS 2028

Figure 17. Global Marketing Automation Market Share by Players in 2021

Figure 18. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

Figure 19. The Top 10 and 5 Players Market Share by Marketing Automation Revenue in 2021

Figure 20. North America Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

Figure 21. North America Marketing Automation Market Size Market Share by Type (2017-2028)

Figure 22. North America Marketing Automation Market Size Market Share by Application (2017-2028)

Figure 23. North America Marketing Automation Market Size Share by Country (2017-2028)

Figure 24. United States Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 25. Canada Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 26. Europe Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

Figure 27. Europe Marketing Automation Market Size Market Share by Type (2017-2028)

Figure 28. Europe Marketing Automation Market Size Market Share by Application (2017-2028)

Figure 29. Europe Marketing Automation Market Size Share by Country (2017-2028)

Figure 30. Germany Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 31. France Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 32. U.K. Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 33. Italy Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 34. Russia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 35. Nordic Countries Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 36. Asia-Pacific Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

Figure 37. Asia Pacific Marketing Automation Market Size Market Share by Type (2017-2028)

Figure 38. Asia Pacific Marketing Automation Market Size Market Share by Application (2017-2028)

Figure 39. Asia Pacific Marketing Automation Market Size Share by Region (2017-2028)

Figure 40. China Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 41. Japan Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 42. South Korea Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 43. Southeast Asia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 44. India Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 45. Australia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

List of Figures

Figure 46. Latin America Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

Figure 47. Latin America Marketing Automation Market Size Market Share by Type (2017-2028)

Figure 48. Latin America Marketing Automation Market Size Market Share by Application (2017-2028)

Figure 49. Latin America Marketing Automation Market Size Share by Country (2017-2028)

Figure 50. Mexico Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 51. Brazil Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 52. Middle East & Africa Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

Figure 53. Middle East and Africa Marketing Automation Market Size Market Share by Type (2017-2028)

Figure 54. Middle East and Africa Marketing Automation Market Size Market Share by Application (2017-2028)

Figure 55. Middle East and Africa Marketing Automation Market Size Share by Country (2017-2028)

Figure 56. Turkey Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 57. Saudi Arabia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 58. UAE Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 59. HubSpot Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 60. Marketo Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 61. Act-On Software Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 62. Salesforce Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 63. Adobe Systems Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 64. Oracle Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 65. Infusionsoft Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 66. IBM Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 67. Cognizant Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 68. ETrigue Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 69. GreenRope Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 70. Hatchbuck Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 71. IContact Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 72. LeadSquared Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 73. MarcomCentral Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 74. Salesfusion Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 75. SALESmanago Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 76. SAP Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 77. SAS Institute Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 78. SharpSpring Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 79. Aprimo Revenue Growth Rate in Marketing Automation Business (2017-2022)

Figure 80. Bottom-up and Top-down Approaches for This Report

Figure 81. Data Triangulation

Figure 82. Key Executives Interviewed